The document outlines strategies for building brand love by focusing on penetrating consumer insights, understanding culture, crafting distinctive brand characters, optimizing creative ideas through consumer feedback, and activating brands across all touchpoints. It provides case studies on how these strategies were applied to help brands like Tums, Advil, Pampers, Nature Valley, and Martell drive deeper connections with consumers through more profound cultural understanding, compelling creative concepts, and fully integrated 360-degree brand experiences.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Bridging the gap: Brand Experience vs Product DevelopmentLillian Ayla Ersoy
A person can choose one of two similar services. What is their final choice based on?
Human beings make decisions based on 10% logic and 90% emotions.
Advertising and marketing is all about capturing the audience and delighting consumers by creating an experience around a service.
This however, is only the beginning of a relationship. Once they start engaging with our service, we need to be able to delight, surprise and enhance their experience by tuning into their needs. Our digital solutions must be functional, emotional and aspirational in order to build experiences that outlast the competition.
This talk/workshop explains why organizations and stakeholders need to invest in emotional design and branding throughout product development. We will cover the following areas:
- How to push human emotional needs in front of product specifications
- How to create solutions based on experience mapping and service design methodologies
- How to bridge the gap between the brand experience and product functionality
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Bridging the gap: Brand Experience vs Product DevelopmentLillian Ayla Ersoy
A person can choose one of two similar services. What is their final choice based on?
Human beings make decisions based on 10% logic and 90% emotions.
Advertising and marketing is all about capturing the audience and delighting consumers by creating an experience around a service.
This however, is only the beginning of a relationship. Once they start engaging with our service, we need to be able to delight, surprise and enhance their experience by tuning into their needs. Our digital solutions must be functional, emotional and aspirational in order to build experiences that outlast the competition.
This talk/workshop explains why organizations and stakeholders need to invest in emotional design and branding throughout product development. We will cover the following areas:
- How to push human emotional needs in front of product specifications
- How to create solutions based on experience mapping and service design methodologies
- How to bridge the gap between the brand experience and product functionality
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.
MOLECULAR DETECTION OF NOROVIRUS GI AND GII GENOTYPES FROM CHILDREN LESS THAN...Glenton Thabo Moloro
The presentation characterize the Norovirus found in Vhembe district, Limpopo province, South Africa. It observes prevalent strains of Norovirus, and gives a general background of Norovirus and how it was discovered.
This workshop is more about building your business with a killer brand strategy with high impact and low cost. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
We will learn how to clearly define your brand message, and start to use language and images as tools to generate sales for your business.
GlaxoSmithKline GSK CH - A report on Business Strategy and Growth Avenues in ...Maneesh Garg
A summer internship report on GlaxoSmithKline Consumer Healthcare (GSKCH) Himachal Pradesh. Report comprises the sales structure, business and supply chain model of GSK Consumer Healthcare in Himachal Pradesh. It also includes the comparative analysis of GSK supply chain and sales structure with competitor FMCG companies like HUL, P&G, Nestle and Colgate etc, Himachal Pradesh geographical audit, revenue model, remunerations of sales team, incentives and much more...
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Whitepaper_Designing for the Consumer Experience: The Role of Psychology in M...Elena Bubeeva
A comprehensive document that covers the main techniques and provides practical examples you might use in your own marketing strategies. From universal Gestalt principles to conversion-centred design - it is all covered - so you can understand your customer better.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
MOLECULAR DETECTION OF NOROVIRUS GI AND GII GENOTYPES FROM CHILDREN LESS THAN...Glenton Thabo Moloro
The presentation characterize the Norovirus found in Vhembe district, Limpopo province, South Africa. It observes prevalent strains of Norovirus, and gives a general background of Norovirus and how it was discovered.
This workshop is more about building your business with a killer brand strategy with high impact and low cost. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
We will learn how to clearly define your brand message, and start to use language and images as tools to generate sales for your business.
GlaxoSmithKline GSK CH - A report on Business Strategy and Growth Avenues in ...Maneesh Garg
A summer internship report on GlaxoSmithKline Consumer Healthcare (GSKCH) Himachal Pradesh. Report comprises the sales structure, business and supply chain model of GSK Consumer Healthcare in Himachal Pradesh. It also includes the comparative analysis of GSK supply chain and sales structure with competitor FMCG companies like HUL, P&G, Nestle and Colgate etc, Himachal Pradesh geographical audit, revenue model, remunerations of sales team, incentives and much more...
