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Meet the Experts Series
How to use the Informatica Big Data
Edition and Vibe Data Stream for Hadoop-
based Data Warehouse Offloading
Informatica Product Desk
Murthy Mathiprakasam, Principal Product Marketing Manager
Sumeet Agrawal, Principal Product Manager
Jeff Rydz, Director of Big Data Solutions
Amrish Thakkar, Senior Product Manager
Knowledge
Series
Informatica Big Data Edition
Standard Edition
High Productivity Data Integration
Governance Edition
Comprehensive Data Governance
Lineage &
Glossary
Profile Parse
Discover
ETL Profile Parse ETL
Cleanse
Includes restricted use Vibe Data Stream
Informatica PowerExchange & Vibe Data Stream
Vibe Data Stream
Real-time Data Integration
Multiple
Targets
Real-Time
Collection
Easy
Deployment
Highly
Available
Guaranteed
Delivery
Continuous
Streaming
PowerExchange
Batch Data Integration
Cloud &
SaaS Apps
Relational
& Flat Files
Hadoop &
NoSQL
MPP
Appliances
Social Data
Enterprise
Applications
4
Your Mission
Deploy the right workloads
On the right platforms
So the right people
Get the right data
At the right time
What’s the Mission of Every Data Services Team?
Meet the Experts Series
How to use the Informatica Big Data
Edition and Vibe Data Stream for Hadoop-
based Data Warehouse Offloading
Informatica Product Desk
Murthy Mathiprakasam, Principal Product Marketing Manager
Sumeet Agrawal, Principal Product Manager
Jeff Rydz, Director of Big Data Solutions
Amrish Thakkar, Senior Product Manager
Knowledge
Series
Big Data Edition
Data Warehouses Are Not Optimized For Modern Needs
7Source: Appfluent
More
Data
Supply
More
Data
Demand
80%
20%
Transformations
/ Data Loads
Analytical
Queries
Data Warehouse
Resource Utilization
Hadoop Can Help Drive Efficiency & Scalability
8
Machine Device,
Cloud
Relational, Mainframe
Social Media,
Web Logs
Data
Warehouse
Focused on
Analytics
Hadoop
Focused On
Data
Preparation
Source
Data
But Enterprises Are Approaching Hadoop With Caution
9
Slow Time
To Production
Challenging
to Staff
Risk of
Rework
Informatica Helps Lower Costs & Lower Risks
10
5X Developer
Productivity
Easier to
Staff
Easier to Adopt
Innovations
CleanseDiscover
Profile Parse ETL
Greater Efficiency Today, Higher Confidence For Tomorrow
Informatica Big Data Edition
Lineage &
Glossary
11
Demo
• Robust, responsive &
reliable technology
platform
• Uniform version of
truth, high quality,
reliability,
accessibility, &
auditability
• Reduce costs, reduce
complexity, drive re-
use
• Unable to staff Big
Data projects
• Only 2 Hadoop
developers available
• Existing data
warehouse
architecture including
various technologies
• Quickly staffed Big
Data projects with
100 Informatica
developers
• Integrated with rest of
Data Warehouse
infrastructure
(e.g., Teradata)
• Logically consistent
information available
across all standard
platforms
Business need Challenge
Results With
Informatica
©2014 Informatica. Proprietary and Confidential. Do not distribute.
Case Study: Large Financial Services Firm
Vibe Data Stream
14
Data Is Growing and More Distributed
TB
Time
 Social media
 Web logs
 Sensor data
15
But Organizations Are Struggling to Harness It
Incomplete
Data Sets
Expensive
To Store
Low Fidelity
Analytics
Informatica Helps Lower Costs & Harness Real Time Data
16
Ingest Higher
Data Volumes
Lower Cost
Storage
Analytics On
All Data
10X Faster Streaming Technology
Informatica Vibe Data Stream
17
Informatica Vibe Data Stream
CEP (e.g.
Rulepoint,
Kinesis)
NoSQL (e.g.
Cassandra)
18
Demo
Use Cases for Streaming Data Into Hadoop
19
Predictive
Maintenance
Fraud
Detection
Pricing
Optimization
Machine Log
Analysis
Next Steps
Learn More
21
www.dwoptimization.me
22
Free Informatica 60-Day Trials
marketplace.informatica.com/bigdata
TRIAL DOWNLOADS
REFERENCE
ARCHITECTURES
TRAINING & WEBINARS
23
DWO Service Packages
DWO Needs
Analysis
Assessment
(Appfluent)
Architecture
Review
DWO Quick Start
Install & Configuration
Product Training
DWO Pilot
Install & Configuration
Product Training
Best Practices Knowledge Transfer
Thank You!
