Internet of Everything

February 12, 2015
Joanne Bethlahmy
Unlocking Value and Creating
Competitive Advantage

2
§  There were 900 Internet of Things exhibitors
at CES last month
§  “The Internet of Things is not science fiction
anymore; it’s science fact.” Samsung CEO

3Source: Cisco Consulting Services 2013

4
Delivering the right
information to the
right person or
machine at the
right time
Process
Leveraging data
into more useful
information for
decision making
Data
Physical devices
and objects
connected to the
Internet and each
other for intelligent
decision making
Things
Connecting people
in more relevant,
valuable ways
People
Source: Cisco Consulting Services 2013

5
Demographics

Consumer
Preferences

Equipment
Condi7on
Counts

SKU
Condi7on

Transac7on,
Inventory


6
Sensors
Video
Social
Mobile
Text
EPC-‐RFID

IDENTITY
IDENTITY
IDENTITY

type

IDENTITY

LOCATION
LOCATION
LOCATION

CONDITION

mo(on

CONDITION

DEMOGRAPHICS

DEMOGRAPHICS

BEHAVIORS

BEHAVIORS
INTERESTS

ZEITGEIST

ZEITGEIST

ASSETS

LOCATION
INTERESTS


7
Only 10B of 1.5T “things” connected globally
Consumer segment accounts for the vast majority
of “things” in the world
On average, there are about 200 “things” per
person. But, nearly 2/3 are in developed countries,
although these countries are only 14% of the global
population
99.4%
of “things” are
unconnected
96.5%
of things are
consumer objects
64%
of things are in
developed
economies

8
More Connected Assets
§  Consumer insight
§  R&D labs
§  Retail shelves
§  Foodservice equipment
§  Displays
§  Digital signage
§  Building
§  Agriculture
§  Raw materials
§  Packaging
§  Plant equipment
§  Warehouses
§  Lighting, HVAC
§  Waste Management
§  Fleet
§  Digital marketing
§  Loyalty programs
§  Promotions
§  Collaboration
§  Employees
§  Financial, sales data
Less Connected or “Dark” Assets

9
n  Employee productivity
n  Connected militarized defense
n  Reduced operational
expenses
n  Improved citizen experience
n  Revenue from improved
supply, monitoring,
compliance
n  Improved customer experience
n  New products with reduced time to
market and better returns
n  Supply chain efficiencies
n  Increased employee productivity
n  Better use of assets and reduced
cost of goods
Private Sector $14.4T Public Sector $4.6T

10
Smart Consumer & Retail Smart Hospitality
Smart Factories
Smart Farming
Smart HealthcareSmart Financial Services

11
n Innovation in vend,
fountain and coolers
n Create drinks, see
videos, share drinks,
open locked coolers
n Consumer and machine
data collected and
shared over central
network
n Eventually, central
content management

12
n Creating memorable
and emotional brand
experience
n Ultrasonic sensors in
screen pick up train
arrivals
n Train triggers “hair
blown away, product
restores your hair”
sequence

13
n Smart bike with 21”
touchscreen and WiFi
n Stream unlimited live
and on-demand classes
from NYC Peloton studio
n Gathers and displays
data on performance

14
n 3D mapping and Google advanced sensors use camera to
superimpose game on a store
n Next step: Digitally interact with products, unlock deals,
and navigate store by mapping shopping lists

16
Wisdom from
the Cloud
eCommerce &
Semantic Web
Wi-‐Fi

Gesture

Recogni(on

Associate

Mobile

Digital

Signage

Customer

Mobile

Video

Cameras

Door

Hinges

IR
Mo(on

Parking

Space

Sensor

Wi-‐Fi

Badge

Weight

Mat

Wi-‐Fi
Tags

Shelf
Weight

Sensors

Flexible, Hyper-Local, Real-Time, Sensor Fusion, and Big Data Analytics
Driving the Next Generation of Retail Value Chains

17
n  Guests use MagicBands (or
cards) and MyDisney
website to manage all
services
n  RFID bands send/receive
signals to Mickey-themed
kiosks
n  Interact with park characters
who know your name
n  Can open hotel rooms, gain
park admittance, reserve
seats, purchase items from
any location, and find Disney
photographs

19
n  GPS sensors in tractor
keep plowing aligned
and save fuel/acre
n  Field sensors monitor
soil nutrients, moisture,
weather and pest
conditions
n  Sent to famers’ iPhones
n  Enticing new generation
back to farming

20
n  Sensors analyze time,
speed, acceleration and
braking to determine rate
n  Telematics (in-vehicle
telecommunication
devices) send data to
insurer
n  New pricing processes
adjust rates
n  Offered by number of
large insurers

21
n  Ingestible or implantable chips track
body condition, send information
n  Include transponders with medical
history, camera pills, and computer
chips which register ingestion
n  Patches track temperature, heart rate,
movement and sleep
n  Today: monitor seniors, increase
medication compliance, minimize
transplant rejections
n  Future: diagnose diseases, administer
drugs, perform surgery

22
n  Network of >25K sensors
n  Monitor traffic levels, public
transportation options, noise
and particulate levels, lighting,
water quality, parking availability
n  Provides open access to data
n  Reduced traffic congestion 80%
n  15% citizens have downloaded
transit app

23
n Customer Insight: who, when, where, what, how they use
your product/service
n Marketing Effectiveness: targeted content and ROI in the
physical world
n Product/Service Performance: anything you can
measure with a device
n New Products/Services: ideas from usage and more
easily tested

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