SHARE A COKE
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The "Share A Coke" marketing campaign was successful in boosting Coca Cola's sales in the US for the first time in over ten years. The campaign allowed customers to personalize Coke bottles with their name, increasing customer satisfaction and loyalty. It empowered customers by letting them participate in the company's marketing strategy through social media. The campaign addressed Coca Cola's need to solve declining sales through a new approach and engaged customers globally on social platforms.
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Share a Coke Campaign Slideshare
The Coca-Cola Share a Coke campaign began in 2013, replacing the company's logo with names to personalize bottles and encourage sharing. The idea originated from Coke's Sydney marketing team in 2011. The campaign has been hugely successful, with over 150 million personalized bottles sold globally and 730,000 customized through an e-commerce store. It has expanded to over 70 countries and included thousands of names on bottles in 2014.
Share A Coke - Coca-Cola Concept Application - Rachel Schmidt - Due February ...
Coca-Cola launched its "Share a Coke" campaign in 2014 to increase sales among US teenagers. It personalized Coke bottles and cans with 250 popular names to create a personal connection. The campaign was highly successful on social media, driving engagement rates up significantly. It increased Coke revenue 11% over the previous year and reached more teens than any other market. The campaign was so effective because it engaged teens through personalized packaging and social media sharing.
Chris Barron - share a coke
This document discusses how Coca-Cola successfully collaborated with customers for their "Share a Coke" campaign. The campaign started in Australia in 2011 by personalizing Coke bottles with popular names. It encouraged engagement on social media and expanded to other markets. By collaborating iteratively with customers through experiments and adaptations, the campaign increased Coke consumption for the first time in years. The document advocates adopting an agile, collaborative approach to involve customers early and often through two-way communication to ensure requirements are met.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Share A Coke: Case Study
Coca-Cola launched a campaign in the Philippines called "The Happiest Thank You" in 2014. They printed 250 popular Philippine names on Coke bottles to personalize the drinking experience and encourage sharing. The campaign was a success, driving a 7% increase in consumption and generating over 125,000 positive social media posts. The lessons learned were that personalizing the brand through names increased sincerity and camaraderie between customers.
Report 'Share a Coke' Cialdini's Principles
In this report the campaign ‘Share a Coke’ is analyzed by Cialdini’s principles. Two questions will be answered: “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?” and “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?”.
Authors: Drienhuizen, A.B., Puerto, E., Ripens, L.
NHL Hogeschool, Leeuwarden 2014
Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Communication review - "Share a coke 2014" - Coca cola
The document summarizes Coca-Cola Vietnam's "Share a Coke 2014" campaign. The campaign aimed to increase Coke consumption among teens and young adults by personalizing bottles with popular Vietnamese names. It utilized multiple channels, including TV, print, online, and events, to encourage sharing Coke and fostering connections. The strategy created excitement and viral engagement. Evaluation found the campaign successfully made Coke a part of sharing good times and listening to consumers. It was one of the top social media topics and significantly grew the Coke Facebook page.
Recommended
Share a Coke Campaign Slideshare
The Coca-Cola Share a Coke campaign began in 2013, replacing the company's logo with names to personalize bottles and encourage sharing. The idea originated from Coke's Sydney marketing team in 2011. The campaign has been hugely successful, with over 150 million personalized bottles sold globally and 730,000 customized through an e-commerce store. It has expanded to over 70 countries and included thousands of names on bottles in 2014.
Share A Coke - Coca-Cola Concept Application - Rachel Schmidt - Due February ...
Coca-Cola launched its "Share a Coke" campaign in 2014 to increase sales among US teenagers. It personalized Coke bottles and cans with 250 popular names to create a personal connection. The campaign was highly successful on social media, driving engagement rates up significantly. It increased Coke revenue 11% over the previous year and reached more teens than any other market. The campaign was so effective because it engaged teens through personalized packaging and social media sharing.
