This document discusses and analyzes the advertising strategies and branding of various energy drink companies. It examines the logos, packaging, slogans and marketing campaigns of brands like Irn-Bru, Relentless, Rockstar, Lucozade, Monster, and Red Bull. Key findings include that the drinks target younger audiences and emphasize themes of energy, fun and adventure. Different brands employ distinctive colors, fonts, imagery and celebrity endorsements to attract customers and build brand recognition.
The document analyzes the marketing and advertising of the White Tiger organic energy drink brand. Some key points:
- The drink is targeted at both males and females, shown through pink and blue can designs. However, this relies on gender stereotypes.
- The branding aims to attract health-conscious consumers by emphasizing the drink's organic and fair-trade certification. However, the advertising could be more engaging and attention-grabbing.
- Both the website and advertisements keep to a very simple and minimalist white background design matching the product packaging. While consistent, this lacks excitement compared to competitors' more interactive ads.
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The target audience of Monster energy drink is males aged 16-35. It uses sponsorship of extreme sports and imagery of attractive women in its branding and marketing. The logo features a green "M" on a black background, representing the name and giving a monster-like appearance. The corporate colors of black, green, and white are used throughout the branding and are meant to have dark and monster-like connotations.
6th Jeddah Marketing Club, (Packaging) by Dr. Sameh GaberMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
The psychology of color and visual appearance with regards to persuasion and influence is one of the most fascinating and sometimes even controversial, aspects of marketing and consumer behavior. Research suggests that this aspect is a critical factor in marketing and branding. The buying pattern of consumers is based on their personal preference, upbringing, and even culture. Certain colors have a certain kind of impact on the consumer psyche. It has been found that up to 90% of consumer judgments made about products can be attributed to color alone, and businesses utilize this effectively to market their brands.
Reach us at: jghosh@suyati.com
The document summarizes a radio advertisement for green tea. It uses various techniques to convey a positive message about the taste of green tea without visually showing the product. These techniques include using regional dialects and the repeated sound of "mmm" from different groups to encode that the drink tastes good. It also aims to build a relationship with the listener and make them want to try green tea to see if they will have the same positive experience that "everyone" describes. The ad concludes by manipulating the audience into believing everyone loves the taste in order to persuade them to buy the product.
This document discusses and analyzes the advertising strategies and branding of various energy drink companies. It examines the logos, packaging, slogans and marketing campaigns of brands like Irn-Bru, Relentless, Rockstar, Lucozade, Monster, and Red Bull. Key findings include that the drinks target younger audiences and emphasize themes of energy, fun and adventure. Different brands employ distinctive colors, fonts, imagery and celebrity endorsements to attract customers and build brand recognition.
The document analyzes the marketing and advertising of the White Tiger organic energy drink brand. Some key points:
- The drink is targeted at both males and females, shown through pink and blue can designs. However, this relies on gender stereotypes.
- The branding aims to attract health-conscious consumers by emphasizing the drink's organic and fair-trade certification. However, the advertising could be more engaging and attention-grabbing.
- Both the website and advertisements keep to a very simple and minimalist white background design matching the product packaging. While consistent, this lacks excitement compared to competitors' more interactive ads.
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The target audience of Monster energy drink is males aged 16-35. It uses sponsorship of extreme sports and imagery of attractive women in its branding and marketing. The logo features a green "M" on a black background, representing the name and giving a monster-like appearance. The corporate colors of black, green, and white are used throughout the branding and are meant to have dark and monster-like connotations.
6th Jeddah Marketing Club, (Packaging) by Dr. Sameh GaberMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
The psychology of color and visual appearance with regards to persuasion and influence is one of the most fascinating and sometimes even controversial, aspects of marketing and consumer behavior. Research suggests that this aspect is a critical factor in marketing and branding. The buying pattern of consumers is based on their personal preference, upbringing, and even culture. Certain colors have a certain kind of impact on the consumer psyche. It has been found that up to 90% of consumer judgments made about products can be attributed to color alone, and businesses utilize this effectively to market their brands.
