This document discusses the emergence of a new style of IT driven by trends like cloud computing, big data, mobility, and the internet of things. It outlines how HP is leading in this new style of IT by offering converged infrastructure, a converged cloud platform, and software-defined data center solutions. The document also discusses how HP's comprehensive portfolio of hardware, software, and services can help customers transform their IT environments and take advantage of new opportunities in this changing technology landscape.

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It’stimetobuildabetterenterprise.
Together…withtheNewStyleofIT.
Duncan Campbell
VP of Marketing, HP Solutions Marketing
August 21, 2013

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2
The next big shift is under way
The Internet
2000s
Client/Server
1990s
Mainframe
1970-80s
The Cloud, Social,
Big Data & Mobile
2010s

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3
A New Style of IT is emerging
Extreme scale and optimal efficiency needed for unique, differentiated IoT solutions
I T
Specialized & unbound
IT
Virtualized & predictable
Thousands
Devices/Users
Support
Business
Hundreds
Apps
Billions
Devices/Users
Performance
Business
Millions
Apps

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4
“To remain static
is to lose ground.”
David Packard

5. The State of IT
“Atoms to Bits”
Lane F. Cooper
Editorial Director, BizTechReports
Contributing Editor:
CIO magazine, Network World, Computerworld
lcooper@biztechreports.com

6. 6
Agenda
￭ State of the Market
￭ State of the CIO
￭ Future State of IT

7. 7
Are we
in a
Tech
Bubble?

8. 8
Next Wave of Tech Transformation

9. 9
Re-Imagination of…
Source: Adapted from Mary Meeker’s Internet Trends, December 2012, KPCB

10. 10
Re-Imagination of Computing Landscape

11. 11
Overall Market
Volatility Continues

12. 12
15 Year IT Revolutionary Cycles

13. 13

14. 14

15. 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E
Global Unit Shipments of Desktop PCs + Notebook PCs vs. Smartphones + Tablets,
2005-2015E
Note: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research
15
2011: The Tipping Point
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
Global
Unit
Shipments
(MMs)
CQ4:10
Inflection Point
Desktop PCs Notebook PCs Smartphones Tablets

16. 16
Big Data: Cracking the Zettabyte Barrier
0
1
2
3
4
5
6
7
8
Digital
Information
Created
&
Shared
(in
zettabytes)
The digital universe of information created and shared has grown by a
factor of 9 in just five years, and more than doubling every two years.
Source: IDC IVIEW report, “Extracting Value from Chaos”, June 2011

17. 17
Internet of Things Taking Shape

18. 18
IT Spending Continues Upward Swing
Q. Will your overall IT budget increase, decrease or remain the same in the next 12 months compared to the past 12 months?
Source: CIO Tech Poll/Economic Outlook Study June 2013
20%
14%
37%
40%
48%
51%
54% 53%
32%
47%
51% 52%
28%
36%
35%
32% 30%
34%
28% 28%
39%
33%
26%
31%
53%
50%
28% 28%
22%
16% 18% 19%
29% 20%
23%
17%
Jan.
2009
May
2009
Sept.
2009
Dec.
2009
April
2010
Aug.
2010
Nov.
2010
April
2011
Aug
2011
April
2012
Nov.
2012
June
2013
Increase
Overall change
in spending
4.9%
INCREASE

19. 2011 2012 2013
Cloud (Technology as a
Service)
41% 34% 36%
Mobility --- 25% 31%
Consumerization of
desktop/devices
7% 13% 15%
Big Data (Ubiquitous data) 16% 18% 12%
Social media 12% 11% 6%
Source: State of the CIO Survey, CIO magazine, January 2013
Q: In your opinion, which of the following trends will have the most profound effect on the CIO role in the future?
The Big 5
19

20. State of the CIO
20

21. 21

22. 22
Growing Majority Recognize IT as Strategic Partner
Q: In general, how would you best characterize the way your company’s business stakeholders perceive the IT organization currently? (Please select one only)
7%
15%
26%
20%
32%
Cost center
Service provider
IT partner
Business peer
Business game-changer
Source: 2012 State of the CIO, CIO magazine,
6
%
1
%
5
%
2
%

23. 23
Shift in Focus

24. State of the CIO and IT Org- Update
CIO/IT Organization Yesterday Today
Name IT BT
Focus Cost Growth
Key Metrics Efficiency
Speed & Customer
Satisfaction
Delivery Goals On-Time, On-Budget On-Value
Architecture Systems of Record Systems of Engagement
Architecture Focus Core Edge
Technology Focus Network, Storage, Compute Cloud, Social, Mobile
Development Goal UI UE
CIO Chief Information Officer Chief Innovation Officer
“BFF” CFO CMO
IT Structure Centralized Interdependent
IT Focus Technology/Systems Process/Function Capabilities
24

25. Future State of IT
25

26. 26
IT’s Path to the Future: Become BT

27. 27

28. 28

29. 29
Questions to Ponder…

30. CONTINUE
THE CONVERSATION
Lane Cooper
Editorial Director, BizTechReports
EMAIL: lcooper@biztechreports.com
LINKEDIN: www.linkedin.com/in/lanecooper
30

