The document appears to be from a webinar presentation by Groove Commerce on improving search rankings using Magento in a post-Panda world. It discusses how search engine optimization (SEO) has changed in recent years due to Google updates like Panda and Penguin. It then outlines Groove Commerce's 8 step SEO audit process to evaluate a website's SEO performance and opportunities for improvement.
[Pubcon Vegas 2012] eCommerce SEO in a Post Panda WorldGroove Commerce
The document discusses improving search engine rankings for ecommerce websites after Google's Panda update. It provides an overview of Groove Commerce's ecommerce services and outlines their process for auditing websites which includes reviewing the current keyword list, crawl errors, site speed, content, social signals and inbound links. Tips are provided around improving content, user reviews and internal linking to help sites rank better in search results.
This document is an advertisement for an internet marketing company offering various SEO packages for the Christmas period, including a special offer until December 24th priced at £149 per month. The packages include on-site optimization services like keyword analysis, metadata creation, and code validation. Off-site services include social media optimization, link building through directory submissions and social bookmarking, and content creation through article writing and syndication. The company promises to help clients gain visibility on search engines through these activities and provide reporting on traffic and keyword rankings.
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
Search engine marketing current past future (fil eminimizer)Dr,Saini Anand
The document discusses search engine marketing, including its past, current state, and future. It covers tactics like search engine optimization and how to improve rankings. Key points include how search engines work by indexing pages and ranking them, the importance of relevant on-page content and keywords, and optimizing elements like meta tags and headings. The goal is to get pages indexed so they can rank for targeted keywords in organic search results.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
[Pubcon Vegas 2012] eCommerce SEO in a Post Panda WorldGroove Commerce
The document discusses improving search engine rankings for ecommerce websites after Google's Panda update. It provides an overview of Groove Commerce's ecommerce services and outlines their process for auditing websites which includes reviewing the current keyword list, crawl errors, site speed, content, social signals and inbound links. Tips are provided around improving content, user reviews and internal linking to help sites rank better in search results.
This document is an advertisement for an internet marketing company offering various SEO packages for the Christmas period, including a special offer until December 24th priced at £149 per month. The packages include on-site optimization services like keyword analysis, metadata creation, and code validation. Off-site services include social media optimization, link building through directory submissions and social bookmarking, and content creation through article writing and syndication. The company promises to help clients gain visibility on search engines through these activities and provide reporting on traffic and keyword rankings.
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
Search engine marketing current past future (fil eminimizer)Dr,Saini Anand
The document discusses search engine marketing, including its past, current state, and future. It covers tactics like search engine optimization and how to improve rankings. Key points include how search engines work by indexing pages and ranking them, the importance of relevant on-page content and keywords, and optimizing elements like meta tags and headings. The goal is to get pages indexed so they can rank for targeted keywords in organic search results.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
This document summarizes the 2006 superhero film Superman Returns. It discusses the main characters played by Brandon Routh as Superman and Kevin Spacey as Lex Luthor. The camera angles are used to portray Superman as powerful and superior. Warner Bros. Pictures produced the fantasy film. The genres include action, adventure, science fiction, and fantasy, following conventions like a male protagonist saving the world.
[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise SiteGroove Commerce
Groove Commerce provides eCommerce services including website design, development, marketing and optimization. Their goal is to bridge marketing and technology to deliver high converting sites. Services include Magento development, social media marketing, PPC management, SEO, and more. CEO Ethan Giffin has over a decade of experience in eCommerce and leads Groove Commerce's focus on becoming a top Magento partner in the Mid-Atlantic region.
E-mailmarketing als ideale verbinding tussen winkel en webshopMark van den Berg
Presentatie van Dick de Zwart tijdens de Webwinkel Vakdagen 2014 waarin MailPlus haar visie geeft op de toegevoegde waarde van e-mailmarketing in de marketingmix van online en offline retailers en van retailers die volgens het clicks & bricks concept hun klanten bedienen.
