The document provides an overview of a conference on challenges facing companies and HR. It begins with introductions and keynotes on employer branding and building thought leadership. Sections discuss the impact of freelancing on HR, challenges companies may face, and changes in HR. It emphasizes that companies can be resilient by embracing change, having a clear strategy, and successful employer branding. Successful implementation requires the right competencies and attitudes. The last sections focus on an HR provider's changes and talent enablement tools.
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
This is the first in our 30+3 Webinar Series: "The Employer brand. The what, why and how of employer branding." It is a high-level overview of employer branding - what it is, why it's important and how to get started. We also provide 3 action items designed to help you make your employer brand stronger.
Talent attraction for the modern recruiterSoraya Lavery
Learn some simple methods to develop a strong talent attraction brand that attracts the "right fit" candidates for your company. Also how to retain key staff and provide a positive return on investment for your organisation.
How to Build and Maintain a Premier OrganizationLucas Group
An important trend facing organizations across all industries is bridging the knowledge gap between outgoing employees and those who remain or are hired to fulfill their work. Despite a stubbornly persistent unemployment rate in the U.S., attracting and retaining people who can positively impact your company remains a considerable challenge to building and maintaining a premier organization. Triggered by Baby Boomer retirements, companies must develop systematic ways to attract the best, retain the best, and hold on to the knowledge that the best contribute to their organizations.
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
1
Human Resources
Strategic Planning
HRM 329
Week 2
people and planning…what a great combination
- anonymous
Claremont Graduate University
School of Behavioral and Organizational Sciences
Human Resources Management
Question for discussion:
“Why do business leaders not see HR as KEY to
today’s people strategies?”
Some say HR is being pulled in two different directions.
One part of the future is a function that is focused on
administrative and operational efficiency, and the other is an
emerging people management function that may reside in
the HR department or in business operations.
- Patrick Kiger
Workforce Magazine, May 2015
Do you agree or disagree with the above quote?
Why so?
Introduction
The focal point is between Strategic Management and
Strategic Human Resource Management.
The fundamental focus and key question is:
“How should firms
effectively manage people
to support a selected organizational strategy,
leading to a competitive advantage based upon
the contributions made by the organizational
participants.”
Introduction
Definition
Strategic Human Resource Planning (SHRP) is a synergistic, systematic
process intersecting strategic management and human
resource management to bring about effective and satisfied
Human Capital for one’s organization.
Process
The SHRP process is pivotal for understanding how a firm effectively
manages people, to support one’s organizational strategy, and create a
competitive advantage.
Strategic Human Resources
2
A Visual Model for Strategic Human Resource Planning
Customer Needs
Determining the Org Climate
Fulfilling Human Capital Needs
Acquiring Human Capital
On-boarding Human Capital
Developing Human Capital
Retaining Human Capital
Metrics/Assessment
Key Strategies - Objectives - Allocation of Resources
Products, Programs, Services
Vision, Mission & Values
The
S
H
R
P
P
rocess
What does my organization say and do that truly demonstrates
people are a vital asset to our organization?
Does my organization have a clear vision, mission and set of values? …culture?
Does my organization regularly conduct SWOT or other analysis to identify the
opportunities and issues inside and outside our organization?
Does my organization first, as a whole and departmentally, set regular goals that
are adhered to?
Does my organization display a managerial attitude that the HR department is a
“vital evil”, “gets in the way”, is administratively and functionally necessary or ?
What are examples of the managerial attitudes, comments and actions
that support my thoughts? THIS IS KEY and overrides “LIP SERVICE.”
What do I believe is the “human capital value determination”factor for my
organization on a scale of 1 though 10?
Determining the Organizational Climate Towards Your Human Capital
Climate Survey – ABC Company Partial Sample Ralph Stayer and Johnsonville Sausage – Strategy Thoughts
3
Johnsonville Sausage…WHO?
Evidence-base.
A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.
Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples.
Richard Mosley draws on the significant advances in employer brand practice among leading companies to give managers hands-on advice. He will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR’s value to the business.
In a global survey of 375 executives, The Economist Intelligence Unit explores how early adopters are using evidence to show connections between HR and business KPIs and opening doors to new processes and people strategies that impact the bottom line of the organisation.
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
Purplecode was formed with the vision to provide startup companies and small-medium businesses with access to expert HR services which typically fall well outside the small business budget. We help you to stay in your genius zone while we support the human resource function.
Purplecode was formed with the vision to provide startup companies and small-medium businesses with access to expert HR services which typically fall well outside the small business budget. We help you to stay in your genius zone while we support the human resource function.
Two Sides of the Same Coin: Recruiting and RetentionAggregage
In this webinar, Caitlin MacGregor will explore how predictive science helps organizations engage, attract and retain high-performing talent. Attendees will gain insight into understanding candidates’ human potential to unlock opportunity for their organizations to add value to their talent strategies.
