The document outlines the topics covered in a sports public relations lecture at the University of Cincinnati on November 22nd, 2011. The lecture included a current events quiz, assignments on sports trends and an essay, and discussion of crisis management - developing a plan, activating it, resolving issues, and communicating resolutions. It provided examples of crises involving the death of a fan/participant, abuse, and financial scandals. An in-class exercise involved writing media statements for three sample crises. The next week's lecture was scheduled to focus on speed writing.