[Webinar June 2011] Supercharge Your Magento eCommerce Site Search

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[Webinar June 2011] Supercharge Your Magento eCommerce Site Search

  1. 1. Ethan Giffin, CEO Groove Commerce June 2011
  2. 2. With over a decade of industry experience in eCommerce, Ethan E. GiffinSEO and the dynamic technologies that drive them Ethan CEO & FounderGiffin founded Groove Commerce to be a boutique web ethan@groovecommerce.comagency that provides enterprise class service for online Twitter: @Opieretailers.This blend of industry and agency experience has made Ethana sought after speaker and panelist at top events including:Internet Retailer, eTail, Search Engine Strategies (SES), SMX,American Marketing Association, PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge as an AwardWinning Magento partner. June 2011 Supercharge Your Site Search | Groove Commerce 2
  3. 3. June 2011 Supercharge Your Site Search | Groove Commerce 3
  4. 4. June 2011 Supercharge Your Site Search | Groove Commerce 4
  5. 5. These Visitors Want to Engage! Conversion Rate 300-500% Higher Average Order Value (AOV) 25-50% Higher 60% of Retailers Say 2nd Easiest to Grow Sales* Yet Most Retailers Never Look Under the Hood Recent Client - 6 of Top 10 Terms „$0‟ Revenue So What are the Options…June 2011 Supercharge Your Site Search | Groove Commerce 5
  6. 6. Magento / Out of the Box Solr Nextopia SearchSpring SLI Custom BuiltJune 2011 Supercharge Your Site Search | Groove Commerce 6
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  8. 8. 100,000 Monthly Visitors 2,500 Orders / 2.5% CR Typical Average Order Value - $80 11% of Visitors Used Search Of Those that Searched? 6.5% CR  $100 AOV  29% of Sales That‟s‟s 715 Orders Just from Site Search!June 2011 Supercharge Your Site Search | Groove Commerce 8
  9. 9. Much Easier to Go From 6.5% to 10% Than 2.5% to 3.5%... 6.5% - $71,500 Sales 8.5% - $93,500 Sales (+ $22,000) 10% - $110,000 Sales (+ $38,500) 43% of Visitors Type „Category Name‟ into Box* Only 4 Out of Top 10 Terms Produced Sales! 1 of the 4 Was “Enter Your Search Here…”June 2011 Supercharge Your Site Search | Groove Commerce 9
  10. 10. 1. Need to Reiterate Search Phrase 1 2. Better Product 3 Merchandising 3. Create Filtered Navigation 2 Products vs. Category vs. Brand vs. Content…June 2011 Supercharge Your Site Search | Groove Commerce 10
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  12. 12. Analytics Ongoing Choose Your Review Path Configuration DesignJune 2011 Supercharge Your Site Search | Groove Commerce 12
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  15. 15. Make Sure Google Analytics Tracks Search Top 100 Searches Top 100 Searches with No Revenue Top 100 Searches with No Results Similar Product Called Something Else? Missing Important Words from Descriptions? Do You Not Currently Sell this Product? Last Years or Discontinued Models?June 2011 Supercharge Your Site Search | Groove Commerce 15
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  17. 17. Magento Out of the Box 3rd Party Hosted Subdomain vs API Universal Search • Commerce x Content x Community Filtered Search Spelling & Synonyms Autocomplete ReportingJune 2011 Supercharge Your Site Search | Groove Commerce 17
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  21. 21. The Data Feed Attributes Your Search Box Did you Mean? / Spelling Synonyms • Unidirectional > vs. Bi-directional = Direct Hits & Boosting No Results PageJune 2011 Supercharge Your Site Search | Groove Commerce 21
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  25. 25. 1. Popular Search Terms / Cloud 2. Perform Another 1 Search or Call for Assistance 2 3. Show 3-9 Best Sellers / Buyers Guides 3 Help the Visitor Get Back on Track!June 2011 Supercharge Your Site Search | Groove Commerce 25
  26. 26. Hosted Subdomain / Analytics Filtered Navigation / Spider Traps Canonical / Duplicate Issues Proper Robots.txt Great PPC Landing Pages!June 2011 Supercharge Your Site Search | Groove Commerce 26
  27. 27. Analytics Ongoing Choose Your Review Path Configuration DesignJune 2011 Supercharge Your Site Search | Groove Commerce 27
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  30. 30. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. 2400 Boston Street,Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting June 2011 Supercharge Your Site Search | Groove Commerce 30
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