This report finds that companies continue to look to the public cloud for more and more of their IT workload. Nearly 8 of 10 surveyed stated they intend on operating a hybrid cloud. The top concern with this rapid progression to multiple clouds is the ability to manage IT and cloud costs. However, most of those surveyed admitted they don’t do a good job of tracking or managing costs.

1. Sponsored by:1
Sponsored by:
VMware VMworld Report
Survey of IT Professionals
October 2015

2. 2
Executive Summary
This report finds that companies continue to look to the public cloud
for more and more of their IT workload. Nearly 8 of 10 surveyed
stated they intend on operating a hybrid cloud. The top concern
with this rapid progression to multiple clouds is the ability to
manage IT and cloud costs. However, most of those surveyed
admitted they don’t do a good job of tracking or managing costs.
The number of clouds managed is poised to continue increasing
as VMware's new cloud offering, vCloud Air, tops the list of cloud
services considered for new trials. With a growing number of
vendors and an increasing reliance on the cloud, companies
must look for a better way to track, understand, and
manage costs beyond spreadsheets.

3. Sponsored by:33
Key Findings
• 79% indicate hybrid clouds are the future
• 41% have 50% or more of their IT workload in the public cloud
today
• 77% will have 25% or more of their IT workload in the cloud in
just one year
• Managing costs tops all cloud management concerns
• Only 44% state their ability to track cloud costs is Very Good or
Excellent
• VMware's vCloud Air is the most anticipated cloud solution

4. Sponsored by:44
Research Goal The primary research goal was to capture hard data
on the pace of migration to public cloud services. In
addition, research sought to determine the ability to
track and manage cloud and IT costs.
Goals and Methodology
Methodology
A paper-based survey was conducted at the 2015
VMworld conference held in San Francisco in
September where AWS Global Summit offers new
and existing customers deep technical information
on running and operating both private and public
clouds.
Participants were entered in a prize drawing for
their participation.
Participants A total of 113 IT professionals completed the survey.

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METHODOLOGY AND
PARTICIPANTS

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Participant Demographics
Company Size
Less than
500
21%
500 - 1,000
14%
1,000 - 5,000
17%
5,000 -
10,000
12%
More than
10,000
36%
Role
Front-line
50%
Manager
27%
Executive
6%
Business
stakeholder
17%

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RESULTS

8. Sponsored by:8
Please indicate your
long-term cloud
strategy?
79% Indicate Hybrid Clouds are the Future
Pubic only
3%
Private only
18%
Hybrid
79%

9. Sponsored by:9
Approximately, what
percent of your
workload is in the
public cloud today?
41% Have 50% or More of Their IT Workload
in the Public Cloud Today
5% 37% 17% 18% 23%
0% 20% 40% 60% 80% 100%
Less than 10%
10%-25%
25% - 50%
50% - 75%
More than 75%

10. Sponsored by:10
In 12 months, what
percent of your
workload do you
expect to be in the
public cloud?
77% Will Have 25% or More of Their IT
Workload in the Cloud in Just one Year
3% 20% 25% 21% 31%
0% 20% 40% 60% 80% 100%
Less than 10%
10%-25%
25% - 50%
50% - 75%
More than 75%

11. Sponsored by:11
What are your top
cloud cost
management
concerns? Select all
that apply.
Managing Costs Tops all Cloud
Management Concerns
24%
32%
37%
43%
52%
0% 10% 20% 30% 40% 50% 60%
Cost transparence across multiple clouds
Allocating costs to teams and projects
Forecasting future demand
Tracking cloud usage
Managing and controlling cloud costs

12. Sponsored by:12
How important is
tracking and
understanding cloud
usage and costs to
you?
70% State Tracking and Understanding
Cloud Costs is Important or Very Important
40% 30% 18% 6% 5%
0% 20% 40% 60% 80% 100%
Very Important
Important
Moderately Important
Of Little Importance
Not Important

13. Sponsored by:13
How would you rate
your current ability to
track and understand
cloud usage and
costs?
Only 44% State their ability to Track Cloud
Costs is Very Good or Excellent
16% 28% 34% 16% 5%
0% 20% 40% 60% 80% 100%
Excellent
Very Good
Good
Fair
Poor

14. Sponsored by:14
Only 18% of Participants Who Indicated That Tracking Cloud Costs
was “Very Important” did an Excellent Job at Tracking them.
18% 26% 36% 8% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Excellent
Very Good
Good
Fair
Poor

15. Sponsored by:15
How are you tracking
IT costs today?
Select all that apply.
Most Manage IT Costs with Spreadsheets
5%
18%
26%
29%
42%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
We are not currently tracking costs
Using another 3rd party solution
Using vRealize or other VMware solution
Vendor bills
Spreadsheets

16. Sponsored by:16
Which public cloud
providers do you
currently use?
Most are Using VMware's vCloud Air Today
5%
5%
13%
15%
25%
34%
51%
0% 10% 20% 30% 40% 50% 60%
IBM Softlayer
HP Helion
Google
Rackspace
Azure
AWS
VMware vCloud Air

17. Sponsored by:17
Over the next 12
months, which public
cloud providers are
you considering
trying?
VMware's vCloud Air is the Most
Anticipated Cloud Solution
3%
8%
10%
14%
27%
38%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
HP Helion
IBM Softlayer
Rackspace
Google
Azure
AWS
VMware vCloud Air

18. Sponsored by:1818
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About Dimensional Research
Dimensional Research provides practical marketing research to help technology companies make
smarter business decisions. Our researchers are experts in technology and understand how
corporate IT organizations operate. Our qualitative research services deliver a clear
understanding of customer and market dynamics.
For more information, visit www.dimensionalresearch.com.
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