1. The document provides instructions for creating personalized digital gifts for clients using online services like Fiverr and FancyHands.
2. It outlines an 11-step process for developing a personalized audio gift, assembling related media like images, and presenting the gift on a Facebook tab to surprise and delight clients.
3. The goal is to strengthen relationships with clients in a memorable and low-cost way using digital services, while also promoting one's brand as a thoughtful business.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
@MirandaM_EComm
Miranda Miller's Facebook Marketing workshop presentation on Dec 1st, 2011 at the Owen Sound and North Grey Union Public Library. Co-presenting with Gem Webb. Sections of the presentation were demonstrated on-screen or included in take-home material for participants and are not in the slides.
We're a creative team that specialise in Social Media Marketing. We love working with brands both nationally and internationally, helping them reach their target audience over multiple social media platforms by creating customised, creative and measurable campaigns.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
The document provides tips for using Pinterest and Instagram for business marketing. It discusses using visual content like photos on Pinterest to appeal to emotions and engage customers. B2B companies can benefit from Pinterest for SEO, content marketing, showcasing designs, and building their reputation among peers. Fresh content is important on Pinterest. For Instagram, the document outlines a four stage process: curating relevant content for the target audience, taking engaging photos, using hashtags to boost discoverability, and engaging with customers by posting event photos, contests and puzzles.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
@MirandaM_EComm
Miranda Miller's Facebook Marketing workshop presentation on Dec 1st, 2011 at the Owen Sound and North Grey Union Public Library. Co-presenting with Gem Webb. Sections of the presentation were demonstrated on-screen or included in take-home material for participants and are not in the slides.
We're a creative team that specialise in Social Media Marketing. We love working with brands both nationally and internationally, helping them reach their target audience over multiple social media platforms by creating customised, creative and measurable campaigns.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
The document provides tips for using Pinterest and Instagram for business marketing. It discusses using visual content like photos on Pinterest to appeal to emotions and engage customers. B2B companies can benefit from Pinterest for SEO, content marketing, showcasing designs, and building their reputation among peers. Fresh content is important on Pinterest. For Instagram, the document outlines a four stage process: curating relevant content for the target audience, taking engaging photos, using hashtags to boost discoverability, and engaging with customers by posting event photos, contests and puzzles.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Your Facebook Business Page is WorthlessMaura Neill
The document discusses how to effectively use a Facebook business page for real estate agents. It notes that while Facebook pages can be useful, they require an agent's ongoing time, creativity, content, and commitment. A successful page should be integrated with an agent's website and used to drive traffic there, while also using other social media platforms to expand reach. The key is finding a niche focus beyond just real estate like a neighborhood or activities and engaging conversations to build relationships and credibility before discussing business.
The document is a presentation from the Grapevine Chamber of Commerce about using Facebook for business. It discusses setting up a Facebook page for a business and optimizing it with information, images and links. It also covers engaging with customers by posting regularly, asking for recommendations, and having conversations on the page. Additionally, the presentation explains how to use Facebook advertising to promote posts and events to targeted audiences. The overall presentation provides an introduction on how businesses can create and manage an effective Facebook presence.
This document provides an overview of an easy to implement Facebook marketing plan in 3 sentences or less:
The plan outlines strategies for setting up a Facebook page, building a fan base through the use of like boxes on websites and converting email subscribers to fans, and introduces a 7 step Facebook marketing strategy including creating lead magnets and running like ads targeted at custom audiences. Attendees will learn tools for setting up pages and capturing leads, as well as tips for writing compelling ad copy and measuring ad performance.
Facebook Advertising Strategies for Coaches & Consultants
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Facebook advertising is currently the most effective and affordable paid traffic channels for coaches and consultants who want to attract high paying clients to enrol in their premium products, programs or services.
Faceboook Ads are the #1 Channel for High End Coaching Leads
Have you ever wondered how celebrity coaches attract clients who happily pay $5K, $10K $30K or more for coaching programs, when most coaches struggle to get people to pay them $100 per hour?
How do they do it? Well they have a clearly defined process, and one of the essential steps is highly targeted traffic. Right now, Facebook is their #1 choice for finding new leads because of the amazing ability to target your ideal client on Facebook.
There is a lot more to it than just running the ads, but without an affordable source of targeted leads you can’t get a good ROI on the process.
Learn how to get coaching and consulting clients with Facebook Ads
Facebook Ads are Highly Scalable
What’s better than spending $1 and getting $2 Back?
Spending $100,000 and getting $200,000 back.
That’s the power of scalability, and it’s one of the reasons that Facebook ads are so popular.
One of the greatest benefits of Facebook advertising is that if you can get a good ROI on your Facebook ad campaign, you can scale it to grow your business into the high 6 figures or 7 figures.
Facebook Ads are Easy to Get Started With
Even if you are new to Facebook Ads, it’s easy to get started spending just $10 a day to start attracting clients into your business. Facebook ads are great because they are visual, easy to use, and most people use Facebook regularly. Even boosting a post for $5 to $20 can produce a noticeable increase in engagement and enquiries
Getting Solid ROI for on Facebook is Hard
However while it’s one thing to run some simple Facebook ads and possibly get some initial results, producing solid ROI (Return on investment).
In fact, top Facebook advertisers don’t start out trying to make thousands of dollars – they start out trying to turn $1 into $1.01. If you can’t do that, there is no point trying to spend thousands of dollars – you’re just throwing money away.
Watch the interview:
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Video URL:
https://www.youtube.com/watch?v=PzjN6GTbscQ
See more Digital Influence Interviews:
http://digitalinfluence.com.au/interviews
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
The document discusses using social media, particularly Facebook and Instagram, for business purposes. It provides tips for setting up business pages and profiles properly, identifying target audiences, creating compelling content, advertising, and using platforms like Facebook and Instagram effectively as marketing tools. Some key points include conducting a Facebook experiment that found increased customer visits and spending for a store's Facebook fans, the importance of visual content on Instagram for engagement, and setting goals for Facebook advertising campaigns like brand awareness, traffic, leads, and conversions.
