Cloud has evolved to become a key strategic value driver for businesses in various functional and IT areas. Here’s a look at the top verticals and their key priorities areas while considering cloud, the business impact and common concerns associated with cloud adoption.

1. 45%
37%
33%
28%
28%
20% HealthcareandLifeSciences
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OnlineBusinesses
MediaandEntertainment
Retail,Distribution
andCPG
Technology
BFSI
CLOUD DRIVINGSTRATEGIC
GROWTHFORBUSINESSES
DRIVINGSTRATEGIC
GROWTHFORBUSINESSES
Cloudhassecureditspositionasakeydeliverymodel,
drivingstrategicvalueforbusinesses
Source:EverestGroup
Source:KPMGCloudSurveyReport
Source:NorthBridge&Gigaom Research
Source:NorthBridge&Gigaom Research
Source:KPMGCloudSurveyReport
Salesand
Marketing Customer
Service Business
Analytics
Drivinginnovation
andcompetitive
advantages
35%
52%
WebPresence
54%
63% 47%
Communications
Disaster
Recovery
73%
Improved
Business
Performance
70%
Reduced
Costs
67%
RapidDeployment
ofNewSolutions
72%
ImprovedLevels
ofService
Automation
0% 100%
DataLossandPrivacy
Risks
53%
0% 100%
RiskofIntellectual
PropertyTheft
50%
0% 100%
ImpactonIT
49%
0% 100%
MeasuringofROI
48%
Source:KPMGCloudSurveyReport
0% 100%
CostofImplemtation
48%
0% 100%
LegalandRegulatory
Compliance
46%
0% 100%
IntegrationwithLegacy
Systems
46%
0% 100%
LackofClarityofTotal
Ownership
46%
36%
ofcompanieshavewitnessed
improvementincustomerservice
levelpostcloudadoption
Source:PCWorld
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49%
42%
37%
35%
Cost
Optimization
Flexibleandmobile
workflow
Leveragingdata
toprovide
businessinsights
Improvingalignment
andinteractionwith
customers
44%
46%