Clickstream Analysis

Clickstream analysis is the process of collecting, storing, analyzing, and reporting on a user's activity on the internet. It involves tracking things like the websites and pages a user visits, how long they spend on each page, and the order in which pages are visited. This data is valuable for internet marketers and advertisers to better understand user behavior. Effective clickstream analysis requires cleaning and categorizing raw data, integrating it with other customer information, and using it to continuously improve websites and marketing strategies.