This document provides an overview of the home care company For Papa's Sake. It was established in 2010 in Wheeling, IL to honor the owners' parents and provide caring services to seniors in Chicago's northwest suburbs. The company aims to grow its client base through social media campaigns on platforms like Facebook, LinkedIn, blogs, Flickr and YouTube to share stories, photos and videos that help families in need of care for their loved ones. Key goals and metrics for measuring the success of these initiatives are outlined.
This document provides guidance on using online tools and social media for business purposes. It discusses:
1) Taking an online presence seriously by using it for both marketing and management. Key messages and customer profiling are important to develop.
2) Common online tools like Facebook, Twitter, LinkedIn and video should be used across marketing channels. Engagement is important on social media through questions, incentives and live content.
3) Managing a business's online presence requires choosing tools, testing strategies, and potentially appointing someone to oversee social media as the online portion of the business grows. The document emphasizes starting small and gradually increasing online allocation of budgets and resources.
How to understand your customers’ needs and dramatically change your busines...nucleus of change
Francine Beleyi shares one of the keys to unlock a business fortune especially when using the Internet. You will discover:
The 5 golden keys to understand your customers’ needs
How to group your ideal customers into personas
How to use Google Adwords to find popular keywords your prospects are searching and what your competition use
The common myths that prevent business owners to optimise their offering
And much more….
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
This document summarizes a webinar about obtaining freelance clients through WordPress. It recommends attendees pick "low hanging fruits" like installing child themes or adding slideshows that they can solve quickly. It advises framing conversations around how solutions increase clients' profits, not costs. Follow-up is key to getting more work and testimonials. The webinar teaches a 3-step formula: find pains you can solve, discuss customer profits, follow-up and upsell. Attendees are offered a 3-day, 3-client program for $300 to learn scripts, worksheets and get community support to apply the strategies.
Chandler Vinton is a top real estate agent for Berkshire Hathaway in Norwalk and Rowayton, Connecticut. An audit of Vinton's digital presence found room for improvement across websites, social media, search engine optimization, and other online platforms. The audit provides specific recommendations in each area, such as claiming and updating listings on review sites, increasing social media posting frequency and engagement, hiring an agency to manage comprehensive internet marketing, and creating a subscriber email list. Implementing the recommendations would help Vinton build a stronger online brand and capture more real estate leads and sales.
Study guide digitalskills GROW YOUR BUSINESS WITH FACEBOOK AND INSTAGRAMMr Nyak
Creating a Facebook Page allows businesses to establish an online presence on Facebook and connect with customers. To create a Page, one provides a name, category, contact information, and optional profile and cover photos. Pages offer features like customizable templates and tabs to showcase products or services. They also provide analytics and tools to help businesses better understand and engage their audiences.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Getting started with Google Plus: The G+ gamechanger!Jon Malach
These slides were used with our Google+ kick-off webinar, the goal was to introduce viewers to the basics of the G+ platform, as well as how to get started. Lastly, we discussed how PerfectMind can assist in converting traffic as well as posting your email newsletter as content!
This document outlines a training program on how to get clients even when just starting a business. The training will teach participants how to define their ideal client through a series of questions, find potential clients through networking events, workshops, webinars and social media. It will also cover creating a free opt-in offer to attract clients, building an email list, and using Facebook ads and design tools like Canva and PicMonkey to promote the offer. The cost of the training program is $347 and includes bonuses like Facebook ads training, and design software training.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Gsk creative development approach final2 lesliemaudipernet
The document outlines strategies for building brand love by focusing on penetrating consumer insights, understanding culture, crafting distinctive brand characters, optimizing creative ideas through consumer feedback, and activating brands across all touchpoints. It provides case studies on how these strategies were applied to help brands like Tums, Advil, Pampers, Nature Valley, and Martell drive deeper connections with consumers through more profound cultural understanding, compelling creative concepts, and fully integrated 360-degree brand experiences.
Internal Marketing: "Understanding your Client: Learning the Art of Shutting Up"Mark Raygan Garcia
Used during an orientation I gave to the guidance counselors of Silliman University, in preparation of the recruitment campaign and as supplemental material for Silliman's student retention program.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Your Facebook Business Page is WorthlessMaura Neill
The document discusses how to effectively use a Facebook business page for real estate agents. It notes that while Facebook pages can be useful, they require an agent's ongoing time, creativity, content, and commitment. A successful page should be integrated with an agent's website and used to drive traffic there, while also using other social media platforms to expand reach. The key is finding a niche focus beyond just real estate like a neighborhood or activities and engaging conversations to build relationships and credibility before discussing business.
The document is a presentation from the Grapevine Chamber of Commerce about using Facebook for business. It discusses setting up a Facebook page for a business and optimizing it with information, images and links. It also covers engaging with customers by posting regularly, asking for recommendations, and having conversations on the page. Additionally, the presentation explains how to use Facebook advertising to promote posts and events to targeted audiences. The overall presentation provides an introduction on how businesses can create and manage an effective Facebook presence.
This document provides an overview of an easy to implement Facebook marketing plan in 3 sentences or less:
The plan outlines strategies for setting up a Facebook page, building a fan base through the use of like boxes on websites and converting email subscribers to fans, and introduces a 7 step Facebook marketing strategy including creating lead magnets and running like ads targeted at custom audiences. Attendees will learn tools for setting up pages and capturing leads, as well as tips for writing compelling ad copy and measuring ad performance.
Facebook Advertising Strategies for Coaches & Consultants
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Facebook advertising is currently the most effective and affordable paid traffic channels for coaches and consultants who want to attract high paying clients to enrol in their premium products, programs or services.
Faceboook Ads are the #1 Channel for High End Coaching Leads
Have you ever wondered how celebrity coaches attract clients who happily pay $5K, $10K $30K or more for coaching programs, when most coaches struggle to get people to pay them $100 per hour?
How do they do it? Well they have a clearly defined process, and one of the essential steps is highly targeted traffic. Right now, Facebook is their #1 choice for finding new leads because of the amazing ability to target your ideal client on Facebook.
There is a lot more to it than just running the ads, but without an affordable source of targeted leads you can’t get a good ROI on the process.
Learn how to get coaching and consulting clients with Facebook Ads
Facebook Ads are Highly Scalable
What’s better than spending $1 and getting $2 Back?