Ethan Giffin is the CEO of Groove Commerce, a full service eCommerce agency located in Baltimore, MD. Groove Commerce helps clients sell more products online through web design and development, conversion optimization, SEO, and analysis of website performance. Key aspects of an effective eCommerce site that Groove Commerce focuses on include search-friendly design following web standards, building trust with customers, reducing shopping cart abandonment through checkout, and using high-quality product images to drive sales.
Presentatie DDMA Kennissessie d.d. 9 okt. 2014 - Content en Copy in Email Mar...Mark van den Berg
Presentatie DDMA Kennissessie d.d. 9 okt. 2014 - Content en Copy in Email Marketing - Blinker. Praktische en concrete tips and tricks voor het schrijven en maken voor content voor je nieuwsbrief en andere e-mail marketing campagnes en activiteiten.
The document summarizes key aspects of 4th generation wireless systems with a focus on 3GPP LTE. It discusses the key drivers for 4G technologies including the growth of cellular users and transition to IP-based networks. It provides an overview of 3GPP LTE as the emerging 4G standard, describing it as a flat IP-based air interface that uses technologies like OFDMA and MIMO. It also summarizes some key LTE technologies such as OFDM and OFDMA and how they work.
Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
Duane Forrester is an expert in search engine optimization (SEO) with over 12 years of experience. He previously ran the SEO team at MSN and has consulted with large companies like Disney, GAP, and Walmart. He speaks regularly at SEO conferences and runs forums and a blog on his website to provide guidance to webmasters.
The document provides an overview of an online marketing certification program that covers key areas of online marketing including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, analytics, AdSense, online public relations and reputation management, and content marketing. The 9-part program describes strategies and tactics within each of these online marketing channels.
How Google Ranks Websites and Basic Needs for SEODuane McLennan
Only the very basics without all the technical mumbo jumbo.
- How Google is ranking websites today.
- How small local businesses like florists can develop their search engine rankings.
[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffi...Groove Commerce
Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.
The document discusses how SEO and social media are important for businesses. It notes that simply building a website is not enough to draw visitors and that sites need SEO to rank highly in search engines. It then provides information on how social media sharing can drive SEO results and lists common social media platforms. Finally, it discusses how social signals from platforms like Twitter and Facebook can influence search engine rankings.
This document discusses search engine optimization (SEO) and pay-per-click (PPC) strategies for improving website visibility and generating sales leads. It explains that properly optimizing a website and online marketing can increase traffic by 5-10 times, conversion rates by 40-90%, and make an unknown visitor a potential customer. Specific tactics covered include on-page and off-page SEO, keyword research, landing page optimization, and PPC campaign management. Plans at different levels are outlined for implementing SEO and PPC, with the goal of achieving first page search results for target keywords.
An expert panel discussion on SEO and UX convergence covered the following key points in 3 sentences:
The panel discussed how SEO and UX should be considered together from the beginning of a website design process, rather than retrofitting SEO later, and provided examples of how overly complex navigation harms both user experience and search engine optimization. Speakers also emphasized that identifying user needs and intent through research is crucial to developing an information architecture and content that benefits both users and search engines. Case studies demonstrated how mapping user needs to content and site structure can dramatically improve organic traffic and conversions when SEO and UX work in harmony.
This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
This document discusses Google's plans to integrate local business listings across its platforms like Search, Maps, and Google+. It will port over information from Google Places pages to new local Google+ pages. This will make business listings more discoverable on Google+ to its millions of users. Google is also readying a new local ad product combining services from recent acquisitions to target local businesses.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
Comparison Of Old And New Techniques Of SEOBrandie Davis
Search engine optimization is a process which helps you OPTIMIZE your website for better performance on search engines. To get better result follow these simple tips and optimize your website well.
SEO involves optimizing websites to rank higher in search engine results. Social media sharing will increasingly impact SEO as search engines integrate social signals. The company provides SEO, social media, website design, and other online marketing services to help businesses improve their online visibility and increase sales.
