2. Quick Poll2
Who’s Here?
Blog
for
Business
Blog
as
a
Business
Blog
for
your
Employer
Blog
for
Yourself
3. 3 | About Me
Tai Goodwin
Business Growth
Strategist
• Started blogging in 2007
• 18+ years teaching
• Bankable Brilliance
• Connect to Convert
4. 4
Visual Marketing
Why We Are Here
Connect to Convert
• The
power
of
images
and
infographics.
• Prac4cal
ideas
and
simple
4ps
on
how
to
a7ract
more
readers
and
increase
engagement
with
visual
marke4ng.
• Tools
you
can
use
5. 5 | Definition
Visual marketing is the act of
connecting the power of images
with your written content to turn
your ideas and concepts or
brand values into an actual visual
that people see and remember.
What is
Visual
Marketing?
6. 6 | Definition
The use of visuals isn’t limited to
photos and images.
Visuals include images, graphics,
charts, infographics, cartoons,
graphs, memes, photos, videos
and visual note-taking.
What is
Visual
Marketing?
7. 7
300%
94%
150%
85%
Visuals increase
monthly unique
visitors
Blog
posts
with
images
viewed
more
Tweets with
images, get more
retweets
Viewers are 85%
more likely to
purchase
The Impact of Visual Marketing
90%
46%
12%
65%
information sent
to the brain is
through our vision
Gauge credibility
of a company by
website design
Infographics
grow traffic an
average of 12%
more
Increased
engagement
when
photos
and
videos
added.
8. What’s the Big Deal?8
ABOUT VISUAL MARKETING
• Images evoke our
emotions and capture
our attention.
• Emotions like shock,
sympathy and scandal
will always grab
attention.
• We make purchases
based on how we
respond to an image.
• Emotion drives attention
which drives learning.
9. What’s the Big Deal?9
ABOUT VISUAL MARKETING
• Images enhance
communication by
supporting the story you
are telling.
• Improves SEO for your
blog posts, social media
blurbs or your web
pages.
12. What to Include12
VISUAL MARKETING Ideas
• Real photographs
• Stock photography
• Graphics you have created
• Charts, slides and presentations
• Videos
• Infographics
• Visual how-tos
• Screenshots
• Line art and hand drawn graphics
• Cartoons
• Anything else that is visual.
13. 13
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
This is a Really Interesting Post
14. 14
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
People are attracted to images, especially of people's
faces (including their eyes). You may notice if you use an
image of your own face, or a nice face that looks inviting,
showing the eyes of a person along with your content will
get a better reaction and more results. This is because as
humans we feel more connected to real people by
seeing their face. Visual marketing recognizes this need
and helps connect content marketing with visual
elements.
Now, you think it’s interesting too!
19. Where to use images19
20 Ideas
• Website
• Sales letters
and landing
pages
• Email
newsletter
• Print newsletter
• Ebook and
product covers
20. Where to use images20
20 Ideas
• Product
Brochures
• Offline
advertising
• Infographics
• Direct Mail
• Contests
• Print Coupons
• Flyers
21. Where to use images21
20 Ideas
• Facebook LinkedIn
• Twitter
• Pinterest Boards
• Instagram
• Vine
• Google Plus
• Videos
Bottom Line: Share images related to your
business on all your social channels.
22. Visual Marketing Tips22
Tip #1 - Know
how images
draw readers
to your
content… and
how they might
repel readers
too.
23. Visual Marketing Tips23
Tip #2 - If you
create videos
know how long
a video should
be and what
types of
images to
include to get
the best results
and the most
action.
24. Visual Marketing Tips24
Tip #3 – Use images
and content that
sparks your audience
to take action,
whether it’s buying
something,
commenting, or sign
up for something.
25. Visual Marketing Tips25
Tip #4 – People are
especially attracted
to images of
people's faces
(including their eyes).
Pairing your content
with a face that
looks inviting, will get
a better reaction
and more results.
26. Visual Marketing Tips26
Tip #5 – Seeing a visual of your products or some sort of visual
representation of your services will help your audience remember your
business better than if they only read a description.
28. Free + Low Cost Tools28
Free photos from the archives of life magazine,
http://images.google.com/hosted/life
29. Want More Tips for Taking Your Blog from Blah to Brilliant?29
Grab a copy of The15/15 Blogging
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• 70+ page ebook
• The Ultimate Content Creation
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30. | The Full Story…30
“Reach more people, change more lives, and grow your wealth.” That’s the
message Tai Goodwin, M.Ed., shares from her heart. Creator of the Brand
Your Own Brilliance System and founder of Brilliant Business Girlfriends, her
mission is to see more women grow their impact, influence, and income.
Tai works with authors, coaches, consultants, and speakers. She helps them
give birth to their vision by designing a profitable business based on their
purpose and passion. Her specialty is showing them how to brand their
brilliance by turning what they know into information products and signature
programs.
Tai's articles have been featured on the highly acclaimed Huffington Post,
Forbes.com, Careerealism.com, and CAREER Magazine. Before transitioning
from employee to entrepreneur, she built a thriving career as an award-winning
instructional designer, including time at two Fortune 500 companies.
Certified in human performance improvement, Tai has over 19 years of
experience in program management and training & development.
Visit TaiGoodwin.com to learn how she can help you tap into your brilliance
and make it bankable!