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Jeff T. Pollock
    Program Director, Information Management




1                                              © 2012 IBM Corporation
A New Era of Computing




       Information                 Radical                    Extreme
    from Everywhere               Flexibility                Scalability




                                                                        terabytes
                      million           million                         per second
     Tweets created daily       trade events per second   from CERN Hadron Collider


2                                                                        © 2012 IBM Corporation
Optimize capital investments
    based on 6 Petabytes
    of information



     Model the weather to optimize placement of turbines,
     maximizing power generation and longevity
     Build models to cover forecasting and real-time operation
     of power generation units
     Incorporate 6 PB of structured and semi-structured
     information flows




3                                                                © 2012 IBM Corporation
Analyze 100k               records/
second to address customer
satisfaction in real time




    Analytic data mining model identifies patterns in
    customer churn across 270 TB of data
    Churn model is applied to each call, allowing immediate detection of
    events (ex: dropped calls) that may lead to customer attrition
    End goal: Personalizing model to each individual




4                                                                          © 2012 IBM Corporation
30% increase in coupon
    redemption rates

    70x more queries on 5x data


     Delivering personalized coupons to shoppers in
     real time
     Store and access 400B market basket records to provide personalized
     experience
     600 predictive models per year, 10X as many as before




5                                                                          © 2012 IBM Corporation
Goal: Instrument 12M vehicles
    to reduce road congestion while
    providing visibility into driving
    habits



      Onboard vehicle tracking monitors length, distance and pollution
      generated
      Dashboard-mounted device allows drivers to monitor trip costs
      Appropriate taxes and fees automatically generated and published to
      public Web site




6                                                                           © 2012 IBM Corporation
Unrelenting Challenges

                                                                                     At its current pace,




                                                                               every two years.1


                                            of CIO’s
       cite Analytics and Information
    Integration as part of their plans to
    rein in data complexity2

                                                                    go over schedule on their
                                                                  project/ solution deployments3



           1 Enterprise Systems Journal, “5 Best Practices for Reducing IT Complexity”)
           2 IBM CIO Study 2010
7          3 IBM Market Intelligence Time-To-Value Study, National Analysts, November 2011                  © 2012 IBM Corporation
IBM Comprehensive Vision
               Traditional Approach                                  New Approach
               Structured, analytical, logical                    Creative, holistic, intuition




                            Data
                            Data                                 Hadoop
                                                                 Hadoop
                          Warehouse
                          Warehouse                              Streams
                                                                 Streams
      Transaction Data                                                                    Web Logs

    Internal App Data                                                                        Social Data
                         Structured               Information
                                                                 Unstructured
    Mainframe Data       Repeatable              Integration &    Exploratory              Text & Images
                           Linear                Governance        Iterative
      OLTP System Data                                                                     Sensor Data


         ERP data          Traditional
                          Traditional                             New
                                                                   New                     RFID
                            Sources
                           Sources                               Sources
                                                                 Sources



8                                                                                                 © 2012 IBM Corporation
9   © 2012 IBM Corporation
IBM Information Management

     Single Platform      Best Performance    Industry Focused   Fastest ROI
     Unified Blueprints   Fast Provisioning   Total Governance   Trusted Data
     Cloud Ready          Rapid Discovery     Agile Frameworks    Lowest TCO




10                                                                  © 2012 IBM Corporation
Data Governance Imperative
     Levels of Information Governance




11                                      © 2012 IBM Corporation
Data Governance Solution
                                                      People             Technology

                                                               Process




     Only IBM offers the Unified Process and
     Technology for comprehensive governance

       Data Privacy and Security for Masking,
       Hashing, Subsetting and Encryption, Activity
       Monitoring, Redaction and Access Control
       Data Quality for Discovery, Profiling,
       Cleansing, Matching and Standardization
       Data Integration with Business Glossary
       for linking business terminology
       Master Data for a Single View of
       mission critical data records
       Data Lifecycle for Archiving & more

12                                                                             © 2012 IBM Corporation
Data Governance Impact

         We see Optim as an integral part of our development
         solution set. Optim’s data masking capabilities help ensure
         that we can protect privacy in our development and testing
         environments.”                        Arek Oy


