Coca-Cola is the world's leading manufacturer and distributor of non-alcoholic beverage concentrates and syrups. It sells beverage concentrates and syrups to bottling operators who then bottle and sell the finished products to retailers. The company controls over 500 beverage brands and has established a global presence in over 200 countries. In the first quarter of 2021, Coca-Cola's revenues grew 5% to $9 billion driven by a 5% growth in concentrate sales and 1% growth in price/mix. The company's financial performance is projected to continue increasing over the next few years as indicated by rising sales, net margins, operating profits, and net income.
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
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2. COMPANY NAME :- COCO-COLA
TABLE OF CONTENT
• EXECUTIVE SUMMARY
• BRANDS OF COMPANY
• COMPANY BACKGROUND
• STATEMENT OF PROBLEMS
• ANALYSIS SECTION
• ALTERNATIVES
• DECISION CRITAREA
• DECISIONS
• IMPLEMENTATIONS&CONTIGENCY PLAN
• EXHIBITS
• REFERENCES
3. Executive summary of COCO-COLA
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8,
1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic
beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates
and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca
Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he
concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the
product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five
cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise,
producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today
wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain was only when a strong bottling
system developed that Coca-Cola became the world-famous brand it is today. The Company’s beverage
products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink
powder products. In addition to this, it also produces and markets sports drinks, tea and coffee
4. Brands of COCO-COLA
The Coca-Cola Company controls and markets more than 500 beverage brands, whose goods fall into various
categories such as energy, water, juice drinks, sports drinks, ready-to-drink teas and coffees, and sparkling
beverages.
5. Company background of COCO-COLA
The Coca-Cola Company, founded in 1886 in Atlanta, Georgia, by John S. Pemberton, has evolved
into one of the world's foremost beverage conglomerates. Initially sold at local soda fountains, it
quickly gained popularity and transitioned to a franchised bottling system, which fueled its expansion.
Coca-Cola's iconic script logo and innovative advertising campaigns, such as the creation of the
modern image of Santa Claus and the beloved polar bear mascots, have left an indelible mark on
popular culture. While its flagship product, Coca-Cola Classic, remains globally renowned, the
company has diversified its portfolio with offerings like Diet Coke, Sprite, and various acquisitions,
establishing a presence in over 200 countries. Coca-Cola is committed to corporate responsibility,
supporting environmental initiatives and community engagement while addressing challenges related to
health concerns and water usage. Despite these challenges, Coca-Cola continues to be a major player in
the global beverage industry, shaping consumer tastes and maintaining a consistent brand image
worldwide.
6. Statement of Problems for Coca-Cola (Strategic):
1. Declining Market Share: Coca-Cola faces a significant strategic challenge with its declining
market share in the carbonated soft drink industry, resulting in potential revenue loss and a weakened
competitive position. The magnitude of this problem is substantial, as it affects the core business.
2. Health and Wellness Trends: The increasing consumer shift towards healthier beverage options
poses a strategic problem for Coca-Cola, as it may lead to reduced demand for its sugary and calorie-
laden products. The consequence is moderate but could escalate if not addressed promptly.
3. Regulatory Pressure: Stricter government regulations and taxes on sugary drinks pose a strategic
problem for Coca-Cola, potentially increasing operational costs and impacting profit margins. This
issue has a moderate consequence.
4. Environmental Sustainability: The growing concern for environmental sustainability and plastic
waste is a strategic issue for Coca-Cola. Failure to address this problem adequately could result in
reputational damage and potential legal consequences, with a moderate consequence.
7. 5. Emerging Market Challenges: Coca-Cola's expansion into emerging markets faces challenges
related to local preferences, distribution, and competition, affecting growth opportunities. The
magnitude varies by region but is of strategic importance for long-term global expansion.
6. Supply Chain Disruptions: Disruptions in the supply chain, such as natural disasters or
geopolitical issues, can have a significant impact on Coca-Cola's operations and product availability,
with a moderate consequence.
