The edited version using my feedback.

1. MAGAZINE
A GENRE MAGAZINE FOCUSED ON
BREAKING DOWN SONG LYRICS.
Bonanza.

2. PURPOSE
• entertains and informs.
• Goal - give artists with
controversial music a chance
to explain their lyrics.
• concept of ‘Explaining Lyrics’
not in print media = USP
• front cover and a double page
spread for my client.

3. GENRE- INDIE POP
Why Indie Pop?
• Dark themes explored in
music
• gaining popularity in North
London.
• artists outlet to explain their
music, gain more popularity
• genre based magazine,
focused on indie pop for the
first issue.

4. COMPETITION
• YouTube- Genius
• How to combat Genius's popularity? –A more serious outlet, and
exclusive content.
• no print form = USP
• No indie pop magazines
• £.3.70 for Q
• £7.54 for Billboard.

5. TARGET AUDIENCE
• music’s demographic =
students with higher
education.
• Primary= 18-23 year old,
female university students
within North London.
• C2, C1, B social grade
• Secondary= 14-17
secondary audience, of
boys and girls in
secondary school
education in North
London.
• Tertiary Audience = 23+
men and women who
want to use the app over a

6. FONTS AND NAME:
• Inspired by album covers.
• line weights
• Simplistic body copy
• Bonanza because:
• Popular magazines use one word
names (Q, Vogue, Milk, Time)
• synonymous for Treasure Trove
• Bonanza doesn't’t fit indie pop?
• This magazine changes genre
each issue.

7. DISTRIBUTION AND MARKETING
• Costs= £3.50
• Sold in corner shops, news agencies and
supermarkets by schools and university
• App linked to the magazine
• Has a QR code scanner- USP
• Videos of the interviews
• Strong social media presence.
• Spotify links with QR codes
• Twitter hash tags to advertise
• Adverts on Spotify for
non-premium users.

8. RESOURCES AND PERSONNEL

9. FORM
• Normally 60-100 pages
• 60 pages because of my TA
• Might add more pages as the
magazine grows.
• It would be printed in A3 and
folded into an A4 magazine
• Silk coated paper
• My online format will be an
app

10. COLOUR SCHEME

11. LAYOUT IDEAS

12. LAYOUT IDEAS

13. CONTENT
• Article ideas-
• Lyric break down page
• Interviewing artists on genre
• USP the QR codes
• Social media accounts
• Top ten indie songs.

14. Thank You.