SlideShare a Scribd company logo
1 of 21
Application Delivery:
The Next Big Thing
April, 2007
News Summary

Four announcements on April 9, 2007:
1)App vendors urge customers to focus on App Delivery
2)Citrix unveils App Delivery Infrastructure strategy
3)NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery)
4)NEW: Citrix Desktop Server (Redefining Desktop Delivery)




               © 2007 Citrix Systems, Inc. — All rights reserved   2
App Vendors Urge Customers to Focus on
their Application Delivery Infrastructure




          © 2007 Citrix Systems, Inc. — All rights reserved   3
Global Market Forces Driving Change




             User                                            IT
       Experience                                            Responsiveness
        Declining                                            Declining

         © 2007 Citrix Systems, Inc. — All rights reserved                    4
Ensuring Application Delivery Success

                                                                                           Optimize web apps to
                                                                                           improve performance,
                                                                                           security and availability



                                                                                           Install Windows
Users




                                                                                                                           Apps
                                                                                           apps in datacenter
                                                                                           and virtualize or
                                                                                           stream to all users

         Monitor application    Accelerate all apps                     Provide secure
        experience from end      over the WAN to                        single point of
          user’s perspective    branch office users                   access to all apps   Install Windows OS in
                                                                                           datacenter and deliver
                                                                                           desktops virtually to
                                                                                           office workers




                               © 2007 Citrix Systems, Inc. — All rights reserved                                       5
Citrix Presentation Server
          The Best Way to Deliver Windows Apps



• Debuted in early 1990s
• Cut cost of Windows app by 50-70%
• 60 million users today
• 98% of the Fortune 500


     © 2007 Citrix Systems, Inc. — All rights reserved   6
Citrix Application Delivery Infrastructure

                                                                                          Citrix®
                                                                                          NetScaler               New
                                                                                          Optimize
                                                                                          Web Applications
Users




                                                                                          Citrix




                                                                                                                        Apps
                                                                                          Presentation Server
                                                                                          Virtualize and Stream
                                                                                          Windows Applications

                                                                           Citrix
             EdgeSight           WANScaler                        Access Gateway
           Monitor End User     Accelerate Apps                           Enable Secure   Citrix
             Experience        to Branch Offices                            App Access    Desktop Server
                                                                                          Deliver Windows         New
                                                                                          Virtual Desktops




                              © 2007 Citrix Systems, Inc. — All rights reserved                                     7
Citrix NetScaler 8.0
          The Best Way to Deliver Web Apps



• Brings Web 2.0 experience to enterprise
• Integrates along line-of-sight to end user
• Makes app-specific policy easy




     © 2007 Citrix Systems, Inc. — All rights reserved   8
Web 2.0 Reshaping User Expectations
of Enterprise Application Experience




       Web App Delivery Systems Must:
           Extend Delivery to the End User
   Include Full Bi-Directional App-User Intelligence
            © 2007 Citrix Systems, Inc. — All rights reserved   9
Full Line-of-Sight Integration to End User
                                                                                       Integrated
                                                                                        Web App
                                                                                        Firewall

                                                                                                    Citrix
                                                                                                    NetScaler 8.0
         Integrated                                                Integrated
        Performance                                                SSL VPN
         Monitoring
Users




                                                                                                                     Apps
                                                                        Citrix
          EdgeSight             WANScaler                      Access Gateway
        Monitor End User      Accelerate Apps                          Enable Secure
          Experience         to Branch Offices                           App Access




                           © 2007 Citrix Systems, Inc. — All rights reserved                                    10
Full App-User Intelligence with AppExpert


         XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...
        Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0




                                Application Traffic
Users                                                                                                 Apps
                                     Network Traffic

                          Router                                Switch       Firewall
          MAC address...Source IP...Destination IP...Source port...Destination port...Ping...
         OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...
                        Keepalive...SNMP...SSH...SSL...MTBF...Latency...




                    © 2007 Citrix Systems, Inc. — All rights reserved                                    11
XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience...
        Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0




                                       AppExpert
                            Policy Framework
Users                                                                                                 Apps




                         Router                                Switch        Firewall
          MAC address...Source IP...Destination IP...Source port...Destination port...Ping...
         OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK...
                        Keepalive...SNMP...SSH...SSL...MTBF...Latency...




