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Advocacy
What, why, how?
Kevin Mayne, Development
Director
MOVE Congress 2015
ECF gratefully acknowledges financial
support from the European Commission.
About ECF
2020 Aims
• Cycling at least doubled
to in Europe
• The rate of ‘cyclists
killed or seriously
injured’ decreased by
50%
• To achieve this
– Cycling in all policies
– Investment in cycling
>10% of transport
budgets
– Investment in recreational
cycling and tourism
Advocacy and promotion for
cycling
• International advocacy,
promotion
• Supporting national advocacy
through member groups,
partners, networks
• Demonstration projects,
research, development of
new approaches, promotion
• Organizing, attending and
promoting events e.g. Velo-
city, MOVE Week, Bike2work
2
Advocacy
Advocacy is a political process by an
individual or a large group which normally
aims to influence public-policy and
resource allocation decisions within
political, economic, and social systems and
institutions
(http://en.wikipedia.org/wiki/Advocacy)
3
Private
Sector
Academic
Medical
Research
Grass
roots
Why?
Public sector
investment
and policy
7
8
Thanks for being advocates!
For more information
k.mayne@ecf.com
@maynekevin @eucyclistsfed
www.ecf.com
ECF gratefully acknowledges financial
support from the European Commission.

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MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

  • 1. Advocacy What, why, how? Kevin Mayne, Development Director MOVE Congress 2015 ECF gratefully acknowledges financial support from the European Commission.
  • 2. About ECF 2020 Aims • Cycling at least doubled to in Europe • The rate of ‘cyclists killed or seriously injured’ decreased by 50% • To achieve this – Cycling in all policies – Investment in cycling >10% of transport budgets – Investment in recreational cycling and tourism Advocacy and promotion for cycling • International advocacy, promotion • Supporting national advocacy through member groups, partners, networks • Demonstration projects, research, development of new approaches, promotion • Organizing, attending and promoting events e.g. Velo- city, MOVE Week, Bike2work 2
  • 3. Advocacy Advocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions (http://en.wikipedia.org/wiki/Advocacy) 3
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  • 9. Thanks for being advocates! For more information k.mayne@ecf.com @maynekevin @eucyclistsfed www.ecf.com ECF gratefully acknowledges financial support from the European Commission.