[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits

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The document appears to be a presentation about improving holiday profits for e-commerce businesses. It provides 13 tips for engaging holiday shoppers in the months leading up to Christmas, including planning marketing campaigns early, growing email lists, increasing social media engagement, creating gift guides, optimizing product pages to reduce cart abandonment, and emphasizing fast shipping and generous return policies. The presentation encourages active marketing and merchandising starting in August to maximize sales during the holiday season.

Education Self Improvement

Ethan Giffin, CEO
Groove Commerce
August 2012

Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
Panelist Host

August 2012 Webinar | Magento SEO
Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 2

Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• Inbound Marketing Services 800.564.9826
@GrooveCommerce
• Social Media Marketing
• Pay Per Click Management
• Search Engine Optimization
• eMail Marketing
• eCommerce Site Analysis
• Conversion Consulting

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 3

• Tis the Season for Revenue
• 4 ½ Months to Go…
• 13 Tips to Engage Holiday Shoppers
• Going Super Tactical
• Super Straight Forward
• Plenty of Question & Answer Time!

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Poll #1

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Tip #1
Plan, Plan Plan…

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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 7

• Rare by Small to Medium eTailers
• Break Down by Month
• What to Schedule?
o Site/Homepage Updates
o Banner Swaps
o Email
o Facebook
o Twitter
o Product Updates

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 8

Tip #2
Grow Your List

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Poll #2

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Tip #3
Increase Your
Likes & Wants

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Tip #4
Gift Guides

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Tip #5
Got Pinterest?

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Tip #6
Winterize Your Theme

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Tip #7
Clear Timelines

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• Clearly Show Shipping Deadlines
• Offer Flat Rate Shipping
• Clear Explanation on Returns
• Increase Returns Timeframe
• Add Additional Hours for Customer Service
- Phone
- Live Chat

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Tip #8
Site Speed

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 31

1. Check Your Site
with Pingdom &
YSlow
2. Directly Affects
Conversion Rate
3. Lowers Adwords
Quality Score
4. Limits Ability to
Diagnose Errors
5. Panda…

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 32

• Monitor Your Site
- - New Relic
- - Don’t just ping…

• Review Transaction Levels
• Look for 404’s
- Webmaster Tools

• Decrease Load Time
- Fooman Speedster

• Add Additional Servers

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Tip #9
eMail Early & Often

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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 36

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 37

Tip #10
Don’t Forget to
Merchandise

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Tip #11
Pretty Paper
Pretty Ribbons

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Tip #12
Don’t Let Them
Walk Away

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• Product Page • Ad Network

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Tip #13
Follow Up…

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 48

1. Send Review
Emails
2. Awesome User
Generated
Content!
3. Panda Killer…
4. Don’t Use Power
Reviews Express
5. Visitors expect
between 3-7
reviews per
product
6. Cross Sell Items

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 49

• Set a Holiday Schedule
• Take Away 3 or 4 Items
• Execute!
• Make More Revenue
• Hire Groove with Said Revenue
• Just Kidding…

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Poll #3

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Questions? info@groovecommece.com

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 52

August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 53

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