                    © 2007 Citrix Systems, Inc. — All rights reserved                                    12
NetScaler 8.0 Functional Modules
               Acceleration                                                                           Availability                                               Security




                                                                                                                                                                           Advanced Access Control
               AppCompress




                                                 AppCache


                                                              SSL Acceleration




                                                                                                        Load Balancing


                                                                                                                         GSLB




                                                                                                                                                                 SSL VPN
                              EdgeSight




                                                                                  Content Switching




                                                                                                                                Rewrite


                                                                                                                                          Application Security
                                                                                                                                                                                                      AppExpert

                                                            AppExpert Policy Framework                                                                                                               Visual Policy
                                                                                                                                                                                                       Builder

        User                                                                                                                                                                                         Server
                                                            Application Switching Engine
        Flow                                                                                                                                                                                          Flow
                                                                                 AppExpert Engine                                                                                                     AppExpert
                                                                                                                                                                                                        APIs
Users                                                                                                                                                                                                                Apps
                                                Application Delivery Networking Platform




                                          © 2007 Citrix Systems, Inc. — All rights reserved                                                                                                                          13
Citrix Desktop Server 1.0
          The Best Way to Deliver Windows Desktops



• Delivers desktop OS from datacenter
• Makes desktop migration a snap
• Saves up to 40% on desktop management
• Eliminates most desktop security issues



      © 2007 Citrix Systems, Inc. — All rights reserved   14
Vista Will Drive Customers to Rethink
How they Get Desktops to Office Workers

  “Managing a typical desktop costs companies
       nearly $5000 per user each year.”

  “400 million corporate desktops will need to be
       refreshed over the next three years.”


   “Half of all corporate desktop PCs will not be
            able to run Windows Vista.”
                                                                Source: Gartner

            © 2007 Citrix Systems, Inc. — All rights reserved              15
Many Innovative New Technologies
Arriving to Address Desktop Challenges




          © 2007 Citrix Systems, Inc. — All rights reserved   16
Missing Element is Delivery Infrastructure


                                  Delivery
                                       Connection
                                       Optimization
                                        Flexibility




 Users                                                        Datacenter

          © 2007 Citrix Systems, Inc. — All rights reserved            17
Introducing Citrix Desktop Server




                   Citrix Desktop Server




 Users                                                        Datacenter

          © 2007 Citrix Systems, Inc. — All rights reserved            18
Citrix Dynamic Desktop Initiative
    An industry collaboration led by Citrix to establish its industry
   leadership in this space and to make it easy for businesses to
            optimize the delivery of dynamic desktops.




               © 2007 Citrix Systems, Inc. — All rights reserved        19
The Citrix Strategy




              Follow the users
          Follow the applications

Users                                                         Apps




          © 2007 Citrix Systems, Inc. — All rights reserved      20
Citrix app delivery2

More Related Content

What's hot

Microsoft India - Whats New in Windows Server 2008 R2 Presentation
Microsoft India - Whats New in Windows Server 2008 R2 PresentationMicrosoft India - Whats New in Windows Server 2008 R2 Presentation
Microsoft India - Whats New in Windows Server 2008 R2 PresentationMicrosoft Private Cloud
 
MedV/AppV Overview
MedV/AppV OverviewMedV/AppV Overview
MedV/AppV OverviewStephen Rose
 
System Center 2012 Overview
System Center 2012 OverviewSystem Center 2012 Overview
System Center 2012 OverviewAmit Gatenyo
 
Vmware View VDI 2012
Vmware View VDI 2012Vmware View VDI 2012
Vmware View VDI 2012blatrobe
 
System Center
System CenterSystem Center
System CenterBlauge
 
Microsoft System Center 2012 R2 Overview - Presented by Atidan
Microsoft System Center 2012 R2 Overview - Presented by AtidanMicrosoft System Center 2012 R2 Overview - Presented by Atidan
Microsoft System Center 2012 R2 Overview - Presented by AtidanDavid J Rosenthal
 