Spending $100,000 and getting $200,000 back.
That’s the power of scalability, and it’s one of the reasons that Facebook ads are so popular.
One of the greatest benefits of Facebook advertising is that if you can get a good ROI on your Facebook ad campaign, you can scale it to grow your business into the high 6 figures or 7 figures.
Facebook Ads are Easy to Get Started With
Even if you are new to Facebook Ads, it’s easy to get started spending just $10 a day to start attracting clients into your business. Facebook ads are great because they are visual, easy to use, and most people use Facebook regularly. Even boosting a post for $5 to $20 can produce a noticeable increase in engagement and enquiries
Getting Solid ROI for on Facebook is Hard
However while it’s one thing to run some simple Facebook ads and possibly get some initial results, producing solid ROI (Return on investment).
In fact, top Facebook advertisers don’t start out trying to make thousands of dollars – they start out trying to turn $1 into $1.01. If you can’t do that, there is no point trying to spend thousands of dollars – you’re just throwing money away.
Watch the interview:
http://digitalinfluence.com.au/how-to-get-clients-with-facebook-ads-for-coaches-consultants/
Video URL:
https://www.youtube.com/watch?v=PzjN6GTbscQ
See more Digital Influence Interviews:
http://digitalinfluence.com.au/interviews
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
The document discusses using social media, particularly Facebook and Instagram, for business purposes. It provides tips for setting up business pages and profiles properly, identifying target audiences, creating compelling content, advertising, and using platforms like Facebook and Instagram effectively as marketing tools. Some key points include conducting a Facebook experiment that found increased customer visits and spending for a store's Facebook fans, the importance of visual content on Instagram for engagement, and setting goals for Facebook advertising campaigns like brand awareness, traffic, leads, and conversions.
This document provides an overview of the home care company For Papa's Sake. It was established in 2010 in Wheeling, IL to honor the owners' parents and provide caring services to seniors in Chicago's northwest suburbs. The company aims to grow its client base through social media campaigns on platforms like Facebook, LinkedIn, blogs, Flickr and YouTube to share stories, photos and videos that help families in need of care for their loved ones. Key goals and metrics for measuring the success of these initiatives are outlined.
This document provides guidance on using online tools and social media for business purposes. It discusses:
1) Taking an online presence seriously by using it for both marketing and management. Key messages and customer profiling are important to develop.
2) Common online tools like Facebook, Twitter, LinkedIn and video should be used across marketing channels. Engagement is important on social media through questions, incentives and live content.
3) Managing a business's online presence requires choosing tools, testing strategies, and potentially appointing someone to oversee social media as the online portion of the business grows. The document emphasizes starting small and gradually increasing online allocation of budgets and resources.
How to understand your customers’ needs and dramatically change your busines...nucleus of change
Francine Beleyi shares one of the keys to unlock a business fortune especially when using the Internet. You will discover:
The 5 golden keys to understand your customers’ needs
How to group your ideal customers into personas
How to use Google Adwords to find popular keywords your prospects are searching and what your competition use
The common myths that prevent business owners to optimise their offering
And much more….
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
This document summarizes a webinar about obtaining freelance clients through WordPress. It recommends attendees pick "low hanging fruits" like installing child themes or adding slideshows that they can solve quickly. It advises framing conversations around how solutions increase clients' profits, not costs. Follow-up is key to getting more work and testimonials. The webinar teaches a 3-step formula: find pains you can solve, discuss customer profits, follow-up and upsell. Attendees are offered a 3-day, 3-client program for $300 to learn scripts, worksheets and get community support to apply the strategies.
Chandler Vinton is a top real estate agent for Berkshire Hathaway in Norwalk and Rowayton, Connecticut. An audit of Vinton's digital presence found room for improvement across websites, social media, search engine optimization, and other online platforms. The audit provides specific recommendations in each area, such as claiming and updating listings on review sites, increasing social media posting frequency and engagement, hiring an agency to manage comprehensive internet marketing, and creating a subscriber email list. Implementing the recommendations would help Vinton build a stronger online brand and capture more real estate leads and sales.
Study guide digitalskills GROW YOUR BUSINESS WITH FACEBOOK AND INSTAGRAMMr Nyak
Creating a Facebook Page allows businesses to establish an online presence on Facebook and connect with customers. To create a Page, one provides a name, category, contact information, and optional profile and cover photos. Pages offer features like customizable templates and tabs to showcase products or services. They also provide analytics and tools to help businesses better understand and engage their audiences.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Getting started with Google Plus: The G+ gamechanger!Jon Malach
These slides were used with our Google+ kick-off webinar, the goal was to introduce viewers to the basics of the G+ platform, as well as how to get started. Lastly, we discussed how PerfectMind can assist in converting traffic as well as posting your email newsletter as content!
This document outlines a training program on how to get clients even when just starting a business. The training will teach participants how to define their ideal client through a series of questions, find potential clients through networking events, workshops, webinars and social media. It will also cover creating a free opt-in offer to attract clients, building an email list, and using Facebook ads and design tools like Canva and PicMonkey to promote the offer. The cost of the training program is $347 and includes bonuses like Facebook ads training, and design software training.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Gsk creative development approach final2 lesliemaudipernet
The document outlines strategies for building brand love by focusing on penetrating consumer insights, understanding culture, crafting distinctive brand characters, optimizing creative ideas through consumer feedback, and activating brands across all touchpoints. It provides case studies on how these strategies were applied to help brands like Tums, Advil, Pampers, Nature Valley, and Martell drive deeper connections with consumers through more profound cultural understanding, compelling creative concepts, and fully integrated 360-degree brand experiences.
Internal Marketing: "Understanding your Client: Learning the Art of Shutting Up"Mark Raygan Garcia
Used during an orientation I gave to the guidance counselors of Silliman University, in preparation of the recruitment campaign and as supplemental material for Silliman's student retention program.
