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This document discusses MLB's use of social media platforms like Twitter, Facebook, Google+, Pinterest, and Instagram. It provides statistics on MLB's presence and follower counts across various platforms. It also describes strategies MLB uses like linking between platforms, individual team accounts, expansive content curation, incentives for user engagement, and campaigns like their "Members Only" promotion. Several experts offer their perspectives on using Instagram for sports brands, including tips for fan engagement, creating a connection, and curating photos. Criticisms of Instagram mentioned include a lack of two-way communication and difficulty managing from common tools until recently.
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This document outlines a final project pitch that uses a day-in-the-life narrative style to bring awareness to the issue of disordered eating among college athletes. It will follow a female athlete through her daily routine, using matched video and first-person narration to provide insight into her experience and the likelihood of eating disorders in her sport. The goal is to educate college athletes, administrators, coaches and prospective recruits on this mental health issue commonly faced on campuses today.
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This document contains the work of Team 5 from Prof. Bryan Srabian's USF SMC38 class. It discusses social media issues around the 2014 Sochi Winter Olympics. The team analyzes social media sentiment and activity before and during the Olympics. They identify both positive aspects, such as the Olympian Feed app, and negatives like unfinished facilities and an official response blaming reporters. The team proposes recommendations including debunking myths early and adopting a PR strategy to improve Sochi's image. The document lists the team members and contains embedded images and links.
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The document summarizes the agenda for a coaches clinic covering various topics to help coaches in their roles. It includes reviewing player placement and evaluations, discussing coaching responsibilities and best practices, and reviewing available resources like drills, equipment, and websites. Time is allotted for questions and discussion at the end to address any outstanding issues.
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The document summarizes the first lecture of a sport public relations class. It introduces the class and assignments which include writing a bio, column, game wrap, crisis statement, and social media posts. It also contrasts old and new models of sports media, noting how the new model uses 24/7 updated websites, mobile apps, and social media to allow for constant reader interaction, compared to the old model's set daily deadlines and limited interaction. The next class will include a current events quiz, guest speaker on digital media, and an assignment to write a press release.
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This document provides an overview of principles for creating a world class organization. It discusses the importance of employee satisfaction, emotional intelligence, corporate culture, and key performance drivers. The presentation aims to inform readers on how to improve their workplace and empower stakeholders to enable meaningful change. It outlines six critical imperatives including employee satisfaction, customer service, profitability, size, economy of scale, and market value that drive leadership insight. Statistical methods are used to identify factors that correlate and can predict financial performance.
Sports PR Lecture #4
This document outlines the topics covered in a sports public relations lecture, including defining various media outlets, assignments on editing and managing media, and how sports organizations can monetize their social media presence through Facebook, Twitter, and YouTube followers and views. Students were also assigned to review their school's sports team's social media presence and value, and provide recommendations for improvement.
Recommended
#MLBSM Presentation
This document discusses MLB's use of social media platforms like Twitter, Facebook, Google+, Pinterest, and Instagram. It provides statistics on MLB's presence and follower counts across various platforms. It also describes strategies MLB uses like linking between platforms, individual team accounts, expansive content curation, incentives for user engagement, and campaigns like their "Members Only" promotion. Several experts offer their perspectives on using Instagram for sports brands, including tips for fan engagement, creating a connection, and curating photos. Criticisms of Instagram mentioned include a lack of two-way communication and difficulty managing from common tools until recently.
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Ultimate frisbee fundraiser powerpoint
Taylor Tankersley organized a ultimate frisbee tournament called T.U.F.F. (Tank's Ultimate Frisbee Fundraiser) as a senior project to raise money for Samaritan's Purse. He worked with a teacher and coach, Travis Hanenburg, to plan the event, which involved finding a field, getting donations, advertising, organizing teams, and scheduling. On the day of the tournament, players were split into three teams and paid $5 each to play, raising $110 total for charity. Though the event was postponed once due to weather, Taylor learned valuable lessons in event planning and management. He hopes to pursue a career in football coaching and sports administration after attending Samford University on a
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This document contains the work of Team 5 from Prof. Bryan Srabian's USF SMC38 class. It discusses social media issues around the 2014 Sochi Winter Olympics. The team analyzes social media sentiment and activity before and during the Olympics. They identify both positive aspects, such as the Olympian Feed app, and negatives like unfinished facilities and an official response blaming reporters. The team proposes recommendations including debunking myths early and adopting a PR strategy to improve Sochi's image. The document lists the team members and contains embedded images and links.