Windows 7 Developer Overview
Windows 7 Developer OverviewWindows 7 Developer Overview
Windows 7 Developer OverviewDave Bost
 
Microsoft desktop virtualization_offerings - chris_estonina
Microsoft desktop virtualization_offerings - chris_estoninaMicrosoft desktop virtualization_offerings - chris_estonina
Microsoft desktop virtualization_offerings - chris_estoninaMicrosoft Singapore
 
MPLS 2010: Network Enabled Cloud and Service Models
MPLS 2010: Network Enabled Cloud and Service ModelsMPLS 2010: Network Enabled Cloud and Service Models
MPLS 2010: Network Enabled Cloud and Service ModelsCisco Service Provider
 
Sccm 2012
Sccm 2012Sccm 2012
Sccm 2012ebuc
 
App v overview
App v overviewApp v overview
App v overviewEdmund Lim
 
Microsoft Windows Azure - Cloud Services Platform Datasheet
Microsoft Windows Azure - Cloud Services Platform DatasheetMicrosoft Windows Azure - Cloud Services Platform Datasheet
Microsoft Windows Azure - Cloud Services Platform DatasheetMicrosoft Private Cloud
 
Covmug v sphere 4.1 what's new
Covmug v sphere 4.1 what's newCovmug v sphere 4.1 what's new
Covmug v sphere 4.1 what's newesarakaitis
 
Windows Azure Datasheet
Windows Azure DatasheetWindows Azure Datasheet
Windows Azure DatasheetWindows Azure
 
OpsMgr 2012 end-to-end monitoring
OpsMgr 2012 end-to-end monitoringOpsMgr 2012 end-to-end monitoring
OpsMgr 2012 end-to-end monitoringwwwally
 
Transforming the Datacenter - Microsoft Cloud OS from Atidan
Transforming the Datacenter - Microsoft Cloud OS from AtidanTransforming the Datacenter - Microsoft Cloud OS from Atidan
Transforming the Datacenter - Microsoft Cloud OS from AtidanDavid J Rosenthal
 

What's hot (20)

Microsoft India - Whats New in Windows Server 2008 R2 Presentation
Microsoft India - Whats New in Windows Server 2008 R2 PresentationMicrosoft India - Whats New in Windows Server 2008 R2 Presentation
Microsoft India - Whats New in Windows Server 2008 R2 Presentation
 
MedV/AppV Overview
MedV/AppV OverviewMedV/AppV Overview
MedV/AppV Overview
 
System center seminar presentation
System center seminar presentationSystem center seminar presentation
System center seminar presentation
 
System Center 2012 Overview
System Center 2012 OverviewSystem Center 2012 Overview
System Center 2012 Overview
 
Vmware View VDI 2012
Vmware View VDI 2012Vmware View VDI 2012
Vmware View VDI 2012
 
System Center
System CenterSystem Center
System Center
 
Microsoft System Center 2012 R2 Overview - Presented by Atidan
Microsoft System Center 2012 R2 Overview - Presented by AtidanMicrosoft System Center 2012 R2 Overview - Presented by Atidan
Microsoft System Center 2012 R2 Overview - Presented by Atidan
 
Windows 7 Developer Overview
Windows 7 Developer OverviewWindows 7 Developer Overview
Windows 7 Developer Overview
 
Microsoft desktop virtualization_offerings - chris_estonina
Microsoft desktop virtualization_offerings - chris_estoninaMicrosoft desktop virtualization_offerings - chris_estonina
Microsoft desktop virtualization_offerings - chris_estonina
 
Configuring and deploying a private cloud with system center 2012
Configuring and deploying a private cloud with system center 2012Configuring and deploying a private cloud with system center 2012
Configuring and deploying a private cloud with system center 2012
 
App V
App VApp V
App V
 
MPLS 2010: Network Enabled Cloud and Service Models
MPLS 2010: Network Enabled Cloud and Service ModelsMPLS 2010: Network Enabled Cloud and Service Models
MPLS 2010: Network Enabled Cloud and Service Models
 