Chris Barron - share a coke
This document discusses how Coca-Cola successfully collaborated with customers for their "Share a Coke" campaign. The campaign started in Australia in 2011 by personalizing Coke bottles with popular names. It encouraged engagement on social media and expanded to other markets. By collaborating iteratively with customers through experiments and adaptations, the campaign increased Coke consumption for the first time in years. The document advocates adopting an agile, collaborative approach to involve customers early and often through two-way communication to ensure requirements are met.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Share A Coke: Case Study
Coca-Cola launched a campaign in the Philippines called "The Happiest Thank You" in 2014. They printed 250 popular Philippine names on Coke bottles to personalize the drinking experience and encourage sharing. The campaign was a success, driving a 7% increase in consumption and generating over 125,000 positive social media posts. The lessons learned were that personalizing the brand through names increased sincerity and camaraderie between customers.
Report 'Share a Coke' Cialdini's Principles
In this report the campaign ‘Share a Coke’ is analyzed by Cialdini’s principles. Two questions will be answered: “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?” and “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?”.
Authors: Drienhuizen, A.B., Puerto, E., Ripens, L.
NHL Hogeschool, Leeuwarden 2014
Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Communication review - "Share a coke 2014" - Coca cola
The document summarizes Coca-Cola Vietnam's "Share a Coke 2014" campaign. The campaign aimed to increase Coke consumption among teens and young adults by personalizing bottles with popular Vietnamese names. It utilized multiple channels, including TV, print, online, and events, to encourage sharing Coke and fostering connections. The strategy created excitement and viral engagement. Evaluation found the campaign successfully made Coke a part of sharing good times and listening to consumers. It was one of the top social media topics and significantly grew the Coke Facebook page.
Share a Coke
Coca-Cola launched a marketing campaign called "Share a Coke" in Australia to increase summer consumption and get people talking about the brand again. They printed the most popular names on Coke bottles to spark conversations and remind people of relationships. Young adult consumption increased 7% and the campaign improved perceptions of Coca-Cola among teens by personally connecting the brand to consumers through a shared naming experience.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Aiim - AM09 - "Share a coke 2014" campaign
Aiiim - AM09
Case study: Communication Review - "Share a Coke" 2014
Team member: Oanh, Phương, Thảo.
Share a coke campaign
- The document discusses Coca-Cola's campaign in Australia, where 50% of teenagers had never tasted Coke and sales were decreasing.
- The campaign's objective was to increase Coke consumption by attracting and connecting with young people.
- The strategy involved asking people to "Share a Coke" with someone important to them by having names printed on bottles. Social media was used to promote sharing Coke and leaving messages.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Diet Coke Advertising Campaign Booklet
A comprehensive new strategy for appealing to millennials, as requested by the Diet Coke brand team in Atlanta, GA.
Journey of "Share a Coke"
These slides will give you an insight about the Ad campaign of the "Share a coke" campaign ran by Coca-Cola.
Digital digest #4
The document summarizes Coca-Cola's "Share a Coke" marketing campaign from 2012-2013. The campaign printed popular names on Coke bottles to encourage sharing on social media. Its goals were to boost summer sales among millennials and strengthen personal connections to the brand. It proved highly successful, increasing Coke consumption 7% and engagement on Facebook by 870%. The campaign showed that simple, personalized initiatives can powerfully engage customers when shared widely.
Digital strategy for coca cola
The document outlines Coca-Cola's digital strategy which includes creating an art contest on YouTube where entrants make art using Coke products, with a $25,000 prize for the winner chosen by public vote. The goals are to increase product sales, brand loyalty, and engagement among their target audience of American males and females aged 15-20. Social media is important for cheap advertising and high consumer involvement. The proposed budget is $10 million to promote the contest and prize while achieving the strategic points of exciting young people and increasing involvement, awareness and loyalty to the Coke brand.
Social Media Marketing with Coca-Cola
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
Digital marketing of coca cola
Coca Cola has been spreading happiness for 128 years through its beverages available in over 200 countries. The document discusses Coca Cola's digital marketing campaigns, including social media campaigns on sites like Facebook to engage users, mobile apps and games, and online ads and videos. Some specific campaigns highlighted are "Share a Coke" which allowed personalized bottles through Facebook, "Tweet your Christmas Wish" displaying tweets on a sign in Piccadilly Circus, and campaigns in Israel and for FIFA 2014 around recycling and creating a large flag mosaic.
