Marketing EDGE is a nonprofit organization committed to engaging college students and professors in marketing through various student programs including intensive summer programs called I-MIX and I-MAX focused on interactive and analytics marketing, paid 10-week internships with leading companies, a 12-month paid marketing rotation program called Next Generation Leaders, and scholarships for marketing students.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
College recruitment strategy a simple 5-point plan to enroll more students t...Solar Software Set Shape
Remember the days when you could fill your enrollment quotas by inviting a group of parents and high school seniors to your campus and then sending out flyers afterwards?
NIHT has been leading the digital marketing training institute since its inception in 2005. Our team of highly skilled and experienced marketers have been relentlessly catering to the unique and evolving needs of businesses across various industries. We take pride in our ability to specialize in different domains of digital media, including social media marketing, search engine optimization, pay-per-click advertising, website development, graphic designing. At NIHT, we firmly believe that digital marketing is the future of business, and we are committed to helping our clients harness its full potential. We go above and beyond to ensure that our clients receive the best possible services, tailored to their individual needs and goals. With our extensive knowledge and expertise, we make it easy for our clients to establish a strong social identity for their brand and grow their business to new heights.
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Advertising is a far-reaching business with many career options. Centennial College offers three unique advertising programs to get you started on the road to advertising success.
A digital marketing proposal I, along with members of student government, proposed to the administration of the City College of New York in order to help them with their budget cuts.
Step into one of the trendiest job roles of the decade – the Digital Marketer. Career seekers interested in the field of digital marketing, look no further. Explore essential skills required as a digital marketer, browse the latest digital marketing job listings, gain insight into the average salary and career progression of a digital marketer, and much more here.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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2. Marketing EDGE Overview
Marketing EDGE is the only national nonprofit of its
kind solely committed to acquaint professors and
college students with - and to engage and involve
them in - the thriving business of marketing.
Marketing EDGE is supported solely by corporations
and individuals who want to give back to the
community.
Video
3. Student Programs
I-MIX Summer Program
I-MAX Summer Program
Marketing Internships
Next Generation Leaders
Marketing Scholarships
4. I-MIX Summer Program
Q: What is the Interactive Marketing Immersion Xperience (I-MIX)?
A: I-MIX is a week-long intensive marketing program in which participants will be
immersed in seminars and projects that focus on interactive marketing.
Q: When does I-MIX take place?
A: I-MIX 2015 will be held from May 30 – June 3rd.
Q: Where is I-MIX held?
A: The 2015 program will take place in Mountain View, California – Google Headquarters
Q: Where will students stay?
A: Selected candidates will be housed locally near the host company's office.
Q: Who is eligible to apply?
A: Students with a demonstrated interest in marketing and a grade point average of 3.0
or higher (on a 4.0 scale) are eligible to apply.
Q: How much does I-MIX cost?
A: The program fee of $300 is required upon acceptance into the program.
Q: When is the deadline?
A: Applications are due by April 3rd.
Video
5. I-MAX Summer Program
Q: What is the Interactive Marketing Analytics Xperience (I-MAX)?
A: I-MAX is a week-long intensive program in which college students will be immersed in
seminars that focus on big data and marketing analytics. It is designed to prepare students
for a career in a marketing field that is increasingly being driven by data.
Q: When does I-MAX take place?
A: I-MAX will be held from August 1-5, 2015.
Q: Where is I-MAX held?
A: The 2015 program will take place in Mountain View, California – Google Headquarters
Q: Where will students stay?
A: Selected candidates will be housed locally near the host company's office.
Q: Who is eligible to apply?
A: Rising juniors and seniors earning a degree in a quantitative field or related major with a
grade point average of 3.0 or higher (on a 4.0 scale) are eligible and encouraged to apply.
Q: How much does I-MAX cost?
A: The program fee of $300 is required upon acceptance into the program.
Q: When is the deadline?
A: Applications are due June 5, 2015.
Video
6. Marketing Internships
What is the Marketing EDGE Internship Program?
The Marketing EDGE Internship Program is a unique 10-week internship program providing rising
juniors and seniors with the opportunity to acquire valuable work experience with leading
companies in the marketing field.
When does the program begin and end?
The program begins with the upfront training and orientation (I-MIX or I-MAX program) end
May/early June, and the internship will end on August 14, 2015. The paid internship is for 10
weeks.
Who is eligible to participate?
The program is open to undergraduate rising juniors and seniors nationwide attending accredited
four-year colleges/universities.
What educational background do I need to apply?