Reach us at: jghosh@suyati.com
The document summarizes a radio advertisement for green tea. It uses various techniques to convey a positive message about the taste of green tea without visually showing the product. These techniques include using regional dialects and the repeated sound of "mmm" from different groups to encode that the drink tastes good. It also aims to build a relationship with the listener and make them want to try green tea to see if they will have the same positive experience that "everyone" describes. The ad concludes by manipulating the audience into believing everyone loves the taste in order to persuade them to buy the product.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
1204 2012 april color and consumer behaviorNguyễn Tùng
The document provides results from a market research report on color preferences and symbolism among consumers in Vietnam.
Some key findings include:
- Red, light blue, and medium light blue were the most popular and favorite colors overall. Black was both a preferred and least favorite color. Yellow was the overall least favorite.
- Red was strongly associated with happiness, sexiness, luxury, and quality. Black represented technology, performance, and determination. Light blues represented safety and the environment.
- Color was found to be most important in choices for cars, motorcycles, and home exteriors. The preferred colors for cars were black, white, and silver. For motorcycles, the preferred colors were black,
Consumer Behaviour - Stimulus Generalisation Vs. Stimulus Discriminationteenasai
This document discusses stimulus generalization versus stimulus discrimination in marketing and branding. It provides examples of brands that use stimulus generalization by maintaining consistent packaging design across product lines to leverage brand recognition, as well as examples of brands that use stimulus discrimination by differentiating their packaging design from competitors to stand out. The document analyzes multiple brand pairs, showing how one brand generalized its packaging while the other discriminated to differentiate itself in the marketplace.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
The document summarizes Carlsberg's efforts around promoting responsible drinking. It discusses how Carlsberg promotes responsible drinking through initiatives aimed at preventing underage drinking, binge drinking, and drinking and driving. It provides examples of initiatives in different markets like beer patrols in Russia to prevent underage drinking and free transportation at festivals in Croatia to prevent drunk driving. The document also discusses Carlsberg's environmental strategy and ambitions around reducing its water, carbon, and energy footprints.
This advertisement promotes Adidas products using Olympic bronze medalist Tom Daley as a model. It aims to appeal to teenage heterosexual males in the UK. The ad uses images of Daley's confident facial expression and victory pose holding the Union Jack flag to suggest that using the products will make viewers feel similarly intelligent, in control and victorious. It promotes the products in blue to associate them with Daley's success and increased confidence. The ad is intended to make viewers want to emulate Daley's achievements by using the products.
This document contains an advertising portfolio analyzing different advertising examples. It includes sections on preemptive strategy, unique selling proposition, brand image, positioning, resonance, and affective anomalous. Each section contains a good example ad and a poor example ad, providing analysis of the strategies and messaging used in each. The document aims to showcase best practices and missteps in advertising through case studies.
Understanding the psychology of colors in branding is very important if you want to change the way people feel about your brand. In this presentation learn about how to choose brand colors for a new brand.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
Coca-Cola is the most widely recognized brand in the world, known to 94% of the global population. It has the largest distribution system of any beverage company, selling products in over 200 countries worldwide through 146,000 employees. In addition to its flagship Coca-Cola soft drink, the company is now the number one supplier of drinks across categories like water, juices, teas and coffees.
This report summarizes a survey on packaging design for a set of chocolates. The survey received responses from 30 people and investigated their opinions on different aspects of packaging design related to the chocolates' fruit flavors. Key findings include that images used on packaging should relate to fruit flavors, and that a "Go Green" reuse concept was most supported. The report concludes the information arrangement and layout were clear but that typography design needs improvement. It recommends using a "Go Green" reuse concept as the packaging design.
1) Fosters is launching a new 250ml beer variant in India to target younger consumers.
2) The smaller package will be priced more competitively around Rs. 22-25 to compete with other drinks popular with youth.
3) Fosters hopes to leverage its strong distribution network to quickly place the new variant nationwide before competitors can copy the idea.
The document provides an analysis of an advertisement image for Coca-Cola. The image uses many bright colors and scattered objects to convey a sense of liveliness and energy. The red color was likely chosen to attract all audiences. The camera angle shows an overall view of the chaotic scene. The slogan "open up to the coke side of life" suggests the drink will energize and fulfill one's life. The simple font stands out against the busy background. The ad aims to appeal to teenagers by portraying a more exciting life through drinking Coke.