Coke zero
Coca-Cola launched its Coke Zero campaign in 2005 to target young adult males. The campaign utilized covert guerrilla strategies and viral videos employing humor. Television ads featured men "ranting" and reinforced the "no downsides" message. The campaign stereotyped masculine ideals and was highly successful, making Coke Zero the most lucrative food/drink launch. Some criticism argued the campaign pandered to gender cliches to promote another diet drink.
FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)
Coca-Cola was founded in 1886 by John S. Pemberton and is headquartered in Atlanta, Georgia. It produces over 3,000 beverage brands and is distributed in over 200 countries. Coca-Cola employs over 92,400 people worldwide and serves over 1.6 billion beverages per day. The company focuses on leveraging its brand reputation through social media to strengthen customer loyalty and encourage participation by hosting contests and campaigns on platforms like Facebook.
Internet marketing of The Coca-Cola Company
A presentation about the Internet Marketing Strategy of The Coca-Cola Company.
Created by Venelina Darakeva in March 2013
Advertising content
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.
Inside Coke's Social Media Strategy
Learn how Coca-Cola mastered the art of Social Media and became the world's third most recognizable brand.
Diet Coke Creative Brief
Millennials enjoy Diet Coke but feel a disconnect from the brand. The objective is to increase brand engagement with millennial women ages 18-25 by 50% by converting brand loyal customers into advocates. These women are busy but rely on Diet Coke as a caffeine boost and bridge between their personal and work lives. The promise is for Diet Coke to understand millennial lifestyles and motivate them to achieve ambitions with its refreshing taste. Tactics will include social media, user-generated content, and events.
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Share a Coke
Coca-Cola launched a marketing campaign called "Share a Coke" in Australia to increase summer consumption and get people talking about the brand again. They printed the most popular names on Coke bottles to spark conversations and remind people of relationships. Young adult consumption increased 7% and the campaign improved perceptions of Coca-Cola among teens by personally connecting the brand to consumers through a shared naming experience.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Aiim - AM09 - "Share a coke 2014" campaign
Aiiim - AM09
Case study: Communication Review - "Share a Coke" 2014
Team member: Oanh, Phương, Thảo.
Share a coke campaign
- The document discusses Coca-Cola's campaign in Australia, where 50% of teenagers had never tasted Coke and sales were decreasing.
- The campaign's objective was to increase Coke consumption by attracting and connecting with young people.
- The strategy involved asking people to "Share a Coke" with someone important to them by having names printed on bottles. Social media was used to promote sharing Coke and leaving messages.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Diet Coke Advertising Campaign Booklet
A comprehensive new strategy for appealing to millennials, as requested by the Diet Coke brand team in Atlanta, GA.
Journey of "Share a Coke"
These slides will give you an insight about the Ad campaign of the "Share a coke" campaign ran by Coca-Cola.
Digital digest #4
The document summarizes Coca-Cola's "Share a Coke" marketing campaign from 2012-2013. The campaign printed popular names on Coke bottles to encourage sharing on social media. Its goals were to boost summer sales among millennials and strengthen personal connections to the brand. It proved highly successful, increasing Coke consumption 7% and engagement on Facebook by 870%. The campaign showed that simple, personalized initiatives can powerfully engage customers when shared widely.
Digital strategy for coca cola
The document outlines Coca-Cola's digital strategy which includes creating an art contest on YouTube where entrants make art using Coke products, with a $25,000 prize for the winner chosen by public vote. The goals are to increase product sales, brand loyalty, and engagement among their target audience of American males and females aged 15-20. Social media is important for cheap advertising and high consumer involvement. The proposed budget is $10 million to promote the contest and prize while achieving the strategic points of exciting young people and increasing involvement, awareness and loyalty to the Coke brand.