David Terry, Website Optimization and Automation to Maximize Lead Generation ...webcontent2007
The document discusses web content management systems and how they can help optimize websites for lead generation. It outlines the evolution of web CMS from basic authoring tools to integrated platforms that support content consistency, usability, optimization, automation, and analytics. An optimized CMS can turn a website into a lead generation engine by facilitating tools like SEO, landing pages, forms, email marketing, and integrating with CRM systems to measure results. The presentation argues that an integrated CMS approach is needed to unlock a website's potential and achieve positive customer experiences and results.
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This document summarizes the 2006 superhero film Superman Returns. It discusses the main characters played by Brandon Routh as Superman and Kevin Spacey as Lex Luthor. The camera angles are used to portray Superman as powerful and superior. Warner Bros. Pictures produced the fantasy film. The genres include action, adventure, science fiction, and fantasy, following conventions like a male protagonist saving the world.
[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise SiteGroove Commerce
Groove Commerce provides eCommerce services including website design, development, marketing and optimization. Their goal is to bridge marketing and technology to deliver high converting sites. Services include Magento development, social media marketing, PPC management, SEO, and more. CEO Ethan Giffin has over a decade of experience in eCommerce and leads Groove Commerce's focus on becoming a top Magento partner in the Mid-Atlantic region.
E-mailmarketing als ideale verbinding tussen winkel en webshopMark van den Berg
Presentatie van Dick de Zwart tijdens de Webwinkel Vakdagen 2014 waarin MailPlus haar visie geeft op de toegevoegde waarde van e-mailmarketing in de marketingmix van online en offline retailers en van retailers die volgens het clicks & bricks concept hun klanten bedienen.
Ethan Giffin is the CEO of Groove Commerce, a full service eCommerce agency located in Baltimore, MD. Groove Commerce helps clients sell more products online through web design and development, conversion optimization, SEO, and analysis of website performance. Key aspects of an effective eCommerce site that Groove Commerce focuses on include search-friendly design following web standards, building trust with customers, reducing shopping cart abandonment through checkout, and using high-quality product images to drive sales.
Presentatie DDMA Kennissessie d.d. 9 okt. 2014 - Content en Copy in Email Mar...Mark van den Berg
Presentatie DDMA Kennissessie d.d. 9 okt. 2014 - Content en Copy in Email Marketing - Blinker. Praktische en concrete tips and tricks voor het schrijven en maken voor content voor je nieuwsbrief en andere e-mail marketing campagnes en activiteiten.
The document summarizes key aspects of 4th generation wireless systems with a focus on 3GPP LTE. It discusses the key drivers for 4G technologies including the growth of cellular users and transition to IP-based networks. It provides an overview of 3GPP LTE as the emerging 4G standard, describing it as a flat IP-based air interface that uses technologies like OFDMA and MIMO. It also summarizes some key LTE technologies such as OFDM and OFDMA and how they work.
Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
Duane Forrester is an expert in search engine optimization (SEO) with over 12 years of experience. He previously ran the SEO team at MSN and has consulted with large companies like Disney, GAP, and Walmart. He speaks regularly at SEO conferences and runs forums and a blog on his website to provide guidance to webmasters.
The document provides an overview of an online marketing certification program that covers key areas of online marketing including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, analytics, AdSense, online public relations and reputation management, and content marketing. The 9-part program describes strategies and tactics within each of these online marketing channels.
How Google Ranks Websites and Basic Needs for SEODuane McLennan
Only the very basics without all the technical mumbo jumbo.
- How Google is ranking websites today.
- How small local businesses like florists can develop their search engine rankings.
[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffi...Groove Commerce
Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.
The document discusses how SEO and social media are important for businesses. It notes that simply building a website is not enough to draw visitors and that sites need SEO to rank highly in search engines. It then provides information on how social media sharing can drive SEO results and lists common social media platforms. Finally, it discusses how social signals from platforms like Twitter and Facebook can influence search engine rankings.