The document discusses the importance of building strong relationships with clients through positive emotional experiences and trust. It emphasizes managing expectations, having regular communication through meetings and follow ups, addressing issues promptly, and focusing on the human element of client relationships. The goal is to provide what clients need, not just what they want, and turn any mistakes into opportunities to strengthen the relationship.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
This document provides tips for using social media for marketing success. It recommends engaging customers by understanding their needs and listening to them on social media. Build your business network on social media to gain new connections and resources. Identify enthusiastic customers as brand ambassadors and "cheerleaders" to promote your business through their social networks. Continually create and share new content across multiple social media platforms like events, videos and customer interactions to gain exposure and new customers. Understand what motivates people to share content by appealing to their desire to look knowledgeable, triggering emotions or memories, and aligning with their social interests and networks.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
This document summarizes a presentation on using social media for small businesses. It discusses 7 elements of successful social media posts, including grabbing readers with titles, using images, and asking questions. It also covers topics like using interns for guest blogging, consistency in posting, and incorporating goals and keywords. Additionally, it provides tips on social media platforms like Facebook, LinkedIn, Pinterest, and location-based services. Overall, the presentation aims to educate small businesses on fundamental strategies for social media and how to develop successful social media campaigns.
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as:
- How to create the right content for your business
- Facebook best practices
- Paid Facebook marketing (DIY v. DIFM)
To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing
Startups Celebrate - Build Your Own Movement To Promote Local StartupsPenelope Liot
Startups Celebrate is an initiative to encourage people from around the world to promote local startups to the general public through a collaborative movement.
The official Startups Celebrate playbook gives you all the tools to start your own movement.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Stacey King Gordon
This document provides tips for small businesses on using social media effectively. It begins by stating that many small businesses see no return on investment from social media. It then lists dos and don'ts for social media marketing. The dos include discovering your brand voice, treating platforms distinctly, inviting interaction, being generous with content, focusing on relevant networks, and thinking locally. The don'ts include lacking goals, duplicating content, abandoning channels, and treating channels in isolation. The document concludes by profiling a jeweler's social media use and providing recommendations.
The document discusses social media marketing strategies and tactics. It emphasizes creating engaging content that attracts attention and encourages sharing on social networks. Some key points covered include setting goals for social media use, focusing on positioning and creating likeable content, being interactive with audiences, and measuring digital metrics like reach and engagement. The document provides advice for being socially devoted by opening communication channels and responding to audiences in a timely manner.
The document summarizes various digital marketing campaigns conducted by Awesomesauce for their clients. It describes campaigns for DLF Place Saket that included a "Festival of Toys" promotion with Hamleys and a "6 Years of Love Awards" celebration for DLF Place's anniversary. It also outlines campaigns for United Coffee House involving a "What Coffee Personality Are You" application, for Chikotee involving a "Spin the Bottle" application, and website development projects for various clients.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
The document provides guidance on developing a social media strategy for the North Ranch Country Club Catering Department. It recommends creating consistent messaging across channels to build the brand and provide value to new and existing clients. Specific channels like Facebook, Twitter, Pinterest and Instagram are discussed, with tips on content, planning, and measuring return on investment. The overall goal is to humanize the brand and drive traffic to the website through daily engagement and sharing valuable industry information.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageAnshulTirkey
The ultimate guide to run facebook ads in a more affective and targeted way to provide you more conversions and leads which helps you to attract more money very easily..
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
This document provides tips for small businesses on using social media, particularly Facebook and Twitter, to convert fans and followers into customers. It discusses how copying large companies' social media strategies may not work for small businesses due to differences in audience size. Instead, it recommends unique strategies including promotions, contests, and tying content to current events. Specific tactics highlighted include discounts for likes/shares, sweepstakes, photo contests, and topics related to holidays, movies, sports, and concerts. The document emphasizes the importance of a solid social media strategy and engaging audiences without overposting.
This document discusses strategies for real estate agents to increase their online presence and convert social media followers into clients. It recommends focusing on branding, search engine optimization (SEO) for Facebook pages, and creating three types of content: educational, empowering, and entertaining. Additional tips include directly messaging current clients and local businesses on Facebook, hosting in-person "meet and greet" events, and employing a strategy of asking followers for information, giving them a helpful document in return, and then repeating the process over time. The goal is to turn social conversations into real relationships and business opportunities.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
You have probably heard of Reddit, maybe even spent a few minutes there once or twice, but you need to better understand what you might be missing in ignoring one of the largest social media sites for English speaking audiences.
In 2017 the average cost per click for AdWords paid search placements hit $2.32, and Facebook is catching up with an average of $1.72. Budgets that used to bring in enough leads, now struggle to bring in enough clicks to yield conversions, and businesses and agencies alike are hurting. While some may say, “find the money” the reality is some businesses truly can’t afford more than $1000 per month. Yet not everyone has the time or knowhow to build an effective SEO channel. For many small business, and the agencies that serve them, it can feel like a no-win scenario.
Rather than giving into despair, advertisers can attend this data driven power session where we will:
Review common campaign settings in AdWords and Facebook that can bust an otherwise healthy budget including location targeting, bid adjustments on device and schedule, and bidding strategies and how to fix them.
Identify which parts of the business have the best margins, and therefore should get access to budget.
Know when to apply budget to the transactional search result page, vs passive consumption of content on Facebook and display.
We need to stop buying into the mindset that the only way to solve account performance issues is to throw money at it. This session is designed to help advertisers win with what they have, and know how to translate those wins into real world growth.
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.
Who are we talking to? Why do they care?
What are we ranking for? What are the two types of keyphrases?
How does PR and research build links, authority and ranking potential?
What do we publish? And how will it be promoted?
What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
John David Strategies to Avoid Digital Damage and Defend Your BrandSFIMA
On a daily basis, negative information that appears online prevents people from getting jobs, advancing in their careers, and building their businesses. Negative online information causes great personal misery and can even tear-apart families. Businesses can be quickly ruined or sometimes find their revenue streams slowly eroding beneath them. The Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. Regardless of whether you did something foolish, are associated with another’s misdeeds, or are the victim of a third-party attack, most people and businesses are ill-prepared for increasingly common online problems.
