Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Use to Boost
Get actionable results, more leads and
more revenue from your next campaign
IF YOU NEED IT, THERE'S A STEP-BY-STEP INSTALLATION GUIDE
If you're going to maximize the gains from these pro tactics, you
need to be measuring conversions. Be sure to have one of the
measurement strategies on your site before rolling out your ads.
Before we get to the tactics,
PLUS, YOU CAN CUSTOMIZE AUDIENCES BY HOW LONG THEY WATCHED.
Use Video Ads to
By creating an audience of people who have already viewed your
videos, you’ll be showing your ad to a warm audience who is
familiar with your content and more likely to convert.
Advanced Tactic #1:
YOU CAN ALSO SORT VISITORS BY WHICH PAGE OF YOUR SITE THEY VISIT.
Message sequencing gives people a series of tips or directs them
to different content based on how they interact with your first ad.
Segment your audience by the content the engage with most.
Advanced Tactic #2:
AIM AT USERS YOU KNOW ARE ACTIVELY LOOKING FOR YOUR SOLUTION.
Only Sell to
Keeps your costs down by only showing your ads to people who
are most likely to convert. Your email subscribers who opted in to
offers, website visitors who viewed particular pages, or people
who watched your videos make great Custom Audiences.
Advanced Tactic #3:
LEARN WHICH SEGMENTS ARE UNDERPERFORMING AND TURN THEM OFF.
Reports to Spot
While we can’t see which keywords are converting best,
Breakdown Reports let you see results by placement, age, gender,
action, device and even time of day and time zone.
Advanced Tactic #4:
COMBINE DEMOS WITH INTEREST TARGETING TO FIND PERFECT CUSTOMERS.
and Tailor Copy
When you know which segments are converting better, you can
tailor the copy in your ads specifically to that market. You can
even draw attention to your ad by calling out segments by name.
Advanced Tactic #5:
USE TARGETED KEYWORDS PLUS VIDEO FOR BIG REACH ON A SMALL BUDGET.
Use Engagement to
Spot Content that will
Get Cheaper Clicks
Boosting your content to your current Fans so that it's naturally
optimized to get engagement on that post only. Combine Boosted
Posts with Custom Audiences and Targeting to lift conversions.
Advanced Tactic #6:
CONVERT WITH SPECIAL ADS TARGETED AT SPECIFIC DROP OFF GROUPS.
Watch All Parts of
Your Funnel with
Add the Standard Event code to the base Facebook Pixel that’s
installed on your web pages to see where people are dropping
out of your process. And group those people into Custom
Advanced Tactic #7:
Keep at it.
You'll waste a lot of money if you take a “set it and forget it”
approach to Facebook ads. Even with these tactics, it's all about
staying vigilant, watching the right stats, running a variety of tests,
and scrapping anything that isn’t working.
And most importantly,
Now go crush your next Facebook campaign!
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