Cloud Summit 2012 was focused on how cloud computing is disrupting businesses and driving down costs. The document discusses how cloud computing allows for scale which reduces hardware, maintenance, support, and facility costs. It also notes that data volumes are growing exponentially and that enterprise value is shifting to focus more on data and applications rather than infrastructure. Cloud computing is seen as an opportunity for Indian industries to collaborate and disrupt through areas like healthcare, tourism, education, retail, and logistics. The document advocates that standardization is important for data access, interchange, and security in the cloud.

1. Cloud Summit 2012
Computing …
1

2. Beyond just the
infrastructure,
Cloud Computing
is disrupting the way
we do business
2

3. Cloud is about
simplicity! 
February 3, 2012 3

4. Cloud is about scale
By operating at scale, improving utilization, simplifying operations,
standardizing, increasing reliability, reducing energy and cooling
• hardware costs can be reduced 33-70 percent
• maintenance costs can be reduced up to 50 percent
• support costs can be reduced by as much as 33 percent
• floor space/facility costs can be reduced 33-50 percent
http://www-935.ibm.com/services/us/its/html/green-datacenter-svcs-landing.html
February 3, 2012 4

5. Data Volumes are Growing
5 Exabytes of information was
created between the dawn of
civilization through 2003, but that
much information is now created
every 2 days, and the pace is
increasing
Eric Schmidt
(1 exabyte = 1018 bytes ) at the Techonomy Conference,
August 4, 2010
5 July 2012 5

6. Enterprise Value is Shifting to Data
Data
Apps
ERP
Database
Operating
Systems
Mainframe
5 July 2012 1975 1985 1995 2005 2015 6

7. Cloud is driving costs down …
● Cost of infrastructure
● Cost of management of infrastructure
● Better abstractions have reduced the cost of product
development significantly.
7

8. We live in a world of apps.
Apps, apps everywhere!
February 3, 2012 8

9. There will be a hierarchy of apps with
different price points; all available on a
pay-per-use business model.
Task/Device
Specific Apps
Business Process
Specific Apps
Traditional
Applications will Aggregate Enterprise
Public Data
be commoditized Data Data
on the cloud.
February 3, 2012

10. Data on the
cloud is
enabling new
data-centric
business
models.
February 3, 2012 10

11. India:
the source
and
the market
for innovation
February 3, 2012 11

12. Cloud computing
is an excellent
Healthcare Tourism Education
opportunity for
Indian Industries
to collaborate
and disrupt Retail Logistics Research
12

13. Ability to
integrate and
connect diverse
data sets will
foster new
generation of
research.
13

14. What does India Think?
Persistent enables Aamir Khan Productions and Star Plus use
Big Data to know how people react to some of the most
excruciating social issues.
http://www.satyamevjayate.in/
Satyamev Jayate - Aamir Khan’s pioneering, interactive socio-cultural TV show - has caught the
interest of the entire nation. It has already generated ~7.5M responses in 4 weeks over SMS,
Facebook, Twitter, Phone Calls and Discussion Forums by its viewers across the world over. This
data is being analyzed and delivered in real-time to allow the producers to understand the
pulse of the viewers, to gauge the appreciation for the show and most importantly to spread
the message. Harnessing the truth from all this data is a key component of the show’s success.
5 July 2012 14

15. 5 July 2012 15

16. Standardization is important
data access and data interchange.
privacy and security.
16

17. Cloud computing is the platform for
next generation of business
innovation.
February 3, 2012 17