Technology has leveled the communications playing field. Brands no longer dominate mass media, because the masses are the media. Smart companies have evolved from promoters of stuff to publishers of meaningful content. And the really smart ones use the irresistibility of solid storytelling to be heard in our noisy world and move people to action. Isn’t it ironic that technological advancements have provided us all with a global voice, and yet it is the ancient and proven power of storytelling that still connects us to one another? So why aren’t more businesses using story to their advantage? You can, and I’ll show you how. Join Park Howell, host of the widely acclaimed Business of Story podcast and President & Founder at Park&Co in this interactive business storytelling workshop, to learn how to unleash the power of storytelling to drive results for your business.
This document discusses the growing field of marketing technology (martech) and provides recommendations for how marketers can manage the increasing complexity. It notes the rapid growth in the number of martech vendors from around 150 in 2011 to over 3,500 currently. It advocates that marketers adopt agile principles used in software, like experimenting, getting work into the market quickly, and adjusting based on feedback. The document also recommends a "bimodal" approach where the majority of investments focus on core systems while continuing wider exploration of new technologies and ideas on the "edge."
What’s Now, Next and New! John D. Ross Jr. from Pepsico presents Digital Stra...SFIMA
What’s Now, Next and New! John Ross will discuss the evolving digital landscape that depends less on specific types of technology and more on a return to cultural connections through your consumers’ chosen touch points. He’ll share how the Pepsi portfolio of beverage brands employs digital to build brands nationally and at the local level.
2016 Imperative to Help You Win in the Age of the CustomerSFIMA
Empowered by technology, your customers now know more than ever about your company’s products, pricing and reputation. Competitors can more easily imitate you, or undermine the moves you make to compete.
The only way to win, serve and retain customers is to become customer-obsessed.
Join Sheryl Pattek, Vice President, Principal Analyst, Serving CMO Professionals at Forrester Research, to learn how to put customer obsession at the center of your business and marketing strategy.
3 Tips That Will Turbocharge Your LinkedIn MarketingSFIMA
It's easy to think of LinkedIn as merely a fancy job board masquerading as a social network. If you think LinkedIn is just a quick way to recruit talent, or maybe just an expensive way to do B2B marketing, then Sean Jackson has news for you.
Do you know how to maximize return from your social advertising campaigns?
This session will be an advanced introduction to everything you ever needed to know about advertising on the world's largest Social Media networks including Facebook, Twitter, LinkedIn, YouTube and Google+.
Marketers may think of 'customer marketing' as written case studies, testimonial videos and perhaps customer references for the sales team. The Citrix Customer Marketing team has evolved these tried-and-true marketing tactics into so much more. Customer marketing at Citrix has become a strategic initiative that has transformed how the company markets to and with its customers.
You’ll get a taste of success the moment you sink your teeth into Brownie Brittle’s startup-to-stardom story. Literally! Because Nancy Eichler, Brownie Brittle’s Vice President, Global Digital and Social, will be serving up these decadent treats while sharing the ups and downs of this company’s rise to fame.
This document contains over 600 published headline examples from various sources covering many topics and industries. The headlines range from 3 to 50 words in length and use a variety of copywriting techniques to attract attention and convey essential information in a concise manner. They showcase the wide-ranging possibilities for compelling headline writing.
This document provides guidance on setting up the necessary online infrastructure and accounts to begin creating and promoting content as a thought leader. It outlines setting up a website and linking it to Google Authorship and profiles on About.me, Gravatar, Livestream, and Klout to unify online presence. The document then provides a checklist for the initial "plumbing" phase of setting everything up before moving on to creating content.
This document contains a long list of words and phrases commonly used in marketing headlines to grab attention and convey benefits. Some examples included are secrets, proven, guaranteed, amazing, discover, how, easy, results, money, save, and more. The document suggests testing different combinations of these words to craft compelling headlines for marketing materials.
The document provides a step-by-step checklist for setting up and optimizing a Facebook retargeting campaign. It includes 30 tasks across 6 checklists to set up custom audiences and pixels, choose campaign goals and metrics, create content, target audiences, set up ads, and optimize campaigns. The document estimates it should take 10-15 hours to complete if a business already has some conversions. It emphasizes remarketing to website visitors and email lists to amplify results through Facebook.
The Internet of Everything is here now, and business leaders must take advantage of the power that connectivity has to transform how they deliver services and generate insights that save money and boost efficiency.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
1. BECOME
A
T
H
O
U
G
H
T
LEADER
CLIENT LOVE GUIDE
“Client love - it doesn’t have to be a physical object...
it’s the thought that counts”- Dennis Yu
By: Alex Houg, Max Darby, Dennis Yu
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Guide Title V#
2. CLIENTLOVEPROCESS
Welcome to the Portage Client Love Guide!
Need a high quality, personalized gift without spending a lot of money? Want to make your presentation
really pop? Want something fun to attract an audience to your Facebook page? Or are you just wanting to
brighten someone's day? Just because this is called "Client Love" process, doesn't mean you can't apply it
to anyone you want to strengthen your relationship with!
The key is digital media- and you only need 5 dollars and a basic idea to make it happen.
In this guide, you'll learn how to utilize online services to make a lasting impact with people of your
choosing. We'll cover using services such as FancyHands and Fiverr to bring your gift idea to life, then
how to set it up to be distributed to the masses.
The beautiful part about this process is its ability to scale, which we'll touch on. Once you find which gifts
are most effective, you can combine all of the efforts together and really make an impression with others.
As you build relationships, this will also strengthen your brands image as one who cares about their
friends and clients. We've assembled a separate guide on
personal branding and content marketing, which will help you establish yourself as a thought leader.
Alex Houg
CEO and founder at Portage Co.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
3. CLIENTLOVEPROCESS
Are you showing your clients
you care?Contents
Client
Love
Checklist
…………………………………………………………...............2
Step
1:
Form
your
gi<
strategy………………………………….................4
Step
2:
Use
Fiverr
of
FancyHands
to
create
a
personalized
gi<…5
Step
3:
Come
up
with
personal
creaGve
involving
who
it’s
for
…6
Step
4:
Gather
your
media……………………………………………………....6
Step
5:
Update
your
gig/request……………………………………………...7
Step
6:
Take
it
a
step
further
and
compliment
it
with
a
picture….7
Step
7:
Upload
audio
file
to
sound
cloud……………………………………9
Step
8:
Bring
it
together
in
a
Facebook
tab………………………………12
Step
9:
Making
a
tab
and
publishing………………………………………..20
Step
10:
Expand
your
gi<
repertoire,
then
use
it
for
everything!..................................................................................26
Step
11:
Using
micro-‐targeted
ads
for
the
element
of
surprise
(or
just
promoGon)
…………………………………………………………………….…31
Some
more
ideas
for
Client
Love……………………………………..…...38
Reacquaint
them
with
their
first
tweet………………………....38
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
4. CLIENTLOVEPROCESS
Print this checklist and mark them off as you complete each task.
