My Client PowerPoint

1. Mimi Plaskow

2. Purpose
Reach the target
audience and expand
the demographic
1
Promote already
popular music artists
further as well as
those upcoming
2
Fulfil customer
needs through the
uses and
gratifications theory
3
Educate, enlighten
and inform readers
regarding the vibrant
music scene
developing locally
4

3. Mood Board
This mood board gives a
visual representation into
HEY magazine

4. Form
• A physical print and an online version
The physical print
• 80-100 pages to entertain all target audiences
• Recyclable paper to benefit our environment
• Glossy front cover
• Will not be too heavy allowing it to be easily
accessible
• Featured artist will have their own double page
spread including for example an exclusive interview
and Q+A
Online version
• More exclusive content
• Benefits us environmentally as no paper is needed

5. Genre
HEY magazine is artist based so a
variety of genres are going to be
covered for example pop, rap and
R&B
Some genres used will be popular
and some will be less well-known to
allow readers to find love for new
genres
Many options as to who can be
featured, and they will be unique as
each artists music focuses on a
different genre

6. Price
• Producing a monthly magazine which benefits the primary
target audience
• The physical print will be sold for £3.50
• The online version will be sold for £3.00
• Discounts are on offer for students all year round (20% off) and
for everyone around holiday seasons too (50% off for students
and 20% for the public)
• Yearly subscription is available for both versions with the
December issue free of charge

7. Article Ideas
• Send our interviewer to the artist to get the
contents: interview and Q+A
• Initially, featured artists will be smaller, upcoming
and those we see potential in
• As HEY magazine gains popularity we will feature
more popular artists
• Readers can submit questions for the ‘60-seconds
with…’ and are informed well how to do so
• Reviews section of the artists music and concerts
• Quotes to inspire those who want to get into the
industry
• Competition to win incredible tickets to see the
artist live

8. Content Physical print
• Exclusive interview with the featured artist, 60-second rapid-fire Q+A,
reviews of their music, upcoming tour date announcements and a
competition to win tickets to them live
• Information about the artist which allows those who do not know them as
much to learn more
• Spotify codes, QR codes
• Appropriate advertisements to contribute towards the costs
Online version
• Links to the artists music, links to music videos, links to high-quality concert
videos and live stream links for future concerts/festivals which they are
performing at

9. Unique Selling
Point
Physical print
• Spotify codes to take you to their singles and
albums
• QR codes to purchase reduced priced tickets for
upcoming tour and merchandise
Online version
• Links to music, music videos, concert videos and
live streams
• Uncropped, video version of the interview and
60-seconds with segment which includes more
exclusive Q+A answers and has never-told stories
and secrets
• My magazine will feature both small and popular
music artists
• We will also feature those coming back into the
industry and will be the first to do so

10. Target Audience
• Magazine can gain attraction from any gender,
culture, ethnicity, race and social class
Primary
• Younger generation (13-19)
• Can discover their love for each issues artist and their
music
Secondary
• Older generation, everyone who likes the featured
artist and their genre (20-)
Tertiary
• Anyone who wishes to learn more about the featured
artist and their music

11. Resources
CAMERA EQUIPMENT PHOTOSHOOT
EQUIPMENT
EDITING SOFTWARE

12. Personnel
Lighting
operator
Model
Hair and
makeup team
Photographer
Editor Interviewer Writer

13. Distribution Methods
• Print magazine will be sold in newsagents, corner shops and shops all over
North London
• Target audience will be found here regularly
• Initially, we could distribute a few free copies to local dentists, doctors, hair
salons and school libraries to get HEY magazine out there to everyone

14. Marketing
Methods
1. Social media
• Not costly as it is free
• All target audiences use social media
• Advertisements can be placed on relatable content to get
attention from the public
• Cross promotion
• Send prints/ask influencers and celebrities to promote using
their platform
• Advertise through popular brands pages like JD Sports and
Pretty Little Thing
2. Radio
• Advertise on popular radio stations and local as everyone has
Capital on while driving around
3. Billboards and posters
• Showcases the scene developing as HEY is being promoted in
the surroundings
• Expensive so will be used when we have a larger income in the
future

15. Masthead of magazine with
font

16. Final font of masthead

17. Font Styles
Front cover
• Font for masthead will be ‘Flowerbust’
• Fonts such as ‘Barchella Drumal’ and ‘Arial’ will
also be used
Double page spread
• ‘Arial’ will mainly be used
• Other fonts will also be used throughout for
example for quotes

18. Sketched layout of front cover

19. Digital mockup
of front cover

20. Sketched layout of double page spread

21. Digital
mockup of
double page
spread

22. Colour Palette

23. Existing
examples of
magazines in
competition

24. Existing
examples of
magazines in
competition

25. Existing examples of magazines in competition