Social Media Marketing with Coca-Cola
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
Digital marketing of coca cola
Coca Cola has been spreading happiness for 128 years through its beverages available in over 200 countries. The document discusses Coca Cola's digital marketing campaigns, including social media campaigns on sites like Facebook to engage users, mobile apps and games, and online ads and videos. Some specific campaigns highlighted are "Share a Coke" which allowed personalized bottles through Facebook, "Tweet your Christmas Wish" displaying tweets on a sign in Piccadilly Circus, and campaigns in Israel and for FIFA 2014 around recycling and creating a large flag mosaic.
Coke zero
Coca-Cola launched its Coke Zero campaign in 2005 to target young adult males. The campaign utilized covert guerrilla strategies and viral videos employing humor. Television ads featured men "ranting" and reinforced the "no downsides" message. The campaign stereotyped masculine ideals and was highly successful, making Coke Zero the most lucrative food/drink launch. Some criticism argued the campaign pandered to gender cliches to promote another diet drink.
FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)
Coca-Cola was founded in 1886 by John S. Pemberton and is headquartered in Atlanta, Georgia. It produces over 3,000 beverage brands and is distributed in over 200 countries. Coca-Cola employs over 92,400 people worldwide and serves over 1.6 billion beverages per day. The company focuses on leveraging its brand reputation through social media to strengthen customer loyalty and encourage participation by hosting contests and campaigns on platforms like Facebook.
Internet marketing of The Coca-Cola Company
A presentation about the Internet Marketing Strategy of The Coca-Cola Company.
Created by Venelina Darakeva in March 2013
Advertising content
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.
Inside Coke's Social Media Strategy
Learn how Coca-Cola mastered the art of Social Media and became the world's third most recognizable brand.
Diet Coke Creative Brief
Millennials enjoy Diet Coke but feel a disconnect from the brand. The objective is to increase brand engagement with millennial women ages 18-25 by 50% by converting brand loyal customers into advocates. These women are busy but rely on Diet Coke as a caffeine boost and bridge between their personal and work lives. The promise is for Diet Coke to understand millennial lifestyles and motivate them to achieve ambitions with its refreshing taste. Tactics will include social media, user-generated content, and events.
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This document analyzes Coca Cola's "Share a Coke" marketing campaign. The campaign allowed customers to have their names printed on Coke bottles and cans. This led to a boost in Coke sales in the US for the first time in ten years. The author was interested in this topic because they enjoyed searching for their name on bottles over the summer. A YouTube video provided valuable secondary information by interviewing customers and showing how widely the campaign was marketed globally. The "Share a Coke" campaign related to the author's marketing module by empowering customers and increasing customer satisfaction and loyalty through personalized bottles. It demonstrated how Coke solved the problem of declining sales through creative marketing.
Digital Digest #2.pptx
The "Share a Coke" marketing campaign personalized Coca-Cola bottles and cans by writing names that people could relate to, like friend or sister, in order to improve sales and customer interactions. They promoted the campaign on social media and encouraged sharing photos using #Shareacoke. This successful campaign boosted Coke sales by using the brand to strengthen relationships and through innovative advertising approaches like customizing bottles at kiosks. Coca-Cola also collaborated with celebrities to further promote the campaign.
22027744 coca-cola-branding-strategy
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Share A Coke Campaign.pptx
Coca-Cola launched their "Share a Coke" campaign in 2012, first in Australia and then Britain, to increase summer sales and engage customers. The campaign personalized Coke bottles with names to encourage people to share bottles on social media with the hashtag #shareacoke. It was highly successful, driving an 870% increase in Facebook traffic and 378,000 custom bottles printed. The reasons for its success were that personalization engaged customers and allowed them to express creativity, while social media amplified the impact of the campaign worldwide.
Share a coke with compaign
The "Share a Coke" campaign was a huge success for three main reasons:
1. Simplicity - By personalizing bottles with popular names, it delivered a simple yet powerful message that resonated globally.
2. Personalization - Putting names on bottles connected with consumers on a personal level by appealing to their desires for self-expression and human connection.
3. Socialization - The campaign encouraged social sharing on platforms like Facebook, gaining 25 million new followers and over 500,000 photos tagged with the campaign hashtag in the first year.