This document discusses search engine optimization (SEO) and pay-per-click (PPC) strategies for improving website visibility and generating sales leads. It explains that properly optimizing a website and online marketing can increase traffic by 5-10 times, conversion rates by 40-90%, and make an unknown visitor a potential customer. Specific tactics covered include on-page and off-page SEO, keyword research, landing page optimization, and PPC campaign management. Plans at different levels are outlined for implementing SEO and PPC, with the goal of achieving first page search results for target keywords.
An expert panel discussion on SEO and UX convergence covered the following key points in 3 sentences:
The panel discussed how SEO and UX should be considered together from the beginning of a website design process, rather than retrofitting SEO later, and provided examples of how overly complex navigation harms both user experience and search engine optimization. Speakers also emphasized that identifying user needs and intent through research is crucial to developing an information architecture and content that benefits both users and search engines. Case studies demonstrated how mapping user needs to content and site structure can dramatically improve organic traffic and conversions when SEO and UX work in harmony.
This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
This document discusses Google's plans to integrate local business listings across its platforms like Search, Maps, and Google+. It will port over information from Google Places pages to new local Google+ pages. This will make business listings more discoverable on Google+ to its millions of users. Google is also readying a new local ad product combining services from recent acquisitions to target local businesses.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
Comparison Of Old And New Techniques Of SEOBrandie Davis
Search engine optimization is a process which helps you OPTIMIZE your website for better performance on search engines. To get better result follow these simple tips and optimize your website well.
SEO involves optimizing websites to rank higher in search engine results. Social media sharing will increasingly impact SEO as search engines integrate social signals. The company provides SEO, social media, website design, and other online marketing services to help businesses improve their online visibility and increase sales.
David Terry, Website Optimization and Automation to Maximize Lead Generation ...webcontent2007
The document discusses web content management systems and how they can help optimize websites for lead generation. It outlines the evolution of web CMS from basic authoring tools to integrated platforms that support content consistency, usability, optimization, automation, and analytics. An optimized CMS can turn a website into a lead generation engine by facilitating tools like SEO, landing pages, forms, email marketing, and integrating with CRM systems to measure results. The presentation argues that an integrated CMS approach is needed to unlock a website's potential and achieve positive customer experiences and results.
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on Internet, and also including mobile phones, display advertising, and other digital medium. The key objective is to promote brands, build preference and increase sales through various digital marketing. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.
Director of Paid Media shows how to set up your BigCommerce configuration for Google Merchant Center and offers tips and tricks for getting noticed and selling more.
6 eCommerce Micro Campaigns That Drive Macro RevenueGroove Commerce
The webinar will discuss 6 micro eCommerce marketing campaigns that can drive macro revenue. It will be presented by Ethan Giffin from Groove, an established digital marketing agency. Attendees can submit questions throughout the webinar. The webinar will discuss how marketing automation can be used for welcome series, reclaiming abandoned carts, post-purchase follow ups, rewarding VIP customers, win back campaigns, and order anniversaries. It will also discuss using social advertising to engage inactive customers. The first year of implementing automation will involve strategy, adoption, and accelerating initial wins.
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016Groove Commerce
These are essential elements for any successful ecommerce site. You know you need them. The question is how to make them work for you, not against you.
Enter Bigcommerce Enterprise. With its superior reliability and advanced tools, Bigcommerce Enterprise is a powerful platform for providing exceptional shopping experiences and improving your shop’s performance on every level.
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing...Groove Commerce
Averaging 60-70% cart abandonment rates, it’s no wonder online businesses are concerned with their checkout process. At a high level, building a successful checkout comes down to a clear and easy user experience, as well as maximizing buyer confidence. But most online retailers are not effectively addressing either issue. View this partnership webinar with Groove Commerce and buySAFE to explore the top strategies to increase customer satisfaction, boost average order values and generate more revenue.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
[Webinar June 2011] Supercharge Your Magento eCommerce Site SearchGroove Commerce
Ethan Giffin founded Groove Commerce to provide eCommerce services using his experience in eCommerce, SEO, and technologies. As CEO, Giffin leads the company as an award-winning Magento partner. The document discusses optimizing site search to increase conversions, orders, and sales through improving search functionality, product data, and the visitor experience. It provides options and strategies for site search solutions and configuration.