Miller High Life Marketing Campaign Final Presentationpenguin_poop
The document proposes a marketing plan to increase sales of Miller High Life Light beer. The plan aims to define Miller High Life Light as "The Beer to Share With Friends" and appeal more to female drinkers through tactics like a viral video campaign, bar contests in major cities, improved packaging, Pandora ads, magazine ads, and targeted Facebook ads. These strategies and tactics would launch in July and run through October, with the goal of increasing quarterly sales by 10% and improving relationships with distributors.
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.
Feel Good Drinks is a drinks company that uses natural ingredients and no added sugar. They want to increase brand awareness and make people feel good. Their campaign will involve drink sampling stalls in shopping centers across the UK. Customers can take a selfie while drinking a Feel Good product and posting it with #FeelGoodOnTheGo for a chance to win a feel good experience prize. Evaluating effectiveness will include comparing sales before and after, and checking if website traffic increases.
A Company Logo represents the aims and objectives of the Company. It also represents the company’s goals and delivers a consistent statement of commitment, service, and professionalism.
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
1204 2012 april color and consumer behaviorNguyễn Tùng
The document provides results from a market research report on color preferences and symbolism among consumers in Vietnam.
Some key findings include:
- Red, light blue, and medium light blue were the most popular and favorite colors overall. Black was both a preferred and least favorite color. Yellow was the overall least favorite.
- Red was strongly associated with happiness, sexiness, luxury, and quality. Black represented technology, performance, and determination. Light blues represented safety and the environment.
- Color was found to be most important in choices for cars, motorcycles, and home exteriors. The preferred colors for cars were black, white, and silver. For motorcycles, the preferred colors were black,
Consumer Behaviour - Stimulus Generalisation Vs. Stimulus Discriminationteenasai
This document discusses stimulus generalization versus stimulus discrimination in marketing and branding. It provides examples of brands that use stimulus generalization by maintaining consistent packaging design across product lines to leverage brand recognition, as well as examples of brands that use stimulus discrimination by differentiating their packaging design from competitors to stand out. The document analyzes multiple brand pairs, showing how one brand generalized its packaging while the other discriminated to differentiate itself in the marketplace.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
The document summarizes Carlsberg's efforts around promoting responsible drinking. It discusses how Carlsberg promotes responsible drinking through initiatives aimed at preventing underage drinking, binge drinking, and drinking and driving. It provides examples of initiatives in different markets like beer patrols in Russia to prevent underage drinking and free transportation at festivals in Croatia to prevent drunk driving. The document also discusses Carlsberg's environmental strategy and ambitions around reducing its water, carbon, and energy footprints.
This advertisement promotes Adidas products using Olympic bronze medalist Tom Daley as a model. It aims to appeal to teenage heterosexual males in the UK. The ad uses images of Daley's confident facial expression and victory pose holding the Union Jack flag to suggest that using the products will make viewers feel similarly intelligent, in control and victorious. It promotes the products in blue to associate them with Daley's success and increased confidence. The ad is intended to make viewers want to emulate Daley's achievements by using the products.
This document contains an advertising portfolio analyzing different advertising examples. It includes sections on preemptive strategy, unique selling proposition, brand image, positioning, resonance, and affective anomalous. Each section contains a good example ad and a poor example ad, providing analysis of the strategies and messaging used in each. The document aims to showcase best practices and missteps in advertising through case studies.
Understanding the psychology of colors in branding is very important if you want to change the way people feel about your brand. In this presentation learn about how to choose brand colors for a new brand.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
Coca-Cola is the most widely recognized brand in the world, known to 94% of the global population. It has the largest distribution system of any beverage company, selling products in over 200 countries worldwide through 146,000 employees. In addition to its flagship Coca-Cola soft drink, the company is now the number one supplier of drinks across categories like water, juices, teas and coffees.
This report summarizes a survey on packaging design for a set of chocolates. The survey received responses from 30 people and investigated their opinions on different aspects of packaging design related to the chocolates' fruit flavors. Key findings include that images used on packaging should relate to fruit flavors, and that a "Go Green" reuse concept was most supported. The report concludes the information arrangement and layout were clear but that typography design needs improvement. It recommends using a "Go Green" reuse concept as the packaging design.
