Ethan Giffin is the CEO of Groove Commerce, a company that aims to bridge marketing and technology to deliver user-friendly ecommerce solutions. Groove Commerce offers services such as ecommerce website design, development and integration, pay-per-click management, and search engine optimization. The company is headquartered in Baltimore, Maryland.

1. Ethan Giffin, CEO
Groove Commerce
IRWD February 2011

2. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Development & Integration www.groovecommerce.com
@groovecommerce
• Pay Per Click (PPC) Management
800.564.9826
• Search Engine Optimization (SEO)
• Social Media
• Conversion Consulting
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3. Web Sites, Like Fashion
Are Trendy…
(but not all trends are good ideas)
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6. So How Do We Evolve
From These Lessons?
Bad Ideas
Failures
Mistakes
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8. Lesson #1
Never Put a Cynical Old
Man on a Landing Page…
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10. Lesson #2
Be Careful When Moving
250k URLs in One Day…
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12. Lesson #3
Let Your Tests Run the
Distance…
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14. Lesson #4
Sometimes You Win By
Losing…
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16. Lesson #5
All Checkouts are Not
Created Equal…
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19. Lesson #6
Don’t Be Afraid to Fail…
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23. With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge to make Groove
Commerce the Mid-Atlantic’s premier Magento partner.
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