[Webinar February 2012] Online Merchandising: Setting up Your Store for SuccessGroove Commerce
This webinar from Groove Commerce discusses online merchandising strategies for setting up an online store for success. It provides tips on organizing products, optimizing product pages, using upsells and cross-sells, running promotions, and leveraging third-party extensions to increase sales. The webinar aims to bridge the gap between marketing and technology to deliver high-converting online stores to clients.
[Webinar March 2012] Making the Move: Prepping for a Magento Enterprise Trans...Groove Commerce
This document discusses preparing for an eCommerce platform transition from an existing platform to Magento. It recommends assessing the current site features and order processing workflows, performing an SEO analysis, reviewing site navigation and catalogs, and evaluating competitors. The goals are to understand what needs to change and have realistic expectations for the project. Choosing the right partner is also emphasized for a successful transition.
[Webinar November 2011] 10 Ways to Maintain eCommerce SEO Rankings Through a ...Groove Commerce
Ethan Giffin founded Groove Commerce to provide enterprise-class eCommerce services for online retailers, drawing on over a decade of experience in eCommerce, SEO, and related technologies. As CEO, Giffin leads the company as an award-winning Magento partner. The document outlines 10 ways to maintain SEO rankings through a website redesign, including creating a baseline SEO report, properly handling content imports and URLs, optimizing site structure and templates, managing user reviews, creating unique brand content, implementing redirects, improving site speed and performance, and verifying the new site is properly crawled.
[Webinar July 2011] Getting Social with Magento EnterpriseGroove Commerce
Ethan Giffin founded Groove Commerce to provide enterprise-class eCommerce services for online retailers using his over a decade of experience in eCommerce, SEO, and dynamic technologies. As CEO, Giffin leads the company as an award-winning Magento partner and speaks at top industry events. The presented document outlines Giffin's webinar on getting social with Magento, emphasizing the importance of social media engagement for online retailers.
[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving ...Groove Commerce
The document appears to be a presentation about improving holiday profits for e-commerce businesses. It provides 13 tips for engaging holiday shoppers in the months leading up to Christmas, including planning marketing campaigns early, growing email lists, increasing social media engagement, creating gift guides, optimizing product pages to reduce cart abandonment, and emphasizing fast shipping and generous return policies. The presentation encourages active marketing and merchandising starting in August to maximize sales during the holiday season.
[Webinar August 2011] Tis the Season with Magento - Holiday Tips & TricksGroove Commerce
Ethan Giffin founded Groove Commerce to provide eCommerce services using his over a decade of experience in the industry. As CEO, he leads the company as an award-winning Magento partner and speaks at top industry events. The document outlines tips and best practices for retailers to prepare for the holiday season, including optimizing product pages, monitoring site performance, leveraging social media, and more. It promotes a free consultation for qualified companies to prepare for the holidays.
Ethan Giffin provides tips for ecommerce site owners to improve their SEO and conversion rates, including writing unique product descriptions, targeting the right keywords, creating dynamic page titles and meta tags, having descriptive internal links and URLs, publishing new content regularly, and using XML sitemaps and link building strategies. The document emphasizes the importance of user-friendly design, technical standards compliance, and preventing spiders from getting trapped on sites.
[SES 2008] eCommerce 101: Optimizing your Shopping Cart for Search and Conver...Groove Commerce
The document provides tips for optimizing an online shopping cart for search engine and conversion optimization. It recommends focusing on good design principles, not neglecting internal site search, building trust with customers, having a bulletproof checkout process, and getting back to basics of web design standards. The overall goal is to help people sell more products online through an optimized shopping cart experience.