Critical analysis of the strategic and tactical approaches of coca cola
The Coca-Cola Company, incorporated on September 5th, 1919 is a well known beverage company. The company has a ownership and licensing of brands and markets over 500 non-alcoholic beverages brands which usually consist of sparkling beverages but also a varied number of still beverages like water , enhanced water , juice and juice drinks , ready to drink teas and coffees and also many sports and energy drinks. For every industry who has to spend reasonable time and effort in marketing, Coca Cola serves as a true inspiration (World of Coca-Cola, 2015).When most of the company belongs to mature stage of the product life cycle, and is operating in a competitive market with little product differentiation, the company has been successful to grow in terms of strength as a brand and its marketing techniques. (Cokecce.com, 2015)
420 final presentation
Coca-Cola's digital presence is strong but could be improved, especially among millennials. The document proposes increasing Coca-Cola's social media presence through more interactive content. An idea is to develop an app allowing users to make themselves part of a Coca-Cola commercial by accessing their camera and inserting themselves into scenes. Entries would be judged based on representing themes of fun, friends, and enjoyment of the drink. The campaign would run from June to August and success would be measured by site engagement, ad clicks, and return on investment.
Critical analysis of the strategic and tactical approaches of coca cola
The following essay shall discuss the importance of brand management and brand campaigning. The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Also a very important part of this essay is the brand proposal for Coca Cola- launching a new product, per se, snacks and how the company can add to its product lines and product mixes. How important is brand reputation and brand campaigning, has been explained in depth throughout the essay.
Inside Coke's Social Media Strategy
Coca-Cola has been highly successful in building a massive social media presence across platforms like Facebook, Twitter, YouTube, and Instagram. On Facebook, Coca-Cola has over 97 million followers through focusing on community engagement rather than direct product promotion. On Twitter, Coca-Cola's 3.25 million followers are engaged through sharing happiness stories rather than focusing on the brand itself. Coca-Cola's digital campaigns have been notably successful in driving engagement and buzz through initiatives like "Share a Coke". Overall, Coca-Cola's social media strategy emphasizes authentic engagement and relationships with audiences to build brand advocacy.
Coca-cola Company track the customers demand and design the product.
The document discusses Coca-Cola's strategic goals and how it tracks customer demand and designs its products. Coca-Cola aims to be the market leader in Bangladesh by producing high-quality drinks. It tracks various factors that influence demand, such as prices of substitutes and complements, consumer income, time of year, and advertising. Recently, Coca-Cola has refocused its design efforts under a new direction to simplify branding and improve the user experience.
Coca cola presentation
Coca Cola is a global beverage company founded in 1886. It produces over 230 beverage brands and has operations in nearly 200 countries. The company's marketing and advertising campaigns since 1900 are examined, starting with targeting men and women in the US from 1900-1905, then young consumers and couples from 1906-1925, and eventually aiming for mass consumption globally. The company's strategies evolved from connecting with consumers through fun and pleasure to using sports sponsorships and different packaging to drive growth.
Buyer Personas 1. Determine what kind of content you need2. Se.docx
Buyer Personas
1. Determine what kind of content you need
2. Set the tone, style, and delivery strategies for your content
3. Target the topics you should be writing about
4. Understand where buyers get their information and how they want to consume it
Background and Content Pillars
The Coca-Cola Company is a successful and globally-recognized beverage producer and has set its sights on doubling its business by 2020. Coca-Cola recognized that there were two prevailing changes occurring in the market: consumers were creating an ever-increasing amount of brand content, and technology had empowered them as never before to shape the brand. Coca-Cola identified that audiences are now largely in control of the brand--and not the other way around. Because the buyers now control the narrative instead of Coca-Cola being able to directly control its message to customers as it has in the past, they realized they needed to figure out how to harness the power of content marketing in order to engage consumers. Their focus became creating a digital content marketing strategy that engages customers in an open conversation, based on two key content pillars: liquid and linked.
· "Liquid" embodies the notion that our networked and connected world enables ideas to spread rapidly — liquid ideas are those that capture the imagination and cannot be controlled once they are put out in the world. While liquid ideas are creative, they are grounded in a linked strategy.