1) Fosters is launching a new 250ml beer variant in India to target younger consumers.
2) The smaller package will be priced more competitively around Rs. 22-25 to compete with other drinks popular with youth.
3) Fosters hopes to leverage its strong distribution network to quickly place the new variant nationwide before competitors can copy the idea.
The document provides an analysis of an advertisement image for Coca-Cola. The image uses many bright colors and scattered objects to convey a sense of liveliness and energy. The red color was likely chosen to attract all audiences. The camera angle shows an overall view of the chaotic scene. The slogan "open up to the coke side of life" suggests the drink will energize and fulfill one's life. The simple font stands out against the busy background. The ad aims to appeal to teenagers by portraying a more exciting life through drinking Coke.
Miller High Life Marketing Campaign Final Presentationpenguin_poop
The document proposes a marketing plan to increase sales of Miller High Life Light beer. The plan aims to define Miller High Life Light as "The Beer to Share With Friends" and appeal more to female drinkers through tactics like a viral video campaign, bar contests in major cities, improved packaging, Pandora ads, magazine ads, and targeted Facebook ads. These strategies and tactics would launch in July and run through October, with the goal of increasing quarterly sales by 10% and improving relationships with distributors.
The "Share a Coke" advertising campaign launched by Coca-Cola in 2014 was an immediate success. It was the first time in 10 years that Coke saw an increase in sales. The campaign encouraged people to find their name or a friend's name on Coke bottles in an effort to promote sharing. It targeted all age groups and saw increased consumption during the summer months. The simple message of sharing a Coke with others tapped into emotions and allowed consumers to feel personally connected to the brand. The campaign continued to be effective in subsequent years and helped Coca-Cola rise from a period of declining marketing success.
Feel Good Drinks is a drinks company that uses natural ingredients and no added sugar. They want to increase brand awareness and make people feel good. Their campaign will involve drink sampling stalls in shopping centers across the UK. Customers can take a selfie while drinking a Feel Good product and posting it with #FeelGoodOnTheGo for a chance to win a feel good experience prize. Evaluating effectiveness will include comparing sales before and after, and checking if website traffic increases.
A Company Logo represents the aims and objectives of the Company. It also represents the company’s goals and delivers a consistent statement of commitment, service, and professionalism.
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
The document discusses marketing strategies used by various retailers to compete in their markets. It analyzes how Aldi and Tesco emphasize low prices in their advertising to attract customers. It also examines how Marks & Spencer's and Waitrose focus more on quality than price in their ads. The document discusses other marketing techniques used by different companies, including the use of colors, images, and social media links in ads. It analyzes how companies like Primark, Coca-Cola, Pepsi, and Asda position themselves in relation to their competitors through their marketing approaches.
Color is part of a brand`s DNA (or it should
be!).
Consumers, viewers, people in general absorb in
their brains colors faster than they perceive visuals,
and then text.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
This document outlines a proposed radio advertisement for Coca-Cola to be released worldwide. The ad aims to convey that Coca-Cola is the most refreshing drink to have with friends. It targets teenagers ages 13-25 by portraying an adventurous atmosphere of spending time together. The style will resemble existing Coca-Cola branding to be easily recognizable, using similar colors of red and black. No legal or ethical issues are foreseen as Coca-Cola is an existing product promoting socializing in a way that should not offend.
Oatly is a Swedish company that produces oat-based milk alternatives. They aim to be environmentally friendly by only producing oat products. Oatly has a consistent branding strategy using brown, white, blue and black colors. They use the slogan "wow! No cow!" to emphasize being dairy-free. Oatly effectively uses social media and creates an "Oatfinder" map to help customers locate stores selling their products. Alpro is a leading dairy-free brand that offers soy, oat, almond, cashew and coconut milk alternatives. Alpro has consistent branding with their logo in blue, green and yellow appearing on all products. Coca-Cola has iconic red and white colors
This document proposes an advergame to promote Coca-Cola. The game would be released worldwide on mobile platforms. Players control a Coca-Cola can chasing a vending machine. The goal is to communicate that Coke refreshes you after hard work. Stylistically, it would resemble games for other sodas through use of distinctive colors and fonts. The target audience is teens and young adults who the brand aims to portray spending time with friends and adventure. No offensive content would be included and the game would differ from existing Coke ads to avoid copyright issues.