[IRWD February 2011] It Seemed Like a Good Idea at the Time...Groove Commerce
Ethan Giffin is the CEO of Groove Commerce, a company that aims to bridge marketing and technology to deliver user-friendly ecommerce solutions. Groove Commerce offers services such as ecommerce website design, development and integration, pay-per-click management, and search engine optimization. The company is headquartered in Baltimore, Maryland.
[Pubcon 2010] eCommerce Optimization: Does Your Site Search Stink?Groove Commerce
Ethan Giffin, CEO of Groove Commerce, gave a presentation on improving website search. His key points included:
1) Many retailers overlook optimizing their site search, though visitors who search have conversion rates 3-5x higher and average orders 25-50% larger.
2) A case study of a retailer with 100,000 monthly visitors found that only 4 of the top 10 search terms produced sales, including one for "search."
3) Proper site search involves analyzing analytics, choosing a provider, configuring search boxes and filters, and addressing technical issues like canonical tags and robots.txt.
[Pubcon 2009] 7 Habits of Highly Effective Shopping CartsGroove Commerce
This document outlines 7 habits of highly effective shopping carts. It discusses: 1) Designing category, cart, and product pages for success. 2) Ensuring internal site search is a requirement. Site search conversion is 5x that of other visitors. 3) Establishing trust through assurances about the company, products, and security. 4) Simplifying the checkout process. 5) Optimizing internal linking, headers, titles and images to promote the site. 6) Using compelling product images to sell. 7) Gaining online visibility through press releases, directories, blogging and shopping feeds. The presentation provides examples from ecommerce sites and encourages questions.
[Pubcon 2011] 10 Ways to Maintain Your eCommerce SEO Rankings Through a RedesignGroove Commerce
The document outlines 10 ways to maintain SEO rankings through a website redesign. It discusses steps like verifying webmaster tools accounts, checking for crawl errors, maintaining 1:1 page mappings, and setting up 301 redirects. It also provides tips for internal linking, page speed optimization, submitting sitemaps, and monitoring rankings after a redesign. The document is authored by Ethan Giffin, CEO of Groove Commerce, an ecommerce marketing and development firm.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
2. Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
Panelist Host
July 2012 Webinar | Magento SEO Improving Your Search Rankings in a Post-Panda World
SEO: 2
3. Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• Social Media Marketing 800.564.9826
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 3
4. • Review Google’s Panda & Penguin Update
• Groove’s 8 Step SEO Audit Process
• Where & How You Can Assess Your Site
• Plenty of Question & Answer Time
• Chance to Win a Free Site Consultation!
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 4
5. Poll #1
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 5
6. What is SEO?
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 6
7. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 7
8. Search Query
= Keyword
Paid Ads Paid Ads
(PPC) (PPC)
Organic Results
(SEO)
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 8
9. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 9
10. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 10
11. The Game Has Changed
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 11
12. 1994 2008 2009
Yahoo! Directory Google Release Google Tests
Launches “Brand Update” “Caffeine”
1994 2000 -2007 2010
Webcrawler, the $$$ Google Negative
First Full Text The Golden Reviews Update
Index Launches Years…
1997 2002 2011
Cloaking & Adwords Google Panda
MetaTag Spam Launches as PPC Update
Become Popular Platform
2012
1998 1999 Google Penguin
Google, DMOZ, & Danny Sullivan Update
GoTo Launch Moderates First
SEO Conference
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 12
13. Duplicate Content
Feb Poor Content
Low Quality/High Volume Links
2011
High Ad Ratio
Content Farms
Inbound
Engagement Coding Content Design
Links
• How long • Which sites • How clean • Is the • How do
do people link back to is coding? content in- people
spend on the site? • Are there depth? experience
the site? • How many hidden • Is it high the site?
• What is the are there? links quality & • Do people
bounce unique? trust the
Rate? site?
