This document summarizes the evaluation of OBESSU's "Claim Your Voice" campaign promoting vocational education and training (VET) in Europe over the period from December 2011 to December 2013. The campaign made progress on its five objectives: 1) Encouraging member organizations to work on VET issues, 2) Raising awareness and respect of VET, 3) Valuing VET as a valid educational path, 4) Making VET more attractive, and 5) Establishing OBESSU as a VET stakeholder in Europe. Key activities included training, communication materials, lobbying, and representation. Outcomes included more member organizations working on VET, increased awareness and participation in the European VET debate, and

1. Evaluation of the campaign
OBESSU Council of Members – December, 8th 2013 – Brussels, Belgium
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2. Timeline
Dec 11
• Internal launch of the campaign at the
COMEM/7thESSC «New Skills for new Schools», Oslo
Jan 12
•Survey among members: «What is VET really like?»
May 12
• Presenting the campaign for the EU Commission’s
Unit on VET
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3. 3
10th May
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•The campaign website www.obessu.org/VET
goes viral!
16th May
12
• External launch of the campaign at YOFEST in front
at the European parliament
14th July
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•The participants of the OBESSU conference
in Copenaghen Claimed their Voice
14-16th
Sep 12
•The first meeting of the VET working group
meeting in Lisbon, Portugal

4. 4
Oct 12
•The project for YOUVET training is accepted
1-3th Dec
12
• VET working group meets in Rome to set YOUVET
agenda
11.02 – 6.03
2013
•YOUVET online Training!
7.03 – 12.03
2013
•YOUVET onsite training in Brussels

5. 5
14-17.06
2013
• The WG VET meeting in Amsterdam to evaluate the
progress after YOUVET
2-3.07
2013
• OBESSU takes part as an observer to the Advisory
Commettee of Vocational training (ACVT)
Fall 2013
• The WG runs a survey for the Member organisations
to map their involvement in VET field.
3-6.12 2013
• Last evaluation meeting of the WG in London

6. Evaluation of each outcome
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Based on the objectives of the initial concept paper of the campaign:
1. Encourage Member organisations to work on VET
2. Raise awareness and respect of VET
3. Value VET as a valid educational path/option
4. Make VET more attractive
5. Making OBESSU a VET stakeholder in Europe

7. 1) Encourage Member
organisations to work on VET…
…and include VET in their policy!
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8. 1.1) What has been done?
YOUVET training
More tools on VET for member organisations
Improved communication of the topic
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9. 1.2) Outcomes
Improved knowledge on national and European policies
Concrete campaigning and lobbying tools
More member organisations working on VET
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10. 2) Raise awareness and respect of
VET
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11. 2.1) What has been done?
Infographics
External representations
Policy papers
Claim Your Voice Online focus on Facebook and Twitter
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12. 2.2) Outcomes
Very hard to notice
Increased awareness of Member organisations in the
fields of VET
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13. 3) Value VET as a valid
educational path/option
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14. 3.1) Outcomes
Considerable loss of prejudice in OBESSU
VET students and student unions bring additional value to
the internal discussions
National campaign and actions on the topic
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15. 4) Make VET more attractive
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16. 4.1) What has been done?
Videos
Communication materials
Meeting with school student VET organisation not yet
member of OBESSU
Involevement in the European Alliance for
Apprenticeships
National Campaign
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17. 4.2) Outcomes
Public opinion started to see valuable and positive
aspects of VET
More participation to the European debate on the topic
of attractiveness of VET
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18. 5) Making OBESSU a VET
stakeholder in Europe
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19. 5.1) What has been done?
Lobbying
External representation
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20. 5.2) Outcomes
OBESSU is now recognised as foundamental stakeholder on VET by:
EC/DG EAC EC/DG EMPL YFJ ETUC CEDEFOP ACVT
EAfA EVTA EQAVET Sirius network NUS Nationals eg
CIMO

21. Thank you all for contributing to
Claim Your Voice!
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22. The VET working group is
composed by
• Giuseppina Tucci (UdS)
• Triin Roos (ESCU)
• Musa Jallow (SAKKI)
• Daniele Di Mitri (Board)
• Tiia Meuronen (Secretariat)
If the students are co-operating today, surely there
is hope for tomorrow - Ivison Macadam
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