      3 of the world’s favorite beverage brands
      4 of the top 4 health care providers
      25 of the world’s leading telecoms
      5 of the top 6 global insurers
      2 of the top 3 global retailers
      8 of the top 10 global banks
      Top 3 auto makers
13                                                                     © 2012 IBM Corporation
Data Privacy Solution
Business Imperative

                                                                of
                                                 compromised records
     1.5m stolen           200K+ account         originate in DB servers    Customer data of          35M on-line
     card numbers   Link   records stolen Link                       Link   2.5K brands lost Link   accounts stolen Link


IBM Solution

       Automated Database Activity                                          Key Lifecycle Management
       Monitoring & Vulnerability Assessment                                Data Relationship Discovery
       Data Redaction & Data Masking
       Data Hashing & Encryption


       If we didn’t have InfoSphere Guardium, we
       would need an army of additional
       IT people.”                 Top Bank


14                                                                                                    © 2012 IBM Corporation
Data Quality Solution
     Understand
       Investigate data sources
       Discover hidden relationships
       and linkages between tables      IBM is helping us create a trusted data layer that
       and data sources                 feeds all our applications and our analytic
       Profile for anomalies            processes”
                                                                           HealthNow
     Cleanse
       Standardize data formats
       Match and deduplicate data
       from all business domains
       Advanced survivorship and
       householding of data


     Monitor
       Measure success with KPIs
       Dashboards, graphics and
       business level quality reports
       Trend analysis, snapshots and
       user-defined views

15                                                                           © 2012 IBM Corporation
Data Integration Imperative

        Business leaders frequently
        make decisions based on
        information they don’t trust, or   Top quintile of CFOs are
        don’t have


                                           at integrating information
        Business leaders say they don’t
                                      ’
        have access to the information
        they need to do their jobs



        of CIOs cited “Business
        intelligence and analytics” as
        part of their visionary plans
        to enhance competitiveness


        of CEOs need to do a better job
        capturing and understanding
        information rapidly in order to
        make swift business decisions




16                                                              © 2012 IBM Corporation
Data Integration Solution
                              Data Integration




                                                 Information
                                                    Workers

     Deliver trusted information from
     fragmented, disparate systems at
     volume and velocity required.

      Best Performance and Scale
      Realtime or Batch Delivery
      Lineage and Impact Analysis
      Common Metadata Foundation
      Broadest Connectivity & Reach

17                                                             © 2012 IBM Corporation
Data Integration Impact

       Yum! Brands is using DataStage to make the most-up-to-date data from
       their 9,500+ US company and franchise stores across 5 brands available
       in Netezza EDW to increase service value and
       service excellence to their customers.”
                                                                          Yum! Brands


     Deliver trusted information from
     fragmented, disparate systems
     at volume and velocity
     required.

     Address the diverse needs in the
     business with relevant
     information when, and where
     they need it.


18                                                                             © 2012 IBM Corporation
Master Data Imperative
     Drive Revenue
       Improve customer retention
       Identify cross-sell, up-sell
       opportunities
       Introduce new products faster
       Identify high value customers


     Increase Agility
       Consolidate data from
       silos/Integrate new systems
       quickly (M&A)                   Double-digit 5 year CAGR on
                                       MDM global spend (Gartner)
       Grow with the business
       Meet demands of new
       business channels

     Cut Costs
       Automate manual business
       processes
       Reduce data errors
       Simplify integration projects
       Eliminate excess mailings

19                                                 © 2012 IBM Corporation
Master Data Solution




     All domains – customer, citizen, supplier,
     employee, product or service, asset, financial,
     and location data
     All implementation styles
     - virtual registry, physical repository
     - hybrid, collaborative authoring
     MDM powered solutions framework
     Fully pre-built, modifiable pre-built,
     or build-it-yourself platform
20                                                     © 2012 IBM Corporation
Master Data Impact

       Our costs were approximately 50 percent lower due to utilizing
       IBM’s MDM business services versus building them with another
       MDM tool.”
                                                         Bank of America



      Nationwide Insurance boosted
      revenue by $31 Million via
      cross selling across lines of
      business


      Moneygram stopped 2,200
      fraudulent transactions
      saving more than $7 million




21                                                                         © 2012 IBM Corporation
Data Lifecycle Imperative
     Increasing Costs

                                                     CapEx
     Amount spent in 2011 on storageb
                                                 Storage
                        OpEx cost of storage      OpEx
                        vs. cost to procurea


     Poor App Performance
                   Time DBA’s spend weekly
                   on disk capacity issuesc




     The amount of time needed to run “daily”
     batch processesd


     Compliance & Risk

                    of firms retain structured
                    data for 7+ yearse


                    of firms use back-up for
                    data retention needse


22                                                           © 2012 IBM Corporation
Data Lifecycle Solution
               Application Archiving




                                         Test Data Management




     Full Lifecycle management of data
     in mission critical applications
     and corporate databases.

