This document outlines a plan for success in 2012. It discusses deciding on priorities and goals, evaluating skills and passions. The main goal is to double website traffic and Twitter followers by end of 2012 to increase marketing, sales, cash flow and allow hiring an assistant. Three actions are described to achieve this: 1) Add class attendees to mailing list and send weekly compelling updates. 2) Design engaging social media pages and solicit email addresses. 3) Write compelling articles to generate comments and share on multiple sites, tracking results. The document emphasizes creating your own future through planning and using available resources.

1. Planning for Success 2012
Betty Kincaid, PMN

2. Planning for Success 2012
What to expect …
-Decide.
-Prioritize.
-Evaluate.
-Visualize.
If you don't have a plan for yourself, you'll be part of someone else’s.

3. Planning for Success 2012
What do you want?
It’s about more than paying bills

4. Planning for Success 2012
You can get there from here:
Skills
Knowledge
Commitment

5. Planning for Success 2012
-What do I need to improve?
-What am I willing to do (or not) to reach my goals?
-Who can help me succeed?
-What makes me different?
-Where do my skills and passion intersect?

6. Goal:
We’ll double both our website traffic and Twitter
followers by the end of 2012.
This will allow us to:
-Market our products and classes to more
people, resulting in more sales and increasing our cash
flow.
-Increase our advertising rates and increase our cash
flow.
-Hire a part-time administrative assistant.

7. The actions I will take to meet this goal are:
Action #1:
Ask for permission to add everyone who attends one of
Betty’s classes or presentations to our mailing list.
Send informative and compelling information to everyone
on our mailing list on a weekly basis.
Track the results of our mailing list activities and adjust
tactics as required.

8. The actions I will take to meet this goal are:
Action #2:
Design an engaging landing page for our
Facebook, Twitter and Google+ sites.
Install a pop-up or similar program to the above sites to
solicit email addresses for our weekly mailing.
Send informative and compelling information to everyone
on our mailing list on a weekly basis.
Track the results of our mailing list activities and adjust
tactics as required.

9. The actions I will take to meet this goal are:
Action #3:
Write informative and compelling articles that make
people want to comment.
Respond to every comment on every article.
Post every article to Facebook, Twitter, Google+, Digg
and Tip’d.
Track results and adjust tactics as required.

10. Planning for Success 2012
Can you picture this?

11. Planning for Success 2012
Can you picture this?

12. Planning for Success 2012
The best way to predict the future is to create it!
Peter Drucker

13. Planning for Success 2012
Resources:
BettyKincaid.com
WCRLV.org