if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
This presentation evaluates the success of Zandu Pure Honey in Mumbai Market 3-month after launch.
It also assesses the marketing activities undertaken by other prominent brands such as Dabur, Patanjali and Phondaghat.
I have also tried to give recommendations as to how ZPH can achieve greater market share in Mumbai.
As a part of our Media planning assignment, we were given brand Bournvita. The PPT describes the media mix and media strategy which can be used by Bournvita to make its marketing campaign a success.
Wireless energy transfer or wireless power is the transmission of electrical energy from a power source to
an electrical load without a conductive physical connection. In this paper the technologies available for
Wireless Power Transmission (WPT) and its future possible advancements is being discussed to assume its
feasibility in actual practices.
In our present electricity system much of the power generated is wasted during transmission from power
plants to the consumers passing through cables, substations, etc. With WPT the need for inefficient and
costly, cables, towers, and substations will be eliminated & so will the power losses, finally reducing the
cost of energy. This is one such technology that can make the transmission system highly efficient &
economical. One mere demerit of WPT is that it develops reactive power at a small frequency that is very
biologically compatible and harmful to environment & living beings on over exposure.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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2. Cadbury India Ltd. is a part of Kraft
Foods. Cadbury India operates in five
categories – Chocolate confectionery,
Beverages, Biscuits, Gum and Candy. In
the Chocolate Confectionery business,
Cadbury has maintained its undisputed
leadership over the years. Some of the
key brands are Cadbury Dairy Milk,
Bournvita, 5 Star, Perk, Bournville,
Gems, Halls, Éclairs, Bubbaloo, Tang
and Oreo. Cadbury‟s core purpose
4. Cadbury Dairy Milk encapsulates an
enormous breath of emotions, from shared
values such as family togetherness, to the
personal values of individual enjoyment. It
stands for goodness. A moment of pure
magic!
Cadbury Dairy Milk (CDM) entered the
Indian market in 1948, CDM remains at the
top of the Indian chocolate market not only
because of its most delicious, best tasting
5. Advertising:
In the early days, the brand had a huge
fan following among kids. In order to
build stronger appeal among older age
groups, the brand re-positioned itself
through the classic „Real Taste of Life‟
campaign in 1994. The campaign
positioned Cadbury Dairy Milk as the
chocolate that awakened the little child
in every grown up and very soon, both
teenagers and adults, were hooked on
to this bar of pure magic.
6. With the launch of the Rs. 5 pack in
1998, CDM became more affordable
and hence more accessible for the
masses.
In 2004, the `Kuch Meetha Ho Jaaye‟
campaign was launched, With
Amitabh Bachchan as the face and
voice of the brand, the campaign went
on to become a huge success.. How
many can forget the `Pappu Pass Ho
Gaya‟ commercial?
7. In the year 2010, the `Shubh Aarambh‟
campaign was launched, drawing lines
from the traditional Indian custom of
having something sweet before
embarking on something new. With
`Shubh Aarambh‟, Cadbury took the
Dairy Milk journey a step further into the
hearts of its million lovers.
With the current campaign „Khaane Ke
Baad Meethe Mein Kuch Meetha Ho
Jaaye‟, Their aim is to introduce the
thought of having a CDM as a post
8. With a large section of Indians still
choosing traditional sweets (Mithai) over
chocolates, an offering was required that
would seed chocolate consumption
amongst non-users and help increase
consumption frequency amongst fringe
chocolate users.
Cadbury launched CDM Shots in 2008
Positioned as „chocolate laddoo‟ and
priced at Rs. 2 for 2 pieces, the attempt
was to introduce the product to
consumers as the perfect value-for-
9. Advertising:
Multiple campaigns from the brand have
established the name „Shots‟ and
„laddoo‟ amongst kids, teens and
adults. These chocolate laddoos are
the new affordable alternative to sweet
10. Launched in January 2010, with a
tantalizing taste that tempts the taste
buds, CDM Silk delivered an exquisite
chocolate eating experience in the
Indian market.
11. Advertising:
The advertising highlights the joy of
savoring CDM Silk and builds on its
creamy and smooth experience that
instantly melts in your mouth. This
brand promise was beautifully
captured by the tagline `Have You Felt
Silk Lately?‟
12. Launched in 1969, 5 Star soon became
the star of every refrigerator and pocket;
people could not resist biting into one.
What made 5 Star so irresistible was the
unique combination of chocolate, caramel,
and nougat that set a new revolution in
the making of chocolates. Never before
had people bitten into something so
chocolaty and deliciously chewy at the
13. Advertising:
The current “Jo
Khaaye Kho Jaaye”
proposition of 5 Star
has been enlivened
by the lovable duo of
Ramesh – Suresh,
who get lost in the
involving taste of 5
Star. The duo has
gained huge
popularity through
successive media
campaigns.
