Coca-Cola is the world's largest beverage company operating in over 200 countries. It was invented in 1886 and has since expanded globally using various marketing strategies. Coca-Cola segments markets by geography, demographics, and psychographics. It utilizes many communication channels including newspapers, magazines, television, radio, cinema, posters, billboards, and the internet. Some of Coca-Cola's most successful advertising campaigns in India include "The Coca Cola 1998 Cup", "Jo Chaaho Ho Jaaye, Coca Cola Enjoy", and "Open Happiness". Coca-Cola's objective with its advertising is to create brand awareness, increase sales, and maximize profits.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
The Coca-Cola Company produced and manufactured a carbonated soft drink as a regular beverage namely Coca-Cola or Coke. It was invented by John Stith Pemberton in Atlanta, Georgia in the late 19th century. The beverage was originally marketed as an abstention drink planned to be as a patent medicine.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
3. Coca-Cola
Coca-Cola company is the worlds largest non alcoholic beverage company.
With more than 400 brands, there are nearly 2500 beverage products.
Operations in more than 200 countries
According to business insider, approximately 94% of the world population is
aware of red and white logo of coca cola
4. HISTORY
Invented by John stith Pemberton in 1886 in Atlanta, Georgia.
The coca cola formula and brand was bought in 1889 by Asa Candler who
incorporated the coca cola company in 1892.
Within 4 years, his merchandising flair helped expansion of consumption of coca
cola to every state and territory.
Coca cola company started operating in India in 1950. However in 1977 they
withdrew operations and on 1993 they decided to Re enter the market
5. Geographic Segmentation
Regions or country wise: North America, Middle east, Asian countries, Europe,
Pacific countries
Density: Urban, Sub urban
Climate : Hot, Summer
City / Metro : Small, Medium, Large
6. Demographic Segmentation
Age: 12- 19, 20- 35
Gender : All
Income : Middle level
Generation : Young
Family type: All
Occupation : All
8. Evolution of Tagline
Throughout the years, the slogans used in advertising for Coca-Cola have reflected
not only the brand, but the times. Slogans provide a simple, direct way to
communicate about Coca-Cola
The 1906 slogan, "The Great National Temperance Beverage," reflects a time when
the society in the United States was veering away from alcoholic beverages, and
Coca-Cola provided a nice alternative.
Other slogans have concerned the sales figures, such as "Three Million a Day"
from 1917 or "Six Million a Day" from 1925
by 1986, two slogans were used to differentiate the brands, with "Red, White &
You" for Coca-Cola classic and "Catch the Wave" for Coca-Cola.
Some advertisements themselves rise to the level of memorable slogans. The
1971 "Hilltop" ad featured a song with the words "I'd Like to Buy the World a
Coke." that lyrics are considered as slogan to many.
11. Evolution of Tagline
Latest (2021) Tagline is : “ The Real magic”
Real Magic marks the first new global brand
platform for Coca-Cola. and is being launched
alongside a refreshed visual identity for Coca-
Cola, as well as a new perspective on the Coca-
Cola logo that will feature across Coca-Cola
marketing.
Coca-Cola is collaborating with artists,
photographers and illustrators to bring the
concept of Real Magic to life through the
embrace of new ‘Hug logo’.
14. Types of Media used to Promote Coca-
Cola
Various types of media are used to advertise the Coca-Cola brand in general, and
Coca-Cola drink in particular
Media used to advertise coca cola can be divided into , published media and
visual/aural media. Published media includes newspapers, magazines, trade and
professional press, and the internet. Visual and aural media includes television,
radio, cinema, posters, billboards, and direct mailing.
16. Published Media
Newspapers are one of the most popular forms of media advertising that is
widely used by Coca-Cola. Coca-Cola Company is one of the companies that has
starred media advertisement in its earlier stages, and by now the company has
been engaged in media advertising for more than 100 years.
17. Published Media
Magazines are widely used at a global level to advertise Coca-Cola. The
magazines are chosen according to their readability by the target customer
segment of the company. These advertisements usually occupy an entire page of
the magazine to maximise the positive impact of the marketing initiatives.
Internet is another platform where the various forms of Coca-Cola advertisements
are placed. Specifically, the brand’s online advertisement is undertaken through
the extensive use of banners, pop-up ads, on-site sponsorships and various other
forms of online advertisements in thousands of websites around the globe. There
are also various forums and websites dedicated to Coca-Cola fans, where users
can share their stories involving Coca-Cola.
19. Visual and Aural Media
Coca-Cola has been advertised through television in many countries. Coca-Cola
features different ads in different countries. These ads are prepared considering
the local culture to avoid any misunderstandings due to the differences in the
culture of different countries.
Coca-Cola radio advertisement usually lasts only a few seconds, but is considered
to be efficient in terms of increasing brand awareness and customer loyalty.
20. Visual and Aural Media
Posters and billboards are also widely used as an integral part of the Coca-Cola
media promotion. The billboards are usually placed at the city centres and
highways around the globe as well as some parts of the rural areas. Posters, on
the other hand, are normally displayed at the public transports, shops and
restaurants.
Coca-Cola is also advertised in cinema and this is undertaken in two ways. Firstly,
Coca-Cola video advertisements are played in cinemas before the movie starts.
Secondly, Coca-Cola is advertised through product placement in movies, wherein
the drink is featured somewhere during the movie and the efficiency of the
product placement is maximised by showing the drink being consumed by the
lead role.
22. Campaigns in India
Some of the successful campaigns of coca cola in India.
The Coca Cola 1998 Cup
Jo Chaaho Ho Jaaye, Coca Cola Enjoy
Thanda Matlab Coca Cola
Sabka Thanda Ek
Open Happiness
23. Conclusion
Coca-Cola advertisement campaigns are launched to achieve specific objectives. The company’s main
objective is profit maximization and these advertisement campaigns contribute to the achievement of this
objective in several ways.
Creating awareness of the company and its products.
Informing and educating consumers and buyers.
Encouraging a liking for the company’s products over those of the competitors'.
Encouraging product trial among potential new customers.
Increasing short-term sales by the means of stimulating action.
Reassuring customers and reinforcing their particular desirable buying behaviour.
Generating information from customers.
Creating sales lead.