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Whitepaper_Designing for the Consumer Experience: The Role of Psychology in M...Elena Bubeeva
A comprehensive document that covers the main techniques and provides practical examples you might use in your own marketing strategies. From universal Gestalt principles to conversion-centred design - it is all covered - so you can understand your customer better.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Listen, Analyze, Inform: Pulling Human Insights from InteractionsAlex Lirtsman
There are more means of communication today than ever before. Conversations that were previously restricted to a few key channels now exist in countless places in the digital space. The interactions happening behind our screens are constantly redefining how we think about communication, which in turn, forces brands to rethink the ways in which they’re engaging with consumers and learning from those interactions.
The volume of conversations online requires brands to have a strategic approach to how they collect, analyze, respond and learn from the information that’s pouring in. It’s not enough to use social listening to inform social messaging. Today’s brands must also be able to apply what they’re learning to the rest of their marketing funnel. How do these insights affect other channels and the overall health of their brand? How can we use this knowledge to move people through the funnel?
Alex Lirtsman, Co-founder & Chief Strategist at Ready Set Rocket, lead this workshop on social listening, social analytics and their impact on the customer journey at Social Media Week NYC and Social Media Week Chicago. In it, he tackled how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers, the role of social in driving bottom line ROI, how to effectively structure teams that can generate quality content and how to leverage past data to understand current trends and inform future decisions.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
Brand Identity is the foundation of brand strategy development. Here's our framework for developing a brand identity with examples and templates to inspire and guide your brand building efforts.
The first step to creating or sustaining a strong brand is to define its purpose - why do you exist? This presentation is based on lectures given at University of Notre Dame's Mendoza College of Business and UC Berkeley's Haas School of Business.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
A short article that looks at how retail companies sometimes forget that their customer facing employees can be their best brand assets. Written as part of the Luckie & Company newsletter series.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
2. Weak brand character
development
Too much focus on
science as the
differentiator
Not enough of an
external facing view of
how GSK brands
compete for ears and
eyeballs with so many
other brands
Lack of consumer
empathy- talk about
them as if they belong
to GSK
Creative development hurdles
A need to unlock BIG ideas and 360 degree platforms
that drive real Brand Love
Too few sources of
inspiring consumer insight
3. How to achieve Brand Love
Penetrating target insight
Profound cultural understanding
Build more
powerful
emotional
connections
Distinctive brand character creation
Creative optimization
360˚ Activation
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
2
4. Penetrating target insight
Start with people, not product
Gain real understanding of targets’ lives &
motivations
Techniques to unlock deep insight
Capture the deep-rooted needs and desires that
science must deliver on
Probe how consumers use categories and how
brands fit into their lives
Prepared for Client Co Name
Project Name or Code Name
AV-id on line communities with tailor-made tasks
recorded over time and designed to capture
creative/emotional and in-the-moment experiences
Relationship to products/brands
Deprivation
Immersive Ethnography to fully experience
consumers lives and routines
November 14, 2013
Confidential
3
5. Penetrating target insight for Tums
Copers feel victimized by life and
need emotional support from their
GI products.
My indigestion…
I surely indulge and stuff my face.
Then to the sofa, to find my place.
It doesn't take long until I feel the burn.
Ugh...not this again, to the medicine cabinet I turn.
There it is, a bottle of relief, down it comes.
It's soothes and relieves, oh my bottle of Tums.
I take two and chew them up and quickly swallow.
I vow to do better and in my self-pity, try not to wallow.
Pretask output for GI Digital Platform
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
4
6. Profound cultural understanding
Complement target insight with
a fresh cultural perspective
Bring to light the things consumers can’t tell us:
the cultural and social contexts that shape their
behavior and actions.
Decode the meanings behind the messages
that influence the way they think
about the world.
Prepared for Client Co Name
Project Name or Code Name
Communications
Decoder Methods
Analysis of ads/packs/social media to define and
map category, brand codes and/ or concepts
such as ‘pain’ or ‘energy’,
Identification of recurring themes or ‘territories’
that group codes together
Stretch to adjacent categories to inspire ideas for
fresh expression that can springboard directly into
creative development
November 14, 2013
Confidential
5
7. Profound cultural Insight for Advil
Stop looking for expressions of
superior efficacy. Find the most
compelling way to convey relief.