The document analyzes a Coca-Cola advertisement. It notes that the advertisement targets both children/teenagers and adults by using colorful images of toys. It aims to draw attention to promote buying the product by appealing to basic human needs like survival and affiliation according to Maslow's hierarchy of needs. The main images are cartoons like teddy bears and bicycles shown from a long shot to depict variety of emotions. The bold red color and recognizable Coke bottle logo are meant to attract the target audience.
Psychological effect of colours in marketing bhavanideepika
Colour psychology is a powerful interior design tool that impacts the mood of a room more so than any other factor. Different shades evoke certain emotions so, when choosing your colours, it's important to consider the kind of atmosphere you wish to create and which colours will help you achieve this
The Psychology of color in purchasing decisions (inforgaphic)pancomm
You don’t have to be a brand giant to make the right color choices. Choosing the right palette for your brand helps consumers understand your message. When considering your branding, it’s important to know what your brand personality is. Are you an energetic and disruptive company, or are you a pillar of stability and security? Do you aim to entertain your customers, or educate them? 84.7 percent of consumers say that color is one of the most important factors when choosing a product, so select the color the gives the right first impression
The document discusses how emotions play a crucial role in how humans understand the world and learn new things. It provides examples of how aesthetically pleasing objects appear more effective due to the emotional connection formed with users. Advertisements aim to trigger emotions like fear, excitement and belonging to appeal to audiences. A neuroscience study found that people preferred drinks labeled as Coke over Pepsi, even when the drinks were identical, because the Coke brand triggered stronger emotional responses in the brain. Effective products are often those that people feel an emotional bond with.
Running head CONSTRUCTING EFFECTIVE MESSAGES .docxsusanschei
Running head: CONSTRUCTING EFFECTIVE MESSAGES
CONSTRUCTING EFFECTIVE MESSAGES
Constructing Effective Messages
Daniel Jacobson
COM/295
Alex Luna
September 01, 2016
Constructing Effective Business Messages
Several products and services are produced around the globe on a daily basis and need proper marketing procedures as well as strategic positioning to ensure that these products reach the intended audience and the targeted market on time. This piece of work presents a deep analysis of coca cola products, their characteristics, worth, the targeted audience as well as the approaches used by the company to establish the credibility of the products in its diversified markets.
The Coca-Cola Products and Characteristics
America is known for several products sold in domestic markets as well as the overseas markets. The products range from ranging from household goods and food products to electronic appliances such as the Apple smartphones. One of the best known American products is the coca cola soft drinks that are sold in more than 200 countries around the globe. It is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Coca cola comes in several brands which are appealing to different customers and attracts the attention of these customers from across the globe. The features of this product are distinct from variation in brands. For instance, sprites the world's leading lemon-lime flavored soft drink, sold in more than 190 countries and ranks as the number three soft drink world over; Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. Other coca cola brands like Pure, crisp Dasani delivers fresh taste with a clean, fresh style. Dasani Drops is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful day. While Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality that makes it more appealing to customers as it is rich in nutrients and taste (Weber, Story, & Harnack, 2006).
The Worth of Coca-Cola
The worth of a product is considered in several facets. According to J. F Kapferer, there are six pillars to be considered in establishing whether or not a product is worthwhile. These constitute the Kemferer's brand identity prism with six faces namely: the physique, personality appeal, culture, relationship, reflection, and self-image. Coke, for instance, has strong words that are associated with its brands that evoke a strong response from customers whenever the brands are mentioned. T ...