Choose your gift recipient. (page 2)
Determine what kind of gift you want to deliver, either digital or physical. (page 3)
Decide on a deliver method. (Via social ad, phone call or gift delivery) (Page 3)
Create/ Assemble your gift creative (page 4-9)
Amplify your gift using tabs/ social media (pages 10-35)
Successfully deliver your gift to the recipient
See that was simple!
Client Love Checklist
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
5. CLIENTLOVEPROCESS
1 Form Your Gift Strategy
Before you break out the glitter paint, you must first form a strategy. Consider the
following:
• What are you trying to achieve from giving the gift? (Goal)
• What will be delivered? What creatives are needed? (Content)
• Who's the recipient(s) of the gift? (Target)
• How will you share the gift with others? (Amplification)
This is called the GCTA framework, or The Viral Cycle- a process we use on all of our
campaigns, but applies when you're trying to surprise someone with a gift.
.
Step 1: Form your gift strategy
1
Your main goal Every gift needs a recipient, so research everything you can about them and get an idea
of what they enjoy. Look into what their favorite sports team is, or an activity they're particularly
interested in.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
6. Form Your Gift Strategy
Define your goals by what you want to happen when the recipient receives the gift. Do you want
them to share it with others and promote you? Are you making a statement, or simply showing some
love? This will help you form what content is required, and how you'll deliver it.
When building content, keep it simple / easy to prototype. You'll be using the help of others who
will need a general idea of what you're trying to achieve, so the simpler the required creative, the
better. Think about what can be achieved digitally- like sketches, songs, videos. You also have web
stores like Amazon at your disposal, so brainstorm a few small trinket gift ideas.
It helps to know how to write succinctly and know the inner workings of content marketing to
efficiently spread your message. See our Content Marketing+Personal Branding guide to learn how.
.
Targeting is both fun but tricky- Do you want it to only reach a specific individual? How do you
want to announce the gift to them? You can use social ads to target their newsfeed, have a physical
gift delivered to their home or business, or have FancyHands call them with a personal message. We
cover each of these later on.
Amplification is crucial to delivery and promotion of your gift. You can use this stage to deliver it
to your target, and then place it for others to see and interact with. It can be daunting if you're
unfamiliar with social advertising, so make sure you understand microtargeting before you begin.
CLIENTLOVEPROCESS
2
By delegating the creation process to a job board such as Fiverr or FancyHands, allowing
you to quickly brainstorm ideas, then have others assemble the end product for you. This
frees you up to be productive, and utilize professional skills for cheap.
We bought a gig from TenSecondSongs for our friend, Faith Works Cleaning Service. He'll
parody any song as long as you provide him with some lyrics and a backing track for only
$5:
Use Fiverr or FancyHands to create a
personalized gift.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
7. CLIENTLOVEPROCESS
Step 3: Creative for your recipient
3 Come up with personal creative involving who
the gift is for .
Since her name is Faith, I decided to parody a classic everyone's heard, George Michael - Faith.
Coming up with lyrics was easy, just needed to have a little fun with it. Here's what I came up with:
"Oh but you
Need some time off from those dishes
Time to your stuff up off the floor
But you just don't have it, well Shes devoted.
Cause it takes a strong maid baby.
You gotta call Faith.
763-923-3050."
4
Now to find the instrumental track. I couldn't find anything on Google, so I looked on Youtube:
Gather your media
The first video worked fine, since it was just the drums / guitar track. To download it, I took the
YouTube URL and used a free service called SnipMP3.com to extract the audio from it.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
8. Step 5: Update your gig/request
With the lyrics and instrumental in hand, now was the time to update the Fiverr gig we ordered. I
uploaded the MP3 and gave him the lyrics, along with what I was going for:
5
It took him around a week and a half to deliver, and the result was awesome! Sounded spot on, and
made me laugh when I listened- but how will Faith feel?
Update your gig/request
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
9. Step 6: Compliment your gift with a picture
CLIENTLOVEPROCESS
6 Take it a step further and compliment with a
picture.
The trick to a good gift is presentation. We could send it to her right now- but where's the fun in that?
Since Faith is new to Facebook, let's show her the power of what you can do, delight her, and promote
her business at the same time. We'll be making a Facebook tab, so we'll need something visual to
compliment our little jingle.
FancyHands is a personal assistant service who will do practically anything for you online- a great
investment if you're busy but need things done cheaply. We put in a request for them to create a
personalized picture:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
10. Turn-around time from FancyHands is pretty impressive. This was ready the next day:
The end result was simple, clean (No pun intended!) and will serve our purpose
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
11. 7
Step 7: Upload Audio File to Sound Cloud
CLIENTLOVEPROCESS
Once all of the gigs / requests are completed, it's time to prepare the media files for placement on our
tab. Since most services won't allow users to host MP3s, we'll use Soundcloud to host it and provide us
with an embeddable player
Upload Audio File to Sound Cloud
If you're using a video, YouTube works perfectly, but we're doing a simple audio+picture setup for
sake of simplicity.
You can get the embed code by saving the track and going to "SHARE" on the main page. Within the
dialog, the code is found under the EMBED tab. We want it to play automatically, so we set "Automatic
Play" under the "More Options" section.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
12. The iframe code at the top is what powers the player, so We'll copy it and set it aside for now until we
start making our Facebook Tab
"<iframe width="100%" height="450" scrolling="no" frameborder="no" src="https://w.soundcloud.com/
player/?url=https%3A//api.soundcloud.com/tracks/
138498460&auto_play=true&hide_related=false&visual=true"></iframe>"
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
13. Step 8: Pull all together on a Facebook Page
CLIENTLOVEPROCESS
8 Bring it all together on a Facebook Page
With everything completed, it's time to "wrap" the present. We like using GroSocial to build Facebook
tabs, since it's so easy to create and quickly publish tabs.