      Discover, Understand, Classify
      Data Growth Management
      Data Subsetting and Masking
      Application Retirement
23                                                        © 2012 IBM Corporation
Data Lifecycle Impact

        Before implementing database archiving, we had been noticing execution times
        for our batch process creeping steadily upward, which we attributed to the volume
        of data our programs had to sift through. Those times are now shorter, and we
        think that archiving contributed to that result.
                                                               American Electric Power


     “We knew that Optim would
     provide the capabilities we
     needed to automate the
     process of retrieving archived
     records. So far, we have
     shortened the retrieval
     process from several days
     to a few hours.”

                  Allianz Seguros

24                                                                                  © 2012 IBM Corporation
Any Data


       In my fourteen years of using this product set, there has not been one solution
       that I could not deliver due to complexity or timeliness.”
                                                                  Shared Health




25                                                                                 © 2012 IBM Corporation
Single Platform      Best Performance    Industry Focused   Fastest ROI
     Unified Blueprints   Fast Provisioning   Total Governance   Trusted Data
     Cloud Ready          Rapid Discovery     Agile Frameworks    Lowest TCO




26                                                                 © 2012 IBM Corporation
27   © 2012 IBM Corporation
IBM is Business Driven



      Respond Quickly to            Increase Revenue         Rescue Runaway
     Compliance Demands               Opportunities               Costs

              Govern – Privacy – Quality – Integrate – Master – Lifecycle




       Business    Subject Matter   Architects    Data      Developers      DBAs
        Users         Experts                    Analysts


28                                                                          © 2012 IBM Corporation
Smarter, Faster Integration

     Balanced Optimization for
     automatic use of most efficient
     Massively Parallel Platforms (MPP)
     - including Source, ETL Mid-Tier or
     Target Data Warehouse Appliances
     (such as Netezza)

     Probabilistic Matching and
     learning-based algorithms for
     Data Quality and Cleansing

     Native Big Data support for the
     most popular Hadoop HDFS
     systems (including BigInsights)
     and built-in MPP grid for ETL



29                                         © 2012 IBM Corporation
Accelerate Analytics Insight
     Top challenges to effective Business Analytics projects:




30     “Defining Business Analytics and Its Impact on Organizational Decision-Making,” ComputerWorld   © 2012 IBM Corporation
Measurable Returns
        Enhance Customer          Optimize Real-Time
        Understanding             Decisions
         • Customer Churn          • Trading Advantage
         • Marketing Spend         • Fraud Protection
         • Sales Productivity      • Health Monitoring




        Foster                    Enable Enterprise
        Collaborative Decisions   Visibility
         • Customer Service        • Risk Management
         • Channel Management      • Demand Visibility
         • Loan Origination        • Strategy Alignment




31                                                © 2012 IBM Corporation
IBM Delivers it Best
     Most Innovative:
     1st Integrated Platform
     1st Governance Built-in
     1st Unified MDM Solution
     1st Big Data ETL Platform
     1st Integrated Data Lifecycle

     Market Leadership:
     #1 ETL Market Share (IDC)
     #1 MDM Market Share (Gartner)
     #1 DQ Vision (Gartner)
     #1 in Integration Capabilities (Gartner)
     #1 Lifecycle Management (IDC)

32                                              © 2012 IBM Corporation
33   © 2012 IBM Corporation
Join the Community
       IBM Information Governance Council
            Practical Maturity Model since 2005 for
            Information Governance leveraged by over
            250 customers
            Community now exceeds 1500 members
            Join the community
            www.infogovcommunity.com
            Self assessment

       Free workshops and assessments
     http://www.infogovcommunity.com/self_assessment/first


     Join the community and perform a self
     assessment of your organization’s data
     governance maturity, benchmark your
     results against peers in your industry.


