milka
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Natives in South America first discovered cocoa beans. Hernan Cortés brought cocoa beans to Europe in the 16th century. Philippe Suchard later created Milka's company in Switzerland in 1890 so that everyone could enjoy chocolate. Milka chocolate became popular in Germany, Austria, and France, using cocoa beans sourced from countries in South America, West Africa, and Southeast Asia. Milka offers various chocolate bars, chocolates, and other products.
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english-Power Point presentation
This document provides information about Milka chocolate. It discusses the company's slogan, which references the pure milk from cows in the Alps. The document also outlines Milka's history, strengths and weaknesses, pricing strategy, advantages and disadvantages, publicity efforts, example products, and bibliography. Any questions about Milka chocolate are welcomed. The presentation aims to inform the audience about Milka through concise sections on its brand background and marketing approach.
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This document discusses Milka chocolate. It begins with the slogan highlighting that the best milk comes from cows in the Alps, which is used to produce the finest chocolate. It then outlines the contents to be covered, including the history of Milka dating back to 1901, its strengths and weaknesses, pricing strategy, advantages and disadvantages, publicity methods used, examples of products, bibliography, and availability to answer questions.
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english-Power Point presentation
This document provides information about Milka chocolate. It discusses the company's slogan, which references the pure milk from cows in the Alps. The document also outlines Milka's history, strengths and weaknesses, pricing strategy, advantages and disadvantages, publicity efforts, example products, and bibliography. Any questions about Milka chocolate are welcomed. The presentation aims to inform the audience about Milka through concise sections on its brand background and marketing approach.
Create an advertisement for a product
This document discusses Milka chocolate. It begins with the slogan highlighting that the best milk comes from cows in the Alps, which is used to produce the finest chocolate. It then outlines the contents to be covered, including the history of Milka dating back to 1901, its strengths and weaknesses, pricing strategy, advantages and disadvantages, publicity methods used, examples of products, bibliography, and availability to answer questions.
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Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
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This document provides information about Eunice Chan Yu Ming's postcard project comparing three chocolate shops in Kuala Lumpur, Malaysia. It includes research on the Dip 'n dip, Salon du Chocolat, and Mad About Coco chocolate shops, detailing their locations, histories, environments, chocolate products, and typical customers. It also provides background information on the history of chocolate, growing cocoa beans, kinds of chocolate, and basic chocolate making methods. The purpose of the document is to analyze and compare the three chocolate shops for Eunice's postcard project on the theme of "The Chocolate War."
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This document contains a FAB analysis of chocolates submitted by 5 students (Aarti Singh, Abhay Singh Tanwar, Abhishek, Abhishek Kumar, and Kirti Dhingra). It first defines what a FAB analysis is and explains the features, advantages, and benefits model. It then provides FAB analyses of Nestle, Cadbury, and Amul chocolates over 3 pages each, describing their key characteristics. It finishes with a 1 page comparison of the 3 brands' market shares.
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Mondelez International is a $35 billion company that markets brands in 165 countries with 110,000 employees worldwide. Cadbury Dairy Milk is a milk chocolate bar launched in the early 1900s in the UK that quickly became the market leader and is now enjoyed in 33 countries in over 23 varieties. Cadbury Dairy Milk Silk was launched in 2010 as a premium chocolate sub-brand of Dairy Milk with varieties like Milk Chocolate, Fruit & Nut, and Roast Almond appealing for its softness and smoothness. The chocolate category contributes 27.4% of Mondelez's revenue, growing each year from 2011 to 2014.
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This document provides an overview of the history and production of chocolate. It discusses how the Aztecs and Mayans consumed chocolate as a drink made from ground cacao beans. It then describes the modern chocolate-making process, from harvesting cacao pods to grinding beans and mixing them with other ingredients. The document also outlines some common types of chocolate and popular chocolate brands today. It concludes by providing instructions for making and tasting chocolate at home.
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AB „KLAIPĖDOS PIENAS“ produces the DIONE ice cream brand. DIONE ice cream uses only natural and exclusive ingredients like fresh cream and milk from happy cows, and Belgian chocolate. It is positioned as a premium quality product with royal taste. The brand is supported by strategic marketing and trade promotions. DIONE ice cream has received numerous international awards for quality.
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This document discusses different types of chocolates. It describes unsweetened chocolate, dark chocolate, white chocolate, milk chocolate, and semi-sweet/bittersweet chocolate. It also discusses couverture chocolate, ultra couverture chocolate, and compound chocolate. The document provides information on the most expensive chocolates in the world and the world's biggest Easter egg chocolate. It discusses the advantages of chocolate like antioxidants but also the disadvantages like potential weight gain and tooth decay.
