[Webinar July 2011] Getting Social with Magento Enterprise

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Ethan Giffin founded Groove Commerce to provide enterprise-class eCommerce services for online retailers using his over a decade of experience in eCommerce, SEO, and dynamic technologies. As CEO, Giffin leads the company as an award-winning Magento partner and speaks at top industry events. The presented document outlines Giffin's webinar on getting social with Magento, emphasizing the importance of social media engagement for online retailers.

Technology Business

Ethan Giffin
Groove Commerce
July 27, 2011

With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.

This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association, PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge as an Award
Winning Magento partner.

July 2011 July Webinar | Getting Social with Magento

July 2011 July Webinar | Getting Social with Magento

Sale!

July 2011 July Webinar | Getting Social with Magento

Social Media
Social Commerce
User Generated Content
Authenticity
Synergy
Blah, Blah, Blah…
But there’s Gold Beneath the Buzz!

July 2011 July Webinar | Getting Social with Magento

67% of shoppers spend more after
recommendations from an online community of
friends. (Internet Retailer, September 2009)

53% of people on Twitter recommend companies
and/or products in their Tweets, with 48% of them
delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)

Half of the top 25 retailers have integrated
Facebook into their own sites, as have 17 of 25
fastest-growing retailers. (Facebook)

July 2011 July Webinar | Getting Social with Magento

Confidence

SEO Engagement

July 2011 July Webinar | Getting Social with Magento

Facebook
Youtube
Twitter / Google+1 / LinkedIn
User Generated Content
Social Commerce/Shopping
Easy Ways to Engage
Extensions to Check Out

July 2011 July Webinar | Getting Social with Magento

According to Facebook, people who click the ―Like‖ button on external
sites have 2.4x the number of friends than the average Facebook
user, and click on 5.3x more external links, so ensuring you connect
with these word-of-mouth advocates is not just a nice-to-have, it’s a
must-have.

Source: http://www.expansionplus.com/
July 2011 July Webinar | Getting Social with Magento

Magento Out of the Box Reviews Aheadworks Advanced Email

July 2011 July Webinar | Getting Social with Magento

Searchspring – Catalog Integration
• http://www.searchspring.net/

Aheadworks – Facebook Signon/Social Links
• http://ecommerce.aheadworks.com

Magentweet – Twitter Widget
• http://www.magentweet.com/

Iceberg Commerce - Youtube Gallery
• http://icebergcommerce.com

TurnTo - Social Help/Feedback
• http://www.turntonetworks.com/

July 2011 July Webinar | Getting Social with Magento

Topic: Preparing your Magento Site for Holiday Shopping
Date: August 25th
Time: 2:00 EST / 11:00 PDT
Register: www.groovecommerce.com/webinar-august

July 2011 July Webinar | Getting Social with Magento

Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting

July 2011 July Webinar | Getting Social with Magento

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Groove Commerce provides eCommerce services including website design, development, marketing and optimization. Their goal is to bridge marketing and technology to deliver high converting sites. Services include Magento development, social media marketing, PPC management, SEO, and more. CEO Ethan Giffin has over a decade of experience in eCommerce and leads Groove Commerce's focus on becoming a top Magento partner in the Mid-Atlantic region.

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[Pubcon 2010] eCommerce Optimization: Does Your Site Search Stink?

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[Pubcon 2008] eCommerce Site Optimization

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Ethan Giffin is the CEO of Groove Commerce, a full service eCommerce agency located in Baltimore, MD. Groove Commerce helps clients sell more products online through web design and development, conversion optimization, SEO, and analysis of website performance. Key aspects of an effective eCommerce site that Groove Commerce focuses on include search-friendly design following web standards, building trust with customers, reducing shopping cart abandonment through checkout, and using high-quality product images to drive sales.

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This document outlines 7 habits of highly effective shopping carts. It discusses: 1) Designing category, cart, and product pages for success. 2) Ensuring internal site search is a requirement. Site search conversion is 5x that of other visitors. 3) Establishing trust through assurances about the company, products, and security. 4) Simplifying the checkout process. 5) Optimizing internal linking, headers, titles and images to promote the site. 6) Using compelling product images to sell. 7) Gaining online visibility through press releases, directories, blogging and shopping feeds. The presentation provides examples from ecommerce sites and encourages questions.