14. Hailed as Cadbury‟s answer to the
emerging market of luxury chocolates,
Cadbury unveiled Bournville – the Indian
formula for dark chocolate in 2009
15. Advertising:
The creative route taken was “You
don't buy a Bournville you earn it”
which aptly describes it as a chocolate
meant for consumers with a mature
palate.
The campaign has successfully built
Bournville with special credentials
based on its distinct rich intense taste,
quality ingredients (best Ghanaian
Cocoa) and a British heritage.
16. Cadbury is known to make chocolates with a
difference and Gems is yet another unique
offering. What makes Gems different is the
way the chocolate has been designed; a
little button of chocolate covered with
colorful candy shell with attractive
packaging.
Quite predictably, Gems became a big hit
given its unique taste and shape. Having
grown up with the brand, a lot of teens and
adults consume Gems as well.
17. Cadbury Bournvita is among the oldest
brands in the Malt Food category with a
rich heritage and has always been
known to provide the best nutrition to aid
growth and all round
development. Launched in 1948,
Cadbury Bournvita has continuously re-
invented itself in terms of product,
packaging, promotion & distribution. The
Cadbury lineage and rich brand heritage
has helped the brand maintain its
18. It is a universal truth that mothers attach
a lot of emotional importance to
nourishment while bringing up their
children. However, children always look
out for the tastiest option to make their
daily dose of milk more enjoyable.
Cadbury offers two options to capture
this appeal: Cadbury Bournvita, with its
popular chocolate taste, and its latest
offering, Cadbury Bournvita 5 Star
Magic, leveraging the rich chocolate and
caramel flavour of Cadbury 5 Star.
19. Advertising:
Tayyari jeet ki! (preparing to win)
Today‟s world is an increasingly
competitive place for children. They
aren‟t just expected to do better, but also
do more. Keeping this in mind, Cadbury
launched the new Bournvita in 2010 and
launched a new campaign Tayyari jeet ki!
(preparing to win)
20. Bubbaloo took its first steps in the
international confectionery market in the
year 1984. With its launch in the Indian
market in 2007, the definition of bubble
gum underwent a juicy change!
Bubbaloo is synonymous with flavored
fun in bubble gums! Bubbaloo stands
out because of its unique flavored liquid
filling.
21. Halls was first launched in India in
1968.
Halls came into the Cadbury fold in
2003 as part of a global merger with
Adams Confectionery.
22. Cadbury Éclairs has been present in India
since 1971 and has remained a favourite with
adults and kids alike. The credit for making
éclairs, goes to an English confectionary firm
which devised this delicious formula in the
1960s. This tasty wonder with indulgent
chocolate wrapped in soft, chewy caramel
came to Cadbury in 1971, when Cadbury
took over this confectionary firm. In 1994 the
brand took on the purple and gold packaging
which has been its trademark since then.
23. Launched in India in March 2011 the
delicious combination of dark chocolate
biscuit and vanilla cream was first
introduced to the world in 1912. That
original formula was so perfect that it has
hardly been modified since. Each year
more than 7.5 billion Oreo Biscuits are
eaten.
children across the world teach their
parents the fun way to eat Oreo –
twisting the biscuit open, licking the
24. Oreo facts:
The design on every Oreo biscuit consists of 12 flowers, 12 dots
and 12 dashes per side.
Because everybody twists, licks and dunks their Oreo‟s,
somebody actually invented a Biscuit Dunker, designed to keep
your fingers from getting wet when you dunk your Oreo Biscuit
into the glass of milk.
The first Oreo biscuit was sold in 1912.
If every Oreo Biscuit ever made were stacked on top of each
other, the pile would reach to the moon and back more than five
times.
50% of Oreo biscuit eaters twist their biscuit apart before eating
it, with women twisting them open more often than men.
If all the Oreo biscuits ever made were placed side-by-side, they
would encircle the earth 381 times at the equator.
The crème filling used in Oreo biscuits in one year could ice all
the wedding cakes served in the United States for two years!
That's 4,724,000 three-tier wedding cakes.
Oreo is sold in over a 100 countries and is the best- selling
biscuit of the 21st Century.
Approximately 25 billion Oreos are eaten per year. (That‟s about
70 million per day, or 800 per second!).
25. Perk is neither a chocolate nor just
another snack to be missed; it is a
delightful combination of both
Perk was launched as „Anywhere.
Anytime‟ snack – a perfect solution for
a quick snack, which made both
chocolate lovers and the frequent
snackers happy
26. The world‟s favorite powdered beverage –
Tang
the combination of yummy taste and
micronutrients such as Iron, Vitamin A B & C
makes it a favorite with moms. At an
affordable price, mothers are able to make a
deliciously refreshing, nutritious and
convenient drink for their kids
Sold in more than 30 countries, Tang, is the
latest brand from the Kraft Foods portfolio to
enter the “billion dollar” brands club