This document analyzes and summarizes several advertisements from different media. It discusses an H&M beach fashion ad that uses smiling models on a beach to associate their clothes with summer. It also examines an iPad competition ad that uses bright colors and modern designs to represent technology. Finally, it looks at newspaper ads, one for a Caribbean cruise that uses tropical imagery to connect to holidays, and one for a furniture sale that draws attention with a green tag highlighting 50% off beds.

1. Advert Research
By Lucy Taylor for A2 Media Coursework

2. Retail Advertisement

3. This advert featured on an H&M website, uses several different advert
conventions in order to sell their products. The photographers have captured all
three people smiling and enjoying what they are doing while walking along a
clear blue coast line and along white sands. This is something that people
associate with summer times and summer holidays and therefore becomes
something that the audience of this advert will associate with their shop. The
company also uses their logo, placed in the bottom right corner of the page as
something that people will recognise. This advert also makes a point to include
both men and women so the fashion does not just appeal to one gender. This
way, the company are broadening their window for customers. I have decided
that the advertisements on my newspaper will be aimed at both men and
women to attract a wider audience.
H&M Fashion Advert

4. Opportunity to Win
Advertisements

5. iPad Competition Advert
The image shows an advertisement for the opportunity to win an iPad. This advert uses
gender neutral colours such as red and green which avoids the advert appearing limited to
appealing to one gender. In terms of graphics, the advert is very busy and includes lots of
various shapes and text formats such as bold bubble lettering and white writing on a green
block, making it look like a button. This is done to make it look eye catching and also stick with
the theme of modern technology. As this advert is for an iPad 2, it is a representation of
modern technology and therefore the company has tried to fit the graphics with that theme.
This is because everyone associates Apple products with a massive proliferation of hardware
and as one of the most technologically advanced companies in the world. However, the use of
such background and text could cause the actual iPad to appear lost on the page as well as
the advert appearing much too busy for the page. Therefore its much more likely that I will
incorporate the idea of simplicity within my advert so that it doesn't appear too overpowering
on the page.

6. Local Newspaper Advert
Analysis

7. On the front cover of The Bristol Post, there is
an advert banner at the very top of the cover
page. In the top left hand corner, there is an
advert offering the chance to win a cruise to the
Caribbean. The editors have purposely only
offered a brief description about the competition
and have instead included a jump line for where
to continue reading. In the advert a picture of a
tropical scene with a cruise ship sailing is
featured. This is done so that readers view the
advert and see something that looks relaxing
and beautiful, which makes them want to
opportunity themselves. The bright blue colours
and sunny backdrop allows people to associate
the competition with holidays – of which
everyone has positive connotations of. This
particular issue was released during autumn
and is around the time most people are going
back to work and are missing the summer. This
advert then works well to draw people who
want a sunny break, in.
Bristol Post Newspaper
Advert

8. The Bath Chronicle Advert Banner
This particular newspaper features an advert
banner at the very bottom of the front cover.
Here there is a sale at ‘Silcox Son & Wicks’
furnishing store which advertises their sale for
50% off. As this is is a big offer, they have
made a point to make sure it takes up a larger
amount of space than the usual advert. The
editors have used a plug feature to put the
main offer, 50% off LaZy Boy Beds, in a green
circular tag. This jumps out to readers and
draws their attention to the fact that there is a
sale.