Want to find out how to increase the number of leads your accountancy practice website generates?
This presentation will show you the key areas of your website to focus on and give you an action plan of what you should do now.
The Accountants guide to getting more enquiries from your websitePracticeWEB
A prospective client visits your website, but then what? Our experts explore the role of web presence in choosing an Accountant.
In this webinar, we'll look at:
The role of professional services websites in sales and business development
Benchmarks for conversion
Getting your site found
How to make it easy for a prospect to buy from you
The all important conversion
Top tips for you to take away and try
Simple sales tactic to create a better revenue streamCynthia Kocialski
Whether it be an online or offline business, creating a revenue stream to increase customer lifetime value is a goal for every small business. So what’s a funnel? It’s a breadcrumb trail where each breadcrumb gets bigger and bigger as the customer purchase more and more.
Here's why I decided not to deliver the SEO results my client asked for.
Examine the current business model.
Compare sites with similar business models.
Project revenue growth
Identify alternative or complementary sources of revenue
Start with the easy wins
Launch an MVP
Automate
Set expectations
Put it in writing
Innovate
Conversion rate optimization
A/B testing opt-in, emails, and calls to action
Target profitable traffic
SEO and paid traffic
Now that the client has a strong sales funnel in place, we've begun working on conversion rate optimization and will eventually get to SEO and other forms of traffic generation.
The Accountants guide to getting more enquiries from your websitePracticeWEB
A prospective client visits your website, but then what? Our experts explore the role of web presence in choosing an Accountant.
In this webinar, we'll look at:
The role of professional services websites in sales and business development
Benchmarks for conversion
Getting your site found
How to make it easy for a prospect to buy from you
The all important conversion
Top tips for you to take away and try
Simple sales tactic to create a better revenue streamCynthia Kocialski
Whether it be an online or offline business, creating a revenue stream to increase customer lifetime value is a goal for every small business. So what’s a funnel? It’s a breadcrumb trail where each breadcrumb gets bigger and bigger as the customer purchase more and more.
Here's why I decided not to deliver the SEO results my client asked for.
Examine the current business model.
Compare sites with similar business models.
Project revenue growth
Identify alternative or complementary sources of revenue
Start with the easy wins
Launch an MVP
Automate
Set expectations
Put it in writing
Innovate
Conversion rate optimization
A/B testing opt-in, emails, and calls to action
Target profitable traffic
SEO and paid traffic
Now that the client has a strong sales funnel in place, we've begun working on conversion rate optimization and will eventually get to SEO and other forms of traffic generation.
Join Shridhar Luthria in building a business plan for an ideal web presence business in this fast paced industry. Shridhar attempts an all new format, engaging you in a conversation with other established business owners, who have stood strong and scaled up through the various changes in the industry.
Zinavo is the professional Website Design Companies Bangalore, India. If you are looking for your dream website you can visit us any time and form any way. We are the one of the best supportive team ever. At the end of the day, Client’s goal will be fulfil or through generate more business by website. We help do this more efficiently and predictively with our proven methods
Zinavo is the professional Website Design Companies Bangalore, India. If you are looking for your dream website you can visit us any time and form any way. We are the one of the best supportive team ever. At the end of the day, Client’s goal will be fulfil or through generate more business by website. We help do this more efficiently and predictively with our proven methods.
DotYeti.com | How to generate more leads with conversion-rate optimizationRoy Selbach
This presentation is for you if:
- You did not increase your website/campaign conversion rates by at least 30% YoY
- You are only focused in driving visitors, but never analyzed your data
- If you are not able to scale the results from your website
- If you want to grow exponentially with your business
- If you want to design or develop better websites
DotYeti.com is the most creative, on-demand and efficient
graphic design platform, accessible for a flat monthly fee.
www.dotyeti.com
Tips for eCommerce Web Design & Functionalities that will Drive SalesPixel Crayons
Read the full blog here: https://bit.ly/3hFP4ns
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixe...
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
A lot of digital marketers don’t realize this but you can use visitor data to do a lot more than retargeting and after-the-fact CRO.
Using the conditional jump feature in TARS chatbots dozens of our customers have created personalized lead gen flows that dynamically change their messaging based on the who the user’s data.
In this session, we’ll show you how you can implement this powerful feature into your marketing stack, to create a more immersive lead gen experience that converts at a higher rate.
The Lean Startup (book summary by Expert Program Management)Dennis Antolin
The Lean Startup Summary
Big idea #1: Startups are essentially 'Scientific Experiments'
Big idea #2: The biggest waste is building what nobody wants at all
Big idea #3: Don't argue about effort-prioritization - Use Split-Tests & Cohorts!