Informatica Product Desk

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Meet the experts dwo bde vds v7

  • 1. Meet the Experts Series How to use the Informatica Big Data Edition and Vibe Data Stream for Hadoop- based Data Warehouse Offloading Informatica Product Desk Murthy Mathiprakasam, Principal Product Marketing Manager Sumeet Agrawal, Principal Product Manager Jeff Rydz, Director of Big Data Solutions Amrish Thakkar, Senior Product Manager Knowledge Series
  • 2. Informatica Big Data Edition Standard Edition High Productivity Data Integration Governance Edition Comprehensive Data Governance Lineage & Glossary Profile Parse Discover ETL Profile Parse ETL Cleanse Includes restricted use Vibe Data Stream
  • 3. Informatica PowerExchange & Vibe Data Stream Vibe Data Stream Real-time Data Integration Multiple Targets Real-Time Collection Easy Deployment Highly Available Guaranteed Delivery Continuous Streaming PowerExchange Batch Data Integration Cloud & SaaS Apps Relational & Flat Files Hadoop & NoSQL MPP Appliances Social Data Enterprise Applications
  • 4. 4 Your Mission Deploy the right workloads On the right platforms So the right people Get the right data At the right time What’s the Mission of Every Data Services Team?
  • 5. Meet the Experts Series How to use the Informatica Big Data Edition and Vibe Data Stream for Hadoop- based Data Warehouse Offloading Informatica Product Desk Murthy Mathiprakasam, Principal Product Marketing Manager Sumeet Agrawal, Principal Product Manager Jeff Rydz, Director of Big Data Solutions Amrish Thakkar, Senior Product Manager Knowledge Series
  • 7. Data Warehouses Are Not Optimized For Modern Needs 7Source: Appfluent More Data Supply More Data Demand 80% 20% Transformations / Data Loads Analytical Queries Data Warehouse Resource Utilization
  • 8. Hadoop Can Help Drive Efficiency & Scalability 8 Machine Device, Cloud Relational, Mainframe Social Media, Web Logs Data Warehouse Focused on Analytics Hadoop Focused On Data Preparation Source Data
  • 9. But Enterprises Are Approaching Hadoop With Caution 9 Slow Time To Production Challenging to Staff Risk of Rework
  • 10. Informatica Helps Lower Costs & Lower Risks 10 5X Developer Productivity Easier to Staff Easier to Adopt Innovations CleanseDiscover Profile Parse ETL Greater Efficiency Today, Higher Confidence For Tomorrow Informatica Big Data Edition Lineage & Glossary
  • 12. • Robust, responsive & reliable technology platform • Uniform version of truth, high quality, reliability, accessibility, & auditability • Reduce costs, reduce complexity, drive re- use • Unable to staff Big Data projects • Only 2 Hadoop developers available • Existing data warehouse architecture including various technologies • Quickly staffed Big Data projects with 100 Informatica developers • Integrated with rest of Data Warehouse infrastructure (e.g., Teradata) • Logically consistent information available across all standard platforms Business need Challenge Results With Informatica ©2014 Informatica. Proprietary and Confidential. Do not distribute. Case Study: Large Financial Services Firm
  • 14. 14 Data Is Growing and More Distributed TB Time  Social media  Web logs  Sensor data
  • 15. 15 But Organizations Are Struggling to Harness It Incomplete Data Sets Expensive To Store Low Fidelity Analytics
  • 16. Informatica Helps Lower Costs & Harness Real Time Data 16 Ingest Higher Data Volumes Lower Cost Storage Analytics On All Data 10X Faster Streaming Technology Informatica Vibe Data Stream
  • 17. 17 Informatica Vibe Data Stream CEP (e.g. Rulepoint, Kinesis) NoSQL (e.g. Cassandra)
  • 19. Use Cases for Streaming Data Into Hadoop 19 Predictive Maintenance Fraud Detection Pricing Optimization Machine Log Analysis
  • 22. 22 Free Informatica 60-Day Trials marketplace.informatica.com/bigdata TRIAL DOWNLOADS REFERENCE ARCHITECTURES TRAINING & WEBINARS
  • 23. 23 DWO Service Packages DWO Needs Analysis Assessment (Appfluent) Architecture Review DWO Quick Start Install & Configuration Product Training DWO Pilot Install & Configuration Product Training Best Practices Knowledge Transfer

Editor's Notes

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  3. Data warehouse storage and CPU utilization are constrained by growing supply of data and demand for analytics Pushdown data transformations consume excess CPU cycles Analytical performance suffers Forces expansion of expensive platforms In addition, Informatica was quick to adopt this new data platform so organizations could use skills they already had today for ETL and data quality. In fact, with Informatica, developers can increase their productivity up to 5x while dramatically lowering both infrastructure costs and ongoing operational costs associated with BI/DW
  4. Hadoop is ideally suited for unlimited data storage and processing and complex data analytics, often at 10 to 100 times less cost than traditional systems. But when Hadoop first began growing in popularity there was a lack of tooling so that developers had to resort to hand-coding ETL workloads in new languages and with a new shared-nothing paradigm called MapReduce. So while organizations could dramatically lower the cost of their infrastructure, ongoing operational labor costs continued to be a challenge. Hadoop developer skills are in high-demand and therefore can be difficult to find and retain.