Both Aldi and Tesco focus their marketing strategies around price, using red in their designs and slogans about bargains to draw attention. They target families with simplistic primary color schemes. In contrast, Marks & Spencer's and Waitrose focus on quality over price, using white fonts and images of high quality food without mentioning cost. They target an upper middle class audience. Vitamin Water and Innocent Smoothies emphasize healthy images over price, using fruits and natural backgrounds. Premier Inn and Travelodge both prominently feature prices but contrast in lighting, with Premier Inn using bright high key lighting and Travelodge using darker low key lighting. Coca Cola and Pepsi use similar primary colors in their designs and target 14
Coca-Cola's advertisement promotes their slogan "Open Happiness" and aims to appeal to consumers' desires for comfort and optimism. The ad features bright colors, toys, and images that draw attention and aim to attract both children through colorful images and adults by appealing to their inner child. It also illustrates how technology like smartphones can disconnect people, but drinking a Coke together can help reconnect them. The ad is meant to trigger feelings of fun and fulfill basic human needs like social connection according to Maslow's hierarchy of needs in order to persuade viewers to purchase the product.
The document discusses common mistakes made when creating a functional specification for a website. It identifies issues like specifications being too vague, failing to identify future enhancements, not aligning planned functionality with internal resources, focusing on wishes rather than needs, and not including enough visual support. Addressing these pitfalls can help reduce delays, costs, and ensure the final website matches expectations.
The product is an advergame called Pixel cola that would be released on Google platforms worldwide except where English is not spoken. The game's main character finds a Coke bottle to win. It promotes Coke as a liked beverage to increase sales and consumption. The one line sales pitch is that Coke brings happiness. The style is inspired by Pepsi and red cola ads with their memorable advertising. The audience is all ages and both genders since Coke appeals to everyone. There are no legal or ethical concerns as no offensive content is included and existing characters/logos are not used.
SEO (search engine optimization) involves optimizing websites to increase their visibility in search engine results. This is done through both on-page techniques like optimizing titles, URLs, and content, as well as off-page techniques like link building and social media. While white hat SEO adheres to search engine rules, black hat SEO uses prohibited techniques like keyword stuffing. SEO provides benefits to businesses by driving more visitors to their website and increasing their online presence and credibility.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
This document defines green marketing as promoting environmentally friendly products and discusses its history and benefits. Green marketing aims to meet present needs without compromising the future by focusing on sustainable development. It helps reduce environmental damage, improves brands and sales, and creates ecological awareness. Challenges include unaware customers and premium prices, while benefits include new markets, profits, and competitive advantages. The document also discusses eco-labeling, greenwashing, and examples of companies effectively using green marketing.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Preeti Acharya
The document discusses various marketing strategies used by companies to promote their products and increase sales and market share. It provides examples of ambush marketing used by Pepsi during a cricket match sponsorship, scarcity marketing by Rolls Royce limiting production, and cause marketing done by Tata and ITC to support social causes. One example discussed in detail is Daymond John's stealth marketing campaign for FUBU clothing by having popular hip hop artists wear the brand without paying for traditional advertising.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
Hard work is the key to success. Many successful people attribute their achievements to diligence and perseverance rather than talent alone. Consistent effort over time is more important than short bursts of intensity.
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company based in Mumbai. It is owned by Anglo-Dutch company Unilever. HUL was formed in 1956 by merging three major companies and was officially named HUL in 2007. HUL manufactures and markets brands in categories such as food, beverages, cleaning agents, personal care products, and water purifiers. Some of HUL's major brands are Lux, Lifebuoy, Dove, Pepsodent, and Sunsilk. HUL employs over 16,000 people directly and provides employment to over 64,000 people through its supply chain.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
The Brand Color Code
1. The Brand Color Code
What comes first into your minds when you think of “Yellow Arches” or a “Red Can”? Some
brands are instantly recognizable by their color itself.
Mc Donald’s and Coca-Cola haven’t impressed the world only with their products but the colors
they have selected to represent their brands, has also helped them to grab eyeballs around the
world. Ever wondered why social media websites prefer blue as their brand color, it is to send
out a soothing message to the customers that “we are a communication company and you can
trust us with your personal data”. Blue is also the color of freedom, cleanliness and smartness.
Every color has a different feel and it gives a unique type of association to the customer. We
can’t imagine KFC to be black, purple or any other color except red, the same follows for every
brand.
Colors are instantaneous method of delivering meaning and message without words. According
to a survey (conducted by University of Loyola, Chicago) customers make a judgment about any
product within 90 seconds of initially viewing it and 62%-90% of this judgment is based on color
alone. A survey by QuickSprout also revealed that 90% of consumer’s product assessment has to
do with only colors. So color does play an important part in making a brand a real BRAND.
