Informatica provides a cloud data management platform that allows users to integrate, cleanse, and manage data across cloud and on-premise systems. The platform offers hundreds of pre-built connectors, a visual designer tool, out-of-the-box templates, and capabilities for real-time integration between systems. It utilizes a secure agent architecture to access both cloud and on-premise data sources. The platform is optimized for different types of users, including developers, business analysts, and line of business administrators.

1. Cloud Data Management
Platform
Brett Chapman
Account Manager – Cloud West Team
July, 27th 2016

2. Leader in Cloud and Hybrid IT
Integration
The Forrester Wave:
Hybrid2 Integration,
2015
PROVEN

3. Get Control of Your Data
Informatica Rev
Cloud
Data
Integration
Cloud
Data
Quality
Customer 360
(Single View)
Cloud
Application
Integration
Synchronizing Salesforce CRM
with Oracle ERP and other
business applications.
Customer service utility
account creation and call
scripting.
.
Central SAP repository and
multiple Salesforce Orgs in
a hybrid MDM model.
Cleanses, standardizes,
and enriches Oracle and
Salesforce data.
Preview
your Data
Leverage
Existing Systems
Cleanse and
De-Dupe
Visualize
Relationships
Improve User
Experience
Access, cleanse, blend, and
manage all your data... In
just a few clicks.
20% increase in call center
agent productivity. Reduced
call times by 85%.
Each Salesforce org
visualizes data regardless
of geo.
1.5M data rows
synchronized daily.
Supported more agile
revenue and rate card
analysis
Ensure the data is “good
data” going into your
applications

4. Point, Click, Connect
Award-Winning Integration
4
With Informatica, we
are deriving
additional
business value
from our Oracle
ERP and
Salesforce CRM
implementations.
Customers Include:

5. Why Hybrid Cloud Organization pick Informatica
Unlock your data
1 2
Scale with
Performance
UI maximizes productivity
for developers
& citizen integrators
Visual data mapping
Out of box templates & wizards
Easy to use & highly reusable
3
Hundreds of out-of-box
connectors for cloud and on-
prem data sources
Optimized to process the
largest data volumes
Pushdown Optimization
Automated
CONNECT DEVELOP DEPLOY

6. Hundreds of Connectors For Every Type of Data
Source
Sales & ServiceBig Data
Human Resources
Web Protocols & API
ERP & Financials
B2B
Marketing
Social
IT & Admin
Analytics

7. Informatica Cloud Real-Time Benefits
7
• Informatica Cloud provides a Single Platform for handling both traditional ETL/BI/DW use cases
and API Creation/Orchestration
• Informatica Cloud Secure Agent architecture allows seamless access for people working in any
application to both Cloud & On Premise Data Sources.
• Informatica Cloud is the only Real Time integration tool that includes a UI designer to collect
input from users and display retrieved data without coding
• Informatica Cloud has “code-free” tooling targeted at different types of users, not just
developers.
• Informatica Cloud Processes can be created and managed entirely within our cloud, no need for
special applications on user machine
• Informatica Cloud Processes can be “long running” and allow business logic to be centralized
over the entire process (unlike ESB’s, which depend on each application to write it’s own code.)
• Informatica Cloud Publishes your Service Endpoint in the Cloud, no need to put equipment in a
DMZ or open up your firewall

8. Cloud Designer

9. Customer’s Enterprise
Cloud Applications
Informatica Cloud: Secure Agent Architecture
Secure Access to On-Premise & Cloud Endpoints
 Data is not staged  Data transmission is secure  Multiple security certifications
Secure Agent
Cloud

10. Cloud Integration – Optimized for different user types
Wizards for Simple
Integration
Cloud Designer for
Advanced
Integrations
Integration
Templates for
Business Users
• Line of Business SaaS
administrators
• Business Analysts
• Developers addressing
simple patterns
• IT Architects and Integration
Developers working on
advanced integration
scenarios
• SI Partners solving customer
needs
• Integration CoE (ICC)
developers addressing
complex business needs
• ICC developers
collaborating with LOB
users for configurability
• IT Architects and
Developers building
reusable best practices
• Community developers
and ISVs building
reusable solutions for
Industry verticals

11. Cloud Integration – Optimized for different user types
Wizards for Simple
Integration
Cloud Designer for
Advanced
Integrations
Integration
Templates for
Business Users
• Line of Business SaaS
administrators
• Business Analysts
• Developers addressing
simple patterns
• IT Architects and Integration
Developers working on
advanced integration
scenarios
• SI Partners solving customer
needs
• Integration CoE (ICC)
developers addressing
complex business needs
• ICC developers
collaborating with LOB
users for configurability
• IT Architects and
Developers building
reusable best practices
• Community developers
and ISVs building
reusable solutions for
Industry verticals

12. LOB on ‘Rails’ – Template Driven Integration
Key Differentiator
Custom wizard-based, self-
service user interface
Advanced drag and drop
integration
• Developers
• Architects
• SaaS Admins
• Business
Analysts
Configure/
Execute
Technical Users Line of Business App Users

13. Cloud Integration – Optimized for different user types
Wizards for Simple
Integration
Cloud Designer for
Advanced
Integrations
Integration
Templates for
Business Users
• Line of Business SaaS
administrators
• Business Analysts
• Developers addressing
simple patterns
• IT Architects and Integration
Developers working on
advanced integration
scenarios
• SI Partners solving customer
needs
• Integration CoE (ICC)
developers addressing
complex business needs
• ICC developers
collaborating with LOB
users for configurability
• IT Architects and
Developers building
reusable best practices
• Community developers
and ISVs building
reusable solutions for
Industry verticals

14. DiscoveryIQ – Enterprise Visibility
Key Differentiator
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