Stop Waiting for Your Invitation: Drive Growth and Engage Strategically TodayBizLibrary
Enterprise growth requires executive leadership involvement when it comes to changing the culture, focus, or services an organization offers. To be successful, the growth strategy must focus on many things at once, including people. Every aspect of the organization has to work together, and here’s where HR’s role is crucial. Whether it’s a new product, or a shift in competitive focus, HR is intrinsic to helping the company stay competitive. HR’s role in driving the success of the organization includes a number of factors. HR must ensure the administrative function of the organization are handled, but must focus attention on the important role of sharing the culture and vision of the organization. Internal and external relationships will help shape the HR function, as well as your career.In order to drive enterprise growth and achieve optimal business results, HR and the leadership team must get on the same page and keep communications open. But, how can you do this? We will share proven tips and tricks to being a strategic executive who is action oriented and tech-savvy. We do this by defining a 5 step process to join the leadership team and have the career of your dreams today!
www.bizlibrary.com
Our latest 3W event on ‘Digital transformation’ with keynote speaker Jo Caudron was a big success! Around 100 guests attended this network event organised by 3W.
Jo Caudron delivered a very informative insight on how digital disruption can influence companies.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Keynote 1 “Employer Branding, a hidden lever for organizational success”
Tim Clauwaert, CEO & Co-Founder at Intuo
Keynote 2 “Leverage Employer Branding by buildingThought Leadership”
Michaël Humblet, CEO & Founder Chaomatic
3. “The Freelance Revolution and it’s
impact on HR”
Boudewijn Dupont
Managing Director 3W
Chairman of the Board at Federgon
Interim Management Comité
6. There is nothing wrong with
change, if it is in the right
direction
WinstonChurchill
7.
8.
9. Most challenges are in the field of:
Business
challenges
Organisational
challenges
HR
challenges
10. Some challenges you might face
Business
challenges
Financial management
Technology & exploding data
Uncertainty about the future
Growth strategy, M&A
Building & maintaining reputation
11. Some challenges you might face
Organisational
challenges
Lack of infrastructure, processes & systems
Risk management & problem solving
Resource / time management
Regulation & compliance
Security
12. Some challenges you might face
HR
challenges
Embracing change
Monitoring performance
Recruiting & maintaining the right talent &
knowledge drain
Leadership development & culture
Employer branding
15. They embrace change
A clear strategy
Healthy mix of
employers & Freelance
Commitment of their
people (work-life
balance)
Successful Employer
Branding
What makes companies
resilient?
23. Survey by SDWorx & AMS (1.074 employers)
97% make use of freelancers or IM’s
28,8% have an adjusted HR policy for
freelancers & IM’s
37,5% evaluate freelancers according to the
same process as permanent employees
38,8% of freelancers & IM’s in Belgian
companies are offered specific training
European
Companies
26. Survey by SDWorx & AMS (1.874 freelancers)
69% is happy to be a freelancer and to be independent
68% think it is great to be able to choose the
assignments themselves
49% find an independent statute to be better
reconciled with their private life
15% admitted that this was their only way of finding
work
Only 10,3% would prefer to work back on the payroll
Belgian
Freelancers
36. 36
Agenda
36
1. Why do we talk about employer branding?
2. What is the definition of EB?
3. The Souks, Apple
4. EB as a strategic process
5. What have we done?
40. 40
Getting ready for the future.
40
The news of around 1,900 job losses was confirmed
after the meeting. Proximus intends to shed 1,900 of its
12,000 full time jobs, while recruiting 1,250 new
employees.
44. 44
• Increasing need to attract, retain, develop talent.
• Right job as important as the right Organization.
• Companies want to differentiate
• Companies want to succeed
Why Employer branding?
44
46. 4646
Building an image in the minds of the potential labour
market, that the company, above all others, is a great
place to work.
47. 4747
A strategy of internal and external communication of
the unique attributes that establishes the identity of
the firm as an employer and what differentiates them
from others, with the aim of attracting and retaining of
potential and current employees.
56. 5656
Different attributes of employer branding.
Organisational (Brand, CSR)
Perception of the company in the external market.
Economic (HR)
Material / monetary renumeration. Including high salaryn fair
renumeration and bonuses.
Psychological (HR)
Those which influence the feeling of recognition and relatedness of
employees in the organisation.
Functional (HR)
Those concerning the specific workplace , content of work, growth
aspects.
57. 05.
What have we done?
It’s not the time to offer a shitty toilet.
61. 6161
Best in class, these leaders
do more than what’s required.
3. Doing more
They follow the mandatory
yearly process.
2. Complying
Don’t do anything
1. Flatlined
When it comes to talent enablement,
there’s already 3 kind of leaders in your company.