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31
Solutions for the
New Style of IT

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32
HP solutions for the New Style of IT
Services
Transform
Advise Manage Finance
Printers & Personal Systems
Printers PCs Tablets
Converged Infrastructure
Servers Storage Networking
HP Software
Security
IT
Management Analytics
Mobility
Big Data
Cloud Security

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33
Converged
Infrastructure
Cloud
Software Defined
Data Center
Security
Storage
Servers Facilities
Services
Network
Management
HP leads with game-changing technology across all three big infrastructure trends
HP: Solutions for the New Style of IT

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34
HP is leading the way
Shipping the broadest portfolio of software defined IT.
• Industry first software-defined servers
• 6 years of software-defined storage leadership
• 20M+ OpenFlow switches deployed; industry’s largest base
Invented the Converged Infrastructure category.
• +3M blade servers shipped
• 48% growth in converged storage; 82% in 3PAR
• #2 network market share; 14 quarters consecutive of growth
Industry’s only hybrid cloud portfolio.
• Over 1000 customers with real-world private clouds deployed
• 100% built on OpenStack foundation
• 217 CloudMap application templates available
. . . Supported by the industry’s only converged customer experience

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HP Moonshot
Video

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36
The Cloud
enterprises
rely on

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37
Security
50% of IT executives biggest
barrier to cloud adoption
Hybrid
65% of IT executives
concerned with vendor lock-In
Vendor
lock-in
By 2016
39% Private
15% Public
21% Managed
25% Traditional IT
71% of IT executives believe
open standards critical
Open
Compliance
Increasing data sovereignty
challenges globally impacting
customer cloud journeys
Key customer inputs
Bridge
10+ trillion
invested in legacy IT

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38
Build & operate
Cloud services
Consume
Cloud services
Service
s
Software
Hardware
Consistency
Architecture
Portability
Consumption
Confidence
Security
Management
Scalability
Choice
Delivery model
Platform
Partner
HP Converged Cloud: the cloud enterprises rely on
Managed cloud Public cloud

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40

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41
The journey to convergence and cloud
HP Converged Infrastructure – the foundation for Converged Cloud
STEP-BY-STEP
APPROACH
FAST-TRACK
APPROACH
Standardize
and
consolidate
Virtualize and
automate
Self service
applications
with full
lifecycle
management
Self service
infrastructure
Converged
Cloud –
Becoming a
service broker
in a hybrid
environment.
HP Converged Systems

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42
HP Converged Cloud Workshop
To learn more, visit hp.com/cloud
Define your cloud journey
Migrate to the cloud
Application Transformation
to the cloud
(professional services)
Accelerating your cloud journey
Build your own cloud
Consume cloud services
Hybrid cloud
Enterprise Cloud Services
HP Public Cloud Services
HP CloudSystem
CloudSystem with bursting
to HP Public Cloud

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43
Big Data is
about turning
data into insight

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44
“Big data” is high-volume, -velocity and –variety information assets that
demand cost-effective, innovative forms of information processing for
enhanced insight and decision making
Big Data defined
Big Data is no longer just a buzzword…
Information Sources
Mobile
Transactional Data Search
Texts
CRM, SCM, ERP
$ €
¥
Images
Email Social Media
IT Ops Audio
Video
¹Source: Gartner, The Importance of 'Big Data': A Definition, June 2012

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The lost opportunities of Big Data
Today’s reality
3%
23%
% of data that would be
potentially useful
IF tagged and analyzed
actually being tagged
for Big Data value
% of the digital universe that is
actually being
tagged, analyzed and
leveraged
¹Source: IDC The Digital Universe in 2020, December 2012
0.5%

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47
Redefining business success
“The NASCAR ecosystem is a huge one
involving fans, race teams, owners,
drivers, racetracks, promoters,
sponsors, advertisers, media and many
more. Our Fan and Media Engagement
Center is now capable of taking all that
data and slicing and dicing it to make it
relevant to each of those audiences.”
- Sean Doherty, Director of Digital Engagement and Integrated
Marketing Communications

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48
Level 0
No Big Data
Level 1
Structured -
Internal
Level 2
Structured –
Internal & External
Level 3
Structured –
Internal & External
Unstructured -
Internal
Level 4
Structured –
Internal & External
Unstructured –
Internal & External
Level 5
Fully Optimized
Where is your organization on the Big Data continuum?
Solution Complexity
Big Data is
not used
All data sources are
fully integrated and
optimized
Minimal use of
structured internal
data e.g., from ERP,
CRM systems
Include use of
unstructured data,
e.g., text, graphic
Value
/
Benefit
Data Types
Supplement with
structured external
data, e.g., paid
subscriptions
Add use of external
unstructured data,
e.g., search, social
media
48%*
7%*
8%*
8%*
Source: Gartner Research Survey, March 2012
* Percentage of Gartner survey respondents who indicated high usage of that particular class of data
“Over 90% of executives
reported that in the next
three years their
organization plans to
incorporate unstructured
data into their enterprise
insights, processes and
strategy.”
Source: Coleman Parkes Survey, Nov. 2012

