Khader Mohiuddin, a Big Data Solution Architect at Oracle, presented on simplifying big data delivery and driving new insights. He discussed opportunities and challenges with big data, including using customer data to improve experiences and manage risk. Mohiuddin also outlined Oracle's vision for analyzing all data types and described Oracle's big data platform and engineered systems for high-performance data acquisition, organization, analysis, and visualization. Case studies were presented on customers achieving new revenue, optimizing operations, and managing risk through big data analytics on Oracle's platform.

1. Simplifying Big Data
Delivery to Drive New
Insights
TDWI Big Data Analytics– Sept 17th 2013
Khader Mohiuddin – Big Data Solution Architect
Khader.mohiuddin@oracle.com
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People. Process. Portfolio.

2. Khader Mohiuddin
 18 Years of Industry Experience – Information Architecture
 6 Yrs at Oracle, 6 years at Sun Microsystems, 3 years at
Accenture
 Author – The Oracle Big Data Handbook – McGraw Hill
Oracle Press

4. Big Data : Opportunities and Challenges
KNOW YOUR
CUSTOMER
MANAGE
RISK
94% of consumers will
10% increase in asset
15% of warranty claims
pay more for a better
customer experience
utilization translates to
millions of cost savings
could be suspect –do
you know which ones?
70% of customer data is
93% of execs are losing
#1 cause of fraud
generated outside the
enterprise
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IMPROVE
OPERATIONS
revenue by not taking full
advantage of information
exposure is IT
complexity
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INNOVATE
FASTER
71% of
execs say this
is the #1 factor for
competitiveness
66% of
IT budget is
used just to keep the
lights on

5. Unified Information Architecture
Required Capabilities
10110010100
10010011010
1010101110
High Volume, High Fidelity
Data Acquisition
 Collect machine-generated, social
media, and other data
 Integrate many different data sources
 Ensure data quality
Business Analytics
Lifecycle Data Management
 Discover new patterns
 Monitor and measure
performance
 Predict and plan for future
 Explore and visualize easily
 On any device
 Organize and manage all types of data
 Archive data and retrieve costeffectively, on demand
Fast, Scalable Infrastructure
 Extreme performance and scalability
 Flexible, adaptable services
 Rapid provisioning for new
applications
 Simplify IT cost-effectively
5
Security and Privacy
 Role-based access to data
 Compliant with industry,
organization, and geographic
privacy restrictions
 Trusted and secure
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6. Data Explosion
The Anywhere & Everywhere Connected Lifestyle
Of all uses for
a mobile
phone, Social
nd.
Media is
2
Making a call only
ranks th.
5
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58% of Americans access social
media via mobile devices
everyday.
Top Mobile Social Activities:
#4 – Reading posts from brands
24% of eCommerce will be
transacted by mobile device by
2017.

7. Growth in Data – mostly from Public Data
Structured, Semi-Structured and Unstructured
Increasing
Volume
DATA
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75%
Of digital information
is generated by
individuals***
Velocity
Variety
Source: Gartner
Source: ** McKinsey Report
Source: *** IDC Digital Universe Study
40%
Projected growth in
global data per
year**

8. New Insights Made Possible
With Growth in Data
Correlations and patterns from
disparate, linked data sources yield the
greatest insights and transformative
opportunities - Gartner
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9. Oracle’s Vision for Analysis on ALL Data
Provide a complete solution allowing you to manage your
business, not complex information technology configurations
Stream
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Acquire
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reserved.
Organize/
Discover
Analyze
Visualize/
Decide

10. Oracle Engineered Systems
Hardware+Software Integrated
Big Data
Appliance
10
Exadata
Database
Machine
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Exalogic
Elastic Cloud
Exalytics

11. Oracle’s Big Data Platform
Stream
Organize /
Discover
Acquire
Oracle
Big Data
Appliance
Flume
External
Data
Sources
Hadoop
Oracle Oracle
Exalogic Exadata
Oracle Big Data
Connectors
InfiniBand
Oracle R dist
OEP
Oracle
No SQL DB
Data
Reservoir
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Oracle Data
Integrator
Oracle
Advanced
Analytics(ORE/
ODM)
Data
Warehouse
Visualize /
Decide
Analyze
Oracles Data
Integrator
Oracle
Exalytics
Endeca/OBIEE
InfiniBand
Oracle
Database
Internal Data
Sources
Oracle
Real-Time
Decisions

12. Thomson Reuters
Thomson Reuters is the world’s leading provider of intelligent information for businesses and
professionals. The company combines industry expertise with innovative technology to deliver
information to business decision makers.
Country: Global
Industry: Professional Services
Objectives
Results
 Needed better understanding of customer
 BDA Captures and correlates 50M web events/sec to drive
behavior in order to identify cross sell and upsell
opportunities
 Optimize and simplify IT
Solution








Oracle Big Data Appliance
Oracle Big Data Connectors
Oracle GoldenGate
Oracle Exadata Database Machine
Oralce Exalytics Machine
Oracle Advanced Analytics
Oracle Spatial & Graph
Oracle OLAP
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customer segmentation & upsell recommendations
 Automatically upsell additional subscriptions.
 Avoided hundreds of hrs of downtime and reduced MTTR
 “Oracle's engineered systems… are geared toward high
performance big data delivery - and that is exactly the type of work
we do” Rick King, Chief Operating Officer, for Technology
 “Oracle GoldenGate is instrumental in helping us ensure that we
have accurate data across our multimaster, multidatabase
production environment—which translates to a high level of user
confidence. We can now efficiently identify out-of-synch data, saving
significant staff resources and have reduced time-consuming and
disruptive database re-instantiation.” Dan Paczosa, Lead Database
Engineer, Legal, Technology, Infrastructure and Operations,

13. Customer Successes
KNOW YOUR
CUSTOMER
Personalized, targeted
products and services
recommendations across
multiple channels renders
$132M in net new
revenue in one year
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IMPROVE
OPERATIONS
Reduced $8 to 10 million
in yearly product inventory,
preventing losses and
cutting warehouse costs.
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MANAGE
RISK
Saving millions per year
using predictive analytics
on a petabyte of prepaid
calling card data to identify
and prevent fraudulent
activities.
INNOVATE
FASTER
New sales approach
maximized sales of seed
and crop protection
products resulting in:
•20%  in volumes
•30%  in profit

14. Why Oracle for Big Data ?
Make Better Decisions Using ALL Data
Stream
Acquire
Organize /
Discover
InfiniBand
Infiniband
• Faster Time to Value
• Best of Breed and Integrated
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reserved.
Analyze
Infiniband
• Optimized and Complete
• Single Point of Support
Visualize /
Decide

15. Why Oracle Big Data Appliance?
 Beats DIY Clusters on:
– Initial Cost and Time to Value
– Performance and Scalability
– Single point of support
 Pre-configured with leading Hadoop Distribution
– Proven at large scale
– Contributors across all components for better support
 Better Integration with your Oracle ecosystem with:
– High-performance connectivity to Exadata
– Unified analytics API (SQL, R, MapReduce etc.)
– Integrated Management and Monitoring across
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16. Where to Get More Information?
www.oracle.com/bigdata
www.oracle.com/fastdata
www.oracle.com/exadata
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