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The document summarizes the agenda for a coaches clinic covering various topics to help coaches in their roles. It includes reviewing player placement and evaluations, discussing coaching responsibilities and best practices, and reviewing available resources like drills, equipment, and websites. Time is allotted for questions and discussion at the end to address any outstanding issues.
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The document summarizes the first lecture of a sport public relations class. It introduces the class and assignments which include writing a bio, column, game wrap, crisis statement, and social media posts. It also contrasts old and new models of sports media, noting how the new model uses 24/7 updated websites, mobile apps, and social media to allow for constant reader interaction, compared to the old model's set daily deadlines and limited interaction. The next class will include a current events quiz, guest speaker on digital media, and an assignment to write a press release.
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This document provides an overview of principles for creating a world class organization. It discusses the importance of employee satisfaction, emotional intelligence, corporate culture, and key performance drivers. The presentation aims to inform readers on how to improve their workplace and empower stakeholders to enable meaningful change. It outlines six critical imperatives including employee satisfaction, customer service, profitability, size, economy of scale, and market value that drive leadership insight. Statistical methods are used to identify factors that correlate and can predict financial performance.
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This document outlines the topics covered in a sports public relations lecture, including defining various media outlets, assignments on editing and managing media, and how sports organizations can monetize their social media presence through Facebook, Twitter, and YouTube followers and views. Students were also assigned to review their school's sports team's social media presence and value, and provide recommendations for improvement.
C Change presentation, 3-19-14
This document provides tips for boosting your personal and professional brand online including developing a public relations plan with objectives, target audiences, key messages and initiatives. It suggests creating a five-year life plan, following industry news, googling yourself regularly, monitoring social media conversations, volunteering for your company's social media team, and being aware of potential social media miscues. The document aims to help users get what they want both personally and professionally through effective online communication and presence.
Sports PR Intro Lecture, Jan. 15, 2015
The document discusses the changes in sports media communications from old to new models. The old model involved daily deadlines and morning newspaper delivery with limited reader interaction. The new model features 24/7 website, mobile, and social media updates with live reader comments and constant interaction. The document also outlines different sports media writing styles such as professional bios, opinion columns, game summaries, crisis statements, and social media communications. Students are asked to write their own bio in third person and post it to LinkedIn.
Xavier university class 1 jan 12
The document outlines the goals and topics that will be covered in a Sports & PR class at Xavier University. The main goals are to improve writing skills, build a useful media contact list, and create a project presentation for job interviews. Several types of writing will be taught, including news releases, features, columns, and using social media for promotion. The document provides guidance on writing news releases, noting they should be written from an unbiased perspective and in an inverted pyramid style so the most important information is at the top. An assignment is given to write a one-page news release announcing the Xavier basketball coach is stepping down due to injury and a former coach will take over for the remainder of the season.
Sports PR Lecture #3
This document provides an overview of assignments for a public relations course at the University of Cincinnati. It discusses:
1. Student groups being assigned PR projects to introduce a new FC Cincinnati soccer coach or hold charity events to promote local organizations.
2. An upcoming press release assignment about a UC basketball coach receiving an award and the details that should be included in the press release.
3. An in-class press release assignment involving the Cincinnati Bengals head coach being appointed to an NFL committee studying concussions.
Phillips Edison preso, 10 12
This document discusses how to boost personal and professional influence through social media. It recommends developing a personal brand and monitoring social media conversations in your industry and among competitors. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. It also suggests owning your Google search results through social media, establishing social media etiquette guidelines, and creating a company social media team. The document explores social media considerations for 2013 and the future of technologies like augmented reality, interactive catalogs and gamification.
Cincinnati Collegiate Collaborative submits 12 bids to host future NCAA champ...