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49
Mobility is more
than a device –
it’s an experience

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50
Mobility cannot be ignored
Mainstream
Mobility has always been a separate
topic for IT professionals, but it is
now influencing mainstream
strategies and tactics1
Impact on IT staff
Now
4.5 B
Personal client devices will
be on the network in 20152
Pervasive mobility
Approximately
1 Gartner Predicts 2013: Mobility Becomes a Broad-Based Ingredient for Change (November 2012)
2 IDC: The Empowered IT User: How Individuals Are Using Technology & Redefining IT (March 2012)
…on enterprises to develop and deploy
mobile apps to accommodate the
mobile work styles of employees
and to deliver consumer-facing apps
that are compelling and drive
increased customer engagement1
Dual mobility objectives
Pressure
Extreme

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51
• Mobility strategy workshops
• Application modernization
and mobile transformation
services
• Testing and performance
monitoring solutions
• Mobile application security
• Cloud-based mobile
infrastructure
• Secure wireless access and
network environment
• Tablets, notebooks, and
convertibles – multi-
operating system, multi-
form factor
• Mobile workstations and
printers
• Unified wired-wireless
access and management
solutions
Deploy
End user Mobility experiences
Manage
Secure Mobility services
• Enterprise mobility
management services
• Mobile device management,
asset management, and
virtualization solutions
• Advanced automation tools
• Integrated communications
HP Mobility solutions
Design & Build
Mobility systems

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52
Transforming UA
with new
Mobility Solutions

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53
Renovate
Accelerate
Steps to success
Automate
• Name the vision
• Energize the players
• Place the goals
• Infrastructure first
• Strategy vs. “whack-a-mole”
• Measure, spotlight wins
• Commit to automation
• TBEC views for Ops & Dev
• Dashboards
• Instrumentation for SDLC
• Tools for all
• Predictive service recovery
Anticipate

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54
IoT solutions demand the New Style of IT
Comprehensive solutions
…accelerating market
growth and driven by
HP technology
…opening new
product and business
opportunities
Hardware Software Services
Big Data
Cloud Security
Mobility

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55
Why HP?
• A proven strategy
HP is at the forefront of the New Style of IT and the three major trends: Converged
Infrastructure, Converged Cloud, Software Defined Data Center
• Leading product portfolio
Industry-leading innovation in servers, storage, networking and software based on new,
modern architectures and HP unique IP
• The best customer experience
Comprehensive portfolio of leading technology support and consulting services to help
customers maximize uptime and evolve to the New Style of IT
• Market leadership
#1 WW in servers, #2 WW in total storage and networking, #1 in IT Systems Management

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Thankyou

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HP: Solutions for the New Style of IT
Provide digital on/off-ramp
for document workflow
Simplify the mobile print
experience
Reinvent the Core
Lower cost & environmental
impact of printing
Establish mobile
leadership
Personal Systems Printing

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58
HP: Solutions for the New Style of IT
Powering big data –
From structured to
unstructured
Powering the
hybrid cloud
HP Software
Securing the IT border
today from tomorrow’s
security challenges

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HP: Solutions for the New Style of IT
Infrastructure
Services
Applications
Services
Business Process
Outsourcing
We develop and implement
transformational roadmaps
for the largest and most
complex enterprise
environments in the world.
Transform
We manage your
environment while you
transform from the old
style to new style of IT.
Manage
We advise our clients on
how best to deliver
business outcomes using
our industry and technical
expertise.
Advise
Services

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60
The things that matter most ...
The most complete, open convergence solutions
Open
not closed
Designed
for convergence
Proven
experience
Accelerate your move to the New Style of IT
Standards-based solutions
Open integration
Open APIs
Modern, common architectures
Modular technologies
Common management
Investment protection
Standard interfaces
Work with your other
technologies
... Not just hardware
... No lock-in ... Not piece parts

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61
Mainstream apps
• Single services view across hybrid cloud
• Multi-hypervisor, OS, infrastructure
• Intelligent automation & orchestration
• Rapid app & infrastructure deployment
HP BladeSystem
c7000 Platinum Enclosure
HP CloudSystem
Most complete,
open, integrated
system
Innovation spotlight
70%
50%
2.5X
more compute
per watt
less storage costs
faster provisioning
1000+unique customers
in 75 countries
Speed Uptime / SLAs Efficiency

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62
Your business and apps don’t run in silos ... nor should your IT.
Current data centers are UNSUSTAINABLE
The fundamental
data center flaw
IT Silos
Network
Servers
Storage
Application
Too ...
• Sluggish service delivery: 10 weeks
• Admin time on maintenance: 80%
• Data Center utilization: 30%
... To ...
• Service delivery: Minutes
• Admin time on maintenance: 20%
• Data Center utilization: 70+%
Business Application-
Optimized
HP Converged
Infrastructure
Application
Business

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63
Solutions engineered, build, and delivered across three workload design centers
The only approach designed for the new style of IT
Hyperscale
Application-centric approach
Mainstream Business-critical
Systems of Record
(highly secure, up all the time)
It’s all about the APP
Single application spanning
massive volume of systems
Many applications consolidated
on far less infrastructure