This document discusses digital transformation and the importance of using data and analytics to drive business results. It provides examples of how digital transformation can improve key metrics like reducing churn by 67%, increasing customer satisfaction by 10%, and cutting the cost of acquiring new customers by over half. The document advocates using a scorecard to track key performance indicators from digital initiatives in areas like customer experience, new business models, operational efficiency, and business intelligence. It cites research finding that data-driven companies can achieve 2x higher profits, 10x greater customer centricity, and 59% more innovation compared to competitors.

1. Digital Transformation:
how to be disruptive & drive ROI
@kevinsigliano
IE Alumni Weekend

2. 20 years of experience in digital + data driven strategies.
es.linkedin.com/in/kevinsigliano | @kevinsigliano | ksigliano@faculty.ie.edu
www.goodrebels.com
Digital Transformation
Consultancy
www.ie.edu
IE Business School
www.admira.com
Retail + Digital Signage
Technology

3. SOCIAL MEDIA POLICY
#IEGAW
Facebook: https://www.facebook.com/iealumni/
Twitter: @IEAlumni
Instagram: @IEglobalalumni
Share knowledge and experience
@kevinsigliano

4. Strategic Data Driven
Pain points 2018

5. Business Reality
67%OF CONSUMER CHURN
IS PREVENTABLE WITH FASTER
OPERATIONS.
ORACLE
CHURN

6. Business Reality
37% OF CONSUMERS SAY
THEIR FAVORITE BRAND
UNDERSTAND CUSTOMER NEEDS.
IBM
SATISFACTION

7. Business Reality
700%MORE EXPENSIVE FOR
COMPANIES TO ATTRACT NEW
CONSUMERS THAN LOYAL.
THINKJAR
MARCOM OPEX

8. Business Reality
55% OF CONSUMERS WOULD
PAY EXTRA TO GUARANTEE
A BETTER SERVICE.
EMARKETER
LIFE TIME VALUE

9. Does your company effectively
solve all of these challenges?

10. Only 10% of data.
Ginni Rometty
CEO of IBM

11. Impact?

12. 40% OF FORTUNE 500 IN 2030.

13. D-Transformation

14. E- Customer Experience -
M- New Business Models -
O- Operational Efficiency -
I- Business Intelligence -
Digital Transformation: Key dimensions
Digital Transformation must redesign value propositions
and generate improved operational efficiency,
intelligence, client experience and financial results.

15. Best Practices of Data Driven Strategy
Customer
Experience

16. Best Practices of Data Driven Strategy
Business
Models
#DataJobs
in London

17. Best Practices of Data Driven Strategy
Operational
Efficiency

18. Best Practices of Data Driven Strategy
Customer
Experience
Business
Intelligence

19. Puig [INNOVACIÓN]
Connecting ON _ OFF : admira.com

20. The time for Digital
Innovation is NOW

21. Speed is critical

22. Scorecard
Achieving Results

23. BD * ml + AI = profits

24. 1. knowledge
2. brand impact
3. wallet share
4. market share
5. cost of acquisition
6. customer life cycle
7. engagement
8. customer experience
9. value proposition
10. brand awareness
11. innovation
12. influence
13. loyalty generation
14. experience
15. reputation
16. net promoter score
17. new business models
18. pipeline
19. operational efficiency
20. predictive intelligence
ROI

25. Scorecard

26. RODTO
return on objectives
RODTi :
return on investment

27. Always
CPX
󰀁27

28. ROI Research
Data Driven Digital Transformation

29. Data Driven Digital
Transformation means
! Growth
! Agility
! Efficiency
! Profits
! Survival.©_Eckes-Granini_Produktion_Labor

30. Digital vs. Financial Performance
Mckinsey Study 2016

31. ROI
Research of Bath University www.bath.ac.uk
2x
Profit
10x
Consumer
Centricity
+10%
Consumer
Satisfaction
+20%
Productivity
+59%
Innovation
-40%
Employee
Turnover

32. Be disruptive?

33. Businesses using data will generate
$430 billion in productivity benefits.

34. Data Driven D-Transformation Scorecard
Employee Innovation Productivity
Stakeholder
Engagement
Revenue Growth
Profit Collaboration Learning

35. Stay Connected @kevinsigliano
Professor at @IE Business School
ksigliano@faculty.ie.edu
For more DT ROI cases: goodrebels.com & admira.com