Every color has a message, while red sends out the message of being hot, powerful, bold and
rebellious (Coca-Cola, KFC), Coca-Cola conveys that it is a strong brand and it has been proved
through the blind test where people selected Coca-Cola over Pepsi because they found a
powerful relationship with the brand, in a similar way KFC can be said to be hot because of the
hot, spicy chicken recipes it’s known in the world for, Apart from this the color red also
stimulates appetite, and that is the reason it is a preferred color choice by many fast food
companies ; Orange says its warm and friendly ( Amazon, BlogSpot), Amazon is warm and
friendly because of the smooth customer friendly interface it provides; Yellow is for the chirpy,
happy, young and energetic (best buy, Mc Donald’s), Mc Donald’s brings happiness to people as
it is a hangout spot where people can enjoy food at affordable cost ; Green is for the environment
friendly brands (Green dust, Star Bucks), Green Dust is helping the environment by repairing
and selling goods that is considered as part of the defected goods by the company; Pink refers to
feminity and joyfulness and that is why we see Barbie dolls and other girlie products in different
shades of pink. Other popular colors are purple which symbolizes value and timelessness, black
symbolizes royalty and mystery and white generally means pure. There are many brands which
use multi colors in their logos like Google and eBay most probably to say about the variety of
products they have, for instance, Google has its own search engine, maps, TV, app store and a lot
more. This is one way of seeing how colors may explain the features of the brand, this may vary,
as everyone has their own viewpoint in viewing things.
Have you ever noticed that many of the laundry detergents include blue and orange colors in
their logos and packing, this is because blue symbolizes cleanliness and orange refers to instant
powerful energy, this makes the customer feel that this detergent will clean up their laundry
quicker.
2. The first thing the customer notices in any brand is its color. Many times, we ourselves don’t
even know the product of the company but recognize the product because of its color. Colors
increases the chances of brand recognition by 80%. While bold color attracts a lot of attention,
they are also the ones which are most widely used and thus the chances of one being unique
using those colors is less. Not only the colors, but different shades of colors also give a different
message, a lighter shade of yellow conveys a feeling of innocence and that is the reason it is used
in baby oils as well as on the cover packets of various cooking oils. The packing of the product
also tells about the company, many garments showrooms and many chocolates companies follow
this, this is especially done by e-commerce companies which try to steal the customer’s attention
through the product packing itself. The product packing also gives the customer an insight about
the quality of the product.
A Study on World’s Top Brands (determined by the brand value) revealed that blue is the most
popular color preferred by companies for their logos and around 33% of top brands use blue
color in their logos, followed by red which is used by 29%. Black and grayscale is used by 28%
and yellow and gold by 13%.
Purchasing intent is greatly affected by colors due to the impact they have on how a brand is
perceived. This means that colors influence how consumers view the "personality" of the brand
in question. Choosing a color for your brand isn’t just depended on the message it conveys, one
must also keep into mind the cultural associations of the color, for example, while white
represents purity and peace in certain parts of the world, it also represents sadness in certain
other parts, that is the reason most of the fairness creams which represent themselves with white
color in Western world, opt for either pink or a greyish white shade in parts of Asia. Your brand
color may not necessarily depend upon the color of the industry you belong, you can opt for
various colors provided they do send out the message, that you want customers to know. Every
brand wants to be unique and in order to be so your brand color must also be different, especially
than that of your competitive brand, so that people don’t get confused in recognizing you.
There are many famous and strong brands that have failed because of using wrong colors, some
of the famous examples include, Pepsi. Pepsi in order to capture the market of South East Asia,
changed the color of its vending machine, coolers and cans from “Regal Blue” to “Light Ice
Blue” to show that the drink is ice cool, but the “Light Ice Blue” color in South East Asia is
associated with death and mourning and thus because of choosing a wrong brand color without
doing proper market research Pepsi lost its huge market to Coke.
A brand color does not only send out the message of what you aim to sell, but it also helps in
creating a bond, an association with the customer, and if you are proved right at this point, then
your brand has a long way to go.