Logging into the GroSocial account, go to Facebook tabs:
Create a new tab:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
14. We aren't promoting any kind of offer , so choose "Other Tab"
CLIENTLOVEPROCESS
There's a few example templates, but it's easier to start with Blank Canvas for these "gift" tabs so
there isn't much else going on.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
15. CLIENTLOVEPROCESS
Once inside of the editor, we can begin designing the final look. First thing to do is to take the embed
code from earlier and place it inside of an HTML widget under UTILITIES from the left-hand side:
A dialog box for the widget will appear on the right side. Paste the code and hit APPLY:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
16. The player will now appear on the canvas, and will start playing (turn your volume down unless you
want to be startled!)
Now to add the image FancyHands made for us. Go back to the left-hand side, and look under
Design Elements, and click Image:
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
17. CLIENTLOVEPROCESS
Once the tab is up, you'll click Upload a File, and locate your file:
Once it's uploaded, you can either edit your image in Pixlr, or Apply. We'll go ahead and apply it:
It should now be visible on the canvas. One trick you can do is use the image to hide the audio player:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
18. CLIENTLOVEPROCESS
It should now be visible on the canvas. One trick you can do is use the image to hide the audio player:
The image is a little small, so we can scale it up. If you hover over the little hatch marks on the bottom
right of the image, it will scale itself uniformly:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
19. I usually like to leave a little white space at the top or bottom, so it's easier to see, and you can add links
to Twitter/Website, or other materials. Since Faith is getting started, we'll skip this step.
Let's go ahead and hit Preview in the top right corner. This will mock up how the tab will look on
Facebook:
Looking good, but kind of blank. Let's add a LIKE button at the top so people can send this tab to friends
and get Faith some likes!
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
20. We'll
find
the
Facebook
LIKE
widgets
under
Social
Media:
We'll
use
a
LIKE
box
for
this
applicaGon,
which
adds
a
nice
picture
next
to
it.
Good
for
visual
impact
and
acracGng
people
to
like
the
page.
You'll
need
to
change
the
URL
under
seengs
(which
defaults
to
facebook.com/wsj),
and
scale
the
box
to
make
it
fit:
Do another quick preview to make sure it looks nice. Once you're happy with the placement of
everything, we'll quickly make a tab image that displays on the page.
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
21. Step 9: Making a tab image and publishing
CLIENTLOVEPROCESS
9
You can use any image editor to do this- Photoshop, GIMP, MS Paint, Paintbrush. For demonstration
purposes, We'll be using GIMP 2.8 for Windows, since it's free and cross-platform. You can download a
version for your operating system at http://www.gimp.org.
Load up GIMP, then make a new image under File:
Making a tab image and publishing
Tab images are 111x74px, so enter it and click OK:
You'll get a tiny canvas to work with. Now take the file that FancyHands made for us and drop it into
GIMP:
22. You'll get a tiny canvas to work with. Now take the file that FancyHands made for us and drop it into
GIMP:
Not much to look at, so go over to your toolbox and select the MOVE tool:
If the image features a person / character, I like to show their face or at least, their eyes. Move the
picture into frame.
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
23. There! Now we'll EXPORT the image. Go up to File, and click EXPORT:
GIMP tends to save files as PNG, which is fine. Select the folder you'd like to save it to and give it
a name. In this case, Faith_Tab.png, saved to the desktop:
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
24. Ignore the PNG settings and just hit Export. The tab image is now ready! We'll go back to GroSocial, and
go to the top left, where it says Click Here:
We'll upload the file that we just made, so click Upload a File on the right:
Once it's uploaded, it will change. We're finished here, so click DONE:
CLIENTLOVEPROCESS
25. Almost there! Now all we need to do is publish it. We now need to choose our Fan Page at the top:
Find the page you want to place this on in the list of pages you have admin on:
Here's the big moment! We're all set and ready to publish. Click >Publish to fan page:
Then, Quick publish it- we're ready to see it go live!
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
26. GroSocial lets you make sure everything is in place
before you go live. It looks good, so we'll go ahead and
publish now. Notice that you can also schedule it for
later, allowing you to queue up tabs for special events.
How did it come out? See for yourself:
https://www.facebook.com/faithworkscleaning/app_107727025983833
Faith also liked it- which is all that matters:
CLIENTLOVEPROCESS
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
27. 10
Step 10: Expand your gift repertoire
Expand your gift repertoire, then use it for
everything!
We've used these methods before to delight our clients, often only spending 5 dollars at a time. One popular
thing we've done is take crisp 1 dollar bills, and place faces of friends / clients on them, much to their
surprise! Look around on Fiverr for sticker gigs that offer custom shapes.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
28. Content generators are another easy to use method, and a sure-fire way to make someone feel special,
like what we did for Heather Dopson from Infusionsoft:
You can see the full tab here: https://www.facebook.com/BlitzMetrics/app_107727025983833
The base image came from the Hero Machine 2.5 Character Generator, and took around 30 minutes to
make. We use image generators to get attention for all sorts of things, but mostly just for fun images in
blog posts.
Finding them is just a Google search away.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
29. Of course, we also went the extra mile for Heather, like we did for Faith, and made a tab complete with
an "Epic movie trailer voice-over" courtesy of MarconiBologna from Fiverr.
These techniques aren't just reserved for your friends or clients. You can use them to promote things, or
liven up the room at an event.
We're repeat customers of Chris Hardy on Fiverr, a voice actor who can imitate popular cartoon characters.
For an extra fee, he'll even write a script based on creatives you give him. Definitely a good source for
countless possibilities!
When we went to SMC dallas, he parodied Family Guy and talked about what we were speaking about.
We put it on a tab on our Facebook page, and definitely got a few laughs!