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Milky Swiss is a Swiss dairy company that has been operating since 1954. It produces organic milk and uses only organic ingredients. The company wants to launch two new milk collections - one targeted towards children aged 6-10 and one for adults aged 18 and older. Both collections will feature four flavors but tailored to their respective audiences. The company is seeking new packaging and branding to make the products appealing and help them stand out from competitors.
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This document discusses different types of chocolates. It describes unsweetened chocolate, dark chocolate, white chocolate, milk chocolate, and semi-sweet/bittersweet chocolate. It also discusses couverture chocolate, ultra couverture chocolate, and compound chocolate. The document outlines the chocolate production process from bean to bar and lists the top 5 most expensive chocolates in the world. It briefly discusses the world's biggest Easter egg chocolate and the advantages and disadvantages of eating chocolate.
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The document provides information about the chocolate industry, including:
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Michel et Augustin - Brand, strategy and products - August 2014
- Michel et Augustin is a French company that produces gourmet, all-natural food products including desserts, snacks, and drinks.
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Cadbury is a British confectionery company and the second largest confectionery brand in the world. It was founded in 1824 when John Cadbury began selling drinking chocolate in Birmingham, England. Cadbury later became known for its Dairy Milk chocolate bar, launched in 1905, which popularized the use of milk in chocolate. Today Cadbury is owned by Mondelēz International and produces iconic brands like Dairy Milk, Creme Egg, and Bournville while seeking to "create brands people love."
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The document provides an overview of the global chocolate industry. It discusses the history and origins of chocolate, major chocolate producing countries and companies, types of chocolate, and the health impacts of chocolate consumption. The global chocolate market is worth billions and is dominated by companies like Mars, Nestle, Hershey and Cadbury. Cocoa production is led by Ivory Coast, Ghana and Indonesia. Dark chocolate may provide some health benefits compared to milk chocolate.
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Macaroons!
Macaroons come in two main varieties - the chewy coconut English/Scottish macaroon and the crisp-shelled, soft-centered French macaron. Thought to have originated in Italy, macarons were introduced to France in the 16th century and are now beloved in French patisseries. To make macarons, a meringue is made from egg whites and sugar and combined with ground almonds or other fillings like cocoa powder. Once baked, they are left to sit for two days to develop optimal texture before being filled with ganache, buttercream or fruit paste. While delicious, macarons can be difficult to make due to challenges like cracking or uneven feet. Beyond individual macarons
Similar to milka (20)
Identity and Packaging For An Organic Dairy Company
Identity and Packaging For An Organic Dairy Company
Michel et Augustin - Brand, strategy and products - August 2014
Michel et Augustin - Brand, strategy and products - August 2014
milka
- 2. Natives in southaméricadiscoveredthecocoabeans Hernan cortés broughtittoEurope
- 3. PHILIPPE SUCHARD Philippe Suchard created Milka´s Company So that everybody Could eat Chocolate.
- 4. TheWrapper The Wrapper is Lilac, with a cow from the Alpes because they have an excellent milk that makes the chocolate tenderer and creamier.
- 5. Cocoa beans At the begining cocoa beans were extrazcted only from South America but5 years ago it started to be extracted from: Marfil´s Coast, Brazil, Ghana, Columbia, Malasia, Nigeria, Camerun, Ecuador, Republica Dominicana and Mexico; All of them are adding up 2.002.000 tons of cocoa beans
- 6. Currently the countries wich are consumers of milka chocolate are: Themostconsumers are: Gérmany, Austria and france. And thelessconsumersare:Deumark, Findland, And UnitedKindom
- 7. BARS -white milka chocolate 75g, -milka chocolate with milk 125 and 300g, -milka with milk and almonds 300g, -milka with milk and nuts 300g -milka with nuts 125g, -milka with almonds 125 and 300g, -milka choco.cookie 300g, -milka choco-puafet 300g
- 9. milka choco-swing pocket 30g,
- 10. milka tender milk 37g,
- 11. milka tender nuts 37g,
- 13. OPPORTUNITIES: - the chocolate is accesible - they are opening markets in Eastern Europe. - everybody loves chocolate.
- 15. The biggest competitor is Nestle
- 17. They sould base their
- 18. prices.- They should make more communication.
- 19. thank you very much for your attention here we let you a amusingvideo of milka http://www.youtube.com/watch?v=qp_NjxWLyPY&NR=1
- 20. TheEnd MarkelAristu Fanny Almaraz SamanthaAntolin