Individuals of all academic backgrounds who have a demonstrated interest in marketing are
encouraged to apply. Successful candidates have majored in subjects such as Advertising,
Communications, Economics, Engineering, English, Marketing, Mathematics and Psychology. We
require a minimum 3.0 grade point average.
Where are the internships located?
Internships will be offered nationwide, and locations vary each year.
7. Marketing InternshipsIs education provided?
As a Marketing EDGE intern, you will participate in a highly selective one-week intensive
marketing program, I-MAX.
What kind of projects can interns work on?
Interns are given the opportunity to work on a wide range of projects to support marketing
teams, for example, conducting competitive market research, maintaining company website and
social media outlets, supporting search engine optimization strategies, and collecting and
analyzing data.
When do I find out which company I’ll be working for?
If selected to interview, you will first have a phone screen with Marketing EDGE. If you are
chosen for a final round of interviews, Marketing EDGE will discuss the participating company
with you prior to your interview with them. You will be matched based on your skill set and
preferences.
Will the company pay for my travel and housing expenses?
No. Interns will be matched with a company nearest to their location choice; there is no travel or
housing assistance provided in this program.
What is the salary range for the program?
All internships are paid. Each participating company will set their own hourly pay
8. Marketing Internships
Job Description
As an Intern, you will be supporting cutting-edge integrated marketing strategies,
while learning fundamental marketing skills. You will be working in an incredibly fast
moving business, and have the opportunity to make valuable contributions.
• Your responsibilities may include:
• Provide competitive research and analysis support.
• Help with collection and synthesis of quantitative and qualitative data from client
marketing campaigns.
• Assist with advertising and marketing promotional activities including social media,
mobile, mail, e-mail, web, telemarketing, and print.
• Assist with search engine optimization strategies.
• Work with various databases.
• Draft client communications, content for blogs, website, and social media
9. Next Generation Leaders
What is Next Generation Leaders?
Next Generation Leaders is a unique twelve-month paid marketing rotation program providing
recent college graduates with the opportunity to acquire valuable work experience and gain
exceptional training in multi-channel direct and interactive marketing.
What is a rotation?
A rotation usually consists of four to six months spent at a sponsor company. During a rotation,
associates work on meaningful projects and are supervised and mentored by top executives.
What kind of projects do associates work on?
Associates are given the opportunity to work on a wide range of projects, including, but not
limited to new business pitches, user experience analysis, market research, project coordination,
event planning and client interaction.
Who are the sponsor companies?
Sponsor companies for the 2015-2016 program are SSA & Company and Worth Linen Associates
(WLA).
Where are sponsor companies located?
This year the program is located in New York and San Francisco.
Do I have to physically move each time I start a new rotation?
No. Each sponsor is located within a commutable geographic area.
10. Next Generation Leaders
Who is eligible to participate?
Seniors currently enrolled in an undergraduate program at an accredited college or university.
Individuals with immediate family members employed at sponsoring companies, Marketing EDGE
or the DMA are not eligible to participate.
What educational background do I need to apply?
Individuals of all academic backgrounds who have a demonstrated interest in marketing are
encouraged to apply. Successful candidates have majored in subjects such as Advertising,
Communications, Economics, Engineering, English, Marketing, Mathematics and Psychology. We
require a minimum 3.0 grade point average.
What is the salary range for the program?
Next Generation Leaders provides competitive regional salaries for the program. Your salary will
depend on the location of the rotation.
What kinds of benefits are available for participants in the program?
In addition to a market competitive salary, Associates are offered an excellent benefits package.
When does the program begin and end?
The 2015-2016 program will begin September 2, 2015, and will end on Friday, August 31, 2016.
11. Marketing Scholarships
Marketing EDGE is able to award specialized scholarships to deserving part-time and full-time
students at both the graduate and undergraduate levels
To Apply for a Scholarship
• Complete the Application Form.
• Submit the following documents:
– An Official Transcript
– Resume (required for graduate-level scholarships)
Eligibility Requirements
• Reside in the U.S. as a U.S. citizen or permanent resident.
• Currently be enrolled in an accredited 4-year institution.
• Have a minimum GPA of 3.0 (on a 4.0 scale).
Show a commitment to pursuing a career in marketing (i.e., applicants should have taken two or
more courses focused on: direct marketing, interactive marketing, email marketing, electronic
marketing, mobile marketing, social marketing, business to business marketing, not-for-profit
marketing, database marketing, customer relationship management or integrated marketing
communications).
The deadline for submitting applications is April 15, 2015.
12. Program Links
I-MIX Summer Program
I-MAX Summer Program
Marketing Internships
Next Generation Leaders
Marketing Scholarships