This document discusses Generation Z and their impact on the workforce. Generation Z, born between 1996-2010, will make up 36% of the workforce by 2020. They are the most ethnically diverse generation and more are pursuing college than previous generations. To attract and retain Gen Z employees, businesses will need to change their recruiting and retention strategies. This includes using mobile-friendly applications, quick response times, developing a strong brand, offering career paths and competitive pay that appeals to Gen Z's strengths as entrepreneurs, tech experts and people managers.

1. Generation Z: The New
Entry-Level
Angela Hieronimus
Director of Engagement & Success
Blades of Green

2. Generation Z: The New
Entry-Level
Angela Hieronimus
Director of Engagement & Success
Blades of Green

3. Audience Feedback
How many people have you hired this year?
How many Gen Zers have you hired this year?

4. Fun facts about Gen Z?
Individuals born between 1996 and 2010
They are considered the most ethnically diverse
generation yet
More Gen Zers are pursuing college than previous
generations
They are the largest generation in American History,
comprising 27% of the US population

5. Why does it matter?
Research and data project that
Gen Z will comprise about 36
percent of the workforce by
2020...if you need a reminder, that
is next year, aka four weeks from
now
36%

6. What does this mean to you?
What has worked for you previously will no longer work,
or will be less effective
You will need to adapt your hiring and retention
strategy
Here’s how...

7. You’ll need to change your
recruiting strategy
Mobile Friendly Applications
Quick response time - have you tried texting?
Do you have a brand?
How about your job ads?

8. You’ll need to change your
retention strategy
Providing a career path, an opportunity for
advancement

10. You’ll need to change your
retention strategy
Money Matters - are you competitive with not only your
industry, but other service companies in your region?

11. Are you appealing to their strengths?
You’ll need to change your
retention strategy
17% 46% 34%
Natural
Entrepreneurs
Tech
Experts
People
Power
of Gen Z want to
start their own
business and hire
workers
of Gen Z are
“digital natives”
connected 10+
hours a day
of Gen Z are most
concerned about
boosting people
management skills

12. Recap
Diversify your workforce
Bolster your technology
Get a brand
Help them find a way
Find out what their strengths are and use them