[Pubcon 2011] 10 Ways to Maintain Your eCommerce SEO Rankings Through a Redesign

Groove Commerce

The document outlines 10 ways to maintain SEO rankings through a website redesign. It discusses steps like verifying webmaster tools accounts, checking for crawl errors, maintaining 1:1 page mappings, and setting up 301 redirects. It also provides tips for internal linking, page speed optimization, submitting sitemaps, and monitoring rankings after a redesign. The document is authored by Ethan Giffin, CEO of Groove Commerce, an ecommerce marketing and development firm.

Magento SEO: Improving Your eCommerce SEO in a Post Panda World (Webinar)

Groove Commerce

The document appears to be from a webinar presentation by Groove Commerce on improving search rankings using Magento in a post-Panda world. It discusses Groove Commerce's SEO audit process and services. The presentation covers how search engine optimization (SEO) has changed with Google's algorithm updates such as Panda and Penguin, and the importance of factors like content, links, coding, and user experience for organic search rankings. It provides an 8-step SEO audit process and polls attendees on SEO topics.

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1. Ethan Giffin Groove Commerce July 27, 2011

2. With over a decade of industry experience in eCommerce, Ethan E. Giffin SEO and the dynamic technologies that drive them Ethan CEO & Founder Giffin founded Groove Commerce to be a boutique web ethan@groovecommerce.com agency that provides enterprise class service for online Twitter: @Opie retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association, PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge as an Award Winning Magento partner. July 2011 July Webinar | Getting Social with Magento

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4. Sale! July 2011 July Webinar | Getting Social with Magento

5. July 2011 July Webinar | Getting Social with Magento

6. Social Media Social Commerce User Generated Content Authenticity Synergy Blah, Blah, Blah… But there’s Gold Beneath the Buzz! July 2011 July Webinar | Getting Social with Magento

7. July 2011 July Webinar | Getting Social with Magento

8. 93% of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them. • 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites • More than half of all people in the U.S. over 12 have set up a social media profile • Twitter now has 200+ million users and is adding 300,000 a day • Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places Source: http://www.expansionplus.com/ July 2011 July Webinar | Getting Social with Magento

9. 67% of shoppers spend more after recommendations from an online community of friends. (Internet Retailer, September 2009) 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010) Half of the top 25 retailers have integrated Facebook into their own sites, as have 17 of 25 fastest-growing retailers. (Facebook) July 2011 July Webinar | Getting Social with Magento

10. Confidence SEO Engagement July 2011 July Webinar | Getting Social with Magento

11. Facebook Youtube Twitter / Google+1 / LinkedIn User Generated Content Social Commerce/Shopping Easy Ways to Engage Extensions to Check Out July 2011 July Webinar | Getting Social with Magento

12. July 2011 July Webinar | Getting Social with Magento

13. According to Facebook, people who click the ―Like‖ button on external sites have 2.4x the number of friends than the average Facebook user, and click on 5.3x more external links, so ensuring you connect with these word-of-mouth advocates is not just a nice-to-have, it’s a must-have. Source: http://www.expansionplus.com/ July 2011 July Webinar | Getting Social with Magento

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26. Magento Out of the Box Reviews Aheadworks Advanced Email July 2011 July Webinar | Getting Social with Magento

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42. Searchspring – Catalog Integration • http://www.searchspring.net/ Aheadworks – Facebook Signon/Social Links • http://ecommerce.aheadworks.com Magentweet – Twitter Widget • http://www.magentweet.com/ Iceberg Commerce - Youtube Gallery • http://icebergcommerce.com TurnTo - Social Help/Feedback • http://www.turntonetworks.com/ July 2011 July Webinar | Getting Social with Magento

43. Topic: Preparing your Magento Site for Holiday Shopping Date: August 25th Time: 2:00 EST / 11:00 PDT Register: www.groovecommerce.com/webinar-august July 2011 July Webinar | Getting Social with Magento

44. Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. 2400 Boston Street, Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting July 2011 July Webinar | Getting Social with Magento

45. July 2011 July Webinar | Getting Social with Magento

Editor's Notes

This is your most loyal fanbase! These people sell for you!
According to Facebook, people who click the “Like” button on external sites have 2.4x the number of friends than the average Facebook user, and click on 5.3x more external links, so ensuring you connect with these word-of-mouth advocates is not just a nice-to-have, it’s a must-have.When consumers click the “Like” button next to a product, it can open up a communication channel between the site and that consumer on Facebook.Have promotion to get more ‘Likes” so you can build your list of followersOffer free socks to 600th fan, free shirt to 700th fan, …free stick to 1000th fan.
Engagement, tweet a pic of you wearing a shirt,enter for contests, RT customers, fun product sneakpeaks

[Webinar July 2011] Getting Social with Magento Enterprise

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Editor's Notes