The document discusses cloud computing for automating the authoring process. It outlines how Web 2.0 applications and specifications like wikis, blogs, and social media can be used to create a collaborative authoring environment in the cloud. Techniques for automating content authoring are described, including templates, embed codes, media conversion, tagging, and localization. The automated cloud-based authoring process is argued to increase productivity and performance for both individual and collaborative content creation.