Cincinnati Collegiate Collaborative submits 12 bids to host future NCAA champ...Game Day Communications
The Cincinnati Collegiate and Community Collaborative submitted 12 bids to host future NCAA
Championships in a variety of sports. The bids were submitted by athletic directors from Miami University,
University of Cincinnati, and Xavier University along with officials from the Greater Cincinnati Sports
Corporation and Cincinnati USA Convention & Visitors Bureau. The bids covered championships in sports
like women's volleyball, men's and women's basketball, men's hockey, men's and women's tennis, and
women's lacrosse from 2015-2018. Officials believe Cincinnati's bids are competitive and look forward to
bringing more sporting events to the city if selected to host.Sports PR Lecture 3/11
This document contains summaries of 6 assignments completed for a sport PR lecture at the University of Cincinnati:
1. A tweet summarizing a men's basketball game between UC and Miami where UC won 64-50 and the coach received two technical fouls.
2. A 3-sentence statement on behalf of an athletic director terminating a coach for offering a recruit $5,000 to sign with the school and announcing an interim coach.
3. A apology email from an athletic director to a season ticket holder who was wrongly removed from a game, offering an upgraded seat for remaining games.
4. A media alert for a women's soccer Pink Ribbon game where the first lady will attend and the first 500
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This document provides information for a final exam in a sport public relations course. It outlines the assignments which include creating a PR plan for a dream job, critiquing a press conference video, and completing an editing exercise. Details are provided for each assignment including required elements, point values, and deadlines. An example media alert is also included announcing a pink ribbon soccer game being held to raise breast cancer awareness, with First Lady Michelle Obama scheduled to attend.
UC Sports PR Lecture #5, 2 5
This document outlines a lecture on sport public relations. It defines external audiences and discusses determining key messages and communication vehicles to share information with external groups. It also discusses forms of external communication like media releases and social media content. There are examples of writing an apology letter to an upset donor. The document also discusses using various social media platforms like Twitter, Facebook, and Instagram for sports teams and athletes and provides in-class exercises on drafting social media strategies and a public relations planning outline.
Sport PR at UC Lecture #2, 2 4-14
The document outlines the assignments and schedule for a sport public relations course. It instructs students to attend a live sporting event on February 11th and submit a 250-word recap by February 14th. It provides tips for covering a game, such as reviewing the media guide, printing rosters, crafting a lead, and including the key details of who, what, where, when, how, and the final score. Students are also assigned to write a press release due on February 18th and will have current event quizzes. The document defines public relations as using strategic communications to effectively influence behavior.
Lecture notes, Group Projects Prep, 11 15
The document outlines expectations and guidelines for group projects in a sports public relations lecture. It discusses that each group's plan should include objectives, target audiences, key messages, tactics, a timeline, budget, and measures of success. It also notes that groups will be graded on the professionalism of their presentations, knowledge of PR principles, presentation content and subject matter expertise, and creativity. Presentation dates are assigned and tips are provided on body language and preparing for questions.
Lecture #5
This document outlines the topics and activities covered in a sports media lecture at the University of Cincinnati. The lecture discusses current sports events, tips for interviews, in-class group discussions on the NFL commissioner and Cincinnati Reds, and coach press conferences. It also announces an upcoming Reds game class activity and a speed writing night class.
2016 Ohio University Athletics Street Team Consulting Project
The document outlines recommendations from a consulting team for improving the social media strategy of Ohio University Athletics' men's and women's basketball programs. Key recommendations include: 1) Producing non-game day content on social media, such as player takeovers and throwback posts; 2) Increasing presence on Snapchat with a weekly timeline of content; and 3) Promoting platforms across social media using a uniform hashtag and cross-posting content. The team also recommends expanding the digital street team by offering practicum credit to students to increase accountability and engagement with social media responsibilities.
Sports PR Lecture #5
The document announces a sports public relations lecture at the University of Cincinnati on November 15. It includes details about the Cincinnati Sports Professionals Network Fall Meeting such as the location, time, speakers which include the director of the National Association of Sports Commissions and a professor of sports fan research. It also lists assignments like a social media scan and preparing a spokesperson. Examples of coach press conferences on YouTube are provided and an in-class exercise is described where students will take on roles addressing different sports issues at a press conference.
Acker_BUS119-L_PersonalBrandExploration.pptx
Curtis D. Acker is exploring a personal brand focused on broadcasting NCAA Division I men's basketball. His passion is for researching and analyzing all Division I teams and players, not just those in power 5 conferences, to provide knowledgeable predictions and non-biased coverage. His goals are to get a job in sports broadcasting and grow his YouTube channel subscriber base. He plans to create basketball analysis videos and podcasts to showcase his skills and research talent coordinators at ESPN, Turner, and CBS Sports.