34                                                           © 2012 IBM Corporation
Gain Insight from IBM
     Schedule an IBM Data
     Governance Workshop
     6 Steps to Governance
     Get the IBM Unified Data
     Governance Process
       Conduct a Information
       Governance Maturity
       Assessment
       Establish a Roadmap
       Identify the Business Value
       to justify an Information
       Governance Program
       Discuss common KPIs for
       measuring success

      http://www-01.ibm.com/software/data/info/information-
      governance/?cm_sp=MTE22494

35                                                            © 2012 IBM Corporation
Attend an Event
     http://www-01.ibm.com/software/data/information-integration-governance/forum/



                                                              Information
                                                              Integration &
                                                              Governance Events
                                                              are running all year

                                                              Meet and talk with
                                                              industry experts in
                                                              data integration and
                                                              governance

                                                              Check often for new
                                                              events in a city near
                                                              you




36                                                                         © 2012 IBM Corporation
37   © 2012 IBM Corporation

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Accelerate Return on Data

  • 1. Jeff T. Pollock Program Director, Information Management 1 © 2012 IBM Corporation
  • 2. A New Era of Computing Information Radical Extreme from Everywhere Flexibility Scalability terabytes million million per second Tweets created daily trade events per second from CERN Hadron Collider 2 © 2012 IBM Corporation
  • 3. Optimize capital investments based on 6 Petabytes of information Model the weather to optimize placement of turbines, maximizing power generation and longevity Build models to cover forecasting and real-time operation of power generation units Incorporate 6 PB of structured and semi-structured information flows 3 © 2012 IBM Corporation
  • 4. Analyze 100k records/ second to address customer satisfaction in real time Analytic data mining model identifies patterns in customer churn across 270 TB of data Churn model is applied to each call, allowing immediate detection of events (ex: dropped calls) that may lead to customer attrition End goal: Personalizing model to each individual 4 © 2012 IBM Corporation
  • 5. 30% increase in coupon redemption rates 70x more queries on 5x data Delivering personalized coupons to shoppers in real time Store and access 400B market basket records to provide personalized experience 600 predictive models per year, 10X as many as before 5 © 2012 IBM Corporation
  • 6. Goal: Instrument 12M vehicles to reduce road congestion while providing visibility into driving habits Onboard vehicle tracking monitors length, distance and pollution generated Dashboard-mounted device allows drivers to monitor trip costs Appropriate taxes and fees automatically generated and published to public Web site 6 © 2012 IBM Corporation
  • 7. Unrelenting Challenges At its current pace, every two years.1 of CIO’s cite Analytics and Information Integration as part of their plans to rein in data complexity2 go over schedule on their project/ solution deployments3 1 Enterprise Systems Journal, “5 Best Practices for Reducing IT Complexity”) 2 IBM CIO Study 2010 7 3 IBM Market Intelligence Time-To-Value Study, National Analysts, November 2011 © 2012 IBM Corporation
  • 8. IBM Comprehensive Vision Traditional Approach New Approach Structured, analytical, logical Creative, holistic, intuition Data Data Hadoop Hadoop Warehouse Warehouse Streams Streams Transaction Data Web Logs Internal App Data Social Data Structured Information Unstructured Mainframe Data Repeatable Integration & Exploratory Text & Images Linear Governance Iterative OLTP System Data Sensor Data ERP data Traditional Traditional New New RFID Sources Sources Sources Sources 8 © 2012 IBM Corporation
  • 9. 9 © 2012 IBM Corporation
  • 10. IBM Information Management Single Platform Best Performance Industry Focused Fastest ROI Unified Blueprints Fast Provisioning Total Governance Trusted Data Cloud Ready Rapid Discovery Agile Frameworks Lowest TCO 10 © 2012 IBM Corporation