7. Brand Perception: Maintaining a positive brand image in the face of evolving consumer
expectations and social media scrutiny is a strategic concern for Coca-Cola. Negative 10 perceptions
could harm customer loyalty and market position, with a moderate consequence.
8. Innovation and Diversification: Coca-Cola needs to continuously innovate and diversify its
product portfolio to adapt to changing consumer preferences and stay competitive in a rapidly
evolving beverage market. The consequence of not doing so is moderate but can grow over time.
9. E-commerce and Digital Transformation: The need to adapt to e-commerce trends and digitally
transform its business is a strategic challenge for Coca-Cola, impacting its ability to reach consumers
effectively in the digital age. The magnitude of this problem is moderate but growing.
9. Porter’s Five Force Model used in Coca-Cola
1.Bargaining Power of Suppliers
• Many companies would not want to lose a huge customer like Coca-Cola.
• Coca-Cola has a large number of suppliers on the market.
• The switching costs for Coca-Cola are not so high that is why it likely has the largest customer of any of these suppliers.
2.Bargaining Power of Buyers
• The buyers can compare different alternatives easily with the other brands.
• There are a lot of buyers that are loyal to Coca-Cola.
• There are a lot of choices between different brands.
3. Threat of New Entrants
More brands are appearing in the market just like the Oishi products, and Zest-O products which are one of the leading food and beverages
companies here in the Philippines that usually have lower costs than the Coca-Cola products.
4.Threats of substitutes
There are many substitute brands of Coca-Cola in the market that are also good and with cheaper prices like the different beverages that we can
see in any store and market, just like Zest-O products. We all know that this company became one of the famous brands because of its non- 18
carbonated fruit juices which are made from a wide variety of fruits, including oranges, apples, grapes, pineapples, mangoes, and so forth.
10. 5.Competitive Rivalry between the Existing Players:There are a lot of beverage brands in the market that
becomes popular just like the top 10 most popular soft drinks which are: Coca-Cola, Pepsi, Diet Coke, Dr. Pepper, Mountain
Dew, SprDiet Pepsi, Coke Zero, Fanta and Mountain Dew because of their different and unique flavors (Foster, 2021).
SWOT Analysis of coco-cola
11. Competitive Profile Matrix
Based on the Competitive Profile Matrix, each company was evaluated based on their crucial success
factors. It shows here that Coca-Cola is the most competitive company among the three companies
with the highest spike of 3.8. Meanwhile, Pepsi is in the second position with a total score of 3.35.
Dr. Pepper is in the third position with a total point of 2.78. With this, in terms of industry key
success factors, Coca-Cola has the highest ranking.
12. On the Finances Leverage, it shows that as time goes by, the finance of the Coca-Cola Company increases as they sell more
products and earn more profit which will generate revenue in the future. Based on the graph, it shows that the number of sales
through the years is not that far from each other, however, it is projected that 2023 has the highest sales and EBITDA
Alternatives
1. Pepsi: One of the most well-known competitors to Coca-Cola, Pepsi offers a similar range of
carbonated beverages.
2. Dr Pepper: This unique soft drink has a distinct flavor that sets it apart from traditional colas.
3. Sprite: A lemon-lime flavored soda produced by The Coca-Cola Company. It's caffeine-free and
clear in color
13. 3. Sprite: A lemon-lime flavored soda produced by The Coca-Cola Company. It's caffeine-free and
clear in color.
4. Mountain Dew: Known for its citrus flavor and higher caffeine content compared to many
other sodas.
5. Root Beer: Brands like A&W and Barb’s offer a non-caffeinated, root beer-flavored alternative.
6. Ginger Ale: A non-caffeinated option, ginger ale is a popular choice for those looking for a
lighter, less sweet beverage.
7. Iced Tea: Unsweetened or lightly sweetened iced tea is a popular non-carbonated alternative.
8. Lemonade/Limeade: Freshly squeezed or commercially available lemonade or limeade
provides a refreshing and non-carbonated beverage option.
9. Flavored Water: Brands like LaCroix, Perrier, and other flavored sparkling waters offer a
carbonated, calorie-free alternative.