  5. Publish Subscribe Vibe Data Stream for Machine Data provides the ability to efficiently perform high volume (throughput), high velocity (speed), & high scale (large # of end points) streaming data collection across wide variety of sources over LAN & WAN environments to enable real-time & big data analytics, operational intelligence, and enterprise data warehousing. Some of the features and benefits of Vibe Data Stream are:  Established high performance (>10X) real-time solution by leveraging fastest and most reliable high performance messaging technology UM messaging is a brokerless messaging system and this eliminates a lot of issues with traditional systems such as single point of failure, multiple hops, bottle neck, etc. This allows high performance and reliability with lower operational costs. High throughput solution for streaming, and guaranteed delivery Out of box support for wide variety of data sources (Sensors, Mobile Devices, log files, IoT, etc) High availability and Reliability Enterprise grade: Simplified configuration, deployment, administration and monitoring Vibe Data Stream front end is integrated in Informatica Admin Console and allows the user to manage and monitor the topology from within Admin Console. Vibe Data Stream leverages Apache zookeeper for configuration management. Once the user has defined the topology, deploying the topology will push the configuration into zookeeper. VDS nodes as they come up, will pull configuration from zookeeper to start with their operation. New Sources and Targets can be deployed without impacting the currently operational nodes. User can also add multiple nodes and load balance traffic across those nodes. VDS nodes are using Ultra Messaging as an infrastructure and as a result as very light weight. This allows you to embed VDS node in devices with limited resources (CPU, memory, etc). High performance/efficient streaming data collection over LAN/WAN GUI interface provides ease of configuration, deployment & use Continuous ingestion of real-time generated data (sensors; logs; etc.). Machine generated & other data sources Enable real-time interactions & response Real-time delivery directly to multiple targets (batch/stream processing) Highly available; efficient; scalable Available ecosystem of light weight agents (sources & targets)
  6. Big Data Edition Trials for Cloudera and Hortonworks Free trial for Vibe Data Stream Data Warehouse Optimization reference architecture co-written with Cloudera Informatica – Cloudera collaborative training course Data Warehouse optimization whitepaper for Informatica and MapR INFA/Hortonworks/Teradata joint webinar Tuesday, September 16, 2014 Hadoop 2.0: YARN to Further Optimize Data Processing 12:00 PM Eastern / 9:00 AM Pacific Data is exponentially increasing in both types and volumes, creating opportunities for businesses. To fully realize the potential of this new data, analysts recommend the shift from a single platform to a data ecosystem. Multiple systems are needed to exploit the variety and volume of data sources. A flexible data repository such as a data lake is needed to store the data. Technologically speaking Apache Hadoop 2 enables true data lake architectures. The introduction of YARN in particular added a pluggable framework that enabled new data access patterns in addition to MapReduce. An intelligent data management layer is needed to manage metadata and usage patterns as well as track consumption across these data platforms. Join us in this webinar as our panel of experts discusses how Hadoop can be used alongside the Enterprise Data Warehouse and with Data Integration tools to enable the optimization of data processing workloads for more efficient use of resources.
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