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"Brands are like people" by Thierry Brunfaut, Base Design
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- 12. Brands are likepeople
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- 14. Who are you? Identity Whereare you from? What’s your promise? erm P nt ane
- 15. The Google identity? Googleis born Sept. 4, 1998. Google is an american company. Google is a web search engine.
- 16. What is Googleoriginal promise? To organize the world’s information
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- 18. How would youdescribe this man?
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- 20. How do youbehave? Personality How do you dress? What is your attitude? ha C ing ng
- 23. How would youdescribe Google personality?
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- 29. What is Googlepromise today? To leave the world a better place
- 30. Did Google become oneof your best friend?
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- 36. Brands are likepeople
- 37. Experience must validateyour promise and your values Identity Personality Experience
- 38. Interacting with abrand: a 360° experience Point of sale
- 39. The Story of MaisonDandoy
- 41. 100% natural artisanalcraftsmanship since 1829
- 42. Dandoy, traditional Brusselsbiscuit bakery How to transform a local family business into a global family brand?
- 43. a local familybusiness into a global family brand? Dandoy, traditional Brussels biscuit bakery The 10- advice list 1 2 3 4 5 6 7 8 9 10 Read your past to build the future. Use “Maison Dandoy” as name. Tell your story. All the time. Dandoy is about your people and family. Dandoy means “Speculoos”. Dandoy is Brussels. Link with quality friends. Say it simple. Be consistent. Smile. How to transform a local family business into a global family brand?
- 44. We created apast forward brand
- 45. Using the brands’story to build a new brand Dandoy crafts biscuits very seriously without taking itself too seriously Focus on 1 product Home = Family Focus on the motherhouse Brussels roots Older then Belgium
- 46. a local familybusiness into a global family brand? Dandoy, traditional Brussels biscuit bakery Cookies as golden dots How to transform a local family business into a global family brand?
- 47. A brand witha consistent graphic toolbox
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- 49. a local familybusiness into a global family brand? Dandoy, traditional Brussels biscuit bakery A brand with a voice Maison Dandoy 4– Le tone of voice Speculoos.With two o. Because it’s goood Base, 15 juillet 2011 Page 22 Spéculoos, le vrai nom du roi des biscuits How to transform Elected family business best Speculoosof the world a local the people of Brussels by into a global family brand? Speculoos, the real name of the king of the biscuits Élu meilleur spéculoos du monde par les Bruxellois Hungry speculators speculate on our speculoos Bruxelles sans spéculoos c’est comme Manneken sans Pis Even Manneken Pis eat Speculoosevery morning Brusselspeculoos Il vous faut une dose de speculoos
- 50. A brand witha voice
- 51. A brand witha voice
- 52. a local familybusiness into a global family brand? Dandoy, traditional Brussels biscuit bakery Each pack is a gift How to transform a local family business into a global family brand?
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- 54. A human brandwith Dandoy ambassadors
- 55. a local familybusiness into a global family brand? Dandoy, edition: theBrussels biscuittalking Special traditional speculoos are bakery How to transform a local family business into a global family brand?
- 56. A brand openingstores around the world Opening of new stores outside Belgium Maison Dandoy Tokyo
- 57. a local familybusiness into a global family brand? Dandoy, traditional Brussels biscuit bakery International expansion How to transform a local family business into a global family brand?
- 58. A brand witha voice you, soon? A Dandoy store near
- 60. Brands are likepeople
- 61. Thank you! @ThierryBrunfaut /@Base_design #BrandsAreLikePeople