Sccm 2012
Sccm 2012Sccm 2012
Sccm 2012
 
App v overview
App v overviewApp v overview
App v overview
 
Microsoft Windows Azure - Cloud Services Platform Datasheet
Microsoft Windows Azure - Cloud Services Platform DatasheetMicrosoft Windows Azure - Cloud Services Platform Datasheet
Microsoft Windows Azure - Cloud Services Platform Datasheet
 
Covmug v sphere 4.1 what's new
Covmug v sphere 4.1 what's newCovmug v sphere 4.1 what's new
Covmug v sphere 4.1 what's new
 
Installation
InstallationInstallation
Installation
 
Windows Azure Datasheet
Windows Azure DatasheetWindows Azure Datasheet
Windows Azure Datasheet
 
OpsMgr 2012 end-to-end monitoring
OpsMgr 2012 end-to-end monitoringOpsMgr 2012 end-to-end monitoring
OpsMgr 2012 end-to-end monitoring
 
Transforming the Datacenter - Microsoft Cloud OS from Atidan
Transforming the Datacenter - Microsoft Cloud OS from AtidanTransforming the Datacenter - Microsoft Cloud OS from Atidan
Transforming the Datacenter - Microsoft Cloud OS from Atidan
 

Viewers also liked

What’s in a shoe
What’s in a shoeWhat’s in a shoe
What’s in a shoeccl181
 
PAL #9: Introduction to ActionScript
PAL #9: Introduction to ActionScriptPAL #9: Introduction to ActionScript
PAL #9: Introduction to ActionScriptjbellWCT
 
Dalma acevedo
Dalma acevedoDalma acevedo
Dalma acevedoDalmaa
 
Analisis del sitio y concepto generador listo
Analisis del sitio y concepto generador listoAnalisis del sitio y concepto generador listo
Analisis del sitio y concepto generador listocale66
 
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...luk233
 
фінанси
фінансифінанси
фінансиkriss19994
 
Adam Harwood- Senior L&D Consultant
Adam Harwood- Senior L&D ConsultantAdam Harwood- Senior L&D Consultant
Adam Harwood- Senior L&D ConsultantAdam Harwood
 
Fekra credentials 2013 final
Fekra credentials 2013   finalFekra credentials 2013   final
Fekra credentials 2013 finalMohammed Batta
 

Viewers also liked (8)

What’s in a shoe
What’s in a shoeWhat’s in a shoe
What’s in a shoe
 
PAL #9: Introduction to ActionScript
PAL #9: Introduction to ActionScriptPAL #9: Introduction to ActionScript
PAL #9: Introduction to ActionScript
 
Dalma acevedo
Dalma acevedoDalma acevedo
Dalma acevedo
 
Analisis del sitio y concepto generador listo
Analisis del sitio y concepto generador listoAnalisis del sitio y concepto generador listo
Analisis del sitio y concepto generador listo
 
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...
Private placement i ipo – czy opłaca się inwestować w akcje spółek przed ich ...
 
фінанси
фінансифінанси
фінанси
 
Adam Harwood- Senior L&D Consultant
Adam Harwood- Senior L&D ConsultantAdam Harwood- Senior L&D Consultant
Adam Harwood- Senior L&D Consultant
 
Fekra credentials 2013 final
Fekra credentials 2013   finalFekra credentials 2013   final
Fekra credentials 2013 final
 

Similar to Citrix app delivery2

eG Express Cloud for Citrix Workspaces
eG Express Cloud for Citrix WorkspaceseG Express Cloud for Citrix Workspaces
eG Express Cloud for Citrix WorkspaceseG Innovations
 
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6Lee Bushen
 
VDI and Application Virtualization
VDI and Application VirtualizationVDI and Application Virtualization
VDI and Application VirtualizationJames W. De Rienzo
 
Keeping Pace with Citrix XenApp and XenDesktop 7.x Evolution
Keeping Pace with Citrix XenApp and XenDesktop 7.x EvolutionKeeping Pace with Citrix XenApp and XenDesktop 7.x Evolution
Keeping Pace with Citrix XenApp and XenDesktop 7.x EvolutioneG Innovations
 
