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Visual Marketing: How to Promote Your Blog (and Brand) with Images

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Visual Marketing: How to Promote Your Blog (and Brand) with Images

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Tips for business, personal, and professional bloggers on how to use visual marketing to enhance their content.

Tips for business, personal, and professional bloggers on how to use visual marketing to enhance their content.

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Visual Marketing: How to Promote Your Blog (and Brand) with Images

  1. 1. VISUAL MARKETING How to Promote Your Blog (and Brand) with Images
  2. 2. Quick Poll2 Who’s Here? Blog for Business Blog as a Business Blog for your Employer Blog for Yourself
  3. 3. 3 | About Me Tai Goodwin Business Growth Strategist • Started blogging in 2007 • 18+ years teaching • Bankable Brilliance • Connect to Convert
  4. 4. 4 Visual Marketing Why We Are Here Connect to Convert • The power of images and infographics. • Prac4cal ideas and simple 4ps on how to a7ract more readers and increase engagement with visual marke4ng. • Tools you can use
  5. 5. 5 | Definition Visual marketing is the act of connecting the power of images with your written content to turn your ideas and concepts or brand values into an actual visual that people see and remember. What is Visual Marketing?
  6. 6. 6 | Definition The use of visuals isn’t limited to photos and images. Visuals include images, graphics, charts, infographics, cartoons, graphs, memes, photos, videos and visual note-taking. What is Visual Marketing?
  7. 7. 7 300% 94% 150% 85% Visuals increase monthly unique visitors Blog posts with images viewed more Tweets with images, get more retweets Viewers are 85% more likely to purchase The Impact of Visual Marketing 90% 46% 12% 65% information sent to the brain is through our vision Gauge credibility of a company by website design Infographics grow traffic an average of 12% more Increased engagement when photos and videos added.
  8. 8. What’s the Big Deal?8 ABOUT VISUAL MARKETING • Images evoke our emotions and capture our attention. • Emotions like shock, sympathy and scandal will always grab attention. • We make purchases based on how we respond to an image. • Emotion drives attention which drives learning.
  9. 9. What’s the Big Deal?9 ABOUT VISUAL MARKETING • Images enhance communication by supporting the story you are telling. • Improves SEO for your blog posts, social media blurbs or your web pages.
  10. 10. Blame Social Media10
  11. 11. What to Include11 VISUAL MARKETING Ideas
  12. 12. What to Include12 VISUAL MARKETING Ideas • Real photographs • Stock photography • Graphics you have created • Charts, slides and presentations • Videos • Infographics • Visual how-tos • Screenshots • Line art and hand drawn graphics • Cartoons • Anything else that is visual.
  13. 13. 13 People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. This is a Really Interesting Post
  14. 14. 14 People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. Now, you think it’s interesting too!
  15. 15. Visual Marketing Examples15
  16. 16. Visual Marketing Examples16
  17. 17. Know Your Audience | Know Your Voice17 WHICH IMAGE APPEALS MOST TO YOU?
  18. 18. Visual Marketing Strategy18
  19. 19. Where to use images19 20 Ideas • Website • Sales letters and landing pages • Email newsletter • Print newsletter • Ebook and product covers
  20. 20. Where to use images20 20 Ideas • Product Brochures • Offline advertising • Infographics • Direct Mail • Contests • Print Coupons • Flyers
  21. 21. Where to use images21 20 Ideas • Facebook LinkedIn • Twitter • Pinterest Boards • Instagram • Vine • Google Plus • Videos Bottom Line: Share images related to your business on all your social channels.
  22. 22. Visual Marketing Tips22 Tip #1 - Know how images draw readers to your content… and how they might repel readers too.
  23. 23. Visual Marketing Tips23 Tip #2 - If you create videos know how long a video should be and what types of images to include to get the best results and the most action.
  24. 24. Visual Marketing Tips24 Tip #3 – Use images and content that sparks your audience to take action, whether it’s buying something, commenting, or sign up for something.
  25. 25. Visual Marketing Tips25 Tip #4 – People are especially attracted to images of people's faces (including their eyes). Pairing your content with a face that looks inviting, will get a better reaction and more results.
  26. 26. Visual Marketing Tips26 Tip #5 – Seeing a visual of your products or some sort of visual representation of your services will help your audience remember your business better than if they only read a description.
  27. 27. Free + Low Cost Tools27 • MorgueFile.com • SnagIt • Canva • Wordle • Visual.ly • Animoto • Pic Monkey • Piktochart • Camtasia
  28. 28. Free + Low Cost Tools28 Free photos from the archives of life magazine, http://images.google.com/hosted/life
  29. 29. Want More Tips for Taking Your Blog from Blah to Brilliant?29 Grab a copy of The15/15 Blogging Challenge • 70+ page ebook • The Ultimate Content Creation Webinar (mp3 download + slide deck) • Strategic Blogging for Your Service-based Business (mp3 download + slide deck) Special Offer - $49 (limited time) http://www.bankablebrilliance.com/product/1515bc/
  30. 30. | The Full Story…30 “Reach more people, change more lives, and grow your wealth.” That’s the message Tai Goodwin, M.Ed., shares from her heart. Creator of the Brand Your Own Brilliance System and founder of Brilliant Business Girlfriends, her mission is to see more women grow their impact, influence, and income. Tai works with authors, coaches, consultants, and speakers. She helps them give birth to their vision by designing a profitable business based on their purpose and passion. Her specialty is showing them how to brand their brilliance by turning what they know into information products and signature programs. Tai's articles have been featured on the highly acclaimed Huffington Post, Forbes.com, Careerealism.com, and CAREER Magazine. Before transitioning from employee to entrepreneur, she built a thriving career as an award-winning instructional designer, including time at two Fortune 500 companies. Certified in human performance improvement, Tai has over 19 years of experience in program management and training & development. Visit TaiGoodwin.com to learn how she can help you tap into your brilliance and make it bankable!

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