Marketing plan of coca cola 1
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The Coca-Cola Company traces its beginning to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. In 1899, two businessmen secured exclusive rights to bottle and sell Coca-Cola across most of the US. Coca-Cola's mission is to refresh the world in body, mind and spirit and inspire moments of optimism through its brands and actions. Its major competition is PepsiCo, which produces Pepsi, Mountain Dew, and other beverages, with annual revenues of $27 billion. Coca-Cola's 2010 marketing strategy was to accelerate carbonated soft drink growth led by Coca-Cola, broaden its beverage brands, grow profitability with bottling partners, serve customers creatively across
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Coca-Cola is the world's largest beverage company operating in over 200 countries. It has over 400 brands and nearly 2,400 beverage products. John Stith Pemberton invented Coca-Cola in 1886 in Atlanta, Georgia, and Asa Candler incorporated the Coca-Cola Company in 1892. Under six decades of Robert W. Woodruff's leadership, Coca-Cola expanded globally. The company's mission is to create value by executing a comprehensive business strategy focused on consumers and brands. Its vision involves maximizing shareholder returns while being responsible. Coca-Cola connects with over 1 billion people each month through social media platforms.
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This marketing plan summarizes Coca-Cola's objectives for 2015 which are to increase market share, brand awareness, and connections with consumers globally. It reviews Coca-Cola's financials, product portfolio, competitors, distribution channels, and marketing strategies. The plan's key marketing strategies are to position Coca-Cola as the top beverage company through packaging innovation, affordable pricing to boost market penetration, and a promotional mix including television, magazine, and outdoor advertisements. The objective is to sustain growth in mature markets while expanding into emerging markets.
Departmentation by Product
Coca Cola produces many carbonated and non-carbonated beverage products around the world. In Nepal, Coca Cola products are produced under license by Bottlers Nepal Limited (BNL) at two bottling plants. BNL focuses its marketing and advertising on point-of-sale locations, radio, TV, and other outlets. It also emphasizes price compliance. Additionally, BNL supports various community health programs in remote areas to improve access to medical care.
Coca cola’s mission
Coca-Cola's mission is to refresh the world by developing superior carbonated and non-carbonated beverages that create value for the company, bottling partners, and customers. Their vision includes achieving sustainable growth through profit maximization, inspiring employees, anticipating consumer desires with their beverage portfolio, nurturing partnerships, and being a responsible global citizen. Their key objectives are maximizing long-term shareholder value through cash flow and ensuring strong and efficient production, distribution, and marketing systems.
Coca Cola in short
Coca Cola, one of the largest soft drink producers on earth has some marketing tools which are vital to its success
info-about-coca-cola-
This document provides an overview of Coca-Cola Company in 3 sentences:
Coca-Cola Company is the world's largest beverage company offering over 400 brands of sparkling and still beverages including its flagship brand Coca-Cola. It operates through a franchising model with bottling partners around the world and has a diverse portfolio, global supply chain, and marketing strategy to maintain its leading market position. The document outlines Coca-Cola's history, brands, production process, departments, markets like India, strategies and SWOT analysis.
12 info about coca cola
This document provides an overview of Coca-Cola, including its history, brands, production process, departments, and operations in India. It discusses that Coca-Cola was invented in 1886 and is now the largest beverage company in the world. It owns several top soft drink brands and has a diverse portfolio of over 400 beverage brands. Coca-Cola uses a franchising model where it sells concentrate to bottlers who produce and distribute the final drinks. The document also describes Coca-Cola's mission, vision, values and the 5 P's of its growth manifesto.
Shivang sharma
Coca-Cola was founded in 1892 after the formula was invented by pharmacist John Pemberton. It was originally patented as a medicine before being bought by businessman Asa Griggs Candler. Coca-Cola's mission is to refresh the world in body, mind, and spirit. Some of its key strategies include differentiated marketing, celebrity endorsements, reasonable pricing, and ensuring availability in local markets. While Coca-Cola has a strong brand image and distribution network, it faces threats from changing consumer preferences, legal issues, competition from Pepsi, and increased raw material prices.
Company analysis of cocacola
This document provides information about Coca-Cola, including its history, leadership, mission, values, financial details, and competitive strategies. Coca-Cola was founded in 1886 in Georgia and is now the largest beverage company in the world. The company aims to refresh the world and create value through its portfolio of brands. It focuses on having a great workplace and building sustainable communities. Coca-Cola has a strong brand but also faces threats from changing consumer preferences and competition from PepsiCo. The company plans to double its revenue by 2020 through market penetration and related diversification.
Imran group
The document provides details about a marketing project submitted by a group of students to their professor. It includes an acknowledgment section thanking those who helped with the project. It then covers various topics that will be discussed in the project like targeting, positioning, market segmentation, executive summary, company profile, and marketing research. The company profile section gives an overview of Coca-Cola's mission, vision and features of its new energy drink product called "Bullet". In summary, the document outlines the table of contents and scope of a marketing project focused on Coca-Cola's new energy drink Bullet.
Coca Cola Product Presentation
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
Marketing strategy of Coca-Cola
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
COMPETITIVE ADVANTAGE OF COCA-COLA
Coca-Cola has achieved a competitive advantage through strong brand recognition around the world and an extensive distribution system. It holds the leading market share for carbonated beverages and offers over 400 brands globally. Coca-Cola faces competition from PepsiCo but maintains competitive differentiation through emotional branding appeals and product variety. Its marketing strategies aim to target young consumers and expand into new markets and product categories.
My dream Company Cocacola BY sabikun nahar
This document provides an overview of the Coca-Cola Company, including its history, vision, mission, values, objectives, brands, revenues, strategies, products/services. Some key points:
- Coca-Cola was founded in 1886 and is headquartered in Atlanta, Georgia. It owns 500+ brands across 200+ countries.
- The company's vision is to maximize shareholder returns while being socially responsible. Its mission is to refresh people in mind, body and spirit.
- Coca-Cola had $233 billion in enterprise value and $134 billion in total revenue in 2017. It employs various strategies like responsible marketing and product innovation.
- The company offers over 3,500 beverage products
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Marketing plan of coca cola 1
- 1. MARKETING PLANFOR COCA-COLA BY:- SAMPADA MHATRE
- 2. The Coca-Cola Company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company.
- 4. MAJOR PRODUCTS OF COCA COLA INTERNATIONAL
- 6. MISSION Everything we do is inspired by our enduring Mission: To Refresh the World...In body, mind, and spirit. To Inspire Moments of Optimism...Through our brands and our actions. To Create Value and Make a Difference...Everywhere we engage.
- 7. VISION To achieve sustainable growth, haveestablished a Vision with clear goals: People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
- 8. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
- 9. VALUES Guided by shared values that we will live by as a company and as individuals: Leadership: “The courage to shape a better future” Passion: “Committed in heart and mind” Integrity: “Be real”
- 10. Accountability: “If it is to be, it’s up to me” Collaboration: “ Leverage collective geniue” Innovation: “Seek, image and create” Quality: “What we do, we do well”
- 11. COMPETITION The major competition faced by Coca Cola International is Pepsi Co. PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. Major Pepsi Co. products include:Pepsi ,Mirinda, Mountain Dew, Pepsi Blue, 7up
- 13. Selectively broaden the family of beverage brands to drive profitable growth.
- 14. Grow system profitability and capability together with our bottling partners.
- 15. Serve customers with creativity and consistency to generate growth across all channels.
- 16. Direct investments to highest potential areas across markets.