Presentation v mware virtualization & cloud vision 2010
Presentation   v mware virtualization & cloud vision 2010Presentation   v mware virtualization & cloud vision 2010
Presentation v mware virtualization & cloud vision 2010solarisyourep
 
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...NETSCOUT
 
Xendesktop 7-on-windows-azure-design-guide
Xendesktop 7-on-windows-azure-design-guideXendesktop 7-on-windows-azure-design-guide
Xendesktop 7-on-windows-azure-design-guideNuno Alves
 
Citrix Receiver: the road ahead
Citrix Receiver: the road aheadCitrix Receiver: the road ahead
Citrix Receiver: the road aheadCitrix
 
Azure with citrix by bipeen sinha
Azure with citrix by bipeen sinhaAzure with citrix by bipeen sinha
Azure with citrix by bipeen sinhaBipeen Sinha
 
Citrix xenapp training
Citrix xenapp training Citrix xenapp training
Citrix xenapp training Yuvaraj1986
 
Presentaties seminar rethink the desktop 20.01.2011
Presentaties seminar rethink the desktop 20.01.2011Presentaties seminar rethink the desktop 20.01.2011
Presentaties seminar rethink the desktop 20.01.2011Joan Tuls
 
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...eG Innovations
 
In De Wolken Met Cloud Computing
In De Wolken Met Cloud ComputingIn De Wolken Met Cloud Computing
In De Wolken Met Cloud ComputingAnko Duizer
 
MS TechDays 2011 - Cloud Management with System Center Application Controller
MS TechDays 2011 - Cloud Management with System Center Application ControllerMS TechDays 2011 - Cloud Management with System Center Application Controller
MS TechDays 2011 - Cloud Management with System Center Application ControllerSpiffy
 
Apprenda - Overview of the Apprenda Platform
Apprenda - Overview of the Apprenda PlatformApprenda - Overview of the Apprenda Platform
Apprenda - Overview of the Apprenda PlatformApprenda
 
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...NETSCOUT
 

Similar to Citrix app delivery2 (20)

eG Express Cloud for Citrix Workspaces
eG Express Cloud for Citrix WorkspaceseG Express Cloud for Citrix Workspaces
eG Express Cloud for Citrix Workspaces
 
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6
XenDesktop Master Class - Live Installation of XenDesktop/XenApp 7.6
 
VDI and Application Virtualization
VDI and Application VirtualizationVDI and Application Virtualization
VDI and Application Virtualization
 
Keeping Pace with Citrix XenApp and XenDesktop 7.x Evolution
Keeping Pace with Citrix XenApp and XenDesktop 7.x EvolutionKeeping Pace with Citrix XenApp and XenDesktop 7.x Evolution
Keeping Pace with Citrix XenApp and XenDesktop 7.x Evolution
 
Presentation v mware virtualization & cloud vision 2010
Presentation   v mware virtualization & cloud vision 2010Presentation   v mware virtualization & cloud vision 2010
Presentation v mware virtualization & cloud vision 2010
 
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
 
Quick Guide To CITRIX: An Overview
Quick Guide To CITRIX: An OverviewQuick Guide To CITRIX: An Overview
Quick Guide To CITRIX: An Overview
 
Siva_Srinivasan_Citrix
Siva_Srinivasan_CitrixSiva_Srinivasan_Citrix
Siva_Srinivasan_Citrix
 
Xendesktop 7-on-windows-azure-design-guide
Xendesktop 7-on-windows-azure-design-guideXendesktop 7-on-windows-azure-design-guide
Xendesktop 7-on-windows-azure-design-guide
 
Citrix Receiver: the road ahead
Citrix Receiver: the road aheadCitrix Receiver: the road ahead
Citrix Receiver: the road ahead
 
Azure with citrix by bipeen sinha
Azure with citrix by bipeen sinhaAzure with citrix by bipeen sinha
Azure with citrix by bipeen sinha
 
XenDesktop 7 on Windows Azure
XenDesktop 7 on Windows Azure XenDesktop 7 on Windows Azure
XenDesktop 7 on Windows Azure
 
Citrix xenapp training
Citrix xenapp training Citrix xenapp training
Citrix xenapp training
 
Virtulaisation
VirtulaisationVirtulaisation
Virtulaisation
 
Presentaties seminar rethink the desktop 20.01.2011
Presentaties seminar rethink the desktop 20.01.2011Presentaties seminar rethink the desktop 20.01.2011
Presentaties seminar rethink the desktop 20.01.2011
 
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...
Citrix XenApp 6.5 Performance - How To Ensure a Great End User Experience Bef...
 