  • 11. Data Governance Imperative Levels of Information Governance 11 © 2012 IBM Corporation
  • 12. Data Governance Solution People Technology Process Only IBM offers the Unified Process and Technology for comprehensive governance Data Privacy and Security for Masking, Hashing, Subsetting and Encryption, Activity Monitoring, Redaction and Access Control Data Quality for Discovery, Profiling, Cleansing, Matching and Standardization Data Integration with Business Glossary for linking business terminology Master Data for a Single View of mission critical data records Data Lifecycle for Archiving & more 12 © 2012 IBM Corporation
  • 13. Data Governance Impact We see Optim as an integral part of our development solution set. Optim’s data masking capabilities help ensure that we can protect privacy in our development and testing environments.” Arek Oy 3 of the world’s favorite beverage brands 4 of the top 4 health care providers 25 of the world’s leading telecoms 5 of the top 6 global insurers 2 of the top 3 global retailers 8 of the top 10 global banks Top 3 auto makers 13 © 2012 IBM Corporation
  • 14. Data Privacy Solution Business Imperative of compromised records 1.5m stolen 200K+ account originate in DB servers Customer data of 35M on-line card numbers Link records stolen Link Link 2.5K brands lost Link accounts stolen Link IBM Solution Automated Database Activity Key Lifecycle Management Monitoring & Vulnerability Assessment Data Relationship Discovery Data Redaction & Data Masking Data Hashing & Encryption If we didn’t have InfoSphere Guardium, we would need an army of additional IT people.” Top Bank 14 © 2012 IBM Corporation
  • 15. Data Quality Solution Understand Investigate data sources Discover hidden relationships and linkages between tables IBM is helping us create a trusted data layer that and data sources feeds all our applications and our analytic Profile for anomalies processes” HealthNow Cleanse Standardize data formats Match and deduplicate data from all business domains Advanced survivorship and householding of data Monitor Measure success with KPIs Dashboards, graphics and business level quality reports Trend analysis, snapshots and user-defined views 15 © 2012 IBM Corporation
  • 16. Data Integration Imperative Business leaders frequently make decisions based on information they don’t trust, or Top quintile of CFOs are don’t have at integrating information Business leaders say they don’t ’ have access to the information they need to do their jobs of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness of CEOs need to do a better job capturing and understanding information rapidly in order to make swift business decisions 16 © 2012 IBM Corporation
  • 17. Data Integration Solution Data Integration Information Workers Deliver trusted information from fragmented, disparate systems at volume and velocity required. Best Performance and Scale Realtime or Batch Delivery Lineage and Impact Analysis Common Metadata Foundation Broadest Connectivity & Reach 17 © 2012 IBM Corporation
  • 18. Data Integration Impact Yum! Brands is using DataStage to make the most-up-to-date data from their 9,500+ US company and franchise stores across 5 brands available in Netezza EDW to increase service value and service excellence to their customers.” Yum! Brands Deliver trusted information from fragmented, disparate systems at volume and velocity required. Address the diverse needs in the business with relevant information when, and where they need it. 18 © 2012 IBM Corporation
  • 19. Master Data Imperative Drive Revenue Improve customer retention Identify cross-sell, up-sell opportunities Introduce new products faster Identify high value customers Increase Agility Consolidate data from silos/Integrate new systems quickly (M&A) Double-digit 5 year CAGR on MDM global spend (Gartner) Grow with the business Meet demands of new business channels Cut Costs Automate manual business processes Reduce data errors Simplify integration projects Eliminate excess mailings 19 © 2012 IBM Corporation
  • 20. Master Data Solution All domains – customer, citizen, supplier, employee, product or service, asset, financial, and location data All implementation styles - virtual registry, physical repository - hybrid, collaborative authoring MDM powered solutions framework Fully pre-built, modifiable pre-built, or build-it-yourself platform 20 © 2012 IBM Corporation
  • 21. Master Data Impact Our costs were approximately 50 percent lower due to utilizing IBM’s MDM business services versus building them with another MDM tool.” Bank of America Nationwide Insurance boosted revenue by $31 Million via cross selling across lines of business Moneygram stopped 2,200 fraudulent transactions saving more than $7 million 21 © 2012 IBM Corporation