· "Linked" makes sure that ideas are always centered on the core brand story and experience — in other words, liquid ideas must reflect positively on the Coca-Cola brand. It also means that all the brand channels should be coherent and unified.
Content Marketing Plan Core Elements
The concepts of the liquid and linked pillars provide the context and foundation to the three core elements identified as key to Coca Cola's success with their new content marketing strategy: storytelling, consumer-generated content, and unified brand experience.
Storytelling: As part of the liquid principle, Coca-Cola recognized the power of storytelling. Stories create an emotional connection, connect people and spread ideas, which leads to conversations. In dynamic storytelling, a brand idea is released to the audience and picked up in various conversations and channels. One of Coca-Cola’s key brand stories is ‘living positively’ and showing how the brand makes the world a better place. This content idea also forms part of the company values, showing the importance of aligning business and content objectives. Each sub-brand has a big-picture content plan that outlines key elements of the story and how they will be disseminated.
Consumer-generated content: Consumer-generated content forms a cornerstone of the content strategy. Brand stories encourage consumer reactions and engagement (and are often created by the consumers themselves). The worldwide distribution of creativity and technology means that consumers have greate.
Taste the feeling
The Coca-Cola company launched a new global advertising campaign called "Taste the Feeling" to replace their previous 7-year campaign "Open Happiness". The previous campaign was seen as too preachy and failing to convey the simple pleasure of drinking a Coke. The new campaign aims to diminish contradictions between Coke's different brands by treating them as variants of the main Coca-Cola brand. It features everyday moments like ice skating with friends and first kisses linked to drinking Coke. The campaign runs across online ads, print ads, social media and mass media in an effort to boost sales of Coca-Cola products as a whole.
Case study final paper
The Coca-Cola "Share a Coke" campaign launched in Australia in 2012, printing 150 popular names on bottles and cans. This personalized the brand and encouraged sharing on social media. The campaign increased Coke's Facebook traffic by 870% and sold over 250 million named bottles. It succeeded by fostering connections between friends and families, driving word-of-mouth promotion on social media. The campaign was expanded to over 80 countries due to its initial success in Australia.
Marketing Communications of Coca -Cola
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
Company Research (cocacola)
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
Falcon.io 2022 Social Media Trends
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Coke case
This document compares and contrasts the social media strategies of Coca-Cola and Starbucks. It finds that Coca-Cola focuses on building relationships with fans through experiences rather than discounts. In contrast, Starbucks primarily uses deals and offers to engage fans. The document recommends Coca-Cola continue fostering engagement through campaigns and CSR efforts while introducing limited discounts. It also suggests exploring location-based social media like Foursquare.
Running head CONSTRUCTING EFFECTIVE MESSAGES .docx
Running head: CONSTRUCTING EFFECTIVE MESSAGES
CONSTRUCTING EFFECTIVE MESSAGES
Constructing Effective Messages
Daniel Jacobson
COM/295
Alex Luna
September 01, 2016
Constructing Effective Business Messages
Several products and services are produced around the globe on a daily basis and need proper marketing procedures as well as strategic positioning to ensure that these products reach the intended audience and the targeted market on time. This piece of work presents a deep analysis of coca cola products, their characteristics, worth, the targeted audience as well as the approaches used by the company to establish the credibility of the products in its diversified markets.
The Coca-Cola Products and Characteristics
America is known for several products sold in domestic markets as well as the overseas markets. The products range from ranging from household goods and food products to electronic appliances such as the Apple smartphones. One of the best known American products is the coca cola soft drinks that are sold in more than 200 countries around the globe. It is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Coca cola comes in several brands which are appealing to different customers and attracts the attention of these customers from across the globe. The features of this product are distinct from variation in brands. For instance, sprites the world's leading lemon-lime flavored soft drink, sold in more than 190 countries and ranks as the number three soft drink world over; Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. Other coca cola brands like Pure, crisp Dasani delivers fresh taste with a clean, fresh style. Dasani Drops is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful day. While Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality that makes it more appealing to customers as it is rich in nutrients and taste (Weber, Story, & Harnack, 2006).