Vargas_Preston_SCBS_PB1_2023_05.pdf
This document is a personal branding exploration by Preston Vargas, who is studying sportscasting at Full Sail University. His goal is to work as a college football producer after graduating in 2024. He analyzes his strengths in researching and analyzing sports film. The document outlines his skills, goals, potential job titles, target audiences, competition, and plan to establish his professional network and brand in the sportscasting industry.
1.25.11 media relations in sport lecture
1. The document outlines the agenda and assignments for a sports media relations lecture at the University of Cincinnati. It includes discussions on current events in sports media, constructing TV broadcast outlines and scripts, and analyzing sports media consumption habits.
2. Students are given various in-class assignments involving speed writing to draft game summaries, tweets, photo captions and a letter pitching a story idea to a journalist.
3. The next class will cover social media and sports, with students each researching and presenting on a topic like Twitter, Facebook or mobile applications for teams. Students are also assigned to write a press release announcing a new coach.
Personal Brand Exploration - Fuad Turay
This is a project that I completed on behalf of my portfolio 1 course at Full Sail University. This was completed on Dec. 4th, 2020
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The document profiles William Messer and his goal of becoming a sports broadcaster. It details his background growing up loving football and playing several sports semi-professionally. It outlines his education and skills, as well as his short, mid, and long-term career goals to eventually become a prominent sports commentator and host his own shows.
josh leino's Personal brandcanvas
Josh Leino is a student studying sportscasting at Full Sail University with a goal of working in the sports media industry. He has a passion for Ohio State sports and dreams of one day covering them. Currently, he is focusing on developing his broadcasting skills and runs a weekly 10-minute podcast summarizing sports news. His short term goal after graduation is freelance work in Columbus, and long term hopes to establish his own sports platform or work for Barstool Sports covering various teams and bringing a new approach to sports content.
Networking interview
Ben Cherington is the 40-year-old general manager of the Boston Red Sox born in Meriden, New Hampshire. He has worked for the Red Sox organization since 1999 in various roles and became general manager in 2011. Cherington chose this career path because he was a huge baseball fan from a young age and was fascinated by baseball statistics. As GM, his biggest challenge is creating a winning team by making player personnel decisions and hiring/firing coaches. The job requires long hours, 12+ at the ballpark daily, and frequent travel. Cherington advises gaining experience in scouting to break into the field and emphasizes developing skills for intellectual conversation. Sports psychologists like Dr. John Murray help athletes with mental skills, injuries
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This document provides tips for boosting your personal and professional brand online including developing a public relations plan with objectives, target audiences, key messages and initiatives. It suggests creating a five-year life plan, following industry news, googling yourself regularly, monitoring social media conversations, volunteering for your company's social media team, and being aware of potential social media miscues. The document aims to help users get what they want both personally and professionally through effective online communication and presence.
Sports PR Intro Lecture, Jan. 15, 2015
The document discusses the changes in sports media communications from old to new models. The old model involved daily deadlines and morning newspaper delivery with limited reader interaction. The new model features 24/7 website, mobile, and social media updates with live reader comments and constant interaction. The document also outlines different sports media writing styles such as professional bios, opinion columns, game summaries, crisis statements, and social media communications. Students are asked to write their own bio in third person and post it to LinkedIn.
Xavier university class 1 jan 12
The document outlines the goals and topics that will be covered in a Sports & PR class at Xavier University. The main goals are to improve writing skills, build a useful media contact list, and create a project presentation for job interviews. Several types of writing will be taught, including news releases, features, columns, and using social media for promotion. The document provides guidance on writing news releases, noting they should be written from an unbiased perspective and in an inverted pyramid style so the most important information is at the top. An assignment is given to write a one-page news release announcing the Xavier basketball coach is stepping down due to injury and a former coach will take over for the remainder of the season.
Sports PR Lecture #3
This document provides an overview of assignments for a public relations course at the University of Cincinnati. It discusses:
1. Student groups being assigned PR projects to introduce a new FC Cincinnati soccer coach or hold charity events to promote local organizations.
2. An upcoming press release assignment about a UC basketball coach receiving an award and the details that should be included in the press release.