  • 22. Data Lifecycle Imperative Increasing Costs CapEx Amount spent in 2011 on storageb Storage OpEx cost of storage OpEx vs. cost to procurea Poor App Performance Time DBA’s spend weekly on disk capacity issuesc The amount of time needed to run “daily” batch processesd Compliance & Risk of firms retain structured data for 7+ yearse of firms use back-up for data retention needse 22 © 2012 IBM Corporation
  • 23. Data Lifecycle Solution Application Archiving Test Data Management Full Lifecycle management of data in mission critical applications and corporate databases. Discover, Understand, Classify Data Growth Management Data Subsetting and Masking Application Retirement 23 © 2012 IBM Corporation
  • 24. Data Lifecycle Impact Before implementing database archiving, we had been noticing execution times for our batch process creeping steadily upward, which we attributed to the volume of data our programs had to sift through. Those times are now shorter, and we think that archiving contributed to that result. American Electric Power “We knew that Optim would provide the capabilities we needed to automate the process of retrieving archived records. So far, we have shortened the retrieval process from several days to a few hours.” Allianz Seguros 24 © 2012 IBM Corporation
  • 25. Any Data In my fourteen years of using this product set, there has not been one solution that I could not deliver due to complexity or timeliness.” Shared Health 25 © 2012 IBM Corporation
  • 26. Single Platform Best Performance Industry Focused Fastest ROI Unified Blueprints Fast Provisioning Total Governance Trusted Data Cloud Ready Rapid Discovery Agile Frameworks Lowest TCO 26 © 2012 IBM Corporation
  • 27. 27 © 2012 IBM Corporation
  • 28. IBM is Business Driven Respond Quickly to Increase Revenue Rescue Runaway Compliance Demands Opportunities Costs Govern – Privacy – Quality – Integrate – Master – Lifecycle Business Subject Matter Architects Data Developers DBAs Users Experts Analysts 28 © 2012 IBM Corporation
  • 29. Smarter, Faster Integration Balanced Optimization for automatic use of most efficient Massively Parallel Platforms (MPP) - including Source, ETL Mid-Tier or Target Data Warehouse Appliances (such as Netezza) Probabilistic Matching and learning-based algorithms for Data Quality and Cleansing Native Big Data support for the most popular Hadoop HDFS systems (including BigInsights) and built-in MPP grid for ETL 29 © 2012 IBM Corporation
  • 30. Accelerate Analytics Insight Top challenges to effective Business Analytics projects: 30 “Defining Business Analytics and Its Impact on Organizational Decision-Making,” ComputerWorld © 2012 IBM Corporation
  • 31. Measurable Returns Enhance Customer Optimize Real-Time Understanding Decisions • Customer Churn • Trading Advantage • Marketing Spend • Fraud Protection • Sales Productivity • Health Monitoring Foster Enable Enterprise Collaborative Decisions Visibility • Customer Service • Risk Management • Channel Management • Demand Visibility • Loan Origination • Strategy Alignment 31 © 2012 IBM Corporation
  • 32. IBM Delivers it Best Most Innovative: 1st Integrated Platform 1st Governance Built-in 1st Unified MDM Solution 1st Big Data ETL Platform 1st Integrated Data Lifecycle Market Leadership: #1 ETL Market Share (IDC) #1 MDM Market Share (Gartner) #1 DQ Vision (Gartner) #1 in Integration Capabilities (Gartner) #1 Lifecycle Management (IDC) 32 © 2012 IBM Corporation
  • 33. 33 © 2012 IBM Corporation
  • 34. Join the Community IBM Information Governance Council Practical Maturity Model since 2005 for Information Governance leveraged by over 250 customers Community now exceeds 1500 members Join the community www.infogovcommunity.com Self assessment Free workshops and assessments http://www.infogovcommunity.com/self_assessment/first Join the community and perform a self assessment of your organization’s data governance maturity, benchmark your results against peers in your industry. 34 © 2012 IBM Corporation
  • 35. Gain Insight from IBM Schedule an IBM Data Governance Workshop 6 Steps to Governance Get the IBM Unified Data Governance Process Conduct a Information Governance Maturity Assessment Establish a Roadmap Identify the Business Value to justify an Information Governance Program Discuss common KPIs for measuring success http://www-01.ibm.com/software/data/info/information- governance/?cm_sp=MTE22494 35 © 2012 IBM Corporation
  • 36. Attend an Event http://www-01.ibm.com/software/data/information-integration-governance/forum/ Information Integration & Governance Events are running all year Meet and talk with industry experts in data integration and governance Check often for new events in a city near you 36 © 2012 IBM Corporation
  • 37. 37 © 2012 IBM Corporation