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 13
14. Death to Web Spam…
Non-Organic Links April
Boilerplate Text
2012
Keyword Stuffing
Fresh Content/News
Inbound
Engagement Coding Content Design
Links
• How long • Which sites • How clean • Is the • How do
do people link back to is coding? content in- people
spend on the site? • Are there depth? experience
the site? • How many hidden • Is it high the site?
• What is the are there? links quality & • Do people
bounce unique? trust the
Rate? site?
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 14
15. Poll #2
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 15
16. 1. Review Current Keyword List
2. Top revenue generating keywords
3. Top revenue generating landing pages
4. Perform Baseline Rank Check
5. Deep Crawl & Architecture Review
6. Review On-Page Optimization
7. Inbound Link Analysis
8. Content & Social Review
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 16
17. Crawl Review
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 17
18. • Crawl Errors
• 404 / 500 Site Errors
• Duplicate Content (internal)
• Unessential Indexed Pages
• Spider Traps / Query Parameters
• Percentage of Quality Pages vs Non
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 18
19. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 19
20. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 20
21. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 21
22. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 22
23. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 23
24. 1. Can Sink Your
SEO
2. Directly Affects
Conversion Rate
3. Lowers Adwords
Quality Score
4. Limits Ability to
Diagnose Errors
5. Check Your Site
with Pingdom &
YSlow
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 24
25. • Quality Pages vs. Indexed Pages
• Is Site Speed Good?
• Do You Have a Proper Robots.txt?
• Bad Magento URL’s / Duplicate Content?
• Are You Using Canonical Tags
• Is There a Trailing Slash
• WWW vs. Non-WWW – Which Is It?
• Should You NoIndex, Follow Pages?
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 25
26. Content / Social Review
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27. • Duplicate Content (external)
• User Generated Content
• Unique Page Titles, ALT Text & Meta Tags
• Social Signals
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 27
28. "The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home. Cisco
Connect"
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 28
29. 1. Awesome User
Generated
Content!
2. Don’t Use Power
Reviews Express
3. Use Internal
Review Engine if
You Can Set
Followup
4. If not, Use Power
Reviews Standard
or Non JS Based
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 29
30. 1. Panda Loves
Brands
2. Outbrand the
Brand!
3. Create Unique
Content
4. Videos
5. Buyers Guides
6. Blogs
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 30
31. 1. Don’t Use View or
More
2. Create Links to
Other Products
within
Descriptions
3. Create Links
Within Category
Descriptions
4. Don’t Repeat the
Same Navigation
on All Pages
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 31
32. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 32
33. • According to Facebook, people who click the “Like” button
on external sites have 2.4x the number of friends than the
average Facebook user, and click on 5.3x more external
links, so ensuring you connect with these word-of-mouth
advocates is not just a nice-to-have, it’s a must-have.
July 2011 July Webinar | Getting Social with Magento
34. July 2011 July Webinar | Getting Social with Magento
35. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 35
36. Poll #3
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 36
37. Link Analysis
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 37
38. • Build Natural Links
• Social Sharing
• Don’t Buy Links
• Google Webmaster Notifications
• No Russian Link Farms
• Don’t Stress if Your Doing Nothing Wrong
• How to Find Your Inbound Links?
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 38
39. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 39
40. Poll #4
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 40
41. • Too Little and You Don’t Get Results
• Too Much and it Becomes Unhealthy
• But Used Correctly…
• Jumpstart Your Online Presence
• Increase Online Sales
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 41
42. • Perform a Full Site Audit
• Begin to Develop Regular Fresh Content
• Increase Your Social Engagement
• Build Natural Links
• Monitor Changes on a Ongoing Basis
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 42
43. Please join us on August 16th
for our next webinar:
Christmas in August:
How to Maximize Your Holiday Revenue
www.groovecommerce.com/webinar/
info@groovecommece.com
July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 43
44. July 2012 Webinar | Magento SEO: Improving Your Search Rankings in a Post-Panda World 44