3. An in-class press release assignment involving the Cincinnati Bengals head coach being appointed to an NFL committee studying concussions.
Phillips Edison preso, 10 12
This document discusses how to boost personal and professional influence through social media. It recommends developing a personal brand and monitoring social media conversations in your industry and among competitors. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. It also suggests owning your Google search results through social media, establishing social media etiquette guidelines, and creating a company social media team. The document explores social media considerations for 2013 and the future of technologies like augmented reality, interactive catalogs and gamification.
Cincinnati Collegiate Collaborative submits 12 bids to host future NCAA champ...
Cincinnati Collegiate Collaborative submits 12 bids to host future NCAA champ...Game Day Communications
The Cincinnati Collegiate and Community Collaborative submitted 12 bids to host future NCAA
Championships in a variety of sports. The bids were submitted by athletic directors from Miami University,
University of Cincinnati, and Xavier University along with officials from the Greater Cincinnati Sports
Corporation and Cincinnati USA Convention & Visitors Bureau. The bids covered championships in sports
like women's volleyball, men's and women's basketball, men's hockey, men's and women's tennis, and
women's lacrosse from 2015-2018. Officials believe Cincinnati's bids are competitive and look forward to
bringing more sporting events to the city if selected to host.Sports PR Lecture 3/11
This document contains summaries of 6 assignments completed for a sport PR lecture at the University of Cincinnati:
1. A tweet summarizing a men's basketball game between UC and Miami where UC won 64-50 and the coach received two technical fouls.
2. A 3-sentence statement on behalf of an athletic director terminating a coach for offering a recruit $5,000 to sign with the school and announcing an interim coach.
3. A apology email from an athletic director to a season ticket holder who was wrongly removed from a game, offering an upgraded seat for remaining games.
4. A media alert for a women's soccer Pink Ribbon game where the first lady will attend and the first 500
Sports PR Final Exam Prep Lecture
This document provides information for a final exam in a sport public relations course. It outlines the assignments which include creating a PR plan for a dream job, critiquing a press conference video, and completing an editing exercise. Details are provided for each assignment including required elements, point values, and deadlines. An example media alert is also included announcing a pink ribbon soccer game being held to raise breast cancer awareness, with First Lady Michelle Obama scheduled to attend.
UC Sports PR Lecture #5, 2 5
This document outlines a lecture on sport public relations. It defines external audiences and discusses determining key messages and communication vehicles to share information with external groups. It also discusses forms of external communication like media releases and social media content. There are examples of writing an apology letter to an upset donor. The document also discusses using various social media platforms like Twitter, Facebook, and Instagram for sports teams and athletes and provides in-class exercises on drafting social media strategies and a public relations planning outline.
Sport PR at UC Lecture #2, 2 4-14
The document outlines the assignments and schedule for a sport public relations course. It instructs students to attend a live sporting event on February 11th and submit a 250-word recap by February 14th. It provides tips for covering a game, such as reviewing the media guide, printing rosters, crafting a lead, and including the key details of who, what, where, when, how, and the final score. Students are also assigned to write a press release due on February 18th and will have current event quizzes. The document defines public relations as using strategic communications to effectively influence behavior.
Lecture notes, Group Projects Prep, 11 15
The document outlines expectations and guidelines for group projects in a sports public relations lecture. It discusses that each group's plan should include objectives, target audiences, key messages, tactics, a timeline, budget, and measures of success. It also notes that groups will be graded on the professionalism of their presentations, knowledge of PR principles, presentation content and subject matter expertise, and creativity. Presentation dates are assigned and tips are provided on body language and preparing for questions.
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Lecture #5
This document outlines the topics and activities covered in a sports media lecture at the University of Cincinnati. The lecture discusses current sports events, tips for interviews, in-class group discussions on the NFL commissioner and Cincinnati Reds, and coach press conferences. It also announces an upcoming Reds game class activity and a speed writing night class.
2016 Ohio University Athletics Street Team Consulting Project
The document outlines recommendations from a consulting team for improving the social media strategy of Ohio University Athletics' men's and women's basketball programs. Key recommendations include: 1) Producing non-game day content on social media, such as player takeovers and throwback posts; 2) Increasing presence on Snapchat with a weekly timeline of content; and 3) Promoting platforms across social media using a uniform hashtag and cross-posting content. The team also recommends expanding the digital street team by offering practicum credit to students to increase accountability and engagement with social media responsibilities.
