This document discusses organizational culture and its importance. It provides examples of companies with strong, positive cultures like Southwest Airlines, Zappos, and Netflix. A strong culture can provide many benefits to a company such as lower costs, higher employee morale and loyalty, and a competitive advantage. The document recommends books and resources on developing a strong organizational culture and leadership.

1. Proprietary and
Confidential

2. • Amazon purchased for nearly $1B
“Zappos has
a customer
obsession…”
“…that kind of
unique culture is a
very significant
asset.”
“…also has a
totally unique
culture…”

3. • Why you too should care
• Encourage you to take a fresh look:
• Illuminate Gaps
• Provide Resources

4. • Education
– MBA 2008 Taylor University
– BS Business 1978 Indiana University
• Professional Experience
– Ambassador Solutions (1989-present)
– Econocom-USA (1984-1989)
– IBM Corporation (1978-1984)
– Northwestern Mutual Life (1977-78)

5. Best possible
customer service
Pursuit of
excellence
Respect for the
individual
Basic
Beliefs
(Then) Dedication to
every client’s
success
Innovation that
matters – for our
company and for
the world
Trust and
personal
responsibility in
all relationships
Core
Values
(Now)

6. An Energy Field
A foundation
“the way things get
done around here”
VISION
MISSION
VALUES

7. “If you ain’t got culture, you ain’t got shit.”
Herb Kelleher

8. 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

9. 1. Lower hiring costs
2. Lower labor costs
3. Improved communications
4. Higher employee morale
5. Less painful/costly termination process
6. Facilitates leadership succession
7. Greater loyalty from employees and customers
8. Free positive publicity from cultural buzz
9. Naturally attracts preferred customers
10. Your company will be more profitable/valuable

10. • Measured by the interconnected relationships
between employees and:
– Management (trust)
– Their Jobs/Company (pride)
– Other Employees (joy)
Trust
PrideJoy

11. Credibility
Respect
FairnessPride
Camaraderie

12. Disingenuous
<credibility>
Disrespectful
<respect>
Unethical
<integrity>
Apathy
<pride>
Mistrust
<camaradarie>

13. The Southwest Way
Fun-
LUVing
attitude
Servant’s
Heart
Warrior
Spirit

14. “A culture and management
style as straightforward and
likable as strawberry jam” Fortune magazine’s No.1 position
in “The 100 Best Companies To
Work For” in 2004”
Razzle-dazzle perks
PetInsurance
Feng-shui
consulting
Co-CEOs, Tim and Richard
Listen with
your full
attention
Look for the
good in others
(and play well
with them)
Have a sense
of humor
Say thank you
for a job well
done.
Code of Conduct

15. “If you want to build a
ship, don’t drum up
the people to gather
wood, divide the work
and give orders.
Instead, teach them to
yearn for the vast and
endless sea.”

16. • Organizational Culture and Leadership by Edgar H. Schein
• The Corporate Culture Survival Guide by Edgar H. Schein
• Nuts! Southwest Airlines' Crazy Recipe for Business and
Personal Success by Kevin Freiberg
• Harvard Business Review on Culture and Change by Harvard
Business School Press
• Corporate Cultures by Terry Deal, Allan Kennedy, Terrence E. Deal, and
Allan A. Kennedy
• Best Practices in Organization Development and Change:
Culture, Leadership, Retention, Performance, Coaching by Louis
Carter, David Giber, Marshall Goldsmith, and Richard F. Beckhard
• Making Culture Pay: Solving the Puzzle of Organizational
Effectiveness by Jerry Haney
• Soul of the Firm by C. William Pollard
• Tribes: We Need You to Lead Us by Seth Godin

18. Corporate Management Developers, Inc
www.cmd-hmc.com
Denison Consulting
www.denisonconsulting.com
Great Place To Work Institute
http://www.greatplacetowork.com/consulting
Jim Foxworthy
Foxworthy & Associates
http://foxworthyandassociates.com
Dr. Dan Snively
The Lions Lead
317-213-4698
Danielsnively@thelionslead.com
Brad Lindemann
Ambassador Solutions
blindemann@ambassadorsolutions.com
http://www.ambassadorsolutions.com
Netflix Culture Slide Deck
http://www.slideshare.net/reed2001/culture-1798664