62. 6262
By combining a simple enablement process
with coaching-, learning- & engagement tools,
we can show you exactly who they are
Complying
Doing more
with intuo
Flatlined
63. 6363
And shift the balance
% of population
% of population transitioned
A holistic view on talent enablement
and personalized suggestions.
65. Our talent
enablement
features
Engagement Pulses
Measure engagement continuously. Give managers actionable insights.
Objectives
Short-lived goals based on the OKR principles.
Learning
Distribute company knowledge effectively in the organisation.
Conversations
Performance, onboarding, goal-setting, personal development.
Feedback & Recognition
Provide and request feedback linked to objectives, skills and core values.
People Analytics
Uncover high-performers and make strategic decision
with data integration and analysis. 6565
66. 6666
For +150 companies Intuo
reduces employee churn - supports strategy execution -
is a drive for cultural change
“What we really felt with intuo
was the match between our two
companies.”
Unleashed
Sofie van Eemeren,
HR & People leader
“Literally every layer of the
organisation is involved with
intuo, which positively influence
everyone’s skills, experience and
knowledge.”
USG people
Wendy de Pooter,
Head of L&D
“Our employee churn has been
reduced with 50%
in one year.”
ABC Groep
Patrick Callewaert, COO
67. 02.
Customer case: USG People
Successful outroll of full suite in a multi branded company
74. Thought leadership: Company versus Person?
Michael@chaomatic.com
DEFENSIVE APPROACH
• Protect the Brand: messaging
• Potential Legal Issues
• No control on various levels
• Professional content
• People /Headhunting
• Influence: what about my friends?
• Balance private / work
• Identification
• What if they change roles/company
• Managing the workload
SCARED APPROACH
75. IMPACT
Michael@chaomatic.com
• Larger Trust
• Large Scale & reach
• Free / Cheap
• Limited network
• Limited Trust
• Paid / Expensive
Jan
Company
REACH
TRUST
Steff
Michael
Lorena
Joachim
Ken
76. Hang on: Example - correlation between both
Michael@chaomatic.com
Chaomatic Site Chaomatic Site
77. Hang on: Example - correlation between both
Michael@chaomatic.com
78. Impact of Personal post on Company website
Michael@chaomatic.com
www.chaomatic.com
Company Profile
There is an close correlation between you
as a person posting and impact on the
company website.
81. What Customers do you want ?
Dream
Customer
Their Main
Problem
BAIT
Your
Solution
Michael@chaomatic.com
82. But what is the real Problem: a use case
Michael@chaomatic.com
Problems for Sales Directors
• Closing
• Pricing Strategy
• Sales presentation
Problem 1
Main
Problem
Problem 2
Problem 3
Problem 4
Bait Creation Strategy
84. But what is real Value?
Michael@chaomatic.com
AS A SERVICE
INSPIRATION EDUCATION
TELL ME,
make me
dream, show
me the
potential
TEACH ME so
I can do it
myself, give
me tools and
examples
DO IT FOR ME,
unburden Me
Sales of your
product or Service
EXPERIENCE
Let me
feel/experience
it so I never
forget
90. What should you post?
Michael@chaomatic.com
Attracts Technical people
Technical Business
Attracts Business People
100% correct
Slow & reliant on key people
Good enough
Faster
91. Scale with what you LOVE
Michael@chaomatic.com
Video Written Audio
The Mega Secret OF
Michaels Lazy Strategy Approach
92. Build the Machine: Batch production
BATCH PRODUCTION = Every 6 weeks = Content for 15 weeks
Morning:
5 x Sales Acceleration Shows
Afternoon:
10 x Other Video’s
DISTRIBUTIO
N
VideoVideo
93. Build the Machine: Scale Multichannel
Michael@chaomatic.com
VIDEO AUDIO WRITTEN
BATCH 15 video’s + 15 podcast + 15 Blogs = 45 content pieces
101. If not now, When.
Michael@chaomatic.com
If not you, Who.
If not now,
When.
If not you,
Who
Michael@chaomatic.com
102. Learn more
www.chaomatic.com
DISCLAIMER
These movies may contain strong language, moderate pain and scenes
some attendees might find offensive. Don’t hold me accountable.
Youtube.com/michaelhumblet
www.michaelhumblet.com
104. EddyJohnson:
I have been arguing for years that companies and organizations
should also offer personal coaching within their package of incentives.
Especially since this is a win-win-win for employer, employee and
her / his private situation (partner / family). I like to call it incentives3.0.
Now that Starbucks recently announced that it would like to structurally
invest in the 'mental health' of its staff, I wonder whether this awareness
is already sufficiently present in the minds of CEx or members of the board
in terms of well-being, employer branding and / or or retention policy.
Redouan ElJamouni:
How to structurally implement Employer Branding, both Internally and Externally.
What are cool tools, tips to improve Employer Branding
Chris De Herdt:
What's the difference between employer branding and employee branding?