Big idea #4: You might be an Entrepreneur and not even know it!
Big idea #5: Use Actionable Metrics and avoid 'Vanity Metrics'
I've been in the advertising industry for 12 years, and after starting my own business, I realized that things weren't going to be easy. In my presentation, I'll share my journey, based on the challenges I faced, the steps I took, the strategies I used, and the decisions I made that helped me to become better in the industry.
Since early 2020, we've been working with an e-commerce client to improve their
website's conversion rate from mobile devices.
It's a great example of how gradual branding and website improvements = $$$$$.
When we started in 2020, the mobile conversion rate was 0.52%. So out of 100,000 visits, 520 actually bought something. Fast forward to today, the conversion rate is around 2.65%. Out of 100,000 visits, 2,650 are buying something.
Join Shridhar Luthria in building a business plan for an ideal web presence business in this fast paced industry. Shridhar attempts an all new format, engaging you in a conversation with other established business owners, who have stood strong and scaled up through the various changes in the industry.
Zinavo is the professional Website Design Companies Bangalore, India. If you are looking for your dream website you can visit us any time and form any way. We are the one of the best supportive team ever. At the end of the day, Client’s goal will be fulfil or through generate more business by website. We help do this more efficiently and predictively with our proven methods
Zinavo is the professional Website Design Companies Bangalore, India. If you are looking for your dream website you can visit us any time and form any way. We are the one of the best supportive team ever. At the end of the day, Client’s goal will be fulfil or through generate more business by website. We help do this more efficiently and predictively with our proven methods.
DotYeti.com | How to generate more leads with conversion-rate optimizationRoy Selbach
This presentation is for you if:
- You did not increase your website/campaign conversion rates by at least 30% YoY
- You are only focused in driving visitors, but never analyzed your data
- If you are not able to scale the results from your website
- If you want to grow exponentially with your business
- If you want to design or develop better websites
DotYeti.com is the most creative, on-demand and efficient
graphic design platform, accessible for a flat monthly fee.
www.dotyeti.com
Tips for eCommerce Web Design & Functionalities that will Drive SalesPixel Crayons
Read the full blog here: https://bit.ly/3hFP4ns
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixe...
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
A lot of digital marketers don’t realize this but you can use visitor data to do a lot more than retargeting and after-the-fact CRO.
Using the conditional jump feature in TARS chatbots dozens of our customers have created personalized lead gen flows that dynamically change their messaging based on the who the user’s data.
In this session, we’ll show you how you can implement this powerful feature into your marketing stack, to create a more immersive lead gen experience that converts at a higher rate.
The Lean Startup (book summary by Expert Program Management)Dennis Antolin
The Lean Startup Summary
Big idea #1: Startups are essentially 'Scientific Experiments'
Big idea #2: The biggest waste is building what nobody wants at all
Big idea #3: Don't argue about effort-prioritization - Use Split-Tests & Cohorts!
Big idea #4: You might be an Entrepreneur and not even know it!
Big idea #5: Use Actionable Metrics and avoid 'Vanity Metrics'
I've been in the advertising industry for 12 years, and after starting my own business, I realized that things weren't going to be easy. In my presentation, I'll share my journey, based on the challenges I faced, the steps I took, the strategies I used, and the decisions I made that helped me to become better in the industry.
Since early 2020, we've been working with an e-commerce client to improve their
website's conversion rate from mobile devices.
It's a great example of how gradual branding and website improvements = $$$$$.
When we started in 2020, the mobile conversion rate was 0.52%. So out of 100,000 visits, 520 actually bought something. Fast forward to today, the conversion rate is around 2.65%. Out of 100,000 visits, 2,650 are buying something.
What would happen if you lost one of your major customers?
Market places are becoming increasingly competitive, with more and more companies being commoditised. To prevent this you need to find a way to differentiate.
Customer's expectations are rising and an excellent customer experience is now part of their expectation.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
5 ways to convert your website visitors into customers presentation may 2020Xpand
In the current economic climate, you need to make the best possible use of digital marketing to ensure business continuity and, more importantly, profitability.
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
In this FREE session, we covered:
- What you need to consider when placing calls to action (CTAs) on each page of your website and how to get the best out of them. Sometimes it can be as simple as changing one word!
- Following ‘The Xpand Funnel’ to capture website visitor data
- Building credibility through testimonials and reviews, but not just any testimonials and reviews.