Sports PR Lecture #5
The document announces a sports public relations lecture at the University of Cincinnati on November 15. It includes details about the Cincinnati Sports Professionals Network Fall Meeting such as the location, time, speakers which include the director of the National Association of Sports Commissions and a professor of sports fan research. It also lists assignments like a social media scan and preparing a spokesperson. Examples of coach press conferences on YouTube are provided and an in-class exercise is described where students will take on roles addressing different sports issues at a press conference.
Acker_BUS119-L_PersonalBrandExploration.pptx
Curtis D. Acker is exploring a personal brand focused on broadcasting NCAA Division I men's basketball. His passion is for researching and analyzing all Division I teams and players, not just those in power 5 conferences, to provide knowledgeable predictions and non-biased coverage. His goals are to get a job in sports broadcasting and grow his YouTube channel subscriber base. He plans to create basketball analysis videos and podcasts to showcase his skills and research talent coordinators at ESPN, Turner, and CBS Sports.
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This document is a personal branding exploration by Preston Vargas, who is studying sportscasting at Full Sail University. His goal is to work as a college football producer after graduating in 2024. He analyzes his strengths in researching and analyzing sports film. The document outlines his skills, goals, potential job titles, target audiences, competition, and plan to establish his professional network and brand in the sportscasting industry.
1.25.11 media relations in sport lecture
1. The document outlines the agenda and assignments for a sports media relations lecture at the University of Cincinnati. It includes discussions on current events in sports media, constructing TV broadcast outlines and scripts, and analyzing sports media consumption habits.
2. Students are given various in-class assignments involving speed writing to draft game summaries, tweets, photo captions and a letter pitching a story idea to a journalist.
3. The next class will cover social media and sports, with students each researching and presenting on a topic like Twitter, Facebook or mobile applications for teams. Students are also assigned to write a press release announcing a new coach.
Personal Brand Exploration - Fuad Turay
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Personal Brand Exploration-William Messer
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Josh Leino is a student studying sportscasting at Full Sail University with a goal of working in the sports media industry. He has a passion for Ohio State sports and dreams of one day covering them. Currently, he is focusing on developing his broadcasting skills and runs a weekly 10-minute podcast summarizing sports news. His short term goal after graduation is freelance work in Columbus, and long term hopes to establish his own sports platform or work for Barstool Sports covering various teams and bringing a new approach to sports content.
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This document provides the schedule and expectations for a sports public relations class at the University of Cincinnati. It outlines the current event topics students will present on and the dates they are scheduled for. It also lists the requirements for group projects where students must create a media event around a sports topic and provide related materials. Elements of press releases and expectations for speed writing assignments are also included.
Sports PR Lecture, 2-3-2020
This document provides an overview and schedule for a Sport PR lecture at the University of Cincinnati. It outlines various assignments, including turning in a game wrap, taking a current events quiz, and writing a lead based on watching an eSports business video. It also details a current events research presentation where students choose a topic and present on their assigned date. Finally, it lists the schedule of presentation topics covering areas like eSports sponsorships, marketing the UFC, fantasy football, sports stadium technology, and revenue from the NCAA basketball tournament and World Cup.
Sports PR Lecture, 1-21-2020
The document summarizes a sport PR lecture that covered topics like the Houston Astros cheating scandal and creating a PR plan. It provides examples of writing a game wrap and PR plan components like objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also describes a new menu item called Steak Burrow being introduced by Jeff Ruby's Steakhouse to honor NFL quarterback Joe Burrow and support a local food pantry.
Sports PR Lecture 1, Jan. 14, 2020
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlines a new communications model used in media, with websites, mobile apps, and social media being updated constantly for 24/7 reader interaction, compared to the old model of newspapers being published and delivered once per day. Students were then instructed to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Sports PR lecture, 11 12
This document outlines presentation schedules and topics for sports public relations students at the University of Cincinnati. It discusses upcoming presentations on the growth of the X Games and the impact of sports betting in America. It also provides schedules and topics for group presentations focused on driving youth participation, engagement, and awareness around Cincinnati hosting the 2026 World Cup. Groups are tasked with creating PR and event plans, presentations, and press releases around initiatives like community partnerships, media announcements, legacy programs, and more.