In De Wolken Met Cloud Computing
In De Wolken Met Cloud ComputingIn De Wolken Met Cloud Computing
In De Wolken Met Cloud Computing
 
MS TechDays 2011 - Cloud Management with System Center Application Controller
MS TechDays 2011 - Cloud Management with System Center Application ControllerMS TechDays 2011 - Cloud Management with System Center Application Controller
MS TechDays 2011 - Cloud Management with System Center Application Controller
 
Apprenda - Overview of the Apprenda Platform
Apprenda - Overview of the Apprenda PlatformApprenda - Overview of the Apprenda Platform
Apprenda - Overview of the Apprenda Platform
 
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...End to End Application Visibility and Troubleshooting Across the Virtual Clou...
End to End Application Visibility and Troubleshooting Across the Virtual Clou...
 

Citrix app delivery2

  • 1. Application Delivery: The Next Big Thing April, 2007
  • 2. News Summary Four announcements on April 9, 2007: 1)App vendors urge customers to focus on App Delivery 2)Citrix unveils App Delivery Infrastructure strategy 3)NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery) 4)NEW: Citrix Desktop Server (Redefining Desktop Delivery) © 2007 Citrix Systems, Inc. — All rights reserved 2
  • 3. App Vendors Urge Customers to Focus on their Application Delivery Infrastructure © 2007 Citrix Systems, Inc. — All rights reserved 3
  • 4. Global Market Forces Driving Change User IT Experience Responsiveness Declining Declining © 2007 Citrix Systems, Inc. — All rights reserved 4
  • 5. Ensuring Application Delivery Success Optimize web apps to improve performance, security and availability Install Windows Users Apps apps in datacenter and virtualize or stream to all users Monitor application Accelerate all apps Provide secure experience from end over the WAN to single point of user’s perspective branch office users access to all apps Install Windows OS in datacenter and deliver desktops virtually to office workers © 2007 Citrix Systems, Inc. — All rights reserved 5
  • 6. Citrix Presentation Server The Best Way to Deliver Windows Apps • Debuted in early 1990s • Cut cost of Windows app by 50-70% • 60 million users today • 98% of the Fortune 500 © 2007 Citrix Systems, Inc. — All rights reserved 6
  • 7. Citrix Application Delivery Infrastructure Citrix® NetScaler New Optimize Web Applications Users Citrix Apps Presentation Server Virtualize and Stream Windows Applications Citrix EdgeSight WANScaler Access Gateway Monitor End User Accelerate Apps Enable Secure Citrix Experience to Branch Offices App Access Desktop Server Deliver Windows New Virtual Desktops © 2007 Citrix Systems, Inc. — All rights reserved 7
  • 8. Citrix NetScaler 8.0 The Best Way to Deliver Web Apps • Brings Web 2.0 experience to enterprise • Integrates along line-of-sight to end user • Makes app-specific policy easy © 2007 Citrix Systems, Inc. — All rights reserved 8
  • 9. Web 2.0 Reshaping User Expectations of Enterprise Application Experience Web App Delivery Systems Must: Extend Delivery to the End User Include Full Bi-Directional App-User Intelligence © 2007 Citrix Systems, Inc. — All rights reserved 9
  • 10. Full Line-of-Sight Integration to End User Integrated Web App Firewall Citrix NetScaler 8.0 Integrated Integrated Performance SSL VPN Monitoring Users Apps Citrix EdgeSight WANScaler Access Gateway Monitor End User Accelerate Apps Enable Secure Experience to Branch Offices App Access © 2007 Citrix Systems, Inc. — All rights reserved 10
  • 11. Full App-User Intelligence with AppExpert XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience... Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0 Application Traffic Users Apps Network Traffic Router Switch Firewall MAC address...Source IP...Destination IP...Source port...Destination port...Ping... OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK... Keepalive...SNMP...SSH...SSL...MTBF...Latency... © 2007 Citrix Systems, Inc. — All rights reserved 11
  • 12. XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience... Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0 AppExpert Policy Framework Users Apps Router Switch Firewall MAC address...Source IP...Destination IP...Source port...Destination port...Ping... OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK... Keepalive...SNMP...SSH...SSL...MTBF...Latency... © 2007 Citrix Systems, Inc. — All rights reserved 12
  • 13. NetScaler 8.0 Functional Modules Acceleration Availability Security Advanced Access Control AppCompress AppCache SSL Acceleration Load Balancing GSLB SSL VPN EdgeSight Content Switching Rewrite Application Security AppExpert AppExpert Policy Framework Visual Policy Builder User Server Application Switching Engine Flow Flow AppExpert Engine AppExpert APIs Users Apps Application Delivery Networking Platform © 2007 Citrix Systems, Inc. — All rights reserved 13
  • 14. Citrix Desktop Server 1.0 The Best Way to Deliver Windows Desktops • Delivers desktop OS from datacenter • Makes desktop migration a snap • Saves up to 40% on desktop management • Eliminates most desktop security issues © 2007 Citrix Systems, Inc. — All rights reserved 14
  • 15. Vista Will Drive Customers to Rethink How they Get Desktops to Office Workers “Managing a typical desktop costs companies nearly $5000 per user each year.” “400 million corporate desktops will need to be refreshed over the next three years.” “Half of all corporate desktop PCs will not be able to run Windows Vista.” Source: Gartner © 2007 Citrix Systems, Inc. — All rights reserved 15
  • 16. Many Innovative New Technologies Arriving to Address Desktop Challenges © 2007 Citrix Systems, Inc. — All rights reserved 16
  • 17. Missing Element is Delivery Infrastructure Delivery Connection Optimization Flexibility Users Datacenter © 2007 Citrix Systems, Inc. — All rights reserved 17
  • 18. Introducing Citrix Desktop Server Citrix Desktop Server Users Datacenter © 2007 Citrix Systems, Inc. — All rights reserved 18
  • 19. Citrix Dynamic Desktop Initiative An industry collaboration led by Citrix to establish its industry leadership in this space and to make it easy for businesses to optimize the delivery of dynamic desktops. © 2007 Citrix Systems, Inc. — All rights reserved 19
  • 20. The Citrix Strategy Follow the users Follow the applications Users Apps © 2007 Citrix Systems, Inc. — All rights reserved 20

