Kaavo Introduction 08012011

Simplifying Your Use of the Cloud, One
Application at a Time

Sam Somashekar
Vice President, Marketing and Business Development
July 2011

Copyright © 2011 Kaavo. All rights reserved. 0

Cloud Computing Adoption is Rising
By 2020, Forrester
estimates*:
► Public cloud market
size: USD 159.3B
(USD 25.5B in 2011)
► Virtual private cloud
market: USD 66.4B
(USD 7.5B in 2011)
► Private cloud market
at USD 15.9B (USD
7.8B in 2011)
* Source: InformationWeek News Network, April 26, 2011


Cloud Adoption Challenges Still Exist

Customer Concerns

• Is my application secure in the cloud?
Security and Data Privacy • Is my application data secure in the cloud?

• Who is accessing my cloud resources?
Transparency • How is my application consuming cloud
resources?

• How do I deploy/re-deploy my application
after I secure VMs?
Ease of Deployment • How can I migrate my legacy application to
the cloud?

• How do I ensure my application is meeting
Run-Time Management of Service customer demands?
Levels • How can I better align resources to business
goals?


Adopting the Cloud Involves Manual Work
Software-as-a-
Service
SaaS • Salesforce.com
Kaavo Manual
Application and • Gmail

Simplifies Deployment Steps Custom
Workload Management
Cloud Apps
Adoption (Kaavo) Platform-as-a-Service

PaaS • Force.com
• Google AppEng
• Heroku

Public Cloud Private Cloud
• Amazon EC2 • Abiquo
• GoGrid • Cloud.com
• IBM Infrastructure as a Service (IaaS) • Eucalyptus
• Rackspace • IBM
• Terremark • VMWare
• Verizon

Datacenter
• Cisco Datacenter with
• Dell
• EMC Virtualization Datacenter with
• HP
• VMWare Virtualization


Kaavo – The Missing Piece for Complete Cloud
Lifecycle Management
Application-centric cloud
management solutions deliver
single-click deployment
automation and unified service
level management of complex
applications across public,
private and hybrid clouds.

Users
• Application Managers
• Application Developers
• System Administrators


Kaavo Enables Customer Scenarios in the Cloud
► Development Lifecycle Management: Quickly stand up application
development and QA environments, and easily promote to production
► Ease of Deployment: Deploy complex applications and workloads quickly
in the clouds using easy, repeatable and secure processes
► Unified Cloud Resource Management: Unified management of cloud-
based resources from the point of view of the application or workload
► Run-Time Service Level Management: Automate scheduled and
unscheduled application/workload production management tasks (e.g.
add /remove cloud-based resources, backups, auto-recovery)
► High Application Availability: Leverage the cloud to improve disaster
response and reduce RTO
► Application Accounting: Map accounting to cloud resource utilization per
application or workload


Application Deployment & Management
VM Middleware Post-
Deployment VM Acquisition
Configuration Deployment Configuration

Run-Time Scheduled Events
Dynamic Workflow Maintenance
Events Responses Tasks
Management

Amazon Abstracts the nuances of
each cloud provider, while
Rackspace exposing provider features
System
Definition
IBM
File

IMOD VMware
VCD

Cloud.com
Eucalyptus


Kaavo Removes Cloud Adoption Barriers

Customer Concerns Kaavo Solution

VPN, Firewall configurations, private
Security and Data Privacy network, and data encryption for
application data persisted in the cloud

Metering, audits, application-centric
Transparency
multi-cloud resource visibility

Single-click deployment of applications
Ease of Deployment
and workloads

Run-Time Management of Service Autopilot; application-centric
Levels accounting

Lower Costs, Improve Time-to-Market, Improve Service Quality


Live Demonstration


Kaavo – Real Value to Customers
 Lower the deployment cost, risk, and time of applications in the cloud
Lower Costs, – Up to 30% reduction in administration costs
Improve Time To Market – Up to 40% reduction in production support efforts
– Up to 30% reduction in time-to-market

 Dynamically manage run-time service levels and improve service
quality by up to 20%
Improve Quality of Service
 Improve response to disasters and ensure high availability of
applications

 Implement standard, repeatable processes for application
deployment
Ease of Use and Security
 Easily configure, deploy, run, and manage applications in the cloud
 Data and user security

 Standardize and automate application deployment
 Quickly and easily duplicate application environments for
Process Automation
development and testing
 Track utilization and meter the cost of cloud-based applications


Why Kaavo? – Customer Success Stories

"We have begun to deploy and manage our own mission-
critical applications (CapCal, Cloud Lab and Browser Lab) on
Kaavo and it solves a whole bunch of issues for us while
opening up some amazing new possibilities. I've been waiting
for something like this for a long time, I just didn't expect it to
be so awesome." Randy Hayes, Founder CapCal
http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and-
Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html

“At Sellpoint we use Kaavo’s IMOD application for managing
our complex mission critical infrastructure. IMOD makes it
easy for us to manage and support our cloud infrastructure."
Sudhir Kulkarni, CTO and VP Engineering, SellPoint
http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html