Sports PR lecture, 11 12
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three class dates in November that assign groups of students to develop PR plans and press releases on topics such as cause marketing campaigns, community outreach programs, and legacy projects to support Cincinnati's World Cup bid. The document also includes guidelines for the PR/event plans and presentations, focusing on objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR lecture, 11 5
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three dates in November that assign groups of students to develop PR/event plans and draft press releases on various initiatives. These include campaigns to increase youth soccer participation and ticket sales, media events to announce corporate sponsorships, and legacy programs. It also provides the required elements for the PR/event plans and presentations, including objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR lecture notes, 10-29
Bryce Carlson set a new world record for rowing solo from Newfoundland, Canada to the Isles of Scilly, England in 38 days, 6 hours, and 49 minutes. The class is scheduled to give group presentations on developing public relations and event plans for Cincinnati to host the 2026 World Cup. The presentations will include a PowerPoint, a PR/event plan outline, and a draft press release. The PR/event plan outline specifies objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets. A schedule provides the dates different groups will present on assigned topics such as revenue from college bowl games, community relations, growth of the X Games, and the impact of sports betting.
Sports Seminar Lecture Notes, 10-16-19
This document outlines the schedule and topics for an upcoming sports administration seminar at Xavier University over the next four weeks. The October 16th class will focus on audience development and the sports fan experience. Upcoming classes will discuss engaging millennials in marathons, revenue opportunities in high school sports, and a reading about women working in sports. Students will complete sports marketing challenges and presentations on current events in sports business. They will also develop a personal and professional development plan.
Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
Sports PR Lecture 5, 10-1-19
This document provides information about a sports public relations lecture at the University of Cincinnati. It discusses an assignment where students will create press releases as if Cincinnati has been selected to host semi-final matches for the 2026 World Cup. The document outlines the presentation schedule for student groups, who will each develop a public relations or event plan on topics related to Cincinnati hosting the 2026 World Cup. It provides guidance on the components to include in the PR/event plans.
XU Sports Seminar Lecture Notes, 9 25-19
This document provides an overview and agenda for a sports administration seminar lecture at Xavier University. It outlines that the lecture will include a women in sports overview and two current event discussions led by students. It also provides details on five group projects about the business of esports that will be presented over two class periods, including the topics and group members. Expectations for the group project presentations and papers are provided. Additional readings and links are included about the business of esports and women in sports. The next week's agenda is also outlined.
Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
Sports PR, Lecture 3
This document provides an overview of a sport public relations lecture that included a current events quiz, game wrap discussion, and schedule for future events. It discusses the definition of public relations as effectively communicating to influence behavior. There is also information provided on Notre Dame's sponsorship philosophy and challenges, as well as a schedule for current event presentations related to various sports business topics. An assignment is given to write a press release about a hypothetical honor for a University of Cincinnati basketball coach.
More from Game Day Communications (20)
Sports PR Lecture, 3.4.14
- 1. Sport PR Lecture: 3.4.14 University of Cincinnati By Jackie Reau
- 3. Sports Business Discussion •NCAA March Madness & Business? •http://www.bloomberg.com/video/ncaa-s-march
- 4. Sports Business Discussion •How much more can the NFL grow? •http://www.forbes.com/sportsmoney/
- 5. Tips for Interviews •Research the person: now and then •What’s the lead of your story/conversation? •Prepare at least 10 questions –Five on what’s happening now –Five on what has happened •What’s the back story (how, why)
- 6. In-Class Discussion •Group 1: NFL Commissioner Rodger Goodell on the future of the NFL •Group 2: Bob Castellini on the Reds season and his hopes for the Playoffs •Group 3: Mike Bohn and his goals for women’s sports success at UC
- 8. Coach Press Conferences •Preparation of talking points •Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
- 9. Coach Press Conferences •Preparation of talking points •Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
- 10. Coach Press Conferences •Situation 1: You are the Coach of a college football team who has embezzled $25,000 •Situation 2: Your star player has been arrested for a crime •Situation 3: Your are the AD and your women’s soccer coach has committed three NCAA violations
- 11. Assignment: Write an essay on the press conference held by Whit Babcock to address the following: •Why it was held •Three key messages addressed •Tone of the press conference •Constructive criticism
- 13. Next class: Speed Writing Night