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
6
8. Distinctive brand character creation
Craft a unique brand personality
to combat parity
So often it is not what, but how things are said
that we remember
Defining the unique ‘human’ qualities of a brand,
such that we know it like a familiar person, is a
sure way to build deeper emotional connections
and loyalty with our audience.
But 4 or 5 words can’t provide adequate depth
and clarity as to who a brand is.
Prepared for Client Co Name
Project Name or Code Name
Building
Brand Character
The CharacterLab™ method, based on Jungian
principles, measures the intensity of a brand’s
current archetypes against those of competitors.
Results are used as a framework to orient brand
character choices and develop rich character
portraits, with precise guidelines for how the brand
should speak and behave.
November 14, 2013
Confidential
7
9. Distinctive brand character creation for Pampers
Turn respect into love.
Reconnect with moms.
Show them you understand the
reality and aspirations of modern
parenting while embracing a
warmer, wiser and more
joyful character.
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
8
10. Iterative creative optimization
Bring consumers into the creative
development process early
OptimizerTMing
Creative Routes
Optimizer™ is a ‘hot recycling’ approach that
efficiently maximizes the potential of each idea.
Consumers rarely generate good creative ideas.
But they can help to determine whether an idea
has legs. And they can help creative teams to
understand how to make a good idea great.
Consumers discuss each creative concept while
the creative/client team observes and assesses
reactions in the light of key objectives
First-hand feedback allows creatives to quickly
hone the ideas felt to have most potential, These
refined ideas are then submitted to the next round
of groups for validation.
Very early-stage creative concepts can be
explored with greater freedom and lower risk,
giving an indication of potential and pointers for
further development
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
9
11. Iterative creative optimization for Nature Valley
The Naturalness territory is
overused. Optimizer helped us to
choose the most stand-out creative
idea to express Nature Valley’s
brand of naturalness:
‘Nature without Artifice.’
Prepared for Client Co Name
Project Name or Code Name
Nature without artifice
November 14, 2013
Confidential
10
12. 360˚ Activation
Ensure the brand is mobilized for 360˚ action
The best brand strategy is powerless if not
activated across relevant target touch-points.
Increasingly, TV is no longer the primary vehicle.
A campaign’s actionability must be pressure-tested
beyond traditional media and across multiple
channels.
The 360˚ Activation sessions
Prepared for Client Co Name
Project Name or Code Name
An inspiring experience for client and (multiple)
agency teams that combines deep brand
immersion with co-creation of the 360˚ action plan.
Brand immersion leads to identification of a ‘big
idea’ activation platform which is used to ideate
across key touch points, using a day in the life
consumer journey exercise.
Teams leave the room aligned behind an exciting
action plan rooted in the brand’s character and
including clear next steps/commitments.
November 14, 2013
Confidential
11
13. 360˚ Activation for Martell
True 360˚ planning helped a crossfunctional client/agency team to reach
beyond TV to all potential points of
encounter. Shared experience built buyin to a clear activation plan. Roll-out of
the activation program is underway
following a successful launch.
Prepared for Client Co Name
Project Name or Code Name
November 14, 2013
Confidential
12
Editor's Notes
Consumer insight: Putting the target first by using empathetic, provocative techniques to get to a deeper understandingCultural Insight : Leveraging understanding of how cultural and social contexts influence consumer perceptionsBrand character-Building a unique brand personality and voice to stand apart in a crowded marketplace Optimization - Bringing consumers into the development process to help co-create early-stage ideas 360 activation - Bringing great ideas to life across the mix, ensuring brand meets target where they are most receptive
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit
Online communities created especially for and tailored to each particular insight challengeOpportunity to ‘live’ alongside respondents for an extended period and delve deep as they record experiences of our brands and categoriesClients help design tasks from diary entries, in-the-moment mobile experiences, collages, deprivation and product placements in order to elicit deeper and more revealing responses than those typical of standard approachesEthnographyMeeting with our consumers and customers in their space and on their terms; observing them as they go about their daily lives and routinesGaining a visceral sense for their experience of life, its needs, concerns, conditions – and where & how our brands fit