Sports PR Lecture #4
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This document outlines the topics covered in a sports public relations lecture, including defining various media outlets, assignments on editing and managing media, and how sports organizations can monetize their social media presence through Facebook, Twitter, and YouTube followers and views. Students were also assigned to review their school's sports team's social media presence and value, and provide recommendations for improvement.
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The document outlines the goals and topics that will be covered in a Sports & PR class at Xavier University. The main goals are to improve writing skills, build a useful media contact list, and create a project presentation for job interviews. Several types of writing will be taught, including news releases, features, columns, and using social media for promotion. The document provides guidance on writing news releases, noting they should be written from an unbiased perspective and in an inverted pyramid style so the most important information is at the top. An assignment is given to write a one-page news release announcing the Xavier basketball coach is stepping down due to injury and a former coach will take over for the remainder of the season.
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This document outlines the schedule and expectations for a sports public relations lecture at the University of Cincinnati. It lists the topics students will present on and the dates of their presentations. It instructs students to turn in a press release, cite two sources for their research, and create a 3 slide PowerPoint. It also outlines expectations for group projects, where students will create a media event and supporting materials to announce findings on their topic. The schedule provides presentation dates for individual topics as well as group project dates and topics. It asks students how they get news today and references the shutdown of the Rocky Mountain News newspaper and building a sports newscast.
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This document provides an overview and schedule for a Sport PR lecture at the University of Cincinnati. It outlines various assignments, including turning in a game wrap, taking a current events quiz, and writing a lead based on watching an eSports business video. It also details a current events research presentation where students choose a topic and present on their assigned date. Finally, it lists the schedule of presentation topics covering areas like eSports sponsorships, marketing the UFC, fantasy football, sports stadium technology, and revenue from the NCAA basketball tournament and World Cup.
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The document summarizes a sport PR lecture that covered topics like the Houston Astros cheating scandal and creating a PR plan. It provides examples of writing a game wrap and PR plan components like objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also describes a new menu item called Steak Burrow being introduced by Jeff Ruby's Steakhouse to honor NFL quarterback Joe Burrow and support a local food pantry.
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Bryce Carlson set a new world record for rowing solo from Newfoundland, Canada to the Isles of Scilly, England in 38 days, 6 hours, and 49 minutes. The class is scheduled to give group presentations on developing public relations and event plans for Cincinnati to host the 2026 World Cup. The presentations will include a PowerPoint, a PR/event plan outline, and a draft press release. The PR/event plan outline specifies objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets. A schedule provides the dates different groups will present on assigned topics such as revenue from college bowl games, community relations, growth of the X Games, and the impact of sports betting.
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Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
Sports PR Lecture 5, 10-1-19
This document provides information about a sports public relations lecture at the University of Cincinnati. It discusses an assignment where students will create press releases as if Cincinnati has been selected to host semi-final matches for the 2026 World Cup. The document outlines the presentation schedule for student groups, who will each develop a public relations or event plan on topics related to Cincinnati hosting the 2026 World Cup. It provides guidance on the components to include in the PR/event plans.
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This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
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This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
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XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
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