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CO2 2019 | Brad Leahy | Developing Your Employer Brand
Our company's vision is to create a sustainable work culture with work-life balance and growth for employees. Our values are to build a legacy through excellent service, loyalty, accountability, dedication, and positivity. Developing an employer brand is important for retention, recruiting, employee happiness, and profits. It requires starting with your company's purpose, creating values, and collaboratively planning a vision.
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CO2 2019 | Brad Leahy | Developing Your Employer Brand
- 1. Developing Your Employer Brand BradLeahy, Vice President Blades of Green W O R K S H O P
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- 4. First year in business PlaceholderImage Made it into the local News Paper And 27 years Later...
- 5. We made some progress….Placeholder Image
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- 7. Developing Your Employer Brand DevelopingYour Employer Brand
- 8. Why are youhere? - See our Journey - The Attitude of Gratitude - Culture ROI (Real Data) - Unexpected results ( New for 2019)
- 9. Our Vision Our visionis to change the way people think about our industry by creating a culture of environmentally sustainable practices, work-life balance, and consistent growth for individual team members and our business. Our culture will consistently exceed the expectations of our clients by empowering our most important asset—OUR PEOPLE!
- 10. Our Values Build: Build alegacy by out-servicing the competition every time. Loyalty: Loyalty is a three-way street (team member, client and company). Never throw anyone under the bus Accountability: Do what you say you’re going to do. Own it. Dedicated: Dedicate yourself to turning the ordinary into the extraordinary. Excellence: Get the little things done right. The devil is in the details. Smile: “We shall never know all the good a simple smile can do.” - Mother Teresa Build Loyalty Accountability Dedicated Excellence Smile
- 11. Why do youexist? - What do you do? - Why is that important? - Why does that matter? - Why is that important? - Why does that matter?
- 12. To Help Carefor People and Property BHAG 40,315 #ThankYou
- 13. Grow the Individual Growthe Team Placeholder Image
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- 24. Top reasons for EmployerBranding 1. Retention 2. Recruiting 3. Happiness 4. Profit
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- 26. Culture ROI -20% Over a 3 year period $105k $170k $25k $100k $400k 1.75% of Total Revenue Company Events Recruiting Website Video Labor Total
- 27. The unexpected consequences Retentiongoes up then back down Need a great Onboarding Process Poaching Too much Fun? Time commitment
- 28. Where do IStart Placeholder Image ● Start with “Why” ● Create your rules for the road (Values) ● Plan your trip (Vision) ● Make it a Fun Collaboration
- 29. What you cando! Placeholder Image ● Nothing ● Show some Gratitude ● Make a list of what you are currently doing and Prioritize ● Ask your team (Start, Stop, Continue doing ) ● Stop watching Netflix and read a book
- 30. B.O.G. 2020 Plans PlaceholderImage ● Increase training ● Career paths ● Refresh current events ● 2x charitable spending ● Custom recognition ● 2x recruitment efforts
- 31. Developing Your Employer Brand DevelopingYour Employer Brand