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
30. Of course, you don't have to rely on digital media solely- you can still send physical gifts. Another good
source to utilize cheap but effective presents is Amazon. If you already have a Prime account, quickly
shoot off a small gift- doesn't have to be super-personalized, just something to show you're thinking
about them. Check out this little Go-kart we sent to DIY Welding Plans:
or these edible building blocks to celebrate "building the foundation to a great
relationship":
Any inexpensive toy or food item is perfect for a quick gift or a friendly reminder let friends and
clients know you're thinking of them. Always remember to include a gift note with something
relating to what you're sending, just for a small laugh from the recipient (and so you'll be
remembered!).
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
31. Step 11: Microtargeting Ads for suspense!
See that? Most of the time, the gift recipient will tell others about your gift- making you look both caring,
and dishing out a little self-promotion- helping you get your name out there.
With all these services at your disposal, creating a digital gift nowadays requires almost no effort, and
can be done on a limited budget. Just a little imagination and a few dollars can make you easily stand out
amongst your friends and clients.
11 Using microtargeted ads for the element of
surprise (or just promotion)
Once you have your gift process down, and fully stocked rolodex of internet elves to create the magic, it's
time to scale up. If your gift is digital, like what we did for Heather or Faith, you can have them "unwrap"
it in front of thousands- as opposed to just their friends / followers.
You can do this in multiple ways:
• Run an ad to the tabs URL that you create to contain your "gift"- Least recommended, as you won't
have comments unless you embed them.
• Post directly on your wall - Better, but if you want it to be a surprise, consider the next option.
• Create a "dark post" - This allows you to make a post for a specific audience, but only those you run
the ad to will be able to see it- giving it more of the "Surprise!" element.
We'll use our Heather Dopson is a superhero! gift as an example, and run it to her co-workers at
Infusionsoft. We'll start by making the dark post in Power Editor, and going to MANAGE PAGES at the
top:
From there, you'll click CREATE POST:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
32. Fill in the information, using the URL to the tab. Select "This post will only be used as an ad", and
make the body of the post something fun:
Click "Create post" - It will now appear with a moon icon next to it in your posts list, which means that
it's a "dark" post:
Now it's time for us to create the ad for it. Go back to Manage pages at the top, and select your ad
account. You'll start under the CAMPAIGNS tab by clicking 'Create Campaign':
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
33. Name
the
campaign
appropriately,
and
set
your
objecGve
to
page
post
engagement:
Select
your
newly
created
campaign
from
the
RECENTLY
CHANGED
secGon,
then
go
to
the
Ad
Sets
tab,
and
'Create
Ad
Set':
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
34. Use the existing campaign, and name the ad set appropriately - Workplaces will do fine, since we'll be
targeting Infusionsoft as a workplace:
After you create the ad set, set the budget to $2-$5 dollars, so you won't spent a fortune promoting this.
Since we're doing a small workplace target, you don't need a huge budget. Set your dates to run for
however long, but a week is usually good.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
35. Navigate over to the Ads tab, and click 'Create Ad':
Use the existing campaign and ad set, then name your ad appropriately. I like to prefix it with what type
of targeting it uses, followed by the keyword:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
36. Scroll down, and set your page / post for your ad:
Go to the 'Audience' section located at the top:
Then scroll down to 'More Demographics', and select 'Employers' from under work:
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
37. Since Heather works at Infusionsoft, we'll use that for now:
We could continue to drill down and try to isolate Heather herself, but we want to make her an office
sensation (and build some reputation between us and Infusionsoft employees!). If you're curious about
how to do this, check out the article 'How to snipe just one person's News feed with Facebook ads'.
Back to the campaign- the only thing left to do is upload the changes. Make sure to check on these ads and
track the results from Power Editor.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
38. Some Other Ideas for Client Love
Reacquaint them with their first tweet.
You
can
find
their
first
tweet:
hcps://discover.twicer.com/first-‐tweet#dennisyu
Take
a
screenshot
of
their
first
tweet,
send
it
to
them
with
a
dollar
bill
of
their
face.
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
CLIENTLOVEPROCESS
39. Here’s a quick guide to the links we mentioned in this article.
How to snipe just one person's News feed with Facebook ads'.
Dark Posts-http://www.insidefacebook.com/2013/06/25/dennis-yu-
unpublished-posts/
Power Editor
MarconiBologna from Fiverr.
https://www.facebook.com/BlitzMetrics app_107727025983833
Hero Machine 2.5 Character Generator
Image Generator
Fiverr-spending 5 dollars at a time.
Faith Cleaning-
https://www.facebook.com/faithworkscleaning/app_107727025983833
See our other guides:
The links we love
CLIENTLOVEPROCESS
Personal Branding Guide
Portage Facebook.com/PortageCo Portage.Co 4000 Winnetka Avenue North, Suite 360, New Hope, MN 55427 Client Love Process V2
40. Max Darby
Content Marketing
Manager
Josh Hamby
Media & PR
Specialist
Dennis Yu
Chief Technology
Officer
Christine Brewer
Director of
Operations
Tyler Doyle
Analyst
Nick Wainwright
Analyst
Mason Pelt
Analyst Ming Chao
Data Mining
Specialist
ThePortageCrew
Alex Houg
Chief Executive Officer
Alex
Houg
is
the
Founder
and
Chief
ExecuGve
Officer
(CEO)
of
Portage.
He
has
been
called
the
young
Steve
Jobs,
selling
his
first
business
at
the
age
of
15.
Alex
is
a
frequent
contributor
on
Inside
Facebook,
Social
Fresh,
and
FBPPC.
His
textbook,
Facebook
NaGon,
is
being
taught
at
469
universiGes.
He
is
an
expert
in
Facebook
adverGsing,
social
analyGcs,
content
markeGng,
and
search
engine
opGmizaGon.
Mr.
Houg
has
worked
with
the
Golden
State
Warriors,
Infusionso<,
Adidas,
Miva
Merchant,
and
Jack
Daniels.
He
has
been
featured
in
USA
Today,
Search
Engine
Journal,
Business
2
Community,
Inside
Facebook,
and
other
publicaGons.
He
is
an
Eagle
Scout
and
has
a
passion
to
teach.
You
can
reach
out
to
him
at
alex@portage.co,
his
blog
or
on
Facebook.