- The importance of concise, high-quality content that leads your website user to different pages on your website. Your goal should be to capture as much of their time as possible.
- Creating a landing page dedicated to your LinkedIn connections.
How to Improve Your Website and Gain More CustomersMyles English
This presentation introduces businesses owners to the power their website has as a marketing tool. It also introduces several best-practices that should be followed in order to maximize revenue generated through their websites.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Intercom co-founder and Chief Strategy Officer Des Traynor discusses why retention is more important than conversion in modern subscription businesses.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
4. Today’s objectives
★ Define your web sales goals
★ Am I any good? Benchmarking performance
★ Step 1: be found
★ Step 2: make it easy to buy
★ Step 3: focus on conversion
★ The supporting acts: DIY tips
★ Why bother with all of this?
★ What next?
6. Define your web sales goals
We’re not talking about buying a new pair of shoes…
… in professional services what we are talking about is lead generation.
8. Good looks like this
On average, professional service firms...
★ Turn 1-2% of web visitors into leads
★ Convert 40% of leads into proposals
★ Win 30% of those proposals
For 1 new client, this firm would need need .approx 425 unique visitors.
Visits ≠ Visitors. Visitors rarely convert on their first visit.
Your website doesn’t exist in a vacuum.
10. Be found
Without visitors, no route to success. We can
(and do!) run whole webinars on this topic.
Infographic shows the anatomy of a search
result on google. 3 areas to concentrate on.
Will share in an email after this session recent
best practice from PWEB on getting found on
the web.
12. See, think, do
Rather think about your content as there to fill a page, give it a task to do.
★ What do you want people to see
★ What do you want people to think
★ What do you want people to do
Keep it simple.
13.
14.
15.
16. Get it right on mobile
At a recent visit to Google UK, we were told:
★ 2016, more than 50% of B2B searches took
place on mobiles and tablets
★ Nearly half of users will leave a mobile page if
takes longer than 3 seconds to load
★ 90% of users manage their finances across
more than 1 screen
Make it easy for your prospects to buy on mobile.
18. Sign up or see ya!
Logical conclusion of see, think, do.
Our goal is for people to decide to hand over their contact details.
Keep it simple, prominent and easy to use form.
Keep it simple, build landing pages with few options - sign up or see ya.
19.
20.
21.
22.
23.
24.
25.
26. The call to action (CTA)
Talk to the human.
Be nice to your prospect.
Play around with wording. Test.
NOBODY ever wants to choose to submit.
27. DIY tips: supporting acts
‘Easy things everyone can do to get more prospects and
clients from their websites straight away, on their own,
without paying for an expensive consultant’
28. DIY tip: Nail your ‘about us’ page
An ever-present challenge in sector is differentiation. Why choose you?
Our analytics show across our 500+ accountant web clients the about us page is
commonly the second most viewed page after the home page.
This is a golden opportunity to sell yourselves, your people, your skills, your
culture.
2016 CEB & Google survey of 3000 UK B2B buyers:
● 79% more likely to consider a brand with high level of emotional connection
● 60% more likely to pay a premium
30. DIY tip: Offer a value exchange
Give a little bit of your expertise for free.
Useful for the early part of the buyer journey. A prospect may be researching a
topic, they are looking to see who can offer advice and tips. They don’t yet
care about your brand.
Can come in many forms included blog posts or even downloadable PDF -
latter tactic is more successful in B2B.
31.
32. DIY tip: Build trust
This is a big decision for your clients.
They are putting their livelihoods in the hands of a capable adviser.
Emotional
Build it visually
Build it through content
Logical
Accreditations
Membership
Regulation
33.
34. DIY tip: Social proof
If I say we’re the best
agency offering marketing
services specialising in
accountants …. If your best
friend says it.
35. Why bother with all this?
Done right, this will make you money.
36. Why bother?
Consider Lifetime value (LTV) of a client. Average spend x average years.
Say... £1,500 per year, 10 years. LTV = £15,000
What would you then consider acceptable cost of acquisition to win that client?
That’s just one single client win.
Now scale it.
38. Action stations!
★ Clearly define what a lead is for your business
★ Benchmarking. Use Google Analytics to see how you are performing
★ Compare your current layout vs see, think, do principle
★ Get the basics right on mobile. Fast loading, slick user friendly experience
★ Add some sign up, or see ya landing pages
★ Test your pages, CTAs, copy, your language. Fail fast and evolve
★ Have a go at the DIY tips, quick fixes that can make a difference
★ Calculate your LTV. Compare it to decide if marketing spend is worthwhile