The document discusses Coca-Cola's marketing strategy, emphasizing its mass communication and marketing efforts to reach a broad audience, leading to its global recognition. It highlights Coca-Cola's historical significance, brand loyalty, and competitive advantages over rivals like Pepsi, supported by a SWOT analysis and risk considerations. Furthermore, it notes Coca-Cola's initiatives in advertising, sponsorships, and the ongoing coordination required between local and global markets to maintain quality and customer loyalty.

1. Tastethefeeling

7. TO REFRESH THE WORLD
TO INSPIRE MOMENTS OF OPTIMISM
TO CREATE VALUE AND MAKE A DIFFERENCE
THE COCA-COLA PROMISE SAYS,QUIET SIMPLY THAT “THE COCA-
COLA COMPANY EXISTS TO BENEFIT AND REFRESH EVERYONE WHO
IS TOUCHED BY OUR BUSSINESS
COCA-COLA OBJECTIVE

8. Do You Know??
• ‘’Coca-cola’’ is second well known word in the
world after the word okay.
• The product coca-cola is 130 years old.
• The coca part i believe is from the small
amounts of cocaine originally in coca cola
before it was banned. Crazy, I know. Cola is
just another word for that type of soda.

9. • But How it reaches millions of
people?????????
• How it is effective in using tools available
other than competitors??
• What distinguishes coca-cola from their
competitors??
• The answer lies in the word “Mass
Communication” which is primary tool for
coca-cola case.

10. Mass Marketing
Mass Marketing is the process of devising
products with mass appeal and
promoting them to all types of
customers.
The ultimate aim is to create a generic
brand e.g. Hoover or Coca-Cola
Coca-Cola aim their products at young and
old alike and they aim to be the market
leader.

11. Mass Marketing
When carried out successfully Mass
Marketing can be highly profitable.
Mass Marketing
High Sales
Mass Production
Low Costs &
Higher Profits
Leads to
Which leads
toWhich leads
to

12. MASS MARKETING INCLUDES
REMINDER ADVERTISING
ADS INCLUDE TELIVISION ADS AND PRINT ADS
INCENTIVES PROVIDED TO SOLIDERS DURING WORLD WAR-II
PROMO SONG
SPONSORSHIP

13. Effect of coca-cola’s sales promotion
strategy

14. Promo Song

15. • Sponsorship is done by coca-cola company to
various events.
• The events are FIFA World Cup in 2010 and
having both local and global markets operated
separately.
• Ultimately, the well known brand all over the
world is coca-cola.

16. COCA-COLA STANDS FOR INTEGRITY OF
ALL CULTURES AND PEOPLE FROM
THOSE CULTURES……

17. SWOT ANALYSIS OF COCA-COLA

18. • Pepsi or any other company cannot surpass
coca-cola in the coming decades because of its
brand popularity.
• If pepsi has to surpass coca-cola then first it
must concentrate on good customer relations
without expecting profit for few years then
there is a chance subjected to a decrement in
coca-cola brand name.
• Coca-cola competitors are defined in the
below slides.

20. COCA-COLA Vs PEPSI

21. COCA-COLA RISKS
1.THERE MUST BE COORDINATION BETWEEN LOCAL AND GLOBAL
MARKETS.
2.ENSURING THAT EVEN AFTER PRODUCT INNOVATION DOESN’T
DECREASE QUALITY AND LOYALTY TO CUSTOMERS

22. COCA-COLA OBJECTIVES
MASS MARKETING BY COCA-COLA
SWOT ANALYSIS OF COCA-COLA
COMPETITORS OF COCA-COLA
RISKS FACED BY COCA-COLA
COCA-COLA INTRODUCTION

23. CREATED BY :
KATIKI NIKHIL
ELECTRONICS DEPARTMENT
N I T JAMSHEDPUR.
UNDER :
PROF. SAMEER MATHUR
IIM LUCKNOW