The Worth of Coca-Cola
The worth of a product is considered in several facets. According to J. F Kapferer, there are six pillars to be considered in establishing whether or not a product is worthwhile. These constitute the Kemferer's brand identity prism with six faces namely: the physique, personality appeal, culture, relationship, reflection, and self-image. Coke, for instance, has strong words that are associated with its brands that evoke a strong response from customers whenever the brands are mentioned. T ...
Media photo pr
Coca-Cola has been in business since 1886 and has expanded its product lineup and targeted audiences over time. It faces main competition from Pepsi and Dr Pepper. Coca-Cola has repositioned itself by introducing various flavors and options like Diet Coke and Coke Zero to appeal to more consumers. The company advertises widely using celebrities and sponsoring major events. It also leverages social media campaigns and seasonal marketing strategies to promote brand awareness and sales.
Similar to SHARE A COKE (20)
Critical analysis of the strategic and tactical approaches of coca cola
Critical analysis of the strategic and tactical approaches of coca cola
Critical analysis of the strategic and tactical approaches of coca cola
Critical analysis of the strategic and tactical approaches of coca cola
Coca-cola Company track the customers demand and design the product.
Coca-cola Company track the customers demand and design the product.
Buyer Personas 1. Determine what kind of content you need2. Se.docx
Buyer Personas 1. Determine what kind of content you need2. Se.docx
Running head CONSTRUCTING EFFECTIVE MESSAGES .docx
Running head CONSTRUCTING EFFECTIVE MESSAGES .docx
SHARE A COKE
- 1. “Share A Coke” Chapter 14- Customer Satisfaction, Loyalty, and Empowerment By: Maranda Thibodeau
- 2. Topic “Share A Coke” method made sales boost really high for the first time in ten years here in the U.S. It allows you to put your name on the bottle you are drinking out of. “Share A Coke” is also found online where you can put your name on a virtual bottle and show it on Social Media websites. Coca Cola needed to come up with a new marketing strategy due to the decrease in sales in the past ten years.
- 3. Interest in Topic I know many people who purchase “share a coke” including myself. Free advertising is important for companies, and over the summer I saw on all of the social media “share a coke” ads everywhere. I found that Coca Cola was very smart to allow you to write your own name and submit it in, not to long later you will see your name out on the bottles. Coca Cola was getting new customer just so they can have their names on a bottle.
- 4. How this topic relates to my assigned module marketing? Chapter 14 is “Customer Satisfaction, Loyalty, and Empowerment. Coca Cola satisfies customers with “share a coke” because now they have their names on the bottle, and most likely will never throw out that bottle. Loyalty, plays a role because to most of the customers buying “share a coke” was already a Coca Cola customer. Also for the customers who did not like coke might now be loyal customers. Empowerment is an important technique in this topic because its letting your customer control the marketing activities, and strategies. Their main point in this was to get their customers involved.
- 5. Problem Solving & Global Orientation My marketing topic links to problem solving, and global orientation out of the three competencies. Problem solving because Coca Cola needed to find a marketing strategy to boost sales and gain more customers. Coke had not had a boost in sales in a decade until this summer hit with “Share a Coke.” Global Orientation plays a role in my topic because “share a coke” is popular all around the world, also they host different events around the world for their products. Coca Cola is sold all around the world, but mostly popular here in the U.S.
- 7. Sources •<https://www.google.com/search?q=share a coke&biw=1252&bih=581&source=lnms&tbm=isch&sa=X&ei=zENIVMePObT_sASRhILwDA&sqi= 2&ved=0CAYQ_AUoAQ>. •"Share a Coke - Thank You." YouTube. YouTube. Web. 5 Nov. 2014. <https://www.youtube.com/watch?v=5l0cCyElfgg>. •The Independent. Independent Digital News and Media. Web. 5 Nov. 2014. <http://www.independent.co.uk/news/business/cocacola-share-a-coke-campaign-boosts-us- sales-for-first-time-in-a-decade-9759739.html>.