10. Fruit Juices: 100% fruit juices, like orange juice, apple juice, or grape juice, can be
alternatives, although they are usually higher in natural sugars.
11. Coffee: For a caffeinated alternative, coffee in various forms, such as iced coffee or cold brew,
is a popular choice.
12. Tea: Hot or cold tea, whether black, green, or herbal, is a diverse category with many flavor
options.
14. Decision criteria
1. Brand Image: Protecting and enhancing the brand image is vital for Coca-Cola. Decisions are likely made to
maintain a positive perception of the brand in the eyes of consumers.
2. Cost Efficiency: Operational efficiency and cost control are critical for any business. CocaCola is likely to
make decisions that optimize its supply chain, production processes, and distribution networks to manage costs
effectively.
3. Sustainability: As consumer awareness of environmental issues grows, companies are increasingly focused
on sustainability. Coca-Cola may have decision criteria related to environmentally friendly practices, including
packaging, sourcing, and production methods.
4. Regulatory Compliance: Adhering to local and international regulations is crucial for a multinational
company like Coca-Cola. Decision-making likely involves ensuring that products comply with health and safety
standards, labeling requirements, and other relevant regulations.
5. Distribution Channels: Decisions about how and where to distribute products are critical. Coca-
Cola likely assesses the most effective distribution channels to reach its target markets efficiently.
6. Risk Management: Identifying and mitigating risks is an important aspect of decisionmaking. Coca-Cola
likely assesses potential risks, including supply chain disruptions, geopolitical issues, and changes in consumer
behavior.
15. Implementation and contingency plan
Implementation Plan:
1. Define Objectives: Coca-Cola should clearly define the objectives of implementing a contingency plan.
This could include goals such as ensuring uninterrupted production and distribution, minimizing disruptions
to the supply cha
2. Risk Assessment: Conduct a comprehensive risk assessment to identify potential threats and
vulnerabilities that could impact the company's operations. This could involve analyzing factors such as
natural
3. Develop Contingency Strategies: Based on the identified risks, Coca-Cola should develop a range of
contingency strategies to address each potential threat. This may involve establishing backup production
facilities, diversifying suppliers, creating contingency stockpiles of key raw
4. Communication and Training: It is crucial to effectively communicate the contingency plan across all
levels of the organization and provide adequate training to employees.
5. Testing and Evaluation: Regularly test the contingency plan through simulation exercises and drills to
ensure its effectiveness and identify any gaps or areas for improvement.
16. Contingency Plan:
1. Production Continuity: In the event of a production facility shutdown, Coca-Cola should have backup
facilities or alternative production sites identified, which can be quickly activated to ensure production
continuity.
2. Supply Chain Management: To minimize disruptions in the supply chain, Coca-Cola should maintain a
diversified supplier base across different regions and establish solid relationships with alternative suppliers.
3.
4. Crisis Communication: Coca-Cola should have a well-defined crisis communication plan in place. This
includes designating a team responsible for communicating with stakeholders, including employees,
customers, investors, and the media during emergencies.
5. Business Continuity: A robust business continuity plan should be developed to outline steps for
maintaining essential functions and services during a crisis.
6. Regular Review and Update: The contingency plan should be regularly reviewed, updated, and tested to
ensure its relevance and effectiveness.
17. Exhibits (tables and charts)
Coca-Cola’s first-quarter 2021 results and provided an update on progress against its strategic initiatives:
Revenues: Net revenues grew 5% to $9.0 billion, and organic revenues (non-GAAP) grew 6%. This was driven by
a 5% growth in concentrate sales, while price/mix grew 1%. The quarter included five additional days, which
resulted in an approximate 6-point benefit to revenue growth.
18. The Income Statement Evolution shows the graph of the financial statement of the Coca-Cola Company starting from 2018,
2019, 2020, and in the projected years 2021, 2022, and 2023. Based on the coming years, Sales, Net Margin, Operating
Profit, Operating Margin, and Net Income will increase as indicated on the graph.