Why Kaavo? – Accolades from Leading Media Sources

► 6 Cloud Computing Rising Stars – SIIA
► 15 Cloud Computing Firms to Watch – internet.com
► Cool Vendor in Cloud Management – Gartner
► Top 20 Cloud Computing Startup – InformationWeek
► 15 Cloud Computing Companies to Watch – NetworkWorld
► Top 10 Cloud Computing Startup – TechTarget


Why Kaavo? – Competitive Position / Differentiation

► Top-down approach for the deployment and management of an entire
application or workload, with guaranteed order of execution
• A “controller” approach not impeded by application, server image, or deployment
model changes
► Standardized application deployment across clouds, enabling “cloud
balancing” and facilitating migration to the cloud and between clouds
• Supports all major public and private cloud providers
• Abstracts the nuances of each cloud provider from the user while exposing individual
features
• OMG Cloud Standards Customer Council (CSCC) founding sponsor
► Monitoring of application deployments for defined events and automates
responses with complex actions
► An enterprise solution for specifically deploying and managing cloud-based
applications, and is not a “cloud-washed” datacenter automation tool for
cloud lifecycle management
► Application deployment and management with other orchestration tools are
complex and limiting


THANK YOU


APPENDIX


Company Background
► Headquartered in Stamford, CT
► Founded in November 2007 by enterprise IT veterans with significant
experience in delivering and managing secure, mission critical IT
applications
► Since the launch of Kaavo’s flagship product, IMOD, in January 2009,
Kaavo has received many accolades from leading industry sources,
customers and partners
► Key partnerships and customers include:
• IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro
• Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM,
Rackspace, Terremark
• Cloud Technology Partners: Citrix, VMWare
• ISVs: Canonical, Grid Robotics
• Users: small and large across industries such as government, education,
online media, insurance and IT service providers


Application Deployment & Management
VM Middleware Post-
Deployment VM Acquisition
Configuration Deployment Configuration

Run-Time Scheduled Events
Dynamic Workflow Maintenance
Events Responses Tasks
Management

Best-practice methodology
captured in a single XML file


Kaavo Enables Customer Scenarios
Kaavo provides application-centric cloud management software to deliver
single-click deployment automation and unified service level management
of complex applications across public, private and hybrid clouds
Single System Definition File captures all information regarding
Unified Management
application deployment and run-time management

Cross platform (OS) support for dynamically creating and executing code
Cross Platform Support
in any programming language in response to events

Deployment of an application across multiple clouds (public, private, or
Distributed Deployment
hybrid) and ability to manage complex custom distributed deployments

Intuitive, central interface for single-click deployment and lifecycle
Ease of Use
management of complex multi-tier applications

Automatic Resource Automated resource management for planned/unplanned events (i.e.
Management adding/removing resources)

Security and Workflow Encryption of persisted data in the cloud; workflow automation to handle
Automation run-time exceptions


Representative Kaavo Customers
► Enterprise
• US Government
• Large US insurance company
• Large media company
• Education (school district)
• Finance
• Technology service providers
► Channel partners: IBM, NIIT, Wipro
► ISVs: Canonical, CapCal
► Online (SMB)
• Website traffic rose 100% in 2010 from 2009
• Registered users rose 50% in 2010 from 2009
• 60-80 new online sign-ups per month
► Overall revenues rose more than 500% in 2010 from 2009
• 2011 is looking even better


SellPoint
Help real people sell real properties FAST!


SellPoint Infrastructure Description

► 4 Million hits/day and 8 TB/month peak
► Proprietary SaaS application: Apache / Tomcat
► Application re-architecture: Hybrid (cloud and hosted)
► Each cloud instance self-sufficient: data pushed hourly
Active Product Tour Engagement Trend
5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

-
Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09

Opens Minutes


Kaavo Helps SellPoint Manage in the Cloud
► Capacity: On-Demand scaling and dynamic provisioning
• Holiday shopping: Peak in Q4, cliff in Q1
• New manufacturer clients
• New products
► Automated order-of-operations deployment and management within test and
production environments
• Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower
costs)
► 60% fixed-cost savings using elasticity
► Time-to-Market
• Customized to about 160 retail sites and go-live schedules
• Rapid releases and change management
► Security
• Only public domain data on cloud
• Confidential data on private hosting
► Reliability: Leverage redundancy and cloud-to-cloud
► Runtime management and monitoring


For More Information…

► Technical Documentation: http://wiki.kaavo.com
► Overview of Cloud Space and how Kaavo fits in:
http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud-
Solution.swf (less than 5 minutes)
► High Level Kaavo Technology Overview:
http://demos.kaavo.com/IMOD-Tech/IMOD-Tech-
Overview_controller.swf (less than 5 minutes)
► Demo of Kaavo Solution:
http://demos.kaavo.com/Short-
Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)
► Training webinars and demos: http://www.youtube.com/kaavoinfo


Kaavo Introduction 08012011

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