Editor's Notes

  1. The Citrix NetScaler product line has an unparalleled customer base and has been proven in the most demanding and mission-critical environments on the planet. Because Citrix NetScaler systems are deployed in front of virtually all of the world’s most popular Internet sites, it has been estimated that up to 75% of all Internet users touch a Citrix NetScaler system on any given day. The Citrix NetScaler customer base is not limited to e-commerce websites, though. Citrix also boasts more than 3,000 successful deployments at large, Global 2000 enterprises worldwide. These deployments cover every vertical segment, including some of the best known names in the corporate world.
  2. Apps aren’t built to account for the realities of the underlying infrastructure Infrastructure can’t “see” what the app needs, so can’t solve today’s problems Users left holding the bag Application Delivery Policy: Ability to instruct the network to do something based upon the application content/meaning of the traffic
  3. Apps aren’t built to account for the realities of the underlying infrastructure Infrastructure can’t “see” what the app needs, so can’t solve today’s problems Users left holding the bag Application Delivery Policy: Ability to instruct the network to do something based upon the application content/meaning of the traffic
  4. Big points to make here are that there is an enormous desktop refresh opportunity driven by Vista and in many cases powered by desktop virtualization which will make the new OS more secure, easier to manage – and in our view less costly.
  5. Big points to make here are that there is an enormous desktop refresh opportunity driven by Vista and in many cases powered by desktop virtualization which will make the new OS more secure, easier to manage – and in our view less costly.