Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
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These are essential elements for any successful ecommerce site. You know you need them. The question is how to make them work for you, not against you. Enter Bigcommerce Enterprise. With its superior reliability and advanced tools, Bigcommerce Enterprise is a powerful platform for providing exceptional shopping experiences and improving your shop’s performance on every level.
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Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
- 2. Webinar Will Begin at 2:04pm #LetsGetGroovy!
- 3. 5 Ways to Increase Profit in 2016 Meet Bigcommerce Enterprise:
- 4. Presenter: Ethan Giffin Host: Eric Jones
- 5. Established in 2007 3x Inc5000 recipient Based in Baltimore, Maryland Focused on Driving Revenue Through Digital Marketing • Analysis & Strategy • Branding & Creative • Website Development • Inbound Marketing • Conversion Rate Optimization About Groove
- 6. How to Submit Questions GoToWebinar To raise your hand, click on the “hand” icon To ask a question, type it here You can submit questions throughout the webinar. We will take all questions at the end.
- 7. Poll #1
- 8. Site Speed & Security Insight & Analytics User Experience & Design Site Search Got Apps? 5 Areas of Focus!
- 10. Site Speed & Security
- 11. I Just Wanna Go Fast!
- 12. For every 1 second of improvement, Walmart.com experienced up to a 2% conversion increase
- 13. Stencil’s master theme gets a Google Page Speed score of 89 on desktop. Site Speed Site Speed & Security
- 14. ◼ Even a 1 second delay in page time can cause as much as a 2% decrease in conversion rate ◼ With today’s images being larger and retina ready, you need everything else to move faster ◼ Make sure your site is Scalable as you need It Site Speed Site Speed & Security
- 15. ◼ 99.99% Server Uptime ◼ Automatic Fraud Detection from Sift Science ◼ Bank-grade Security ◼ DDOS Protection ◼ PCI Compliant Bigcommerce Enterprise Security Site Speed & Security
- 16. Feature Architecture Bug Technical Debt Positive Value Negative Value Visible InvisibleTrue Cost of Ownership…
- 17. ◼ No More Bug Fixes ◼ Total Reduction in Technical Debt ◼ No More Maintenance or Emergency Patches ◼ Ongoing Product Development and Updates ◼ Bigcommerce has A Strong Product Vision SASS vs On Premise Site Speed & Security
- 19. Poll #2
- 22. Dashboard
- 23. Dashboard
- 24. Dashboard
- 25. Dashboard
- 26. Dashboard
- 27. Dashboard
- 28. User Experience & Design
- 30. ◼ Tell Your Story / History… ◼ Write Good Content ◼ Create Buyers Guides ◼ Share Your Opinion ◼ Show Your Niche Expertise ◼ How are You Different from the Big Boys? What’s Your Soul? User Experience & Design
- 31. Get Responsive User Experience & Design Mobile accounts for 50.3% of all eCommerce traffic. Use a mobile-first design mentality. .
- 32. ◼ Stencil Framework and Developer Toolkit • Enables developers to design and iterate themes locally, with full access to all assets ◼ Create 1 template that does 25 things using logic within the “handlebars” language ◼ Next Generation Web Theming… Completely Custom Designed Sites Using Stencil User Experience & Design
- 33. ◼ Local changes don’t affect live site until they are pushed out • Translates to faster development & reduced risk ◼ Live data can be used on dummy site • Improves accuracy & speed ◼ Can preview changes in development stage by sharing IP address • Complete line of sight ◼ Connect to Source Control Development & Staging User Experience & Design
- 34. Site Search
- 35. What Do We Think About Site Search?
- 36. ◼ These visitors want to engage! Why Site Search Matters 300-500% higher conversion rate 25-50% higher average order value
- 37. It’s much easier to go from 6.5% to 10% on Site Search CR than 2.5% to 3.5% overall CR… Example Retailer: 100,000 visitors 2.5% CR Avg AOV $80 11% use Site Search Why Site Search Matters Site Search CR Sales 6.5% $71,500 8.5% $93,500 (+$22k) 10% $110,000 (+ $38.5k)
- 38. ◼ Attributes / Filters ◼ Keyword Field ◼ Your Search Box ◼ Did you Mean? / Spelling ◼ Synonyms* • Unidirectional > vs. Bi-directional = ◼ Direct Hits & Boosting* ◼ No Results Page* Why Site Search Matters
- 43. Search Spring: Rich Auto-Complete 1/3 of customers who search will click on a product image
- 44. SearchSpring: Customizable Multi-Select Filters
- 45. Got Apps?
- 47. Favorite Apps The App Store
- 48. HubShop.ly The #1 way to sync customer and order data from your eCommerce platform with HubSpot's powerful suite of inbound marketing and reporting tools.
- 50. Download our eBook: 5 Ways to GO BIG with Bigcommerce Enterprise
- 51. Poll #3
- 52. Q&A Time!
Editor's Notes
- Use other Ethan photo…put white background behind Eric.
- Screen shots of GotoWebinar question/raise hand
- Cornerstone, Stencil’s master theme, gets a Google Page Speed score of 89 on desktop which is well above the excellent mark of 85 Creative: need better image
- Mobile-first mentality = Design is focused for a mobile device, instead of mobile design being treated as an adaptation from a desktop design.
- In Blueprint version, a lot of the data was locked up in Bigcommerce specific variables that you didn’t have access to. With Stencil using handlebars, you now have access to handle and manipulate the data any way you want. The dreaded “global variable” no longer exists. Particularly prevalent on product pages or emails. You can’t change what’s in a global variable.
- Add notes from developers
- Conversion Rate 300-500% higher Average Order Value (AOV) 25-50% higher
- Screenshots from store overview + HubShop.ly Screenshot: HubShop.ly App Page with arrow to Install
- Cart Image?
- Ethan’s HubShop.ly slide