Insights on how organizations are evolving to a digital-first approach

1. Learn more at: www.idg.com/tools-for-marketers/research
Source: 2019 IDG Digital Business Research
Statusof
theDigital
Business
Landscape
INCREASING THE LEVEL
OF PROCESS AUTOMATION
ENABLING EASY WAYS TO SHARE IDEAS
AND COLLABORATE WITH COWORKERS
ENABLING ACCESS TO MORE DATA TO
BETTER UNDERSTAND THE CUSTOMER
Insightsonhoworganizationsare
evolvingtoadigital-firstapproach
of organizations have
adopted, or have plans
to adopt, a “digital-first”
business strategy
48%
{
Create better
customer experiences
BUDGETSPLITBETWEEN
PEOPLEANDTECHNOLOGY
41% dedicated toward
people and skills
HOWISDX
SUCCESS
MEASURED?
STRATEGIESINPLACE
TOBECOMEADIGITAL
BUSINESSINCLUDE:
80%
DATASECURITY/
PROTECTION
STRATEGY
TECHNOLOGY
NEEDS
ASSESSMENT
DATA
MANAGEMENT
STRATEGY
ITSKILLS
ASSESSMENT
TOOMANY
COMPETING
PRIORITIES
43% LACKOF
SUFFICIENT
BUDGET
38%
EXCELLENT CUSTOMER EXPERIENCE AS
MEASUREDBYCUSTOMERSATISFACTIONSCORES
IMPROVED EMPLOYEE PRODUCTIVITY
THROUGH PROCESS EFFICIENCIES/AUTOMATION
INCREASED ABILITY TO ENABLE INNOVATION
of organizations
have already
implemented
a workforce
transformation
TOPCONTRIBUTORSOFWORKFORCEPRODUCTIVITYARE:
CHALLENGESTOACHIEVINGSUCCESS
IDG Communications, Inc.
Drive new revenue
havedigital-first
approachinplace
91%
Improved process
efficiencies through
automation
TOPOBJECTIVESFORADXSTRATEGY:
WORLDWIDESPENDING
onthetechnologiesandservicesthat
enablethedigitaltransformation(DX)
ofbusinesspractices,products,and
organizationsisforecasttoreach
$1.97trillionin2022
59%dedicated toward
technology
[[
CHANGINGLANDSCAPEFUELSSPENDING
[
AVERAGE SPEND ON
DIGITAL INITIATIVES
43% 5G
ARTIFICIAL
INTELLIGENCE
MACHINE
LEARNING
42%
37%
ACTIVELYRESEARCHING
TECHNOLOGIESTOBECOME
ADIGITALBUSINESS:
OVERTHENEXT12MONTHS $15.3MILLION
ACHIEVINGDIGITALBUSINESSSUCCESS
74% 72% 70%
33%LACKOFSTAFF
AND/ORCORRECT
SKILLSETS
IMPLEMENTINGWORKFORCETRANSFORMATION
37% 30%46%
ENTERPRISE SMB
}
46%
45%
43%