El mundo de hoy, marcado por las siguientes shifts en tecnología que conviven al mismo tiempo -los datos, la nube y la movilidad, ¿cómo podemos preveer la construcción de una diferenciación sostenible para ofrecer valor durarero en el tiempo? ¿Qué vamos a hacer de este momento como empresas, como individuos, como comunidades? •Explotar los datos para redefinir su posición en la industria •Capitalizar en la Nube para la reinvención de un modelo de negocios •Involucrarse con su ecosistema -socios, desarrolladores y empleados- para lograr una ágil innovación.

1. © IBM Corporation1
Presented by:
What's Next |
How will you write your future?
September 29, 2015
Laura Voglino
VP, Business Development,
IBM Cloud Ecosystem

2. © IBM Corporation22
Cognitive and IoT ‘Innovation Accelerators’ in 3rd IT era
How do you
envision the
future?
10B mobile-connected devices in a year
70% B2B purchase decision is made before contact
1 million GB of health-related data in a person’s lifetime
8 in 10 enterprises use citizen developers for innovation
5M developers currently use Cloud for development
89% believe customer experience basis for competition
2.6B smart phone subscriptions globally
In a world where..
Sources: IBM, Gartner, Techcrunch, Cisco, IDC, Evans Data

3. © IBM Corporation3
Cloud is the enabler for business model innovation
Digital, Cloud and Developers
propel disruptive innovation
Non-traditional data sources
power new business moments
Mobile fuels the customer
activated enterprise
Frontline
decision making
Ecosystem fueled
innovation
Real time insight
driven processes

4. © IBM Corporation4 © IBM Corporation4
Harnessing the true value of cloud: Digital Transformation
Business
Application
Evolution
Systems of
Record
Systems of
Engagement
Systems of
Intelligence
Efficiency
Customer
Engagement
Business
Transformation
Cloud Value
Evolution
Digital Transformation

5. © IBM Corporation55
IBM Cloud
transforms the
enterprise
Cloud Business Apps
Digital Innovation Platform
World Class Cloud Infrastructure
IT
Operations
HybridOpen by design™
Dev
Innovation
LoB
Application
Portfolio – Choice with consistency
– Industrialized Hybrid cloud
– DevOps productivity
– Powerful, accessible analytics

6. © IBM Corporation6 © IBM Corporation6
World Class Cloud Infrastructure
Cloud Business Apps
OAuth
Digital Innovation Platform
IBM Cloud is Open by design™
– Application Interoperability
– Flexibility, not a ‘dead-end’ cloud
– Foundation for innovative application development
The power of Open: Code, Community and Culture
-Enterprise Node.js
-Accelerating API
Economy + Mobile

7. © IBM Corporation77
Multiple viable
business models
..power of Hybrid
Hybrid Cloud – Freedom of choice
– Freedom of speed
– Freedom of comfort
PRIVATE
PUBLIC
ON-PREMISES IT-Accelerating
Openstack Hybrid
-Bluebox private
cloud now available
on SoftLayer

8. © IBM Corporation88
Enterprise
grade, secure,
global footprint
Global Cloud
Infrastructure
40 global cloud centers, 15 countries
• Live: Mexico, London, Toronto, Frankfurt, Tokyo, Sao Paulo
• Next: Chennai, India
– Open, secure, and scalable
– Integration to on-premise systems
– Secure, high-speed network
– Expert services and tools
- $2B acquisition
- $1.2B to expand
global data centers
- $1B in software
defined storage for
open, scalable,
enterprise-grade
hybrid cloud storage
Now in Mexico and São Paulo

9. © IBM Corporation99
Best-in-class
performance
and reliability
Differentiated
Infrastructure
– Data center pod design
– Triple Network Architecture
– Infrastructure Management System
ControlPerformance Flexibility
24x7 support
Full visibility
Simple, powerful
management
Easily scalable
Fully customizableSuperior throughput
Redundant, high
capacity networks
High security
Web Mobile
Data Centre Pod
Triple Network Architecture
API
Common User Interface and APIs
Data Centre Pod Data Centre Pod
Infrastructure Management System
Bare Metal
Servers
Virtual Server
Instances
Private
Clouds
Enabling media
companies and
artists in Brazil
determine their
compensation for
music production

10. © IBM Corporation10 © IBM Corporation
Rapid iterations
Develop Build Test Deploy
Production
API
Catalog
Develop Build Test Deploy
Slower iterations
Production
Systems of
Interaction
Systems of
Record
Digital
Applications
Enterprise
Applications
Transformation requires two-speed IT
By the end of 2015,
75% of large
organizations are
expected to have
adopted agile
DevOps practices
- IDC Research

11. © IBM Corporation1111
Composable Apps
Rapid Innovation
Time-to-market
Your Own Hosted Apps / Services
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Powered by IBM SoftLayer In Your Data Center
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
+ + +
DevOps
Tooling
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
Integration
and API Mgmt
+
IBM Bluemix – Platform deployment options
– Flexible compute and catalog of services
– DevOps and API tooling integration
$1B investment for
Platform-as-a-Service

12. © IBM Corporation1212
Tabulating ,
Programming,
Cognitive
IBM Watson – Watson Services on Bluemix
– developerWorks Watson zone

13. © IBM Corporation1313
Instrumented,
Interconnected,
Intelligent
Internet Of Things – Secure Device Registration
– Scalable Device Connectivity
– Powered by IBM MessageSight
Connect
Collect
Manage
Simple APIs
Assemble
Compose
Data Mobile CognitiveAPIIoT Storage MQTT
$3B investment for
Internet of Things Unit

14. © IBM Corporation14
IBM Internet of Things Foundation Service
Telemetry
Analysis App
(Java Liberty
Runtime)
dashDB Predictive
Modeling
Telemetry
Simulator App
(Python Runtime)
Telemetry
Data
Commentators
Fans
Officials
Race Team
40% faster app development
Enhanced racer and fan experience

15. © IBM Corporation15
Accelerators Developers Academia
Startups & ISVs IBM Partners

16. © IBM Corporation16
AGILE is the new design point for the enterprise
CLOUD is the ENABLER to grow your Business
So, What´s Next?

17. © IBM Corporation17
#GX24
Thank you!
Laura Voglino – voglino@us.ibm.com - @LauraVoglino